Pacific Sun Financial
Pacific Sun Financial is an independent, fee-based SEC Registered Investment Adviser founded in 1983 by Mitch Fisher, providing personal money management, investment advisory, retirement, estate, tax, and insurance services to high-net-worth individuals, business owners, trusts, and entertainment clients in Southern California, custodying assets on the Charles Schwab platform.
- Company typePrivate
- Founded1983
- HeadquartersAliso Viejo, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Pacific Sun Financial does
Pacific Sun Financial Corp is an independent, fee-based Registered Investment Adviser founded in 1983 by Mitch Fisher, CFP, IAR, who has been in financial services since 1974. The firm provides personal money management and financial guidance to high-net-worth individuals, business owners, trusts, charities, and entertainment-industry clients in Southern California, from its headquarters at 10940 Wilshire Blvd, Suite 1450, Los Angeles, with the founder also maintaining presence in Kauai, Hawaii.
The firm offers a comprehensive wealth-management stack: investment advisory services spanning individual stocks, bonds, mutual funds, ETFs, CDs, REITs, IPOs, structured settlements, and alternative investments for accredited investors; retirement plan design and administration (401K, Profit Sharing, 403B, IRA, Defined Benefit); insurance and annuity products; estate planning (trusts, wills, foundations); tax-reduction coordination with CPAs and attorneys; asset protection via quarterly/semi-annual client reviews; and business planning/formation services. Account custody and execution are provided through Charles Schwab & Co., Inc., with clients accessing accounts via the Schwab Alliance portal and the firm distributing Schwab's Intelligent Portfolios for automated/robo-advisory services.
Pacific Sun Financial operates as a closely-held, founder-led firm with 11-50 employees and no external institutional investors, funding rounds, or parent company. Go-to-market is sales-led, driven by Mitch Fisher's personal brand, a daily market blog active since 2011, his published book 'Money Stories,' PRWeb press releases, and a website intake form. Pricing is fee-based on advisory/management services but specific fee schedules are not publicly disclosed. The firm has no proprietary technology, no mobile app, no disclosed patents, no AI/ML capabilities, and no M&A history; revenue, AUM, and client counts are not publicly reported.
Pacific Sun Financial firmographics
Firmographics- Name
- Pacific Sun Financial
- Legal name
- Pacific Sun Financial Corp
- Website
- https://pacsunfinancial.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pacific Sun Financial is an independent, fee-based SEC Registered Investment Adviser founded in 1983 by Mitch Fisher, providing personal money management, investment advisory, retirement, estate, tax, and insurance services to high-net-worth individuals, business owners, trusts, and entertainment clients in Southern California, custodying assets on the Charles Schwab platform.
- Ownership category
- akta.pro rank
Pacific Sun Financial industry classification
Industry- Product category
- Wealth Management and Financial Advisory
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Financial Planning–Led RIAs (FSAAACAB)
Keywords
Where Pacific Sun Financial is headquartered
LocationHeadquarters
- HQ city
- Aliso Viejo
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pacific Sun Financial business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Advisory/Management Fees: Fee-based financial advisory services for personal money management, including financial and retirement planning, tax reduction techniques, investments, and wealth preservation. The firm is described as an independent, fee-based firm providing personal money management and financial guidance.
- Investment Products: The firm offers investment products including individual stocks, bonds, mutual funds, ETFs, CDs, REITs, IPOs, and alternative investments for accredited investors. Insurance and annuity products are also available.
- Insurance Products: Life, health, disability insurance and annuities for individuals and companies. Products include buy-sell agreements, key-person coverage, estate tax insurance policies, and income replacement policies.
- Tax Preparation Services: Tax return preparation through independent accountants and CPAs as part of comprehensive financial services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fee-based financial advisory services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Pacific Sun Financial product offering
Product offeringCore offering
Pacific Sun Financial Corp is an independent, fee-based Registered Investment Adviser that designs, manages, and reviews personalized investment portfolios and asset protection plans for high net worth individuals, business owners, trusts, and charities. Core services span financial and retirement planning, investment management (stocks, bonds, mutual funds, ETFs, REITs, IPOs, alternatives), tax reduction strategies, estate planning, insurance and annuity placement, and ongoing advisory reviews coordinated with the client's attorneys and accountants.
Product overview
Pacific Sun Financial is an independent, fee-based financial services firm offering a comprehensive suite of wealth management and advisory services. The core offering is Financial Advisory Services, which encompasses investment management for individuals, companies, trusts, and charities using stocks, bonds, mutual funds, ETFs, and alternative investments. This core service is enhanced by specialized modules including Retirement Plan Services (401K, IRA, etc.), Insurance Products (life, health, disability, annuities), Estate Planning Services (trusts, wills, foundations), Tax Reduction Services, Asset Protection Services, and Business Planning Services. The firm also offers a published book, 'Money Stories' by Mitch Fisher, as an educational resource. All services are delivered through licensed professionals (CFP, IAR) with support from an in-house attorney.
Differentiator
Problem solved
Functional benefit
Companies that use Pacific Sun Financial
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Pacific Sun Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Pacific Sun Financial partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Charles Schwab & Co., Inc.corePacific Sun Financial uses Charles Schwab as the custodial platform for client investment accounts. Clients access their accounts through Schwab Alliance portal. The firm also offers automated advisory services through Schwab's Intelligent Portfolios (robo-investment platform). This is a technology/custodial partnership essential to the firm's service delivery.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Pacific Sun Financial competitors and assessment
Company assessmentBroad incumbents
- Edelman Financial Engines: One of the largest independent RIAs in the U.S., combining fee-based planning with a digital advice platform for individuals and workplace participants. Comparable as a broad RIA incumbent serving the same end clients Pacific Sun targets, but at a vastly different scale and with proprietary technology.
- Fisher Investments: Large independent investment management firm serving HNW individuals, families, and institutions with discretionary portfolio management. Comparable to Pacific Sun as a fee-based RIA serving HNW clients, though focused more on portfolio management and operating at massive scale.
- Mariner Wealth Advisors: National RIA consolidator offering comprehensive financial planning, investment management, tax, and estate services to HNW clients. Comparable to Pacific Sun in service breadth and HNW focus, but operating at substantially larger scale via roll-up acquisitions across regions.
- Charles Schwab Wealth Advisory: Custodian-backed advisory service offered by Pacific Sun's primary platform partner, providing fee-based portfolio management and planning to retail and HNW clients. Relevant comparison because it competes for the same Southern California HNW clients via the very platform Pacific Sun uses for custody and robo-investing.
Direct peers
- Aspiriant: Independent, fee-only wealth management firm with offices in Los Angeles and other major U.S. cities serving HNW individuals and families. Directly comparable to Pacific Sun as a planning-led RIA targeting affluent professionals in Southern California, though larger and multi-office.
- Halbert Hargrove: Long-standing, fee-only RIA based in Southern California serving HNW individuals, families, and business owners with financial planning, investment, and estate services. Closest direct regional peer to Pacific Sun given overlapping LA geography, fee-based model, and planning-led service mix.
- Carson Group (Carson Wealth): RIA platform serving HNW individuals and business owners with financial planning, investment management, and retirement plan services. Comparable to Pacific Sun as a planning-led, fee-based advisory firm, but operating through a partner/advisor network and at far greater scale.
- Creative Planning: Large independent, fee-only RIA offering comprehensive financial planning, investment management, estate, and tax services to HNW households. Directly comparable to Pacific Sun in service model (fee-based, comprehensive, planning-led) though at materially larger scale and national footprint.
Emerging players
- Focus Financial Partners: RIA acquirer and partnership platform for independent, fee-based wealth management firms. Relevant to Pacific Sun as a potential roll-up partner or acquirer of HNW-focused RIAs of similar vintage and profile, particularly family-led practices seeking succession solutions.
Others
- LPL Financial: Largest U.S. independent broker-dealer and RIA custodian platform providing technology, custody, and compliance infrastructure to thousands of independent advisors. Relevant as an alternative platform/custodian to Charles Schwab and as a structural alternative for Pacific Sun's service delivery model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pacific Sun Financial social profiles
Digital presencePacific Sun Financial compliance and trust
Trust signalCompliance1 record
Pacific Sun Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Sun Financial leadership team
Management profileNumber of profiles
Profiles5 records
Pacific Sun Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Sun Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Sun Financial
What does Pacific Sun Financial do?
Pacific Sun Financial Corp is an independent, fee-based Registered Investment Adviser that designs, manages, and reviews personalized investment portfolios and asset protection plans for high net worth individuals, business owners, trusts, and charities. Core services span financial and retirement planning, investment management (stocks, bonds, mutual funds, ETFs, REITs, IPOs, alternatives), tax reduction strategies, estate planning, insurance and annuity placement, and ongoing advisory reviews coordinated with the client's attorneys and accountants.
Is Pacific Sun Financial a public or private company?
Pacific Sun Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pacific Sun Financial founded?
Pacific Sun Financial was founded in 1983. It employs 11 to 50 people.
Where is Pacific Sun Financial based?
Pacific Sun Financial is headquartered in Aliso Viejo, United States, in the North America region.
How does Pacific Sun Financial make money?
Four revenue lines are on record. Advisory/Management Fees are the primary driver. The others are investment Products, insurance Products and tax Preparation Services.
Who are Pacific Sun Financial's main competitors?
Broad incumbents on record are Edelman Financial Engines, Fisher Investments, Mariner Wealth Advisors and Charles Schwab Wealth Advisory. Direct peers are Aspiriant, Halbert Hargrove, Carson Group (Carson Wealth) and Creative Planning. Focus Financial Partners is listed as an emerging player. LPL Financial is listed as an others.
Does Pacific Sun Financial have an API?
No public API is recorded for Pacific Sun Financial.
What industry is Pacific Sun Financial in?
Pacific Sun Financial's product category is Wealth Management and Financial Advisory. Its primary akta.pro industry code is FSAAACAB, Financial Planning–Led RIAs. Its NAICS code is 523940 and its SIC code is 6282.