Nordic Outdoor & Sports Group

Name

Nordic Outdoor & Sports Group

Legal name

Nordic OSG

Website

https://nordicosg.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic OSG is a holding company that owns and operates four Nordic e-commerce brands — Outdoorexperten, Skistart, Climbing247, and Addnature — selling outdoor, ski, climbing, and nature equipment to consumers across Sweden, Norway, and Finland.

Ownership category

akta.pro rank

Product category

Outdoor & Sports Retail

NAICS

Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYCRAMAAAD

Hiking & Trail Accessories Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

SECONDARYCRAMAJAA

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Winter Sports (Ski/Snowboard) Retail

Keywords

• Outdoor sports retail
• E-commerce storefronts
• Nordic retail group
• Winter sports equipment
• Climbing gear retail

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Distribution channels4 records

Core offering

Nordic Outdoor & Sports Group (Nordic OSG) is a holding company that operates four Nordic-focused outdoor and sports e-commerce brands: Outdoorexperten (general outdoor equipment), Skistart (ski and winter sports), Climbing247 (climbing gear), and Addnature (outdoor and nature equipment). Each brand runs its own country-specific online storefronts serving Sweden, Norway, and Finland consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Outdoorexperten: Online outdoor equipment retailer operating in Sweden, Norway, and Finland (outdoorexperten.se)
• Skistart
• Climbing247
• Addnature

Products and services

• Outdoorexperten

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Regional players

• Sport 1: Norwegian sports retail chain with physical stores and online presence; regional peer primarily serving the Norwegian market where Nordic OSG's brands also operate.
• Naturkompaniet: Swedish outdoor and nature retail chain with physical stores and e-commerce; regional peer directly comparable to Nordic OSG's outdoor-focused Swedish brands.
• Fjellsport: Norwegian outdoor and mountaineering equipment retailer with physical stores and e-commerce; regional peer focused on outdoor/nature categories overlapping with Nordic OSG's Norwegian storefronts.

Direct peers

• Sportamore: Sweden-based online sporting goods retailer selling multi-brand sports and outdoor equipment across the Nordics; directly comparable e-commerce-only D2C model.
• Outnorth: Nordic online outdoor and adventure gear retailer operating across multiple European markets; closely comparable business model and category focus to Nordic OSG's outdoor brands.
• Stadium: Swedish sports retailer operating omnichannel stores and e-commerce across Scandinavia; competes head-to-head with Nordic OSG's brands in general sporting goods and outdoor categories.
• XXL ASA: Norwegian-headquartered multi-brand sporting goods retailer with both physical stores and e-commerce across the Nordics; the largest direct competitor to Nordic OSG's combined retail footprint in the region.

Broad incumbents

• Intersport: International sporting goods retail chain with significant Nordic presence through franchisees; competes with Nordic OSG across general sports and outdoor categories.
• Decathlon: Global sporting goods retailer with established Nordic operations; competes broadly across all outdoor and winter sport categories served by Nordic OSG's portfolio.

Emerging players

• Houdini Sportswear: Swedish outdoor and activewear brand with proprietary e-commerce and selective retail; overlaps with Nordic OSG's outdoor and climbing brands as a focused niche outdoor player in the Nordic market.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Outdoor & Sports Group