PayToday
PayToday is a Namibian mobile payment platform operated by Nedbank Namibia, offering a consumer wallet, USSD access for feature phones, a merchant portal, and eCommerce SDKs to individuals and 1,000+ SMBs across Namibia.
- Company typePrivate
- Founded2013
- HeadquartersWindhoek, Namibia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What PayToday does
PayToday is a Namibian mobile payment platform operated by Nedbank Namibia Limited (Reg No 73/04561) and developed by Adaire Technology, headquartered in Windhoek. The product is structured around four surfaces: a consumer mobile app (iOS/Android) supporting P2P transfers, QR-based merchant payments, split bills, vouchers, airtime and electricity purchases, parking payments, classified ads, and NedLife Insurance onboarding; a USSD wallet (*140*007#) for feature-phone users without internet access; a merchant portal (business.today.com.na) offering product/inventory, shift management, payment requests, and voucher issuance; and an eCommerce gateway with React, React Native, HTML/JavaScript SDKs and a WooCommerce plugin. Card processing is delegated to DPO Payway under VISA and MasterCard rails, with PCI DSS and EMVCo compliance and 3D Secure authentication.
The business serves individual consumers and small-to-medium Namibian merchants, with a disclosed footprint of 1,000+ registered merchants across retail, fuel, automotive, healthcare, hospitality, education, and lodging. Its go-to-market is product-led and self-serve across both iOS/Android app stores, USSD, and a web-based merchant registration portal, leveraging Nedbank's brand presence for trust. Revenue mechanics are not publicly disclosed but are inferred from three streams: transaction processing fees on P2P/P2B flows and merchant gateway transactions, classified advertising at N$11.50 per 7-day listing, and merchant services tied to payment requests and voucher management. Headcount is reported at 1–10 employees, and the company functions as a strategic fintech initiative within the Nedbank Group rather than an independently funded venture.
The platform's strategic posture emphasizes financial inclusion (USSD for unbanked/feature-phone users), domestic merchant ubiquity, and incremental extension into developer-facing and eCommerce surfaces, while remaining tethered to a single-country (Namibia) operating geography and dependent on a third-party processor (DPO) for core transaction routing.
PayToday firmographics
Firmographics- Name
- PayToday
- Legal name
- PayToday Namibia (operated by Nedbank Namibia Limited)
- Website
- https://site.paytoday.com.na
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PayToday is a Namibian mobile payment platform operated by Nedbank Namibia, offering a consumer wallet, USSD access for feature phones, a merchant portal, and eCommerce SDKs to individuals and 1,000+ SMBs across Namibia.
- Ownership category
- akta.pro rank
PayToday industry classification
Industry- Product category
- Mobile Payments
- akta.pro primary industry
- Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant) (FSAMAFAC)
- akta.pro secondary industries
- Bill Pay, Invoicing & Payables Platforms (BPAMAFAF), Request-to-Pay (R2P) & Pay Links (FSAMAFAE)
Keywords
Where PayToday is headquartered
LocationHeadquarters
- HQ city
- Windhoek
- HQ country
- Namibia
- HQ region
- Africa
Offices1 record
Markets served
PayToday business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Processing Fees: Fees charged on payment transactions processed through the platform (P2P, P2B, wallet transfers)
- Merchant Services: Payment gateway services for businesses including payment requests, voucher management, and product sales
- Classified Advertising: Paid classified ads visible on the app for 7 days at N$ 11.50 per ad
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free individual account for basic payments and wallet services |
| Freemium | Monthly | Business merchant account with payment gateway, product management, and shift management |
| Unit Pricing | Pay-as-you-go | Classified advertising on the PayToday mobile app |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels3 records
PayToday product offering
Product offeringCore offering
PayToday is a mobile payment solutions platform operating in Namibia, providing peer-to-peer money transfers, bill splitting, digital voucher purchases, and merchant payment processing via a mobile app, USSD for feature phones, and developer SDKs for e-commerce integration.
Product overview
PayToday is a Namibian mobile payment platform operated by Nedbank Namibia. The offering consists of a core mobile application for consumers (PayToday Mobile App), a merchant portal (PayToday Business Portal), a USSD-based wallet service, and an eCommerce payment gateway. The platform supports peer-to-peer payments, business transactions, voucher management, bill splitting, classified advertising, airtime purchases, and parking payments. For developers, PayToday provides SDKs for React, React Native, and HTML/JavaScript integrations, plus a WooCommerce plugin for WordPress eCommerce sites. The ecosystem includes NedLife Insurance integration and is backed by Nedbank Namibia's banking infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- PayToday Mobile App Consumer-facing mobile application enabling peer-to-peer money transfers, bill splitting, voucher purchases, and digital wallet functionality for individuals in Namibia.
- PayToday USSD USSD-based payment service enabling users on basic feature phones to access payment functionality without requiring a smartphone or internet connection, expanding access to unbanked users.
- PayToday Merchant Services
- PayToday SDK
- PayToday WooCommerce Plugin
Quantifiable outcome
- Free parking within 60 minutes at participating parking locations
- +1 more outcomes
Companies that use PayToday
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
PayToday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature9 records
PayToday partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Adaire TechnologycoreAdaire Technology developed and built the PayToday platform (both old and new versions). They are credited as the developer of the mobile application and website. PayToday is built by Adaire.
- DPO PaywaycoreDPO (through their Payway platform) is the payment processing partner that enables PayToday's card transaction processing. The platform does not support sandbox testing due to DPO's limitations with simulated transactions - all payments are live.
- VIPA (International Travelers)minorPayToday has expanded its services to welcome international travelers to Namibia, enabling them to use the app for cashless transactions during their travels in the country.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PayToday competitors and assessment
Company assessmentEmerging players
- Paystack: Paystack provides developer-first payment APIs and checkout for African merchants. It competes with PayTodays React/HTML SDKs and WooCommerce plugin for online merchants in Africa.
- Peach Payments: Peach Payments is a South African payment gateway offering card processing, subscriptions, and developer tools. It is comparable to PayTodays payment gateway and WooCommerce plugin for the regional eCommerce market.
- Flutterwave: Flutterwave is a pan-African payment gateway enabling merchants to accept and disburse payments online. Its merchant API and checkout product overlap directly with PayTodays SDK and WooCommerce gateway offerings.
Direct peers
- Airtel Money: Airtel Money provides mobile money across Africa via app and USSD, including P2P, bill pay, and merchant payments, closely mirroring PayTodays USSD + merchant acceptance approach.
- FNB (FirstRand) — eWallet and Mobile Banking: FNB operates eWallet and a full mobile banking app across SADC including Namibia, directly competing with PayToday as a bank-backed mobile wallet for P2P transfers, bill payments, and merchant payments.
- MTN MoMo: MTN Mobile Money is a telco-led wallet across multiple African markets with USSD access, P2P, and merchant payments. It is a direct analog of PayTodays mobile money + merchant acceptance play.
- Bank Windhoek: Bank Windhoek is a leading Namibian retail and commercial bank with its own digital and card payment products, directly competing with PayToday in the Namibian consumer and merchant banking space.
Broad incumbents
- M-Pesa (Vodacom / Safaricom): M-Pesa is the dominant African mobile money network, offering P2P transfers, merchant payments, and USSD access. It is the category-defining peer that PayTodays USSD + merchant model mirrors.
Regional players
- Standard Bank — Mobile and Instant Money: Standard Bank operates across SADC, including Namibia, offering mobile banking and Instant Money wallet services. It is a regional peer with overlapping wallet and merchant payment capabilities.
Others
- DPO Payway (Network International): DPO Payway is PayTodays actual card processing partner in Namibia, but as a pan-African payment processor and gateway, it is also an indirect peer and potential substitute for merchants evaluating alternative gateways.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
PayToday social profiles
Digital presencePayToday compliance and trust
Trust signalCompliance2 records
PayToday financial estimates
Financial estimateRevenue estimate
Valuation estimate
PayToday leadership team
Management profileNumber of profiles
Profiles2 records
PayToday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PayToday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PayToday
What does PayToday do?
PayToday is a mobile payment solutions platform operating in Namibia, providing peer-to-peer money transfers, bill splitting, digital voucher purchases, and merchant payment processing via a mobile app, USSD for feature phones, and developer SDKs for e-commerce integration.
Is PayToday a public or private company?
PayToday is a private company. It is classified as corporate owned and is currently operating.
When was PayToday founded?
PayToday was founded in 2013. It employs 1 to 10 people.
Where is PayToday based?
PayToday is headquartered in Windhoek, Namibia, in the Africa region.
How does PayToday make money?
Three revenue lines are on record. Transaction Processing Fees are the primary driver. The others are merchant Services and classified Advertising.
Who are PayToday's main competitors?
Emerging players on record are Paystack, Peach Payments and Flutterwave. Direct peers are Airtel Money, FNB (FirstRand) — eWallet and Mobile Banking, MTN MoMo and Bank Windhoek. M-Pesa (Vodacom / Safaricom) is listed as a broad incumbent. Standard Bank — Mobile and Instant Money is listed as a regional player. DPO Payway (Network International) is listed as an others.
Does PayToday have an API?
Yes. PayToday offers a JavaScript SDK for web integrations supporting React, React Native, and pure HTML/JavaScript implementations. The SDK enables merchants to create payment intents, handle customer redirection, and process payment status updates. Authentication uses a three-key system (Shop Key, Shop Handle, Private Key). The API supports creating payment intents with parameters including amount, invoice number, user details, and return URL. Note: The environment does not support sandbox testing and processes live transactions only. Payment intents are valid for up to 30 minutes. Developer documentation is at business.today.com.na/sign-in.
What industry is PayToday in?
PayToday's product category is Mobile Payments. Its primary akta.pro industry code is FSAMAFAC, Bank-to-Bank Transfers & Pay-by-Bank (Consumer & Merchant), with a secondary code of BPAMAFAF, Bill Pay, Invoicing & Payables Platforms.