Centrepoint Lifestyle Products Pvt Ltd

What Centrepoint Lifestyle Products Pvt Ltd does

Centrepoint Lifestyle Products Pvt Ltd is an Indian private limited company that operates the Chanson Water (Chanson Quality Water) brand in India, serving as the exclusive distributor and operator for Chanson Water Company Limited Taiwan (founded 1979). Founded in 2019 and headquartered in Faridabad with 12+ owned offices and a dealer network spanning 50+ cities across 11 Indian states, the company markets a portfolio of premium electrolytic alkaline water ionizers (the Miracle Max series at ₹109,000–₹359,000), hydrogen water products (bottles, jars, pitchers, generators at ₹18,000–₹225,000) and salt-free water softeners for residential, industrial and agricultural use (₹16,000–₹50,000+).

The core technology is continuous-flow electrolysis using 99.99% pure Kobe Steel platinum-coated titanium plates (manufactured via double-dip, triple-bake coating), with proprietary features including Active Hydrogen Boost Technology (claimed up to 1600 PPB dissolved H2), patent RAD auto-cleaning for hard-water conditions, and a four-stage WQA-certified filtration system (silver-impregnated coconut shell carbon, sediment, UF membrane). The portfolio is regulatory-anchored: US FDA approval, ISO 13485 (medical-grade), WQA Gold Seal, NSF, CE, and ISO 9001 certifications.

The business model combines one-time hardware sales (₹18,000–₹359,000) with a recurring replacement-filter revenue stream (PJ-8000 filters at ₹5,900–₹7,080 per 12 months or 9,000 liters). Go-to-market is hybrid: (i) direct sales via a free in-home demo program, toll-free number, WhatsApp commerce and three regional offices; (ii) a pan-India dealer and distributor network in tier-2/3 cities; (iii) own e-commerce storefront with pan-India air-cargo/road shipping; (iv) enterprise/B2B channel serving corporate offices, banks and government facilities. Customer segments span affluent urban households (primary), hard-water region residents, corporate/enterprise wellness buyers, and industrial/agricultural users.

Name

Centrepoint Lifestyle Products Pvt Ltd

Legal name

Centrepoint Lifestyle Products Pvt Ltd

Website

https://chansonqualitywater.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Centrepoint Lifestyle Products Pvt Ltd is the exclusive Indian distributor of Chanson Water Taiwan, selling premium electrolytic alkaline water ionizers, hydrogen water products and salt-free water softeners (₹16,000–₹359,000) to affluent households, enterprise clients and industrial buyers across 50+ Indian cities through direct sales and a dealer network.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

akta.pro secondary industries

Water Softener, Filtration & Treatment System Installation (HSAOAAAH), Water Testing Kits & Monitoring (Household) (CRAJAJAL)

Keywords

• Alkaline water ionizers
• Hydrogen water products
• Water softeners
• Water treatment equipment
• Home water purification

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Water Ionizer Hardware Sales: One-time sale of alkaline water ionizer machines at various price points (₹109,000 to ₹359,000). Revenue is generated upfront upon purchase with optional EMI financing available.
2. Hydrogen Water Product Sales: Sale of hydrogen water bottles, generators, jars, and kettles ranging from ₹18,000 to ₹225,000. One-time hardware purchases.
3. Water Softener Sales: Sale of water softening equipment starting at ₹16,000 for residential and ₹50,000 for agriculture/industrial applications.
4. Replacement Filter Revenue: Recurring revenue from PJ-8000 filter replacements priced at ₹5,900-₹7,080, recommended every 12 months or after 9,000 liters. Filter replacement cost for Miracle Max Plus is ₹6,000.
5. Accessories Sales: Sale of water purifier accessories including pinpoint meters, calibration fluids, maintenance kits, and replacement parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Centrepoint Lifestyle Products Pvt Ltd operates as Chanson Water India, distributing Chanson Water Taiwan's alkaline water ionizers, hydrogen water generators, water softeners, and pinpoint water quality meters across India. The company sells the Miracle Max series ionizers that use electrolytic platinum-coated titanium plates to produce alkaline, acidic, and hydrogen-rich drinking water. It operates a pan-India dealer and branch network with sales, installation, and after-sales service.

Product overview

Centrepoint Lifestyle Products Pvt Ltd operates as Chanson Water India, distributing alkaline water ionizers and water treatment products manufactured by Chanson Water Taiwan. The product portfolio centers on the Miracle Max series water ionizers (Lite 3, Lite 5, Plus, Revolution, and Royale Under Sink) that use electrolysis with platinum-coated titanium plates to produce alkaline, hydrogen-rich water. Complementary product lines include portable and stationary hydrogen water products (bottles, jars, pitchers, generators), Dr. Softener water softeners for residential and industrial applications, and Pinpoint water quality monitoring meters. The company sells directly to consumers with pan-India service through multiple branch offices and offers product accessories including replacement filters.

Differentiator

Problem solved

Functional benefit

Products and services

• PL-A 305 Miracle Max Lite 3 Entry-level alkaline water ionizer with 3 platinum-coated titanium plates, Active Hydrogen Boost Technology up to 1200 PPB dissolved hydrogen, and US FDA approval. Designed for residential consumers new to alkaline water ionization.
• PL-A 505 Miracle Max Lite 5 Mid-range alkaline water ionizer with 5 platinum-coated titanium plates, Active Hydrogen Boost Technology up to 1200 PPB, AI technology, and US FDA approval. Targets households seeking stronger ionization output than the Lite 3.
• PL-A 705 Miracle Max Plus Flagship alkaline water ionizer with 7 platinum-coated titanium plates, Active Hydrogen Boost Technology up to 1600 PPB dissolved hydrogen, pH range 1.8-12.2, ORP up to -1700 mV, four-stage WQA-certified filtration, RAD auto-cleaning, and full color display. WQA Gold Seal certified.
• PL-A 902 / 905 Miracle Max Revolution Premium alkaline water ionizer with 8-stage plates, Active Hydrogen Boost Technology up to 1600 PPB, US FDA approval, and AI technology. Marketed as commercial-use compatible for higher-volume settings.
• VS-A 705 Miracle Max Royale Under Sink Under-sink alkaline water ionizer with 7 titanium plates, Active Hydrogen Boost Technology up to 1600 PPB, concealed kitchen installation with plumbing integration. The highest-priced model in the Miracle Max lineup.
• Portable Hydrogen Water Bottle 420ML (CA-308) Portable 420ml hydrogen water bottle (Model CA-308) that transforms ordinary drinking water into hydrogen-rich wellness water for personal use anywhere.
• Hydrogen Water Generator Stationary countertop hydrogen water generator that transforms ordinary tap water into hydrogen-rich water at the press of a button. For households seeking higher-volume hydrogen water production than portable bottles.
• Hydrogen Water Bottle 320ml (CA-308) Compact 320ml hydrogen water bottle (Model CA-308) that delivers high-concentration hydrogen-infused water for personal portability.
• Hydrogen Water Jar 1L Portable 1-liter hydrogen water generator designed for families and shared household use, producing hydrogen-rich water for multiple servings.
• Hydrogen Water Pitcher & Kettle 2L 2-liter hydrogen water pitcher and kettle designed for households seeking larger-volume hydrogen-rich water production.
• Water Softener for Apartments Salt-free, chemical-free water softener designed for multi-storey apartment residents. Requires no electrical connection, no drain connection, and no RWA approval.
• Bathroom Water Softener Bathroom-specific water softener designed to address hard water effects on skin and hair for residential users.
• Home Water Softener Residential water softener using natural ceramic-ball media to condition water without salt, chemicals, or electricity for whole-house treatment.
• Water Softener for Industrial Use Industrial-grade water softener designed for commercial and industrial-scale applications, starting at ₹50,000.
• Water Softener for Agriculture Use Agricultural water softener designed for farming applications where conditioned water is required for irrigation or livestock.
• PJ-8000 Composite Hollow Fiber Membrane Filter Replacement filter cartridge with 0.01 micron hollow fiber membrane combined with activated carbon, silver, and KDF media. Removes 99.99% of bacteria, heavy metals, residual chlorine, and organic volatiles. Compatible with all Miracle Max series ionizers.
• American Marine Pinpoint pH Meter Precision pH monitoring meter for measuring and verifying water pH levels produced by alkaline water ionizers.
• American Marine Pinpoint ORP Meter Precision ORP monitoring meter for measuring oxidation-reduction potential (antioxidant capacity) of water produced by alkaline water ionizers.

Quantifiable outcome

• Dissolved hydrogen output up to 1600 PPB (highest claimed in the world)
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Chanson Water Taiwan (Parent Company)coreStrategic or Co-development Partner · 1 January 1979Chanson Water Company Limited Taiwan, founded in 1979, is the parent company and brand owner. Centrepoint Lifestyle Products Pvt Ltd is the exclusive Indian distributor and operator. Taiwan HQ develops and manufactures products; India operations handle sales, distribution, installation, and service across India.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Panasonic Water Ionizers: Japanese electronics conglomerate producing alkaline water ionizers as part of its home appliance lineup. Direct technology parallel to Chanson (titanium plates, electrolysis, multi-stage pH output) and a global brand alternative for premium Indian consumers.
• Eureka Forbes: India's most established water purifier brand (Aquaguard), serving affluent urban households with direct-sales and dealer networks. Competes with Chanson in the premium home water category but focuses on RO/UV rather than ionization, making it a substitute rather than direct product competitor.
• Pureit (Hindustan Unilever): HUL's water purifier brand offering affordable UV/RO systems across India. Represents the mass-market substitute for Chanson's premium positioning and a key competitive threat in the price-sensitive Indian consumer segment.
• A.O. Smith India: US-headquartered water treatment and heating company with significant India operations (water purifiers, softeners). Competes in adjacent water treatment categories and represents potential partnership or acquisition target for category expansion.
• Kent RO Systems: Leading Indian water purifier brand offering RO/UV/UF systems at mass-premium price points. Kent competes for the same affluent Indian household wallet share as Chanson but addresses different technology (membrane-based purification vs. electrolytic ionization) and broader price range.
• LG Water Solutions (LG Electronics): Global consumer electronics major that markets water ionizers (e.g., LG Puricare) across Asian markets. Competes in the same electrolytic water ionizer category as Chanson but as part of a much broader appliance portfolio, leveraging its brand and distribution scale.

Emerging players

• Alkaviva (Ionways): US-based water ionizer company (formerly Ionways) marketing Japanese-engineered electrolytic ionizers with similar hydrogen/alkaline claims. Niche premium brand competing for the same wellness-focused, high-ticket consumer base as Chanson in international markets.
• Toyofuji Water Ionizer: Asian-origin manufacturer of alkaline water ionizers and hydrogen water devices. Competes in the same electrolytic ionization category as Chanson, primarily through online channels, often at lower price points targeting the same health-conscious consumer segment.
• Livpure: Indian water purifier and wellness appliance brand offering RO/UV systems plus air purifiers. Targets similar health-conscious urban consumers with a D2C/e-commerce-led model, representing a substitute for Chanson's premium positioning in the Indian household wellness category.

Direct peers

• Enagic (Kangen Water): Global leader in alkaline water ionizers and the primary premium competitor that Chanson explicitly benchmarks against in its FAQ and product specs. Both sell multi-plate electrolytic ionizers (Chanson's Miracle Max vs. Kangen's Leveluk series) at ₹100K-₹400K+ price points with similar hydrogen/alkaline claims and MLM-influenced direct sales models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chanson_india

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centrepoint Lifestyle Products Pvt Ltd