Eve Taylor

What Eve Taylor does

Eve Taylor is a privately held British aromatherapy and skincare brand, founded around 1963 and headquartered in Peterborough, United Kingdom, with a workforce of 11-50 employees. The company formulates skincare, body care, and aromatherapy products that combine pure natural essential oils with scientifically advanced ingredients such as Vitamin A, Vitamin C, Peptides, Hyaluronic Acid, Niacinamide, Soya, and Hydroxy Acids. Its portfolio is organized into numbered concern-based collections (Soothing, Calming, Clearing, Balancing, Revitalising, Rejuvenating), an Age Resist anti-aging line with retinoid and peptide complexes, body care ranges including the Satin Smooth line, dedicated Men's and Teen skincare lines, a full aromatherapy range (candles, diffuser blends, massage oils), and professional in-salon treatments under the Pro Rejuvenate banner (chemical peels, microneedling, LED therapy).

Eve Taylor operates a strict professional-only go-to-market. Wholesale distribution is restricted to licensed beauty therapists and salon businesses via a dedicated trade website (trade.eve-taylor.com) with approval-based onboarding, free online training, and no annual quota or minimum order spend; the company explicitly does not sell to high street or online-only retailers. Start-up packages for new therapists begin at £306 +VAT, while individual SKUs are priced £3.90-£39.60. End consumers can purchase directly through the main consumer-facing e-commerce site or via a 'Find a Therapist' locator that routes demand into the professional channel. Revenue is generated through one-time product sales across both the trade and consumer channels rather than subscription or recurring contracts.

The company has remained independent with no disclosed parent, institutional investor, or funding history, and it does not publish revenue or headcount figures. Brand and channel discipline - 60 years of British aromatherapy heritage plus an exclusive professional distribution policy - are the primary commercial differentiators, while product development has continued in 2024 with the 60th-anniversary Satin Smooth Body Oil and the Age Resist Eye Massage Roller.

Name

Eve Taylor

Legal name

Eve Taylor

Website

https://eve-taylor.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Eve Taylor is a 60-year-old British aromatherapy and skincare brand that formulates professional-only skincare, body care, and aromatherapy products, selling exclusively to licensed beauty therapists via a dedicated trade website and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Professional Skincare and Aromatherapy

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Treatment Skincare (Serums, Actives, Acne & Anti-aging) (CRABAAAB), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG), Solid & Cream Fragrances (CRABADAF)

Keywords

• Professional skincare products
• Aromatherapy formulations
• Beauty therapist supplies
• Cosmetic manufacturing
• Body care products

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Product Sales: Sale of skincare, body care, and aromatherapy products exclusively to professional therapists and beauty businesses through trade accounts. Products include cleansers, moisturisers, serums, masks, exfoliants, body care, and aromatherapy items.
2. Retail Product Sales: End consumers can purchase products through the website or via their therapist. Products are sold as one-time purchases with no subscription model.
3. Professional Start-up Packages: Therapist start-up packages starting from £306 +VAT that include initial product selection to begin partnering with Eve Taylor.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Eve Taylor manufactures and sells aromatherapy-based skincare, body care, and aromatherapy products combining natural essential oils with scientifically advanced ingredients. The company operates a professional-only distribution model selling exclusively to licensed beauty therapists and aesthetic professionals via its trade website, while also offering direct-to-consumer retail sales through its main e-commerce site. Product portfolio includes numbered aromatic serums, anti-ageing collections, sensitive and breakout-targeted skincare ranges, body care lines, men's and teen skincare, and professional treatments.

Product overview

Eve Taylor is a British aromatherapy and skincare brand with 60 years of experience, offering a comprehensive product portfolio organized into distinct collections. The core offerings include the Aromatic Serum System (numbered Serums 1-6 for targeted skin concerns), the Age Resist advanced anti-aging collection with clinically advanced ingredients, and the Spa Therapy/Satin Smooth body care range. Supporting collections include Ultra Soothing for sensitive skin, Purifying for breakouts, and Balancing for combination skin. The brand also offers Men's Skincare, Teen Skincare, a complete Aromatherapy line (candles, diffuser blends, massage oils), Professional Treatments (including Pro Rejuvenate advanced procedures), and a Trade/Professional Program for salon therapists. Products are categorized by type including Cleansers, Toners, Serums, Moisturisers, Masques, Exfoliants, Solar Protection, Accessories, Travel sizes, and Skincare Kits. The company is cruelty-free, environmentally conscious, and operates as a professional-only brand never sold through high street or online-only retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Aromatic Serum System

Quantifiable outcome

• Therapists report being fully booked 10-12 weeks in advance after switching to Eve Taylor
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Aromatherapy Associates: British aromatherapy brand offering essential oil blends, bath and body care, and professional spa products. UK-based peer with overlapping ingredient-led positioning and a strong professional spa channel.
• Dermalogica: Global professional skincare brand built around the 'skin therapist' channel, sold through licensed estheticians and educational institutes. Mirrors Eve Taylor's professional-only, training-supported distribution philosophy with a broader premium positioning.
• Elemis: British professional skincare brand founded in 1990, selling facial and body care products through spas, salons, and therapists globally. Most directly comparable UK-based professional aromatherapy/skincare peer with similar therapist-only distribution model.
• Decleor: French professional aromatherapy skincare brand, sold primarily through spas and beauty therapists with essential-oil-led formulations. Highly comparable on product philosophy (essential oils + clinical skincare) and professional channel model.
• Tropic Skincare: UK-based naturally formulated skincare brand using a multi-level/consultant-led direct selling model. Comparable UK heritage, natural positioning, and consumer-direct skincare range, though the GTM model differs.
• ESPA: UK-based professional spa and skincare brand offering natural, aromatherapy-inspired products sold through spas, hotels, and salons. Closely comparable on the natural/aromatherapy formulation approach and channel to therapists.

Emerging players

• Medik8: British professional skincare brand focused on Vitamin A/C and evidence-based formulations, sold through professional channels and selectively DTC. Comparable on clinical-ingredient positioning and UK professional skincare roots, though smaller in aromatherapy.
• This Works: UK-based aromatherapy and natural skincare brand with products positioned around sleep, stress, and wellness benefits. Comparable on the aromatherapy-led positioning and UK market, though distributed via mainstream retail/drugstore rather than therapist-only.

Broad incumbents

• Liz Earle: Established British botanical skincare brand offering serums, cleansers, and moisturisers driven by natural ingredients. Comparable on UK skincare heritage and botanical-led positioning, but distributed through mainstream retail rather than professional-only.
• Clarins: Large French prestige skincare brand with a long-standing professional spa therapist ('Clarins Skin Spa') channel plus broad retail. Comparable in combining plant-based formulations with anti-ageing skincare, but at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/evetayloraroma
• Facebookfacebook.com/EveTaylorLondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eve Taylor