Aqua Design
- Company typePrivate
- Founded1995
- HeadquartersMeridian, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Aqua Design firmographics
Firmographics- Name
- Aqua Design
- Legal name
- Fly Logic, Inc.
- Website
- https://aquadesign.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aqua Design industry classification
Industry- Product category
- Sun-Protective Activewear
- NAICS
- Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Women's, Misses', And Juniors Outerwear (2330)
- akta.pro primary industry
- Swim & Surf Performance Wear (CRAAAEAG)
- akta.pro secondary industries
- Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes) (CRAMAIAJ), Sun Protection Accessories (UV-protective sprays, sticks, on-the-go formats) (CRABAHAO), Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)
Keywords
Where Aqua Design is headquartered
LocationHeadquarters
- HQ city
- Meridian
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Aqua Design business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Direct Product Sales: E-commerce sales of sun-protective activewear and accessories through own website and Amazon marketplace. One-time purchase model for apparel products including rash guards, swimwear, face masks, and accessories.
- Licensing Program: Custom licensing program for the Real Water pattern - allowing other companies to use the proprietary 3-D water camouflage design on their products (apparel, fishing gear, watercraft, GPS, ice coolers, vehicles, boats, flotation devices). Includes assistance with custom vehicle wraps, boat wraps and printing technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing - no subscription or tiered plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Aqua Design product offering
Product offeringCore offering
Aqua Design designs, manufactures, and sells UPF 50+ certified sun-protective activewear featuring its proprietary Real Water 3-D water-inspired camouflage pattern. The product line includes women's and men's rash guards, swimwear (board shorts, swim dresses, skorts, boy shorts, leggings, sports bras), sun-protective face masks and neck gaiters, fishing shirts, cold-weather accessories, and complementary items such as visors, caps, sandals, and arm sleeves. The company also licenses the Real Water pattern to other manufacturers for use on boats, vehicles, GPS units, flotation devices, and ice coolers.
Product overview
Aqua Design is a sun-protective activewear company founded in 1995, offering a unified portfolio of water-inspired UPF 50+ certified apparel. The product line centers on rash guards and swim shirts for both women and men, supplemented by swimwear (board shorts, swim dresses, skorts, boy shorts), face masks and neck gaiters, cold-weather accessories (fleece hats, gloves, neck gaiters), and athletic wear (sports bras, capri leggings). All products feature proprietary 3-D water-print camouflage designs and are crafted from moisture-wicking, quick-drying AquaPoly fabric blends. The company sells through its own e-commerce platform, Amazon, and wholesale accounts.
Differentiator
Problem solved
Functional benefit
Brands
- Real Water Pattern: Proprietary 3-D water-infused camouflage pattern used across all Aqua Design products.
Products and services
- Women's Long Sleeve UPF 50+ Sun Protection Rash Guard Surf Shirt
Quantifiable outcome
- UPF 50+ rating blocks 97-99% of UVA and UVB rays
- +2 more outcomes
Companies that use Aqua Design
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Aqua Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aqua Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Shopify Inc.coreE-commerce platform provider hosting Aqua Design online store. Provides the online store infrastructure, data storage, databases, and general Shopify application. Handles payment processing through PCI-DSS compliant payment gateways.
- Licensed Partners (Various)coreCustom licensing program partners across various water-related product categories including fabrics, flotation devices, boats, vehicles, GPS devices, ice coolers. Partners use Real Water pattern via water-transfer, heat-transfer or roller printing technologies. Aqua Design assists with sourcing, quality control, and custom license program development.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Aqua Design competitors and assessment
Company assessmentDirect peers
- Coolibar: Coolibar is the leading US specialty brand for UPF 50+ sun-protective clothing and accessories, with a broad product range spanning swimwear, activewear, and hats. Directly comparable to Aqua Design's UPF-certified swimwear, rash guards, and face-mask portfolio, with the same target buyer (sun-conscious consumers) and same DTC-plus-wholesale model.
- UV Skinz: UV Skinz makes UPF 50+ sun-protective swimwear and rash guards for the whole family, sold primarily DTC. Highly comparable to Aqua Design in product mix (rash guards, swimwear, accessories), UPF certification positioning, and end customer (families and water-sport users seeking UV protection).
- Sun Precautions: Sun Precautions (Solumbra) is a US specialty maker of UPF 50+ sun-protective apparel and hats, sold DTC and through specialty retailers. Comparable to Aqua Design for its UPF-focused positioning, similar target demographics (sun-sensitive individuals, outdoor enthusiasts), and apparel-centric assortment.
Broad incumbents
- Patagonia: Patagonia is a leading outdoor apparel brand with a deep line of sun-protective fishing, hiking, and water-sport shirts plus women's swimwear. Comparable to Aqua Design's fishing shirt and outdoor rash guard portfolio, but vastly larger in scale and competing on technical outdoor credibility rather than sun-protection certification specifically.
- Billabong: Billabong is a global surf and beach apparel brand covering boardshorts, rash guards, swimwear, and women's beachwear. Comparable to Aqua Design across the men's boardshorts and women's swimwear lines, but operating at much larger scale and distribution, and competing more on brand/lifestyle than on certified UPF performance.
- O'Neill: O'Neill is a global surf and water-sports apparel brand with rash guards, swimwear, and boardshorts at scale. Comparable to Aqua Design for its rash guard and swimwear category overlap, though O'Neill is far broader in product, distribution, and brand awareness, competing mainly on lifestyle/surf credibility rather than UPF certification.
- Speedo: Speedo is a global swimwear and swim-accessories brand offering women's and men's swimsuits, rash guards, and aquatic gear. Comparable to Aqua Design for the men's and women's swimwear overlap, but at much larger scale and focused on performance/aquatic use rather than UPF sun protection as a primary feature.
- Roxy: Roxy is a global women's surf, swim, and activewear brand offering rash guards, swimsuits, boardshorts, and skorts. Directly comparable to Aqua Design's women's swimwear, rash guard, and skort offerings, but at significantly larger scale and broader category footprint.
- REI Co-op (private label): REI sells its own and co-branded UPF sun-protective apparel, swimwear, and fishing shirts across a major retail footprint. Comparable to Aqua Design on UPF apparel and fishing-shirt positioning, but as a broad outdoor retailer/co-op with much larger assortment and channel scale.
Emerging players
- Salt Life: Salt Life is a coastal/inshore lifestyle apparel brand with fishing shirts, swimwear, boardshorts, and rash guards. Comparable to Aqua Design's mens fishing and rash guard line, and similarly targets saltwater anglers and water-sports participants, though it competes more on lifestyle brand imagery than certified UPF performance.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
Aqua Design social profiles
Digital presenceAqua Design compliance and trust
Trust signalCompliance2 records
Aqua Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Design leadership team
Management profileNumber of profiles
Profiles1 record
Aqua Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Design
What does Aqua Design do?
Aqua Design designs, manufactures, and sells UPF 50+ certified sun-protective activewear featuring its proprietary Real Water 3-D water-inspired camouflage pattern. The product line includes women's and men's rash guards, swimwear (board shorts, swim dresses, skorts, boy shorts, leggings, sports bras), sun-protective face masks and neck gaiters, fishing shirts, cold-weather accessories, and complementary items such as visors, caps, sandals, and arm sleeves. The company also licenses the Real Water pattern to other manufacturers for use on boats, vehicles, GPS units, flotation devices, and ice coolers.
Is Aqua Design a public or private company?
Aqua Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aqua Design founded?
Aqua Design was founded in 1995. It employs 1 to 10 people.
Where is Aqua Design based?
Aqua Design is headquartered in Meridian, United States, in the North America region.
How does Aqua Design make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are licensing Program.
Who are Aqua Design's main competitors?
Direct peers on record are Coolibar, UV Skinz and Sun Precautions. Broad incumbents are Patagonia, Billabong, O'Neill, Speedo, Roxy and REI Co-op (private label). Salt Life is listed as an emerging player.
Does Aqua Design have an API?
No public API is recorded for Aqua Design.
What industry is Aqua Design in?
Aqua Design's product category is Sun-Protective Activewear. Its primary akta.pro industry code is CRAAAEAG, Swim & Surf Performance Wear, with a secondary code of CRAMAIAJ, Marine Apparel & Footwear Retail (Wetsuits, Rash Guards, Deck Shoes). Its NAICS code is 3159 and its SIC code is 2330.