Montreux International Tourism Forum

What Montreux International Tourism Forum does

Montreux International Tourism Forum (MITF), organized by WEYA Sàrl (a private limited company domiciled in Glion, Canton de Vaud, Switzerland), is an annual two-day professional conference serving tourism and hospitality stakeholders in the Lake Geneva (Léman) region spanning Switzerland and France. Since its founding in 2020, MITF has convened six consecutive editions (2020–2025) that bring together destination management organizations, cantonal and federal tourism authorities (notably SECO/FST), academic institutions (EHL, HES-SO Valais), hospitality associations (HôtellerieSuisse, GastroSuisse), and consumer-brand sponsors (Nestlé, Henniez, Cailler, Nespresso). The forum's programming has evolved from COVID-era recovery themes (2021) to AI, digital customer experience, wine tourism, cross-border cooperation, and overtourism in the 2025 edition. Network organizations Acteurs Tourisme Léman (ATL) and Léman sans frontière (LSF) hold their annual general assemblies during MITF, anchoring the event as the principal regional coordination venue for Lake Geneva tourism.

The underlying technology stack is a standard WordPress-based multi-language website (French, English, German) at mitf.ch, augmented by a Wistia-powered session replay library covering all editions from 2020–2025, Google Analytics for traffic measurement, and Infomaniak Entertainment SA's payment gateway for ticket processing in Swiss francs. The commercial model is event-driven: MITF monetizes through one-time ticket sales and institutional/corporate sponsorship, with refund windows (100% until Sept 30, 50% until Oct 15, none thereafter) and force-majeure clauses disclosed in its general terms and conditions. No ticket pricing is publicly listed, no revenue is disclosed, and no funding rounds or external investors have been reported; the operating entity WEYA Sàrl runs with 1–10 employees from Chemin de Tornafou 13 in Glion.

Name

Montreux International Tourism Forum

Legal name

WEYA Sàrl

Website

https://mitf.ch

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

MITF is an annual two-day professional conference, organized by WEYA Sàrl in Montreux, Switzerland, that convenes tourism authorities, hospitality associations, and academic institutions from the Lake Geneva region to discuss cross-border tourism, digitalization, and sustainable tourism.

Ownership category

akta.pro rank

Product category

Tourism Conferences & Events

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Partner, Channel & Alliance Summits (THAHAMAC)

akta.pro secondary industries

Executive Summits & Invitation-Only Forums (MPAGAGAK), Training, Enablement & Talent Development Summits (THAHAMAH)

Keywords

• Tourism industry conferences
• Professional forum events
• Hospitality networking
• Destination marketing events
• Cross-border tourism

Headquarters

HQ city

Glion

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Tickets: The primary revenue stream is ticket sales for the annual MITF conference. Tickets are sold in Swiss francs (CHF), with prices corresponding to rates in effect at time of order. Payment is processed via secure online payment using VISA and MASTERCARD through Infomaniak Entertainment SA's payment system.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

MITF organizes an annual two-day professional tourism forum held in Montreux, Switzerland, bringing together tourism boards, hospitality operators, academic institutions and destination marketers for keynotes, panels and networking. It also sells on-demand access to session replays from past editions. The offering is delivered in English and French, is ticketed in CHF, and runs as a recurring event with a different industry theme each year.

Product overview

Montreux International Tourism Forum (MITF) is a single unified conference product offering annual two-day international forums for tourism professionals. The core product consists of the MITF forum series (2020-2025 editions), complemented by session replay services (MITF Session Replays) enabling access to recorded presentations via Wistia video platform. Additional offerings include the partner program connecting sponsors with attendees, and the SECO-FST collaboration platform providing ongoing dialogue through working groups and webinars beyond the annual event.

Differentiator

Problem solved

Functional benefit

Products and services

• MITF 2020 Forum First edition of the MITF annual two-day tourism forum held in Montreux, Switzerland, for tourism professionals and regional stakeholders.
• MITF 2021 Forum Second annual edition of the MITF two-day tourism forum in Montreux, Switzerland.
• MITF 2022 Forum Third annual edition of the MITF two-day tourism forum in Montreux, Switzerland.
• MITF 2023 Forum Fourth annual edition of the MITF two-day tourism forum in Montreux, Switzerland, addressing digital transformation and sustainability themes.
• MITF 2024 Forum Fifth annual edition of the MITF two-day tourism forum in Montreux, Switzerland, with programming on sports tourism, cultural diplomacy and AI in tourism.
• MITF 2025 Forum Sixth annual edition of the MITF two-day tourism forum in Montreux, Switzerland, dedicated to luxury tourism and wellness.
• MITF 2026 Forum Seventh annual edition of the MITF two-day tourism forum in Montreux, Switzerland, themed around space tourism.
• MITF Session Replays Paid on-demand video access to MITF conference sessions from past editions, delivered via a dedicated Wistia-powered replay portal for tourism professionals who cannot attend live.
• MITF Partner Program Sponsorship and partnership offering for tourism boards, brands, schools, hotels, associations and institutions to underwrite the MITF forum in exchange for visibility and access to delegates.

Quantifiable outcome

• 6 annual editions held from 2020-2025
• +1 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

23 partnerships are on record, tiered core, major and minor.

• SECO - FST (Swiss State Secretariat for Economic Affairs - Forum Tourism Suisse)coreStrategic or Co-development PartnerSECO (State Secretariat for Economic Affairs) organizes the Swiss Tourism Forum (FST), which is a dialogue and coordination platform to strengthen cooperation in tourism policy. MITF serves as a regional complement to the federal-level FST, with SECO representatives speaking at MITF sessions on federal tourism strategy.
• Acteurs Tourisme Léman (ATL)coreStrategic or Co-development PartnerThe ATL network represents Lake Geneva region tourism stakeholders. ATL members are the primary target audience for MITF and hold their annual general meeting in conjunction with the MITF event.
• Léman sans frontière (LSF)coreStrategic or Co-development PartnerCross-border cooperation network celebrating 30 years of collaboration. LSF holds its general assembly at MITF, and the network's Secretary General participates as a speaker on cross-border tourism topics.
• Interreg France-SuissemajorGTM or Marketing PartnerEuropean cross-border cooperation program supporting projects between France and Switzerland. Listed as a 2025 partner supporting the MITF event.
• Swiss ConfederationmajorGTM or Marketing PartnerFederal government support as a 2025 partner, representing the Swiss government's interest in regional tourism development.
• Canton de VaudmajorGTM or Marketing PartnerCantonal government partner, with Isabelle Moret (Conseillère d'Etat) regularly participating as a speaker on Vaud tourism commitments.
• Canton de GenèvemajorGTM or Marketing PartnerGeneva canton partner, with Genève Tourisme and Congress participating as speakers and partners.
• Montreux Riviera (MVT)coreGTM or Marketing PartnerLocal destination management organization and primary host region partner for the MITF event in Montreux.
• Genève TourismemajorGTM or Marketing PartnerGeneva destination marketing organization and regular speaker participant, with Adrien Genier (Director General) presenting on Geneva tourism network strengthening.
• HôtellerieSuissemajorGTM or Marketing PartnerSwiss Hotel Association partner, with Marie Forestier (Vice-President) speaking at multiple MITF editions on hotel industry challenges and workforce issues.
• GastroSuissemajorGTM or Marketing PartnerSwiss Gastronomy Association partner, with Casimir Platzer (President) and Gilles Meystre (Vice-President) participating as speakers.
• Ecole hôtelière de Lausanne (EHL)majorStrategic or Co-development PartnerPremier hospitality management school and academic partner, providing professors as speakers on innovation, AI in tourism, hotel management, and sustainable tourism topics.
• HES-SO Valais/Wallis (Tourism Institute of Sierre)majorStrategic or Co-development PartnerApplied sciences university providing academic research partners. Prof. Roland Schegg (Scientific Coordinator) is a regular speaker on e-tourism and digitalization topics.
• UNWTO (World Tourism Organization)majorStrategic or Co-development PartnerUnited Nations specialized agency for tourism. Alessandra Priante (Regional Director for Europe) provides annual video presentations on the state and prospects of global tourism.
• Switzerland TourismmajorStrategic or Co-development PartnerNational tourism marketing organization and key strategic partner. Representatives present annual analyses and objectives, with Martin Pally presenting campaigns and Roger Federer collaboration.
• Grands Sites de GoûtmajorStrategic or Co-development PartnerCulinary heritage network organizing afternoon sessions on gastronomic tourism, food tourism, and regional product marketing in collaboration with MITF.
• NestléminorGTM or Marketing PartnerCorporate sponsor partner for 2025 edition.
• HenniezminorGTM or Marketing PartnerSwiss mineral water brand as sponsor partner for 2025 edition.
• CaillerminorGTM or Marketing PartnerSwiss chocolate brand as sponsor partner.
• NespressominorGTM or Marketing PartnerCoffee brand as sponsor partner.
• HIM Hotel Institute MontreuxminorGTM or Marketing PartnerHospitality management school in Montreux as partner.
• Dorier GroupminorGTM or Marketing PartnerEvent and communication services company as partner.
• PromoveminorGTM or Marketing PartnerRegional promotion organization as partner.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Salon du Tourisme (Salon Mondial du Tourisme): France's leading consumer-and-pro tourism trade fair held in Paris. Comparable as a tourism industry gathering in the French-speaking market — directly relevant to MITF's French stakeholders — though oriented more toward consumer/operator mix.
• FITUR (Feria Internacional de Turismo): Spain's flagship international tourism trade fair, organized by IFEMA. Comparable as a national/regional tourism industry conference targeting destination marketers, DMOs and tourism professionals, but anchored in Madrid rather than Switzerland.
• TTG Travel Experience: Italian B2B tourism trade show. Comparable as a regional European tourism industry event serving tour operators, DMOs and tourism boards with conference and exhibition content, though focused on the Italian market.

Broad incumbents

• IMEX Group: Global organizer of trade shows for the meetings and events industry (IMEX Frankfurt, IMEX America). Comparable as a professional conference/expo organizer serving tourism and hospitality buyers, but operating at significantly larger scale and broader geographic scope.
• IBTM World: Leading global event for the meetings, incentives, conferences and events (MICE) industry. Comparable as a professional conference focused on bringing industry buyers and sellers together, with an overlapping audience with MITF in the tourism/events space.
• ITB Berlin: The world's largest tourism trade show, organized by Messe Berlin. Comparable as a B2B tourism industry convention bringing together destinations, DMOs, suppliers and media, but at vastly greater scale than MITF's regional forum.
• World Travel Market (WTM) London: Major international travel and tourism trade exhibition organized by RX (Reed Exhibitions). Comparable as a recurring B2B tourism industry event, with similar target audience of destinations, tour operators and policymakers, but global rather than regional.

Others

• Switzerland Tourism: National tourism marketing organization and core MITF strategic partner. Comparable as a stakeholder that organizes its own tourism-related events and campaigns, and that is part of the same ecosystem as MITF.
• UNWTO (World Tourism Organization): United Nations specialized agency for tourism — and a key MITF partner providing annual addresses. Comparable as a convener of global tourism policy dialogue and knowledge, though operating as an intergovernmental body rather than a private conference organizer.

Direct peers

• Forum Suisse du Tourisme (FST / Tourism Forum Switzerland): Federally organized Swiss tourism forum run by SECO — MITF's own core strategic partner and a direct comparable: an annual tourism-policy dialogue platform in Switzerland, with associated working groups and webinars alongside the main event.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montreux International Tourism Forum