What 3 Kings Entertainment does

3 Kings Entertainment is a Los Angeles-based, full-service talent representation agency founded in 2003 that places on-air personalities — including anchors, reporters, sportscasters, weathercasters, studio hosts, correspondents, and content creators — with major broadcast, cable, streaming, and sports media networks. Over 23 years, the firm built specialization in sports media placements at networks such as ESPN, FOX Sports, and NBC Sports, alongside news placements at FOX News, CNN, and ABC News. The firm operated with a small team of 1–10 employees and was acquired by Paradigm Talent Agency in May 2026, at which point it was united with Napoli Management Group to form a combined broadcasting division representing more than 600 voices across broadcast, streaming, and emerging media platforms.

The business operates as a professional services firm with no proprietary technology platform; the underlying capability is the human-curated relationship network between talent and network decision-makers. Revenue is generated through commissions on placements and representation agreements; specific pricing is not publicly disclosed but follows the standard talent representation commission structure (typically a percentage of talent earnings). Customer acquisition is relationship-driven — through personal connections with network executives — rather than via formal marketing, distribution, or sales channels.

Through its integration into Paradigm Talent Agency, 3 Kings Entertainment and Napoli Management Group now sit within Paradigm's News & Media Talent division, which also offers cross-service capabilities in entertainment, publishing, and brand partnerships. The combined roster places talent at ABC News, CBS News, NBC News, CNN, Fox News, Court TV, Newsmax, NewsNation, ESPN, FOX Sports, CBS Sports, NBC Sports, TNT Sports, NFL Network, MLB Network, NHL Network, as well as streaming platforms Netflix, Amazon, Apple TV, and YouTube.

Name

3 Kings Entertainment

Website

https://3kingsentertainment.com

Company type

Private

Founded year

2003

Operating status

Acquired

Headcount range

1–10 employees

Short description

3 Kings Entertainment is a Los Angeles-based talent representation agency placing on-air news and sports media personalities with major broadcast, cable, and streaming networks. Founded in 2003 with 23+ years of specialized sports media placement experience, it was acquired by Paradigm Talent Agency in May 2026.

Ownership category

akta.pro rank

Product category

Talent Representation Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Media, Entertainment & Sports Leadership Search (BPACAAAH)

akta.pro secondary industry

Brand Partnerships & Endorsement Agencies (MPAIAGAF)

Keywords

• Talent representation services
• On-air personality placement
• Broadcast news talent agency
• Sports media talent representation
• Talent management agency

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Talent Representation Services: 3 Kings Entertainment generates revenue by representing on-air talent (anchors, reporters, sportscasters, weathercasters) and placing them with broadcast, streaming, and sports media networks. As part of Paradigm Talent Agency's expanded broadcasting division, the company earns commissions or fees for securing on-screen positions for talent at major networks including ESPN, FOX Sports, NBC Sports, FOX News, CNN, and ABC News.

Go-to-market motion1 record

Distribution channels1 record

Core offering

3 Kings Entertainment represents and places on-air talent—including news anchors, reporters, sportscasters, weathercasters, correspondents, and content creators—with major broadcast, streaming, and sports media networks. The firm provides career identification, development, positioning, and guidance services, leveraging over 23 years of relationships with decision-makers at ESPN, FOX Sports, NBC Sports, FOX News, CNN, and ABC News. Following its 2026 combination with Napoli Management Group under Paradigm Talent Agency's broadcasting division, the firm is also able to extend clients into entertainment, publishing, and brand-partnership opportunities.

Product overview

3 Kings Entertainment operates as a talent representation agency within Paradigm Talent Agency's News & Sports Media division. The company offers a single unified service focused on representing and placing on-air personalities (anchors, sportscasters, reporters, weathercasters, and correspondents) across broadcast, streaming, and emerging media platforms. As part of the combined division now representing over 500 talent professionals, 3 Kings Entertainment contributes its over 23 years of experience placing professionals with ESPN, FOX Sports, and NBC Sports.

Differentiator

Problem solved

Functional benefit

Products and services

• Talent Representation Services End-to-end talent representation and placement service for on-air personalities (news anchors, reporters, sportscasters, weathercasters, correspondents, studio hosts, content creators), placing them in on-screen positions across broadcast, streaming, and emerging media platforms. The service includes career identification, development, positioning, and individualized guidance. Customers are the on-air talent who are signed as clients, with the firm earning commissions on resulting placements at networks such as ESPN, FOX Sports, NBC Sports, FOX News, CNN, and ABC News.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Paradigm Talent AgencycoreStrategic or Co-development Partner · 20 May 20263 Kings Entertainment has been united with Napoli Management Group under Paradigm Talent Agency's expanded broadcasting division. This strategic combination integrates 3 Kings Entertainment's 23+ years of sports media talent placement experience with Paradigm's broader talent representation capabilities, creating a combined roster of over 600 voices across broadcast, streaming, and emerging media platforms.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• WME (William Morris Endeavor): Largest global talent agency with a dedicated broadcast and sports media talent division. Directly competes with 3 Kings / Paradigm for placement of anchors, reporters, and sportscasters at major networks.
• Creative Artists Agency (CAA): Major full-service talent agency with a News and Media Talent division that represents on-air personalities across broadcast and cable news as well as sports media. Closest direct competitor in the same niche.
• Agency for the Performing Arts (APA): Mid-size talent agency with broadcast and on-camera talent representation across news, sports, and entertainment. Competes for similar on-air placement engagements.
• Napoli Management Group: On-air broadcast talent representation firm combined with 3 Kings under Paradigm's broadcasting division. Directly comparable boutique agency serving the same news and sports media placement market.
• United Talent Agency (UTA): Global talent and entertainment company representing on-air talent, journalists, and media personalities. Competes with 3 Kings for broadcast and sports media representation mandates.
• 3 Arts Entertainment: Talent management and production company representing on-air personalities, hosts, and content creators in entertainment and media. Comparable boutique management competitor.
• Brillstein Entertainment Partners: Talent management and production firm representing a range of on-air personalities, producers, and content creators. Comparable in scope of services and client type to 3 Kings / Paradigm.
• Verve Talent and Literary Agency: Talent and literary agency representing on-camera personalities and content creators. Comparable boutique-scale competitor in broadcast and emerging media talent representation.
• Gersh Agency: Full-service talent agency with a strong broadcast talent practice representing on-air personalities at news and sports networks. Overlaps directly with 3 Kings' core customer set.

Emerging players

• Range Media Partners: Newer full-service talent management company with growing presence in on-camera and media talent representation. Increasingly competes for the same broadcast and digital talent pool as 3 Kings.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Kings Entertainment