Gaston

What Gaston does

Gaston (SAS Gaston Agri-Services) is a French legal technology platform that provides online legal and administrative services to farmers, landowners, and agricultural entrepreneurs in France. The web-based platform, accessible at agrigaston.fr, combines three core products: (1) a Document Generator that lets users select from a bank of agriculture-specific legal templates (statuts for SCEA/EARL/GAEC/EI Agricole/ETA, bail rural, bail environnemental, promesse de bail, etc.) and answer a guided questionnaire to receive a customized document in Word and PDF; (2) a Lawyer Matching Service that connects users with vetted rural law attorneys (droit rural) filtered by geography and specialty (foncier, environnement, transmission, fiscal, sociétés); and (3) an Agricultural Business Creation service offered through tiered packs (Pack Liberté, Essentiel, Sécurité) that bundles automated statuts drafting, dossier construction with a formaliste, electronic signature, greffe filing, anti-rejection insurance, 48-hour Kbis delivery, and six months of legal assistance. The platform also publishes a free library of articles and guides on French agricultural law topics as a top-of-funnel content engine.

The underlying technology is a self-serve SaaS web application, branded as an 'intelligent drafting assistant,' that operates as a template-and-questionnaire engine producing structured legal documents in real time; payment processing is handled by Stripe. Gaston was founded in 2023 in Normandy by three co-founders combining operational farming expertise (Louis Poulain, dairy farmer and agricultural engineer) with rural and tax law specialism (Erwann Piederriere, rural law jurist and President; Ugo Abba, rural and tax law jurist), and is financed and incubated by Normandie Incubation.

Gaston monetizes through a hybrid model: one-time per-document and per-pack fees paid by end users (farmers and landowners) via the platform, plus recurring revenue from partner lawyers on either a per-lead basis or fixed annual subscription for referrals originated by the platform. Distribution is entirely direct-to-consumer via the web, supported by a content marketing and organic social strategy, with cross-promotion from a complementary GTM partnership (Héritage Agri). Customer mix is exclusively SMB/individual French agricultural professionals, with no disclosed enterprise or international customers, and no public API or third-party integrations beyond Stripe.

Name

Gaston

Legal name

SAS GASTON AGRI-SERVICES

Website

https://agrigaston.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Gaston is a French legaltech platform that helps farmers, landowners, and agricultural entrepreneurs generate legal documents, form agricultural companies, and connect with rural law attorneys, via a self-serve web app launched in 2023 by a farming and rural-law founding team.

Ownership category

akta.pro rank

Headquarters

HQ city

Caen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Document Generator Sales: Users pay for individual legal document generation on a one-time transaction basis. Documents include bail rural, statuts, contracts, and administrative letters. Payment processed via Stripe.
2. Agricultural Company Formation Packages: Tiered pack packages (Pack Liberté, Pack Essentiel, Pack Sécurité) for creating agricultural companies. Each pack is priced differently by company type (EI from 59 EUR HT, EARL from 189-589 EUR HT, GAEC from 189-689 EUR HT, SCEA from 189-589 EUR HT, ETA from 189-589 EUR HT). Sold as one-time service plus legal disbursement fees.
3. Lawyer Subscription / Lead Generation: Partner lawyers pay either a per-lead fee (Abonnement sans engagement) or a fixed annual subscription (Abonnement avec engagement) for referral leads from the platform. Users are referred to attorneys free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

GASTON is a French online platform that helps farmers and landowners generate tailored legal documents (rural leases, agricultural company statutes, contracts, administrative letters) through an interactive questionnaire, and offers related company-formation and attorney-referral services. The platform combines an automated document generator, a vetted rural-law attorney referral service, and an end-to-end agricultural company creation service (SCEA, EARL, GAEC, EI Agricole, ETA) including electronic filing and Kbis delivery within 48 hours.

Product overview

GASTON is a French legal services platform for agricultural professionals (farmers and landowners). The platform consists of a unified suite of services: (1) a Document Generator that creates agricultural legal documents through an intelligent questionnaire-based system, (2) a Lawyer Matching Service connecting users with rural law specialists, (3) an Agricultural Business Creation service with three pricing tiers (Pack Liberté, Pack Essentiel, Pack Sécurité) for creating various company types (SCEA, EARL, GAEC, Entreprise Individuelle, ETA), and (4) Free Legal Information through articles and guides. The platform is accessible via web browser and handles document generation, lawyer referrals, and company registration formalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Document Generator (Générateur de documents) Intelligent document generation tool that produces legal documents for French agricultural businesses. Users select from agricultural document templates (e.g., bail rural, SCEA statuts, GAEC statuts, bail environnemental, promesse de bail, règlement intérieur, lettre de demande de travaux) and answer questions through an interactive questionnaire; the system generates customized documents in real time, delivered in Word and PDF. Built by an agricultural farmer and two legal specialists in rural law.
• Lawyer Matching Service (Mise en relation avec avocats) Service connecting agricultural professionals with specialized rural-law lawyers vetted and listed by geographic area and area of expertise (foncier, environnement, transmission, fiscal, sociétés). Facilitates initial consultations and ongoing legal representation including pre-litigation and litigation support. Free for users; attorneys pay GASTON through per-lead or annual subscription.
• Agricultural Business Creation (Création d'entreprise agricole) Comprehensive end-to-end service to create French agricultural businesses (SCEA, EARL, GAEC, Entreprise Individuelle, ETA) including automated drafting of articles of association, dossier construction with a formaliste, electronic signature, registration formalities, anti-rejection insurance, Kbis delivery within 48 hours, and 6 months of legal assistance. Sold across three tiers (Pack Liberté, Pack Essentiel, Pack Sécurité).
• Free Legal Articles and Guides (Articles et guides) Free, 24/7 access to legal articles, guides, and topical content on French agricultural law topics including SAFER rights of first refusal, land control (contrôle des structures), farm land management, agricultural company creation, and rural regulations. Content is written/verified by GASTON's co-founders and legal specialists.

Quantifiable outcome

• 80% of customers report saving 800 EUR compared to traditional legal service costs for company creation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Héritage AgriminorGTM or Marketing PartnerHéritage Agri is an administrative and economic management partner for GASTON. They act as an outsourced team supporting farms and rural structures, offering financial management, administrative management, commercial support, agricultural communication, and employee management services. The partnership extends GASTON's reach by offering complementary farm management services to farmers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Doctrine: France's leading legal information and case-law intelligence platform serving lawyers and legal professionals. While not a direct competitor to Gaston's SMB-facing offering, Doctrine operates at scale in the broader French legaltech category and benefits from similar content-led SEO dynamics.

Direct peers

• Legalstart: Major French SMB-focused legaltech offering document generation and online company formation services. Highly comparable business model to Gaston — automated legal templates combined with paid formation packs — though Legalstart serves all SMBs rather than specializing in agricultural law.
• Demander Justice: French online legal services marketplace connecting consumers and SMBs with vetted lawyers. Comparable to Gaston's attorney referral layer, though without the document-generation or agricultural-specialization component.
• Litige.fr: French legal-services marketplace offering lawyer matching across multiple practice areas. Comparable to Gaston's referral network mechanics in the French market, with broader legal-topic coverage rather than rural-law specialization.
• Avostart: French online legal services platform for businesses and entrepreneurs, offering document drafting and administrative support. Comparable to Gaston on the SMB company-formation and document-automation axis, with similar target buyers.
• Captain Contract: French SaaS platform for automated contract drafting and review for SMBs. Comparable to Gaston's guided document-generation wizard, with similar product-led growth motion and tiered subscription/pricing model.
• LegalPlace: French online legal platform providing personalized legal documents and lawyer access to individuals and small businesses. Overlaps with Gaston in document generation and lawyer matching, with a broader (non-verticalized) SMB/consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/GASTON_sur_X
• Facebookfacebook.com/profile.php?id=100093135076861
• LinkedInlinkedin.com/company/gaston-agri-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gaston