Hospice in the Pines

What Hospice in the Pines does

Hospice in the Pines is a 501(c)(3) non-profit hospice organization headquartered at 1504 West Frank Avenue in Lufkin, Texas, providing end-of-life care to terminally ill patients across twelve East Texas counties (Angelina, Cherokee, Houston, Nacogdoches, Polk, Sabine, San Augustine, San Jacinto, Shelby, Trinity, Tyler, and Walker). Founded in 1986 as Hospice of Lufkin and renamed in 1990, it is the only non-profit hospice serving Angelina County. The organization delivers care through three integrated service modalities: hospice home care delivered by RNs/LVNs, social workers, chaplains, and patient aides across the region; a five-bed in-patient unit inside CHI St. Luke's Health-Memorial for crisis care and pain management; and the Joe W. Elliott House, a 30-room affordable lodging facility ($25/night) serving families traveling to Lufkin for medical care.

The clinical portfolio is anchored by hospice home care and in-patient hospice services, supplemented by a Palliative Care Program for non-Medicare-eligible patients, the We Honor Veterans recognition initiative, Grief Support Services (extending 13 months post-loss), the Lizzie Wallace Memorial Children's Grief Camp, and structured volunteer programs (Direct Care, Staff Support, Grief Support, Speakers Bureau). The clinical team includes five Medical Directors — including palliative-care certified physicians such as Dr. Joey Koch — alongside on-call nursing staff 24/7. The organization is governed by a volunteer Board of Directors under CEO Demetress Harrell; there is no parent company or private equity backing. No proprietary technology systems, AI capabilities, or APIs are disclosed.

Hospice in the Pines operates a payor-driven, non-profit revenue model: services are billed directly to Medicare, Medicaid, or private insurance and accepted as payment-in-full, with no out-of-pocket charges to patients and no denial of service for inability to pay. Supplementary revenue is generated through community donations and fundraising events such as the annual Benefit Auto Show. Marketing is community-led and referral-driven — physician partnerships, nursing home and residential facility relationships, self-referrals, speaker bureau outreach, and active social media presence — with no traditional paid acquisition. The organization holds Texas Department of Health and Human Services licensure, CMS deemed status, and memberships in NHPCO and the Texas & New Mexico Hospice Organization.

Name

Hospice in the Pines

Legal name

Hospice in the Pines, Incorporated

Website

https://hospiceinthepines.org

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospice in the Pines is a 501(c)(3) non-profit hospice organization founded in 1986, delivering in-home hospice care, inpatient hospice, palliative care, bereavement support, veterans programs, and affordable lodging to terminally ill patients across 12 East Texas counties.

Ownership category

akta.pro rank

Product category

Hospice and Palliative Care

NAICS

Nursing and Residential Care Facilities (623)

SIC

Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Home Hospice (Routine Home Care) (HLADAHAA)

akta.pro secondary industries

Home Hospice Agencies (HLAFAEAC), Inpatient Hospice (General Inpatient Care) (HLADAHAB), Hospice Care in Assisted Living / Residential Care Facilities (HLADAHAE), Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Palliative Care, Hospice & Serious Illness Support (BPAGACAK)

Keywords

• Hospice care
• Palliative care
• End-of-life care
• Grief support
• Residential hospice

Headquarters

HQ city

Lufkin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Insurance Billing (Medicare, Medicaid, Private Insurance): Hospice care services billed directly to Medicare, Medicaid, or private insurance companies. As a non-profit organization, accepts insurance as payment-in-full with no out-of-pocket expenses charged to patients for hospice care services.
2. Donations and Charitable Contributions: Accepts donations from the community to support patient care services. Donations enable quality compassionate care and provide dignity and comfort to patients and families.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hospice in the Pines is a non-profit 501(c)(3) hospice organization founded in 1986 in Lufkin, Texas. The company provides end-of-life hospice care, including routine home hospice care, inpatient hospice services, residential lodging at the Joe W. Elliott House, and bereavement/grief support programs such as We Honor Veterans and a Children's Grief Camp, serving 12 East Texas counties.

Product overview

Hospice in the Pines is a hospice care organization providing a comprehensive, integrated suite of services for terminally ill patients and their families in East Texas. The core offerings include Hospice Home Care (in-home care), a Hospice In-Patient Facility (24/7 medical care), and the Joe W. Elliott House (affordable lodging for traveling families). These are complemented by specialized programs: the We Honor Veterans Program for recognizing veteran patients, Grief Support Services and the Lizzie Wallace Memorial Children's Grief Camp for bereavement care, and volunteer services including Direct Care Volunteers, Staff Support Volunteers, Grief Support Volunteers, and Speakers Bureau Volunteers. The organization also operates Donuts with Vets and Benefit Auto Show events, and offers a Palliative Care Program for patients not meeting Medicare hospice criteria. The portfolio operates as a unified hospice service ecosystem serving 12 counties in East Texas.

Differentiator

Problem solved

Functional benefit

Products and services

• Routine Home Hospice Care Home-based hospice care for terminally ill patients residing in their own homes across 12 East Texas counties, delivered by the Hospice in the Pines clinical team.
• Inpatient Hospice Care

Quantifiable outcome

• Elite status in patient satisfaction (2018)
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• National Hospice & Palliative Care OrganizationcoreStrategic or Co-development PartnerOrganizational membership and participation in national hospice standards, best practices, and advocacy initiatives.
• Texas & New Mexico Hospice Organization (TNMHO)coreStrategic or Co-development PartnerRegional membership organization. Hospice in the Pines leadership has received multiple honors from TNMHO including Hospice of the Year 2015.
• Texas Non-Profit Hospice AlliancecoreStrategic or Co-development PartnerMembership in alliance of non-profit hospice organizations across Texas.
• CHI St. Luke's Health-Memorial (formerly Memorial Health System of East Texas)coreStrategic or Co-development PartnerPartnership for in-patient facility located inside CHI St. Luke's Health-Memorial hospital in Lufkin. Hospice in the Pines inpatient unit opened July 2005.
• Center to Advance Palliative CareminorStrategic or Co-development PartnerMembership organization supporting palliative care advancement and education.
• We Honor Veterans ProgramcoreStrategic or Co-development PartnerPartnership with VA and National Hospice organization to provide specialized veteran hospice care, recognition ceremonies, and veteran-to-veteran volunteer programs.
• National Association of Social Work/TexasminorStrategic or Co-development PartnerProfessional membership for social work staff.
• Texas Association of Homecare & HospiceminorStrategic or Co-development PartnerRejoined membership in state association for homecare and hospice providers.
• Texas Association of Healthcare VolunteersminorStrategic or Co-development PartnerMembership supporting healthcare volunteer programs.
• Angelina/Lufkin Chamber of CommerceminorStrategic or Co-development PartnerCommunity chamber membership supporting local business community engagement.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Amedisys Hospice: National hospice and home health provider offering routine home care, continuous home care, general inpatient, and respite hospice across many states; same Medicare hospice benefit structure as Hospice in the Pines, scaled operator.
• VITAS Healthcare (Chemed): Largest U.S. hospice operator and a division of Chemed (for-profit public); comparable as a multi-state hospice provider offering home hospice, inpatient hospice, and continuous home care, though much larger and for-profit rather than non-profit.
• Gentiva (formerly Kindred at Home hospice): Large national hospice and palliative care operator providing routine home care, inpatient hospice, and bereavement support; comparable service categories and reimbursement model but scaled, private-equity-backed competitor.

Regional players

• Houston Hospice: Non-profit hospice serving the greater Houston area (Harris and surrounding counties); directly comparable as a Texas-based 501(c)(3) hospice offering home-based hospice, inpatient facilities, and bereavement programs, though operating in a different geography.
• East Texas Medical Center Hospice: Regional East Texas hospice program affiliated with UT Health East Texas; comparable in-home hospice, palliative care, and bereavement services across East Texas counties, overlapping geography with Hospice in the Pines.
• St. Gabriel's Hospice (Lufkin area): Hospice program of St. Joseph Health Point/CHRISTUS in East Texas; non-profit hospice serving East Texas rural counties with comparable in-home and inpatient hospice services, a direct regional competitor in some of the same counties.
• Christus Hospice and Palliative Care: Faith-based non-profit hospice affiliated with CHRISTUS Health operating across Texas and Louisiana; comparable integrated delivery model (home hospice plus inpatient) and non-profit status, with overlapping Texas footprint though primarily in other regions.

Emerging players

• Traditions Health: Multi-state hospice and home health provider; comparable offering (routine home, continuous, general inpatient, respite hospice) and Medicare reimbursement model. Operates in select states including Texas, partial overlap with Hospice in the Pines.

Others

• National Hospice and Palliative Care Organization (NHPCO): National membership organization for hospice providers; Hospice in the Pines is a member, and NHPCO programs (We Honor Veterans) are directly deployed at the company. Not a competitor but a relevant peer/standard-setter.
• Texas & New Mexico Hospice Organization (TNMHO): Regional hospice industry association of which Hospice in the Pines is a member and award recipient (Hospice of the Year 2015); relevant as the trade body defining standards and advocacy for Texas hospices, not a direct competitor but a key peer reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hiplufkin30
• Facebookfacebook.com/HIPLufkin30
• LinkedInlinkedin.com/company/hospice-in-the-pines
• Instagraminstagram.com/hospiceinthepines

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospice in the Pines