What LadeHero does

LadeHero GmbH is a Stuttgart-based, manufacturer-independent online retailer of EV charging solutions, founded in 2019 and operating primarily in the DACH region (Germany and Austria, with worldwide shipping on request). The company aggregates 21 charging-equipment brands across its catalog of 75+ SKUs, spanning wallboxes (Charge Amps Halo, Dawn, Aura; go-e Charger Gemini), mobile charging units (NRGkick, Juice Booster 2/3 air), charging stations, Type 2 cables, RFID accessories, and adapters, with price points ranging from €25 to €3,199. Its primary customer segment is private EV owners installing home charging, supplemented by a B2B channel for fleet and workplace deployment. The company also operates an appointment-only physical showroom at Reinsburgstraße 7 in Stuttgart.

The commercial model is a self-serve e-commerce storefront (ladehero.de) built on a standard Shopware/Pickware stack, with product-led content marketing via an E-Magazine, a KfW subsidy-navigation guide, and an EV-charging Lexikon to drive organic acquisition. The checkout layer integrates Mollie and Klarna for credit card, Sofort, Klarna Pay Later/Financing, Apple Pay, and PayPal. B2B customers are supported through a partnership with ALVG Anlagenvermietung GmbH (part of SüdLeasing/LBBW), offering 36- to 60-month leasing for orders above €5,000 net. Distribution is reinforced by a curated directory of certified electricians for professional installation across Germany and Austria, and free shipping within DE and AT.

Revenue mechanics are almost entirely transactional hardware resale with thin per-unit margins typical of DACH specialty e-commerce; the company is privately held by founder/managing director Karsten Hehl with no disclosed external funding, acquisitions, or subsidiary structure. Operating geography is DE and AT primary with worldwide shipping on request, and the company has 1-10 employees per firmographic data.

Name

LadeHero

Legal name

LadeHero GmbH

Website

https://ladehero.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LadeHero GmbH is a Stuttgart-based, manufacturer-independent online retailer of EV charging solutions serving private EV owners and businesses across Germany and Austria, offering 75+ SKUs from 21 charging-hardware brands plus installer directory and B2B leasing.

Ownership category

akta.pro rank

Product category

EV Charging Equipment Retail

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

Keywords

• EV charging equipment
• Wallbox retail
• Mobile charging solutions
• EV charging accessories
• Charging infrastructure

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Hardware Sales: Direct sales of EV charging hardware including Wallboxen (wall boxes), Ladesäulen (charging stations), mobile Ladelösungen (mobile charging solutions), Ladekabel (charging cables), and Zubehör (accessories). Products range from entry-level to premium solutions with prices from €25 to €3,199.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LadeHero is a manufacturer-independent e-commerce retailer of electric vehicle (EV) charging solutions based in Stuttgart, Germany. The company sells wallboxes, mobile charging units, charging stations, cables, and accessories from multiple brands including Charge Amps, go-e, Juice Technology, NRGkick, Alfen, and Easee. It complements online sales with subsidy guidance, a certified electrician network for installation, a physical showroom in Stuttgart, and business leasing via partner ALVG Anlagenvermietung GmbH.

Product overview

LadeHero is a manufacturer-independent provider of E-Auto charging solutions based in Stuttgart, Germany. The product portfolio centers on wallboxes (Charge Amps Halo, Charge Amps Dawn, Charge Amps Aura, go-e Charger Gemini) and mobile charging solutions (NRGkick, Juice Booster 2, Juice Booster 3 air), complemented by charging cables (Charge Amps Beam), accessories (RFID tags, adapters, cable holders), and business services (leasing via ALVG partnership). Products support various power levels from 11kW to 22kW, OCPP connectivity for network integration, MID-certified meters for billing, and smart features including app control, RFID authorization, PV/solar integration, and load management.

Differentiator

Problem solved

Functional benefit

Products and services

• Charge Amps Halo A compact, high-protection (IP66) 11kW wallbox with integrated Type 2 cable, RFID/App authorization, WLAN/LAN cloud connectivity, optional OCPP compatibility, LED lighting, and an additional Schuko outlet. Sold to private EV owners and small businesses for home or light commercial charging.
• Charge Amps Dawn A 22kW wallbox with MID-certified energy meter for transparent billing, DC fault current protection, 4G LTE/WiFi/Bluetooth connectivity, OCPP 1.6 compliance, and app-based cloud management with OTA updates.
• Charge Amps Aura A dual-output charging station providing up to 22kW per port for two EVs simultaneously, with MID-certified meters, cloud backend, load balancing, 4G/WLAN/LAN connectivity, and DIN EN ISO 15118 preparation for future Vehicle-to-Grid technology. Priced €3,079–€3,199 and KfW-eligible.
• go-e Charger Gemini A smart 22kW wallbox supporting RFID/App authorization, WLAN connectivity, KfW eligibility, OCPP 1.6, PV integration via API, dynamic load management, and electricity price exchange connectivity. Available at €559 in the 22kW variant.
• NRGkick A portable 11kW charging unit with patented safety connector system featuring temperature monitoring on each phase pin, Bluetooth/WLAN/Cloud connectivity, autonomous load management, black-out protection, and a modular adapter system compatible with Schuko, CEE, and Type 2 public stations. VDE and ÖVE certified.
• Juice Booster 2 A mobile charging solution with an adapter-based Juice Connector system supporting charging at various outlets up to 22kW, automatic adapter detection, and compatibility with Juice Booster 2 and Juice Booster 3 air accessories.
• Juice Booster 3 air The latest mobile charging unit from Juice Technology with wireless design, supporting multiple adapter types and high charging power (Basic Set at €1,189).
• Charge Amps Beam A robust Type 2 to Type 2 charging cable rated for 22kW with 6m length, featuring ergonomic grip design, IP-rated for all weather conditions, and temperature tolerance from -30°C to +45°C.
• LadeHero Business Leasing Business leasing service for charging solutions delivered through partner ALVG Anlagenvermietung GmbH (part of SüdLeasing/LBBW). Available to companies older than 3 years with orders starting from €5,000 net, offering 36, 48, or 60-month terms with no down payment or processing fees.
• LadeHero Accessories (Zubehör) Supporting products including RFID tags (€29–€75) for authorization, cable holders (€189–€225), adapter sets (CEE, Schuko, Type 2) priced €25–€175, mounting poles, and security locks for various charging equipment brands.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Charge AmpscoreTechnology or IntegrationSwedish EV charging equipment manufacturer. Products include Halo (wallbox), Aura (dual charging station), Dawn (smart wallbox), and Beam (charging cables). Products feature OCPP compatibility, cloud connectivity, RFID access, and sustainable design using recycled aluminum.
• go-ecoreTechnology or IntegrationAustrian manufacturer of smart charging solutions. Products include go-e Charger Gemini (available in 11kW and 22kW variants) and adapter sets. Features include KfW eligibility, OCPP, WLAN connectivity, RFID, PV integration, and load management.
• NRGkick (DINITECH)coreTechnology or IntegrationAustrian manufacturer of mobile charging solutions. NRGkick products are portable charging units with patented safety connector system featuring temperature monitoring at each phase pin, automatic adapter detection, and autonomous load management. VDE and ÖVE certified. Upgradeable features via app.
• Juice TechnologysupportingTechnology or IntegrationSwiss manufacturer of mobile charging solutions. Products include Juice Booster 2 and Juice Booster 3 air with JUICE CONNECTOR system enabling charging at various outlet types through interchangeable adapters.
• Mollie B.V.supportingTechnology or IntegrationDutch payment service provider processing credit card, Sofort, Klarna, Apple Pay, and PayPal transactions in LadeHero's online store.
• Klarna Bank ABsupportingTechnology or IntegrationSwedish payment provider offering invoice ('Pay Later'), credit card ('Pay Now'), and financing options for LadeHero customers. May conduct credit checks for certain payment methods.
• Certified Electricians NetworkcoreImplementation/ SI/ Consulting PartnerNetwork of qualified electrical contractors (Elektro-Fachbetriebe) available through LadeHero's Elektriker directory, providing professional installation services for charging solutions across Germany.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 1Komma5°: German renewable-energy installer and retailer selling and deploying EV charging alongside solar PV. Shares LadeHero's DACH focus, consumer and small-business customer base, and end-to-end advisory plus installation model, making it the closest go-to-head competitor.

Broad incumbents

• Alfen: Dutch EV charging equipment manufacturer and charging network operator with a portfolio spanning residential wallboxes to public fast chargers. Provides an alternative direct supply route into DACH for both consumers and businesses.
• ChargePoint: US-headquartered EV charging network and hardware provider with a growing European presence. Competes broadly in the EV charging ecosystem, including selling charging hardware and services to home and business customers.
• Charge Amps: Swedish EV charging hardware manufacturer whose Halo, Dawn, Aura, and Beam lines are core LadeHero SKUs. Competes as a direct-to-consumer alternative in the same DACH market and could disintermediate resellers via exclusive bundles or pricing.
• Easee: Norwegian smart EV charging manufacturer (Easee Home, Charge, Equalizer) sold direct to consumers across Europe and a category brand LadeHero also resells; represents a parallel distribution option for the same buyer segment.
• Juice Technology: Swiss manufacturer of mobile charging solutions (Juice Booster 2 and Juice Booster 3 air) carried by LadeHero. Operates its own direct sales channels in DACH and the EU, creating partial overlap on mobile charger SKUs.
• Webasto: German automotive supplier with an EV charging portfolio (Webasto Pure, Next) sold via dealer, B2B, and consumer channels. Competes with LadeHero in the premium wallbox and fleet/B2B segments in DACH.
• NRGkick / Dinitech: Austrian manufacturer of NRGkick portable EV chargers, one of LadeHero's flagship mobile-charging SKUs. Direct sales channels compete with LadeHero's reseller pricing on the same hardware.
• go-e: Austrian EV charging manufacturer behind the Gemini wallbox, one of LadeHero's top-selling SKUs. Sells direct to consumers across DACH and competes head-on with LadeHero's combined product-plus-advice offering.
• EnBW mobility+: E-mobility arm of German utility EnBW, offering wallboxes, installation services, and a public charging network. Overlaps with LadeHero in residential and business charging but backed by utility scale, public tariff bundling, and a broad service portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ladehero-gmbh

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LadeHero