Country Roads Day Camp

What Country Roads Day Camp does

Country Roads Day Camp is a family-owned, single-site summer day camp operating on a 26-acre shaded campus at 139 Pinebrook Road in Manalapan, New Jersey. Founded around 1969, the camp has been continuously operated for 55+ years and is currently led by second-generation co-directors Katrina Gabriel (a camper since 1970) and Chris Gabriel (who joined as a cooking specialist in 1989). The business serves children ages 3 through 15 (entering PK through 10th grade) through five age-banded divisions: Braves (PK-1st), Dakota & Apache (2nd-3rd), Mohawk & Chief (4th-6th), A Teen Summer (7th-8th), and CIT Program & Trips (9th-10th).

The core product is seasonal, full-day summer programming delivered over an 8-week window (e.g., June 29 – August 21, 2026) featuring swim instruction in heated pools (85-90°F), a proprietary waterpark sprayground with 80 geysers, a 120-foot waterslide, sports complexes, air-conditioned activity buildings, arts and crafts, 40 elective activities for pre-teens, and a differentiated teen leadership track with 20 day trips and a Six Flags & Hurricane Harbor season pass. Staff-to-camper ratios are 1:3 (youngest) and 1:5 (elementary). Ancillary services include door-to-door and hub-bus transportation with NJ CDL-certified drivers, an all-day food program (hot buffet, breakfast bar, salad/pasta bars) prepared under a Johnson & Wales-trained chef, and extended hours from 7am–5pm. Approximately 90% of staff are former campers or their children, forming a closed-loop talent pipeline.

The business model is direct-to-consumer annual enrollment, with session-based fees structured as multi-week subscriptions (3-day to 4-8 week options) and an online enrollment portal (campmanagement.com) plus phone sales. Marketing is almost entirely organic — word-of-mouth referrals across the tri-state area, in-person weekend tours, a content website, and Facebook/Instagram — with no paid advertising, no third-party resellers, and no franchising. Pricing is quote-based and not publicly disclosed; the camp emphasizes affordability ('Great Rates') while maintaining premium facilities. There is no app, no proprietary AI/ML technology, no external capital, and no enterprise or B2B revenue.

Name

Country Roads Day Camp

Legal name

Country Roads Day Camp

Website

https://countryroadsdaycamp.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Roads Day Camp is a family-owned, seasonal summer day camp in Manalapan, New Jersey, serving children ages 3-15 across five age-banded divisions on a 26-acre campus with heated pools, a waterpark, and a teen leadership program.

Ownership category

akta.pro rank

Product category

Children's Summer Day Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Summer day camp
• Children's day programs
• Teen leadership training
• Swim instruction services
• Youth summer activities

Headquarters

HQ city

Manalapan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Camp Session Fees: Session-based fees for children ages 3-15 attending summer day camp programs. Sessions range from 3 full day sessions for youngest campers to 4-8 week sessions. Includes flexible options (3 full day, 5 full day, 3 & 5 full day combinations).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Country Roads Day Camp is a family-run summer day camp on a 26-acre campus in Manalapan, New Jersey, selling session-based summer programs for children ages 3–15 (entering PK through 10th grade) across five age-differentiated divisions. Offerings include daily swim lessons, free swim in heated pools and waterslides, sports, arts and crafts, specialty clubs, day trips, a teen leadership/CIT program, transportation, and an on-site culinary lunch program.

Product overview

Country Roads Day Camp is a 26-acre family-run day camp in Manalapan, NJ, operating since 1970 with over 55 years of tradition. The camp offers age-differentiated programs: Braves Division (PK-1st), Dakota & Apache (2nd-3rd), Mohawk & Chief (4th-6th), A Teen Summer (7th-8th), and a CIT Program & Trips (9th-10th). Programs feature activities including swimming with heated pools and waterslides, sports, arts, and specialty clubs. The camp provides facilities including a heated waterpark sprayground, sports complex, air-conditioned activity buildings, and a culinary program. Transportation services include door-to-door and hub bus options.

Differentiator

Problem solved

Functional benefit

Products and services

• Braves Division

Quantifiable outcome

• 90% of staff are either former campers or their children
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CountryRoadsDayCamp
• Xx.com/countryroadcamp
• LinkedInlinkedin.com/company/country-roads-day-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Roads Day Camp