Groupe L'Ami Junior inc

What Groupe L'Ami Junior inc does

Groupe L'Ami Junior inc is a privately held Quebec-based automotive retail group headquartered in Chicoutimi, founded in 1986 and operating 15+ franchised dealerships across the Saguenay–Lac-Saint-Jean, Côte-Nord, and Charlevoix regions. The group represents eight OEM brands (Nissan, Mazda, Toyota, Chevrolet, Buick, GMC, Cadillac, and Subaru) through branded rooftop locations and operates a multi-brand used-vehicle platform, ToutesLesMarques.ca, with three physical outlets and a province-wide online storefront carrying 230+ vehicles. It has also developed a proprietary Cybercommerce platform enabling fully digital vehicle purchase across the network.

The group's revenue mechanics are diversified across three streams: new and used vehicle sales (one-time transactions across franchised and used rooftops), in-house auto financing through L'Ami Auto Crédit and L'Ami Auto Crédit Plus (including first, second, and third-chance credit programs), and parts and service revenue across every dealership rooftop. Customer acquisition is largely direct-to-consumer, combining physical showroom sales, manufacturer captive-finance partnerships, an online used-vehicle marketplace, and community-based brand-building through charitable events. The group also operates an Eco Propulsion Program in partnership with the Université du Québec à Chicoutimi that ties carbon offsetting to vehicle ownership.

Ownership is private and associate-held, with no disclosed parent, private equity, or venture capital involvement. Leadership is structured around founding associates including President Jean-Bernard Tremblay, General Manager Martin Gagné, VP Finance Yannick Simard, and VP Sales Eric Simard, supported by divisional commercial and service directors across each rooftop. The group has expanded its management bench materially since 2020, including a new HR director and a dedicated Customer Experience Center, indicating a deliberate move from family-operator model toward a more institutionalized regional dealer group.

Name

Groupe L'Ami Junior inc

Legal name

Groupe L'Ami Junior inc

Website

https://www.lamijunior.com/

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Groupe L'Ami Junior inc is a privately held Quebec automotive dealer group operating 15+ franchised rooftops across Saguenay-Lac-Saint-Jean, Côte-Nord, and Charlevoix, selling new vehicles from eight OEM brands, used cars via ToutesLesMarques.ca, and in-house financing to retail consumers in regional Quebec.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicoutimi

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales (New and Used): Revenue generated from the sale of new vehicles (Nissan, Mazda, Toyota, Chevrolet, Buick, GMC, Cadillac, Subaru) and used vehicles through dealership network and ToutesLesMarques.ca platform.
2. Auto Financing Services: L'Ami Auto Crédit and L'Ami Auto Crédit Plus provide vehicle financing solutions including first, second, and third chance credit programs, generating revenue through interest and financing fees.
3. Parts and Service: Automotive maintenance and repair services, genuine parts sales, and after-sales service across all dealership locations.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Groupe L'Ami Junior inc operates a multi-brand automotive dealership group of 15+ locations across Quebec's Saguenay-Lac-Saint-Jean, Côte-Nord, and Charlevoix regions, selling new vehicles (Nissan, Mazda, Toyota, Chevrolet, Buick, GMC, Cadillac, Subaru), used vehicles through the ToutesLesMarques.ca platform (230+ inventory), and providing in-house auto financing via L'Ami Auto Crédit and L'Ami Auto Crédit Plus, plus maintenance and repair services.

Product overview

Groupe L'Ami Junior is an automotive dealership group operating 15+ dealerships across Quebec, Canada (Saguenay-Lac-Saint-Jean, Côte-Nord, and Charlevoix regions). The company offers new vehicle sales through multiple branded dealerships (Nissan, Mazda, Toyota, Chevrolet, Buick, GMC, Cadillac, Subaru), used vehicle sales through Toutes les Marques (with over 230 inspected vehicles), and auto financing through L'Ami Auto Crédit and L'Ami Auto Crédit Plus. The group has also developed an innovative Cybercommerce online sales platform. The dealerships operate as independent branded locations while sharing the common corporate umbrella, providing comprehensive automotive retail including sales, service, parts, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• L'Ami Junior Nissan Nissan automobile dealership located in Chicoutimi, offering new and used Nissan vehicles, sales, service, and financing for retail consumers.
• Baie-Comeau Nissan Nissan automobile dealership located in Baie-Comeau on the Côte-Nord, offering new and used vehicles, sales, and service for retail consumers.
• L'Ami Junior Mazda Mazda automobile dealership located in Chicoutimi, offering new and used Mazda vehicles, sales, and service for retail consumers.
• Baie-Comeau Mazda Mazda automobile dealership located in Baie-Comeau on the Côte-Nord, offering new and used Mazda vehicles, sales, and service for retail consumers.
• Sept-Îles Mazda Mazda automobile dealership located in Sept-Îles, offering new and used Mazda vehicles, sales, and service for retail consumers.
• Baie-Comeau Toyota (formerly Manic Toyota) Toyota automobile dealership located in Baie-Comeau on the Côte-Nord, offering new and used Toyota vehicles, sales, and service for retail consumers.
• Sept-Îles Chevrolet Buick GMC Chevrolet, Buick, and GMC automobile dealership located in Sept-Îles, offering new and used vehicles, sales, and service for retail consumers.
• Baie-Comeau Chevrolet Buick GMC Chevrolet, Buick, and GMC automobile dealership located in Baie-Comeau on the Côte-Nord, offering new and used vehicles, sales, and service for retail consumers.
• Arnold GM Chevrolet, Buick, GMC, and Cadillac automobile dealership located in Saguenay–Lac-Saint-Jean, offering new and used vehicles, sales, and service for retail consumers.
• Intégral Subaru Subaru automobile dealership located in Chicoutimi, offering new and used Subaru vehicles, sales, and service for retail consumers.
• Charlevoix Nissan Nissan automobile dealership located in La Malbaie in the Charlevoix region, offering new and used Nissan vehicles, sales, and service for retail consumers.
• Alma Nissan Nissan automobile dealership located in Alma in the Lac-Saint-Jean region, offering new and used Nissan vehicles, sales, and service for retail consumers.
• Toutes les Marques Multi-brand used vehicle dealership with locations in Chicoutimi, Baie-Comeau, and Sept-Îles, offering over 230 inspected used vehicles across all brands with online shopping capabilities for retail consumers.
• L'Ami Auto Crédit Auto financing service offering loans, credit solutions including first, second, and third chance credit options, with an online loan calculator tool for vehicle buyers.
• L'Ami Auto Crédit Plus Extended auto financing service offering additional credit solutions and financing plans for vehicle purchases.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carbone boréal (Université du Québec à Chicoutimi)coreStrategic or Co-development Partner · 22 April 2022Partnership through the Eco Propulsion Program (OBNL) launched in 2020. The collaboration focuses on environmental sustainability and carbon offsetting through tree planting. In 2022, Groupe L'Ami Junior donated $20,000 to plant over 4,000 trees, offsetting 571 tonnes of CO2. The program aims to help vehicle owners become carbon neutral by compensating emissions through reforestation.
• Toyota Financial ServicescoreStrategic or Co-development PartnerManufacturer financing partner providing financial services procedures and customer financing options for Toyota vehicle purchases at group dealerships.
• GM Canada Financial ServicescoreStrategic or Co-development PartnerManufacturer financing partner providing financial procedures and customer financing solutions for Chevrolet, Buick, GMC, and Cadillac vehicle purchases.
• Nissan Canada Financial ServicescoreStrategic or Co-development PartnerManufacturer financing partner providing financial procedures and customer financing options for Nissan vehicle purchases at group dealerships.
• Mazda Canada Financial ServicescoreStrategic or Co-development PartnerManufacturer financing partner providing financial services and contact information for Mazda vehicle purchases at group dealerships.
• Fondation Équilibre Saguenay-Lac-Saint-JeanminorStrategic or Co-development PartnerMental health foundation supported through charitable golf tournament and ongoing community initiatives. Partnered for over 40 years in supporting mental health projects and services in the region.
• Fondation pour l'enfance et la jeunesseminorStrategic or Co-development PartnerYouth foundation supported through various campaigns including book drives, equipment drives, and charitable events. Collaborative partner in supporting children and youth services in the Saguenay-Lac-Saint-Jean region.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AutoCanada: Publicly traded Canadian multi-brand automotive dealership group operating across multiple provinces. Highly comparable in business model — multi-brand franchised new and used vehicle sales, OEM-aligned financing, parts, and service — though at materially larger national scale.
• HGrégoire: Quebec-based multi-brand new and used vehicle dealership group. Directly comparable as a Quebec-headquartered multi-franchise dealer competing for similar regional consumers, with a similar emphasis on used vehicle and credit-challenged buyer segments.
• Groupe Park Avenue: Quebec-based multi-brand automotive dealership group representing luxury and mainstream brands. Comparable as a Quebec regional multi-franchise operator with similar full-line retail, financing, and service offerings.

Broad incumbents

• Dilawri Group: Canada's largest privately held automotive dealership group operating dozens of rooftops across multiple provinces. Comparable in business model and brand portfolio mix, but operates at materially larger scale and broader geographic reach.
• Holman Automotive: North American family-owned automotive services group with franchised dealership, fleet management, and parts operations. Comparable multi-brand franchised retail model, though with a broader portfolio including fleet services.

Regional players

• OpenRoad Auto Group: Western Canada-based multi-brand automotive dealership group. Comparable multi-brand franchised retailer model with similar new/used and financing revenue mix, though operating in a different geographic region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe L'Ami Junior inc