Zero60
Zero60 is a sole proprietorship operated by founder Shawn Lam, providing in-person and livestreamed Zumba Fitness dance exercise classes to individual consumers, with scheduling and marketing handled via Facebook and Instagram.
- Company typePrivate
- Founded2015
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
Zero60 firmographics
Firmographics- Name
- Zero60
- Legal name
- Zero60
- Website
- https://zero60.co.nz
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Zero60 is a sole proprietorship operated by founder Shawn Lam, providing in-person and livestreamed Zumba Fitness dance exercise classes to individual consumers, with scheduling and marketing handled via Facebook and Instagram.
- Ownership category
- akta.pro rank
Zero60 industry classification
Industry- Product category
- Group Fitness Instruction
- NAICS
- Fitness and Recreational Sports Centers (71394)
- akta.pro primary industry
- Dance Fitness Classes (e.g., Zumba) (HSADABAD)
Keywords
Zero60 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Zumba Fitness Classes: Revenue generated from conducting Zumba Fitness classes, both in-person and via livestream. Classes are promoted through social media channels with scheduling communicated via Facebook and Instagram pages.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels4 records
Zero60 product offering
Product offeringCore offering
Zero60 is a small fitness instruction business operated by founder Shawn Lam that conducts Zumba Fitness dance exercise classes. Classes are delivered both in-person at various teaching locations and via real-time livestream sessions accessible through the company website, with schedules and livestream details promoted through Facebook and Instagram social media pages.
Differentiator
Problem solved
Functional benefit
Products and services
- Zumba Fitness Classes In-person Zumba Fitness dance exercise classes taught by founder Shawn Lam at various teaching locations, with schedules communicated via Facebook and Instagram.
- Livestream Zumba Sessions Real-time virtual Zumba Fitness classes delivered via an embedded livestream player on the Zero60 website, allowing remote participation when sessions are active.
Companies that use Zero60
Customer profileSegments1 record
Ideal customer profiles1 record
Zero60 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Zero60 competitors and assessment
Company assessmentEmerging players
- ClassPass: A subscription aggregator platform giving users access to multiple fitness studios and class types. Comparable as a distribution channel for boutique group fitness classes like Zumba, though operating at a much larger aggregator scale.
Direct peers
- SoulCycle: A premium boutique fitness brand built around scheduled, instructor-led group classes with strong community identity. Comparable to Zero60's group-class, community-driven model, though focused on indoor cycling and at national scale.
- Barry's Bootcamp: A premium instructor-led group fitness studio brand running scheduled in-person and digital classes. Comparable to Zero60 in the in-person group-class format with paid per-session and livestream offerings, though at significantly larger scale.
- F45 Training: A global group fitness franchise offering scheduled, instructor-led workout classes. F45 operates a similar scheduled-class, community-driven model to Zero60 but at franchise scale, making it the closest scaled analogue to a multi-instructor future for Zero60.
Broad incumbents
- Zumba Fitness, LLC: The global brand and licensor behind the Zumba program itself. Zero60 delivers Zumba-branded classes as an independent instructor, making Zumba Fitness the parent brand ecosystem that defines and legitimizes Zero60's offering.
- Les Mills International: A major creator and licensor of group fitness programs (BODYCOMBAT, BODYATTACK, etc.) used in gyms and studios worldwide. Comparable to the supply side of the group fitness instructor ecosystem in which Zero60 operates.
- Orangetheory Fitness: A large group fitness franchise combining coached in-studio workouts with at-home digital content. Comparable to Zero60's coach-led, scheduled group class model, scaled across hundreds of studios with hybrid in-person/virtual delivery.
- Apple Fitness+: A subscription-based fitness class service offering instructor-led workouts across multiple modalities including dance and HIIT. Comparable to Zero60 as a competing livestream / on-demand instructor-led fitness offering.
- Peloton Interactive: A connected fitness platform delivering live and on-demand instructor-led workout classes. Comparable to Zero60 in offering livestream fitness classes with an instructor-led model, but at a vastly larger scale with proprietary hardware.
Regional players
- Crunch Fitness: A multi-location fitness chain offering group fitness classes (including Zumba) at most of its clubs. Comparable as a venue-based operator of group fitness programming in the same Zumba/dance-fitness category.
Market position
Customer concentration
Zero60 social profiles
Digital presenceZero60 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zero60 leadership team
Management profileNumber of profiles
Profiles1 record
Zero60 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zero60 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zero60
What does Zero60 do?
Zero60 is a small fitness instruction business operated by founder Shawn Lam that conducts Zumba Fitness dance exercise classes. Classes are delivered both in-person at various teaching locations and via real-time livestream sessions accessible through the company website, with schedules and livestream details promoted through Facebook and Instagram social media pages.
Is Zero60 a public or private company?
Zero60 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zero60 founded?
Zero60 was founded in 2015. It employs 1 to 10 people.
How does Zero60 make money?
One revenue line is on record: zumba Fitness Classes.
Who are Zero60's main competitors?
ClassPass is listed as an emerging player. Direct peers are SoulCycle, Barry's Bootcamp and F45 Training. Broad incumbents are Zumba Fitness, LLC, Les Mills International, Orangetheory Fitness, Apple Fitness+ and Peloton Interactive. Crunch Fitness is listed as a regional player.
Does Zero60 have an API?
No public API is recorded for Zero60.
What industry is Zero60 in?
Zero60's product category is Group Fitness Instruction. Its primary akta.pro industry code is HSADABAD, Dance Fitness Classes (e.g., Zumba). Its NAICS code is 71394.