DPX Consulting

What DPX Consulting does

DPX Consulting is a private, boutique business and transportation consulting firm founded by Richard Stocking (former President and CEO of Swift Transportation, the largest North American truckload carrier at the time of his departure) and operated alongside two principals, Darren Wright (President) and T.J. Pressley (Senior Consultant). Headquartered in Salt Lake City, Utah, the firm is built on a proprietary Diagnose-Prescribe-Execute methodology — a structured consulting model that begins with senior-leader diagnosis and data-driven root cause analysis, prescribes multiple countermeasures tied to those root causes, and then executes plans with explicit accountability. The three principals collectively bring over a century of transportation industry experience, supported by credentials including CMA and Six Sigma Black Belt.

The firm operates three interconnected service lines: Executive Services (strategy development, executive evaluations, coaching and training, leadership training, and keynote presentations), Transportation Services (freight and network reviews, driver recruiting and retention, cost control, contract reviews, equipment reviews, and investor relations support), and Data & Analytics (data analysis, real-time reporting, operational scorecards, and bubble maps for visualizing truck and freight concentration). DPX serves primarily C-suite executives, private equity investors, and boards of directors at trucking, transportation, and logistics companies, with occasional adjacent engagements such as the Scudder Law Firm turnaround. Operating geographies cover the United States, Canada, and Mexico.

DPX generates revenue entirely through professional services engagements with quote-based, tail pricing; no SaaS product, no subscription component, and no publicly disclosed fees exist. Go-to-market is direct and relationship-driven — engagements are sourced via phone contact (801-682-2060), website inquiry, published case studies, the company blog (which covers principles, team building, and trucking topics), and principal keynote appearances at industry conferences such as the CCJ Symposium. The firm has no external funding, no parent company, and no disclosed partnerships or alliances.

Name

DPX Consulting

Legal name

DPX Consulting

Website

https://dpxconsulting.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

DPX Consulting is a Salt Lake City-based boutique consulting firm serving C-suite executives, investors, and boards of trucking and transportation companies through Executive, Transportation, and Data & Analytics services delivered under a proprietary Diagnose-Prescribe-Execute methodology by three principals.

Ownership category

akta.pro rank

Product category

Transportation and Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

Keywords

• Transportation consulting
• Executive coaching
• Operational consulting
• Freight network optimization
• Leadership development

Headquarters

HQ city

Utah

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Consulting Services: Professional consulting engagements including strategy development, executive coaching and training, leadership training, and keynote presentations. Engagements are tailored to client needs with personalized approaches.
2. Transportation Consulting Services: Operational consulting for trucking and transportation companies covering freight network reviews, driver recruiting and retention, cost control, contract reviews, equipment reviews, and investor relations.
3. Data & Analytics Services: Analysis, real-time reports, scorecards, and bubble maps delivered as part of consulting engagements to drive data-based decisions.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

DPX Consulting is a premier business and transportation consulting firm that helps executives, investors, and stakeholders evaluate and improve the operational health and efficiency of their organizations. It sells three service lines: Executive Services (strategy development, executive coaching, leadership training, keynote presentations), Transportation Services (freight network reviews, driver recruiting/retention, cost control, contract/equipment reviews, investor relations), and Data and Analytics (data analysis, real-time reports, operational scorecards, bubble maps). All engagements are delivered using a proprietary Diagnose-Prescribe-Execute methodology.

Product overview

DPX Consulting is a premier business and transportation consulting firm offering three interconnected service lines: Executive Services (strategy development, executive coaching, and leadership training), Transportation Services (freight optimization, driver recruiting/retention, and operational consulting for trucking companies), and Data and Analytics (data analysis, real-time reporting, scorecards, and visualization tools). The company operates on a 'Diagnose • Prescribe • Execute' methodology to help clients improve organizational value and operational efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Services Consulting services including Strategy Development, Executive Evaluations/Coaching/Training, Execution Training, Leadership Training, and Keynote Presentations designed to help executives and organizations improve leadership effectiveness and operational performance.
• Transportation Services Specialized consulting for the transportation industry covering Freight Network Review, freight upgrades, Driver Recruiting, Driver Retention, Cost Control, Executive Recruiting, Contract Reviews, Equipment Review, and Investor Relations.
• Data and Analytics Business intelligence and analytics services including Data Analysis, Real-Time Reports, Operational Scorecards, and Bubble Maps to help organizations make data-driven decisions and track performance metrics.

Quantifiable outcome

• 150 loaded miles per truck per week improvement in tractor utilization during down market conditions
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• McKinsey & Company: Global strategy consulting giant with transportation and operations practices serving Fortune 500 CEOs. Competes with DPX for high-end operational and turnaround mandates, though at materially larger scale and broader scope.
• Boston Consulting Group: Global strategy consultancy with transportation and industrial operations practices. Competes for enterprise CEO-level advisory work similar to DPX's executive and transportation engagements.
• FTI Consulting: Larger global consulting firm offering corporate finance, restructuring, and operational improvement services. Overlaps with DPX in turnaround and operational advisory, but at significantly greater scale and breadth.
• Huron Consulting Group: Operations-focused consulting firm serving enterprise clients on performance improvement, cost reduction, and operational restructuring. Comparable service mix to DPX with similar C-suite buyer profiles.
• Bain & Company: Global management consultancy with operations and performance improvement practices. Comparable to DPX in serving C-suite clients on operational and turnaround priorities, but with vastly larger bench and global footprint.
• KPMG Advisory Services: Big 4 advisory practice with transportation and operational consulting capabilities. Comparable in offering C-suite operational improvement and turnaround services, though within a much broader portfolio.
• Oliver Wyman: Global management consulting firm with a dedicated transportation and travel practice. Directly comparable on trucking and freight industry advisory work, while also serving broader C-suite mandates like DPX.

Direct peers

• Conway MacKenzie (now part of Riveron): Operations and turnaround advisory firm serving middle-market and enterprise clients with operational restructuring, performance improvement, and interim management — comparable mandate profile to DPX.
• AlixPartners: Performance improvement and turnaround consulting firm specializing in operational restructuring, cost reduction, and rapid results — closely aligned with DPX's Diagnose-Prescribe-Execute approach in trucking and adjacent sectors.
• Alvarez & Marsal: Global turnaround and operational performance consulting firm that delivers C-suite advisory work similar to DPX, including interim management and operational restructuring. Directly comparable in turnaround mandate style and C-suite delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPX Consulting