Premier Is - Mejerigaarden
- Company typePrivate
- Founded1933
- HeadquartersThisted, Denmark
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Premier Is - Mejerigaarden firmographics
Firmographics- Name
- Premier Is - Mejerigaarden
- Legal name
- Premier Is A/S
- Website
- https://premier-is.dk
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Ownership category
- akta.pro rank
Premier Is - Mejerigaarden industry classification
Industry- Product category
- Ice Cream Manufacturing
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (31152), Packaged Frozen Food Merchant Wholesalers (424420)
- SIC
- Ice Cream & Frozen Desserts (2024), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Ice Cream & Refrigerated Desserts (CRADACAE)
- akta.pro secondary industries
- Ice Cream & Frozen Desserts Wholesale (AFAIAHAC), Frozen Foods Wholesale Distribution (CRAOAAAF), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL)
Keywords
Where Premier Is - Mejerigaarden is headquartered
LocationHeadquarters
- HQ city
- Thisted
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Premier Is - Mejerigaarden business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Ice Cream Products - B2C: Sale of manufactured ice cream products to retail consumers through various channels including impulse purchases at kiosks, supermarket sales, and direct consumption products. Products are sold in multiple formats: impuls ice pops, scoops, cups, multipacks, and ice cream cakes.
- B2B Sales to Ice Kiosks and Canteens: Direct sales to ice kiosks, ice cream parlors, and catering businesses through a network of regional sales consultants. Provides products in bulk formats suitable for food service establishments.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Premier Is - Mejerigaarden product offering
Product offeringCore offering
Premier Is (Mejerigaarden) manufactures and distributes traditional Danish ice cream products across multiple formats — impulse ice pops, scoop ice cream, cups, soft serve mix, ice cream cakes, and multipacks — produced at its Thisted dairy under the Premier Is, Polar Is, Underground, Bravissimo, and Rønbjerg Is sub-brands. The company sells to ice kiosks, retailers, and food service operators in Denmark via a nationwide field-sales network, with end-consumer availability through kiosks and supermarkets.
Product overview
Premier Is is a Danish ice cream company operating as one of Denmark's oldest ice cream dairies since 1933. The company offers a comprehensive ice cream portfolio organized under multiple sub-brands: Premier Is (core brand with impulse ice pops, scoops, cups, soft serve, ice cream cakes, and multipacks), Polar Is (traditional Danish classics), Underground (sugar-free alternatives), Bravissimo (Italian-inspired scoop ice cream), and Rønbjerg Is (organic certified ice cream). The product range spans impulse ice cream sticks, scoop ice cream in over 25 flavors, cups, soft serve mix, ice cream cakes, and multipacks. Products include both classic Danish favorites and licensed novelty items (Barbie, Hot Wheels, KitKat, Oreo, Marabou, Tuborg). Manufacturing takes place in Thy with sales and administration in Viby J near Aarhus.
Differentiator
Problem solved
Functional benefit
Brands
- Polar Is: Traditional Danish ice cream flavors including the classic tricolor ice cream and favorites like Nougat and Vanilla. Includes organic options.
- Underground
- Bravissimo
- Rønbjerg Is
Products and services
- Premier Is (core brand) Premier Is is the core sub-brand offering a full range of Danish-produced ice cream including impulse ice pops, scoops, cups, multipacks, soft serve, and ice cream cakes — covering classic Danish favorites and seasonal novelties manufactured in Thy since 1933.
- Polar Is Traditional Danish ice cream sub-brand featuring classic flavors such as Nougat, Vanilla, and Tricolore, plus classic desserts like Fødselsdagsislagkage and Jordbærispinde, including organic options.
- Underground Sugar-free ice cream sub-brand launched in 1977 in Aarhus, offering no-added-sugar ice cream in scoop, cup, and multi-pack formats without compromising on flavor.
- Bravissimo Italian-inspired scoop ice cream sub-brand created at a traditional dairy in Bologna, featuring authentic Italian flavors using ingredients from Italy and the Mediterranean region, including Limone (Sicilian lemons), Nocciola (Piedmont hazelnuts), Pistacchio, and new 2024 flavors Cioccolatissimo, Frutti di Bosco, and Limone.
- Rønbjerg Is Organic ice cream sub-brand rooted in Danish tradition, made with organic ingredients and DK-ØKO-100 certified, offering classic flavors for children and adults with no unnecessary additives.
- Impuls is (impulse ice pops) Spontaneous impulse ice cream on sticks including novelty items such as Astronaut, Barbie, Hot Wheels, and licensed products such as KitKat Vaffel, Oreo Sandwich, Marabou, and Tuborg Squash Appelsin.
- Bægre (ice cream cups) Ice cream cups in practical single-serve portions featuring classic flavors including Vanilla, Chocolate, Strawberry, Nougat, Salted Caramel, and Blackcurrant, plus novelty items.
- Softice (soft serve mix) Classic soft serve ice cream mix suitable for all standard soft serve machines, providing a vanilla-flavored base that can be customized with toppings and flavor variations.
- Islagkager (ice cream cakes) Ice cream cakes for celebrations and special occasions, including Anthon Berg Islagkage, Catering Islagkage, and Toms Skildpadde Islagkage, layered with creamy ice cream and familiar flavors.
- Scoops (scoop ice cream) Scoop ice cream available in over 25 flavors including classics like Vanilla, Chocolate, Strawberry, and sorbets, plus Bravissimo Italian-inspired scoops and seasonal offerings.
- Multipakker (multipacks) Multi-pack ice cream products bringing variety to home consumption, including multi-packs of popular items such as Astronaut, Barbie, Hot Wheels, and classic flavors in various pack sizes.
- Tuborg Squash Appelsin impuls is (novelty ice pop) Limited/novelty impulse ice pop with Tuborg Squash orange squash flavor introduced as part of Premier Is's 2026 novelty assortment.
- Barbie ice cream novelty Licensed Barbie-branded impuls is novelty in Premier Is's 2026 novelty assortment.
- Hot Wheels ice cream novelty Licensed Hot Wheels-branded impuls is novelty in Premier Is's 2026 novelty assortment.
Companies that use Premier Is - Mejerigaarden
Customer profileSegments3 records
Ideal customer profiles3 records
Premier Is - Mejerigaarden technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Premier Is - Mejerigaarden partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Food Union GroupcorePremier Is (Mejerigaarden) is part of the Food Union Group. The company operates as a subsidiary under the Food Union Group umbrella, which is a European dairy and ice cream company. The privacy policy states 'Premier Is (Mejerigaarden CVR nr. 37317314) (Food Union Group) er dataansvarlig for de oplysninger, som vi behandler om dig.'
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Premier Is - Mejerigaarden competitors and assessment
Company assessmentBroad incumbents
- Froneri: Joint venture between Nestlé and R&R (PAI Partners) operating a global ice cream business including Häagen-Dazs, Nestlé, and Mondelez-licensed products. Competes directly in impulse sticks, cones, and cups across the Danish market.
- Unilever Ice Cream (Wall's / Magnum / Ben & Jerry's): Global ice cream incumbent selling Wall's, Magnum, and Ben & Jerry's in Denmark through the same retail and ice kiosk channels. Competes on brand scale, advertising spend, and innovation pipeline rather than local heritage.
- General Mills (Häagen-Dazs outside Froneri scope): Global CPG player with premium ice cream exposure (Häagen-Dazs in select markets). Competes with Premier Is's Bravissimo premium Italian line on craft, provenance, and scoop-quality positioning in foodservice and retail.
- Nestlé Ice Cream: Global CPG incumbent producing ice cream under brands such as Nestlé, Häagen-Dazs, and licensed ranges. Competes with Premier Is in retail freezer cabinets across mainstream, premium, and licensed novelty segments in Denmark.
Direct peers
- Isbjørn Is: Danish artisanal ice cream manufacturer with a strong premium and organic positioning. Competes in the same Danish specialty scoop and organic segments where Premier Is's Rønbjerg Is and Bravissimo lines operate.
- Diplom-Is: One of the largest Scandinavian ice cream manufacturers with strong positions in Denmark and Norway. Direct competitor to Premier Is in impulse, scoop, and multipack formats across the Danish market, sold through the same ice kiosk and retail channels.
- Hennig-Olsen Is: Norwegian family-owned ice cream producer with a comparable heritage story and multi-brand portfolio. Competes in the Nordic region with similar impulse, scoop, and family-pack formats targeting Scandinavian consumer preferences.
Others
- Food Union Group (parent context): Parent company and broader European dairy and ice cream platform. Comparable as a portfolio context: sister brands (e.g., other Food Union ice cream labels in the Baltics and CIS) operate with similar CPG manufacturing, distribution, and brand-portfolio structures.
Regional players
- Toms (Anthon Berg): Iconic Danish confectionery brand whose ice cream cakes (e.g., Toms Skildpadde Islagkage) are co-manufactured or distributed alongside Premier Is's ice cream cake line. Adjacent competitor in the Danish celebrations and confectionery-ice cream segment.
Emerging players
- Arla Foods: Large Scandinavian dairy cooperative with growing ice cream exposure and dairy-supply relationships. Adjacent competitor and potential supplier to the Danish ice cream market, with strong retailer relationships and own-label manufacturing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Premier Is - Mejerigaarden social profiles
Digital presencePremier Is - Mejerigaarden compliance and trust
Trust signalCompliance1 record
Premier Is - Mejerigaarden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Premier Is - Mejerigaarden leadership team
Management profileNumber of profiles
Profiles2 records
Premier Is - Mejerigaarden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Premier Is - Mejerigaarden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Premier Is - Mejerigaarden
What does Premier Is - Mejerigaarden do?
Premier Is (Mejerigaarden) manufactures and distributes traditional Danish ice cream products across multiple formats — impulse ice pops, scoop ice cream, cups, soft serve mix, ice cream cakes, and multipacks — produced at its Thisted dairy under the Premier Is, Polar Is, Underground, Bravissimo, and Rønbjerg Is sub-brands. The company sells to ice kiosks, retailers, and food service operators in Denmark via a nationwide field-sales network, with end-consumer availability through kiosks and supermarkets.
Is Premier Is - Mejerigaarden a public or private company?
Premier Is - Mejerigaarden is a private company. It is classified as corporate owned and is currently operating.
When was Premier Is - Mejerigaarden founded?
Premier Is - Mejerigaarden was founded in 1933.
Where is Premier Is - Mejerigaarden based?
Premier Is - Mejerigaarden is headquartered in Thisted, Denmark, in the Europe region.
How does Premier Is - Mejerigaarden make money?
Two revenue lines are on record. Ice Cream Products - B2C is the primary driver. The others are B2B Sales to Ice Kiosks and Canteens.
Who are Premier Is - Mejerigaarden's main competitors?
Broad incumbents on record are Froneri, Unilever Ice Cream (Wall's / Magnum / Ben & Jerry's), General Mills (Häagen-Dazs outside Froneri scope) and Nestlé Ice Cream. Direct peers are Isbjørn Is, Diplom-Is and Hennig-Olsen Is. Food Union Group (parent context) is listed as an others. Toms (Anthon Berg) is listed as a regional player. Arla Foods is listed as an emerging player.
Does Premier Is - Mejerigaarden have an API?
No public API is recorded for Premier Is - Mejerigaarden.
What industry is Premier Is - Mejerigaarden in?
Premier Is - Mejerigaarden's product category is Ice Cream Manufacturing. Its primary akta.pro industry code is CRADACAE, Ice Cream & Refrigerated Desserts, with a secondary code of AFAIAHAC, Ice Cream & Frozen Desserts Wholesale. Its NAICS code is 31152 and its SIC code is 2024.