INN8

What INN8 does

INN8 is a South African digital-first investment platform and discretionary fund manager (DFM) serving independent financial advisers, wealth manager networks, and DFMs. Operating as a division of STANLIB Wealth Management (Pty) Limited within Standard Bank Group, INN8 is licensed under FAIS (FSP 590) and operates through a registered office at Melrose Arch, Johannesburg. The platform provides end-to-end investment administration including digital onboarding, straight-through processing, real-time 24/7 client-journey tracking, automated cash and unit reconciliation, Regulation 28 monitoring, and seven product wrappers spanning Investment Account, Tax-Free Savings, Retirement Annuity, Preservation Fund, Living Annuity, Endowment, and Sinking Fund. The INN8 Invest DFM arm manages R130bn+ in assets under management and participates in R560bn+ of stewardship across STANLIB Multi-Manager, offering five local multi-asset model portfolios, four USD-denominated global model portfolios, and three dynamic income living annuity portfolios.

Underlying technology includes a purpose-built transactional engine, an integrated client registry, a proprietary PCA cash management tool described as one of the first of its kind in South Africa, an open-architecture clean-class fund structure, and a Jersey-domiciled offshore platform with custody via Pershing (Channel Islands) Limited, a Bank of New York Mellon subsidiary. The DFM Adviser Portal at dfminvest.co.za provides self-serve access to model portfolio performance and research, while Morningstar integration supports benchmarking and manager research workflows. The Elevate programme, launched in May 2025, is a 12-18 month migration moving all STANLIB LISP investments onto the INN8 platform, with the first tranche completed in May 2025 and the final group scheduled for early 2026.

INN8 operates a tiered subscription pricing model: 0.55% (incl. VAT) on the first R2 million of assets under administration, 0.23% on the next R2 million, 0.12% above R4 million, with a minimum annual fee of R276. Revenue is generated through platform administration fees on aggregated client assets and DFM management fees on model portfolios. Go-to-market is enterprise field sales via dedicated business development managers and key account managers, supplemented by event-driven engagement through the annual INN8 Invest Summit, Diamond Awards, webinars, and the Connect the Dots podcast. The customer base is concentrated exclusively in South Africa, with the entire platform migration operating within the Standard Bank Group ecosystem.

Name

INN8

Legal name

STANLIB Wealth Management (Pty) Limited

Website

https://inn8.co.za

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

INN8 is a South African digital-first investment platform and discretionary fund manager serving independent financial advisers and wealth managers, operating as a division of STANLIB Wealth Management within Standard Bank Group, with R130bn+ AUM and seven product wrappers including offshore and global model portfolios.

Ownership category

akta.pro rank

Product category

Wealth Management Platform

NAICS

Portfolio Management and Investment Advice (523940), Open-End Investment Funds (525910)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Investment platform services
• Wealth management technology
• Discretionary fund management
• Financial adviser platform
• Digital investment administration

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Investment Administration Fees: Platform fees calculated on aggregated client assets across all client accounts, with tiered percentage-based pricing
2. DFM Management Fees: Discretionary fund management services with model portfolios for advisers

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

INN8 is a digital-first investment platform built for South African wealth managers and independent financial advisers, providing end-to-end investment administration including fully digital client onboarding, straight-through processing, real-time portfolio visibility, and Regulation 28-aware compliance monitoring. Alongside the platform, INN8 Invest operates a discretionary fund management (DFM) division offering local and global multi-asset model portfolios and dynamic living annuity portfolios managed by an in-house investment team.

Product overview

INN8 offers a platform-plus-modules architecture anchored by the INN8 Investment Platform (core technology infrastructure for wealth managers) and the INN8 Invest DFM division (discretionary fund management). The investment platform delivers seven product wrappers – Investment Account, Tax Free Savings Account, Retirement Annuity, Preservation Fund, Living Annuity, Endowment, and Sinking Fund – spanning savings, retirement accumulation, and retirement income phases. INN8 Invest provides five local model portfolios, four global USD model portfolios, and three dynamic living annuity portfolios, all accessible through the DFM Adviser Portal. Supporting tools include the CPD Portal. Together, these products enable advisers to onboard clients digitally, build and manage model portfolios, and service clients across the full investment lifecycle.

Differentiator

Problem solved

Functional benefit

Brands

• Elevate: A programme to transition all investments from the STANLIB LISP platform onto INN8's purpose-built specialist investment platform.
• INN8 Invest
• INN8 Investment Platform
• Connect The Dots

Products and services

• INN8 Investment Platform
• INN8 Invest (DFM)
• Local Model Portfolios
• Global Model Portfolios
• Dynamic Income Portfolios (Living Annuity)
• Investment Account
• Tax Free Savings Account (TFSA)
• Retirement Annuity
• Preservation Fund
• Living Annuity
• Endowment
• Sinking Fund
• DFM Adviser Portal
• CPD Portal

Quantifiable outcome

• Top-ups completed in less than 90 seconds
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered supporting and core.

• NMG ConsultingsupportingStrategic or Co-development Partner · 26 February 2026NMG Consulting has been surveying advisers since 2013, providing industry data insights. Partner Evan Baars participated in INN8 webinar on adviser industry trends and firm success strategies.
• STANLIB Wealth Management (Pty) LimitedcoreStrategic or Co-development PartnerINN8 is a division/trademark of STANLIB Wealth Management, part of Standard Bank Group. STANLIB provides the institutional backing, regulatory licensing (FSP 590), and operational infrastructure for INN8's investment platform and DFM services.
• Pershing (Channel Islands) LimitedcoreTechnology or IntegrationPershing (Channel Islands) Limited, a subsidiary of The Bank of New York Mellon, holds client monies securely for INN8's offshore investing platform domiciled in Jersey. Daily reconciliation ensures assets accurately reflect individual client holdings.
• Standard Bank GroupcoreStrategic or Co-development PartnerINN8 leverages the specialised capabilities of Standard Bank Group for administration and platform services. The Elevate programme transitions investments from STANLIB LISP to the purpose-built INN8 platform over 12-18 months.
• MorningstarsupportingTechnology or IntegrationINN8 platform integrates Morningstar reports and research tools enabling advisers to compare portfolios and make informed investment decisions.
• Best-in-Class Technology ProviderssupportingTechnology or IntegrationINN8 partners with best-in-class technology providers to craft a scalable, modern investment platform combining security with forward thinking.
• Astute CCPsupportingGTM or Marketing PartnerINN8 is a content provider to Astute CCP, providing market insights and analysis for distribution to Astute clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Others

• Liberty (Standard Bank Group): Sister company within Standard Bank Group offering life insurance, investments and retirement income solutions. Indirectly comparable via shared parent distribution and overlapping product wrappers (RA, living annuity, endowment).
• Morningstar: Investment research and data provider integrated into INN8's adviser portal. Comparable as a technology/enabler in the same adviser workflow, rather than a direct competitor.

Direct peers

• Glacier by Sanlam: Sanlam's investment and administration platform serving South African financial advisers with LISP, DFM and tax-efficient wrappers. Directly comparable to INN8's platform-plus-DFM proposition for IFAs.
• Ninety One: South African-headquartered global asset manager with adviser-facing multi-manager and DFM capabilities. Comparable to INN8 Invest across local and offshore model portfolios.
• Coronation Fund Managers: Major South African asset manager with strong DFM and institutional offerings. Competes directly with INN8 Invest for adviser-driven multi-manager mandates and retail model portfolios.
• Sygnia: South African digital-first investment and administration platform serving advisers and direct clients. Closely comparable to INN8 on digital onboarding, model portfolios and platform pricing.
• Allan Gray: One of South Africa's largest independent investment managers, offering adviser-led unit trusts, model portfolios and DFM services. Competes with INN8 Invest for adviser mandates and end-client assets.

Regional players

• Ashburton Investments: Standard Bank Group's other wealth and investment arm, focused on institutional and high-net-worth clients. Operates within the same parent as INN8 and competes for adjacent adviser segments.

Broad incumbents

• Momentum Investments: Part of Momentum Metropolitan Holdings, offering a broad adviser platform, DFM, life wrappers and linked investment products. Overlaps with INN8 across platform and retirement wrappers.
• Old Mutual Wealth: Old Mutual's wealth management division providing platform, DFM and retirement solutions to advisers and corporates. Competes with INN8 across platform, RA and living-annuity products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/inn8_sa
• LinkedInlinkedin.com/company/inn8

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INN8