Jaquar Group

What Jaquar Group does

Jaquar Group is a privately held Indian manufacturer of comprehensive bathroom and lighting solutions, founded in 1986 by the Mehra brothers (Rajesh, Ajay, and Krishna) after splitting from the family business Essco. Headquartered at IMT Manesar, Gurgaon (NCR), the company operates eight manufacturing facilities globally—seven in India and one in South Korea—and employs more than 10,000 people. Jaquar holds approximately 60% market share in India's organized faucets market and reported turnover of Rs 7,493 crore in FY 2024-25, equating to a 21% compound annual growth rate between FY 2020-21 and FY 2024-25.

The company's product portfolio spans the full bathroom value chain—including faucets, sanitaryware, showers (with proprietary Duoflo dual-flow technology), flushing systems with the i-Flush concealed valve, shower enclosures, whirlpools, bath tubs, spas, saunas, steam solutions, shower panels, water heaters, and accessories—plus a multi-segment lighting business covering decorative, commercial indoor, commercial outdoor, and consumer lamp categories. Technical differentiators include proprietary water-saving technology, smart controls, and advanced PVD finishes (Gold Bright, Gold Matt, Blush Gold), all backed by a 10-year warranty that exceeds the 7-year industry standard. The group markets through three tiers: the core Jaquar brand, the premium Artize sub-brand, and the value Essco sub-brand.

Jaquar makes money through a dealer-only B2B2C distribution model, with pricing kept 'on request' and never publicly disclosed, preserving dealer margins and avoiding direct-to-consumer channel conflict. Revenue is generated primarily from one-time product sales of bathroom fittings (~90%+ of mix) and lighting solutions (~8–10%, or Rs 700 crore in FY 2024-25, targeted to scale to Rs 1,600–1,700 crore in three years). Customer segments span residential end-consumers, commercial and institutional buyers (hotels, complexes, infrastructure projects), and trade professionals (architects, contractors, interior designers). Branded Jaquar World showrooms serve as experience centers that drive specifications through the dealer channel, while AI-powered market research and streaming TV advertising are used to push measurable footfall back to the authorized dealer network across India and 50+ international markets. The company is targeting USD 1 billion in revenue by FY 2026, supported by a new Rs 100+ crore lighting plant at Bhiwadi, a Dubai display centre, and a Salesforce-led digital transformation initiative.

Name

Jaquar Group

Legal name

Jaquar & Company Private Limited

Website

https://jaquar.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

10,001+ employees

Short description

Jaquar Group is a privately held Indian manufacturer of complete bathroom fittings and lighting solutions, holding approximately 60% market share in India's organized faucets market and serving residential, commercial, and trade professional customers in 50+ countries through an authorized-dealer-only distribution model.

Ownership category

akta.pro rank

Product category

Bathroom Fittings and Lighting

NAICS

Toilet Preparation Manufacturing (32562), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Warm Air Heating and Air-Conditioning Equipment and Supplies Merchant Wholesalers (42373)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)

akta.pro secondary industries

Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE), HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

Keywords

• Bathroom fittings
• Sanitaryware products
• Faucets and showers
• Lighting solutions
• Bathware manufacturing

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bathroom Fittings and Fixtures: Jaquar's core revenue stream from faucets, sanitaryware, showers, flushing systems, shower enclosures, whirlpools, bath tubs, spas, saunas, steam solutions, shower panels, water heaters, and bathroom accessories. The company holds 60% market share in India's organised faucets market and commands a dominant position in the bathroom fittings category.
2. Lighting Solutions: Lighting business generating approximately Rs 700 crore in FY 2024-25, contributing 8-10% of group revenue. The company targets scaling this to Rs 1,600-1,700 crore within three years through expansion of outdoor, landscape, and architectural indoor lighting segments including manufacturing of lighting poles. Exports to Middle East and Africa currently represent 15-16% of lighting revenue with plans to grow to around 20%.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Jaquar Group manufactures and sells complete bathroom fittings and lighting solutions across three brand tiers—Jaquar (mass-market), Artize (premium), and Essco (value). Bathroom products span faucets, sanitaryware, showers, flushing systems, shower enclosures, whirlpools, bath tubs, spas, saunas, steam solutions, shower panels, water heaters, and accessories; the lighting division covers decorative, commercial indoor, commercial outdoor, and consumer lamp categories. Products are sold exclusively through an authorized dealer network and Jaquar World experience centers, with no direct-to-consumer pricing on the website.

Product overview

Jaquar Group is a comprehensive bathroom and lighting solutions provider offering a multi-brand portfolio under Jaquar (core brand), Artize (premium), and Essco (value). The bathroom division spans faucets across multiple series (Fusion Prime, Florentine Prime, Kubix Prime, Opal Prime, Ornamix Prime, Arc, Lyric, Aria, Continental, Queen's, Alive, Solo, Eko, Rendezvous), sanitaryware, showers including the Duoflo dual-flow system, flushing systems with i-Flush smart technology, shower enclosures, whirlpools, bath tubs (freestanding and built-in), spas/swim spas, saunas, steam solutions, shower panels, water heaters, and accessories. The lighting division covers decorative (chandeliers, pendants, lamps), commercial indoor (downlighters, COB lights, linear lights, track lights), commercial outdoor (area lighting, street lights, garden lighting, poles, bollards), and consumer lamps/LED products. The company operates manufacturing facilities in India and South Korea, holds 60% market share in India's organized faucets market, and reported revenue of approximately ₹7,493 crore in FY 2024-25.

Differentiator

Problem solved

Functional benefit

Brands

• Artize: Premium bathroom fixtures and fittings brand under Jaquar Group.

Products and services

• Jaquar Faucets Core faucet product line including single lever basin mixers, bidet mixers, sink mixers, wall mixers, sensor taps, thermostatic mixers, and pressmatic taps across multiple series (Fusion Prime, Florentine Prime, Kubix Prime, Opal Prime, Ornamix Prime, Arc, Lyric, Aria, Continental, Queen's, Alive, Solo, Eko, Rendezvous).
• Jaquar Sanitaryware Complete sanitaryware range including wall-hung WCs, coupled WCs, single-piece WCs, rimless WCs, table top basins, wall hung basins, under-counter basins, and urinals.
• Jaquar Showers Shower solutions including Octane Showers, Cloud Showers, Duoflo Showers (dual flow mode), hand showers, overhead showers, body showers, and shower concepts.
• Flushing Systems Toilet flushing solutions including I-Flush concealed flush valves, slim concealed cisterns, flush plates, and flush valves.
• Shower Enclosures Shower enclosure range including Ritz Collection, framed, frameless, and sliding range options with shower trays and artificial ledges.
• Whirlpools Whirlpool and spa products for therapeutic bathing experiences.
• Bath Tubs Freestanding and built-in bath tubs including Julia, Alaska, and Saipan models.
• Spas Swim spas and combi systems including Aquagym Max (4 seater) and Hydrozone (5 seater) models.
• Saunas Sauna solutions including Kubix Sauna and related wellness products.
• Steam Solutions Steam bath solutions including steam generators and smart vapour steam stools.
• Shower Panels Advanced shower panel systems for enhanced bathing experiences.
• Water Heaters Water heating solutions including Elena vertical/horizontal manual models, Versa models, and Verna floor mounting options ranging from 6 to 200 litres.
• Bathroom Accessories Complete accessory range including washroom accessories, hand dryers, soap dispensers, paper towel dispensers, grab bars, bath tub accessories, and bath accessory sets.
• Artize (Premium Brand) Premium bathroom fittings and luxury fixtures offered as a sub-brand under the Jaquar portfolio.
• Essco (Value Brand) Bathware sub-brand offering value-tier bathroom fittings and fixtures as part of the Jaquar Group portfolio.
• Decorative Lighting Indoor decorative lighting including chandeliers, pendants/ceiling lights, floor lamps, table lamps, and wall lamps.
• Commercial Indoor Lighting Commercial indoor lighting solutions including surface mounted downlighters, recessed COB lights, industrial lights, linear strip lights, magnetic track lights, and filament bulbs.
• Commercial Outdoor Lighting Outdoor lighting including linear area lighting, projectors, street lights, garden lighting, poles, bollards, post tops, ground recessed lights, and wall recessed stair lights.
• Lamp & Accessories Consumer lighting products including LED downlights, LED bulbs, filament bulbs, drivers, and LED strip lights.
• Fusion Prime Faucets Premium faucet series offering single lever basin mixers, bath shower mixers, sink mixers, bidet mixers with multiple finish options including Chrome, Black Chrome, Black Matt, Gold Matt PVD, and Blush Gold Bright PVD.
• Kubix Prime Faucets Contemporary faucet series featuring single lever basin mixers, high neck basin mixers, sensor faucets, bidet mixers, and wall mixers in various finishes.
• Aquamax Thermostatic Mixers Thermostatic shower solutions including exposed and concealed thermostatic shower mixers with 2-way and 3-way diverters for precise temperature control.
• i-Flush Smart Concealed Flush System Smart concealed flush system with in-wall body available in 20mm and 32mm variants, designed for water-efficient flushing.
• Bidspa Electronic WC Electronic toilet with integrated bidet functionality for enhanced hygiene.

Quantifiable outcome

• Market penetration achieved in 5-6 years vs competitor Essco's 15 years
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationSalesforce announced a partnership with Jaquar Group to support the latter's digital transformation efforts involving Salesforce's products and services. This partnership is aimed at driving digital transformation and agility across Jaquar's operations, enabling the company to modernize its customer engagement and internal processes.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Cera Sanitaryware: Indian listed manufacturer of sanitaryware, faucets and wellness products. One of the closest direct peers in the Indian market, competing head-to-head with Jaquar in mid-segment faucets and sanitaryware.
• Duravit: German manufacturer of designer sanitaryware, bathroom furniture, baths and wellness products. Comparable to Jaquar's premium Artize sub-brand and bath tub / spa portfolio in the upmarket segment.
• Grohe (LIXIL): German premium faucet and shower brand owned by Japan's LIXIL Group. Closely comparable to Jaquar on faucets, showers, and water-saving technology, with strong global distribution and premium positioning that overlaps with Artize.
• Hindware (Somany Bathware): Indian listed bathware and tiles brand offering faucets, sanitaryware and wellness products. Direct domestic competitor with overlapping distribution and similar customer segments.
• Toto Ltd. Japanese manufacturer of high-end sanitaryware, smart toilets (Washlet) and bathroom fittings. Comparable to Jaquar on premium sanitaryware and smart bathroom technology like Bidspa and i-Flush.
• Hansgrohe: German manufacturer of showers, faucets, and bathroom systems. Direct peer in the mid-to-premium shower and faucet categories where Jaquar's Duoflo and Aquamax product lines compete.
• Kohler: US-headquartered global leader in kitchen and bath fixtures, faucets, sanitaryware and lighting. Direct competitor to Jaquar across the full bathroom portfolio, particularly in the premium and hospitality segments where Artize competes.
• Parryware (Roca Bathrooms): Indian bathroom brand majority-owned by Spain's Roca Group. Competes with Jaquar in the Indian organized sanitaryware and faucet market, with strong international design backing.
• Villeroy & Boch: European premium brand for sanitaryware, baths and bathroom furniture. Direct competitor to Jaquar / Artize in the luxury bathroom and wellness category, with strong hotel and project channel presence.

Broad incumbents

• American Standard (LIXIL): LIXIL-owned global bathroom and kitchen brand covering faucets, sanitaryware and accessories. Broad incumbent with comparable mid-market product breadth to Jaquar and presence across Asian and Middle Eastern markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JaquarGroup
• YouTubeyoutube.com/jaquargroup
• Facebookfacebook.com/JaquarGroup
• LinkedInlinkedin.com/company/jaquargroup
• Instagraminstagram.com/jaquarindia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaquar Group