Sendai Taxi Group

What Sendai Taxi Group does

Sendai Taxi Group (仙台タクシーグループ) is a privately-held consortium of four Japanese corporations headquartered in Sendai, Miyagi Prefecture, providing taxi, mobility, and related services. The oldest entity, 株式会社仙台タクシー (Kabushiki Kaisha Sendai Taxi), was founded in 1952, with three additional operating entities added through 1969 (株式会社宝タクシー in 1960, 仙台オートガス株式会社 in 1967, and KM仙台タクシー株式会社 in 1969). The group operates approximately 176 vehicles (174 standard taxis plus 2 jumbo) across its three taxi entities and employs roughly 360 people, with a fourth subsidiary (Sendai Autogas) producing and selling LPG fuel. Service area is restricted to Sendai city for regulated taxi operations, while sightseeing tour products extend across the broader Tohoku region.

The group's service portfolio comprises standard and jumbo taxi rides, two Toyota MIRAI hydrogen fuel cell vehicles operating at standard fares, fixed-fare Sendai Airport transfers (¥6,500–14,000), guided sightseeing tours covering Tohoku historical and natural sites, a B2B professional driver dispatch service (運行管理請負), and LPG fuel sales. Digital dispatch infrastructure integrates the GO smartphone app (iOS/Android) with real-time vehicle tracking and GO Pay in-app payment, LINE messaging-based dispatch via the official group LINE account, and an automated IVR registration system covering Sendai's five wards. Payment infrastructure supports credit cards (VISA, MasterCard, JCB, AMEX, Diners, UnionPay), 10+ transit IC cards (Suica, PASMO, Kitaca, TOICA, manaca, ICOCA, SUGOCA, nimoca, Hayakake), six QR code providers (PayPay, d払い, au PAY, メルペイ, WeChat Pay, ALIPAY), and electronic money (iD, Rakuten Edy, nanaco, WAON, QUICPay, TOYOTA wallet).

Revenue is generated primarily through transaction-based meter fares (¥700 initial fare up to 1.3km, then ¥100 per 275m for standard vehicles), a ¥200 phone/app dispatch pickup fee, 20% late-night surcharges (22:00–05:00), airport fixed-fare transfers, sightseeing tour packages (¥10,000–¥100,000+), B2B driver dispatch contracts, and LPG fuel sales. Customer segments include individual consumers (primary), airport travelers, tourists (with Matsushima tourism board co-approval for the Musubi-Maru character), ride-share users via GO/DiDi (Friday 4pm–Saturday 4am), and corporate/government clients for driver dispatch. The group is privately held with no disclosed funding, acquisitions, or institutional investors, and operates under a unified brand across independently incorporated entities with wholly-owned subsidiary structure.

Name

Sendai Taxi Group

Legal name

株式会社仙台タクシー (Kabushiki Kaisha Sendai Taxi)

Website

https://sendai-taxi.co.jp

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

101–250 employees

Short description

Sendai Taxi Group is a privately-held Japanese taxi consortium headquartered in Sendai, operating ~176 vehicles and ~360 employees across four subsidiaries. It provides standard and hydrogen FCV taxi services, airport fixed-fare transfers, Tohoku sightseeing tours, B2B driver dispatch, LPG fuel sales, and ride-share via GO and DiDi apps.

Ownership category

akta.pro rank

Product category

Taxi and Ground Passenger Transportation

NAICS

Taxi and Limousine Service (4853), Taxi and Ridesharing Services (485310), Limousine Service (48532)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100), Transportation Services (4700)

akta.pro primary industry

Street-Hail Taxi Operators (Metered/Radio Dispatch) (TLAFAHAA)

akta.pro secondary industries

Airport Taxi & Ground Transportation Operators (TLAFAHAE), Street-Hail Taxi & Taxi Fleet Operators (THAIAGAA), Ride-Hailing & Taxi Aggregation Platforms (BPAMAIAE)

Keywords

• Passenger taxi services
• Airport fixed-fare transfers
• Sightseeing taxi tours
• Professional driver dispatch
• Hydrogen fuel cell taxis

Headquarters

HQ city

Sendai

HQ country

Japan

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Taxi Meter Fares: Meter-based taxi fares for standard vehicles (¥700 initial fare up to 1.3km, then ¥100 per 275m) and jumbo vehicles (¥900 up to 1.3km, then ¥100 per 175m). Late-night surcharge of 20% from 22:00 to 5:00. Additional ¥200 pickup fee for phone/app dispatch.
2. Driver Dispatch (運行管理請負): B2B service dispatching trained professional drivers to clients who own private vehicles, handling recruitment, training, dispatch management, and accident response. Revenue from client contracts for driver services.
3. Sightseeing/Charter Tours: Pre-packaged sightseeing tour courses (e.g., Sendai→Aoba Castle→Zuihoden→Sendai at ¥14,080 for standard, ¥21,480 for jumbo) and custom itinerary planning, covering destinations across the Tohoku region.
4. Airport Fixed-Rate Taxi: Fixed-fare airport transfers between Sendai Airport and city center (¥6,500–¥14,000 depending on vehicle type and toll road usage). Provides predictable pricing for airport travelers.
5. Payment Processing Fee Revenue: Accepts wide range of payment methods including credit cards (VISA, MasterCard, JCB, AMEX, Diners, UnionPay),、交通系IC cards (Suica and 9 others), QR code payments (PayPay, d払い, au PAY, メルペイ, WeChat Pay, ALIPAY), electronic money (iD, 楽天Edy, nanaco, WAON, QUICPay, TOYOTA wallet), and GO Pay app payments.
6. Ride-Share Operations: Ride-share services operating on Friday afternoons 4pm through Saturday 4am via GO and DiDi platforms, generating additional transaction-based revenue during peak demand periods.
7. LPG Fuel Sales: 仙台オートガス株式会社 produces and sells LPG (LPG) fuel, representing a non-transportation revenue stream from fuel distribution.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels6 records

Core offering

Sendai Taxi Group provides passenger taxi transportation across Sendai city using approximately 174 standard vehicles and 2 large/jumbo vehicles across three operating companies. The service includes 24/7 street-hail and dispatch-based taxi rides, hydrogen fuel cell (MIRAI) taxis at standard fares, Sendai Airport fixed-fare transfers, Tohoku-region sightseeing tour packages, and a B2B driver dispatch (運行管理請負) service supplying trained drivers to private vehicle owners. Booking is available via phone dispatch center, LINE official account, GO app, IVR/web registration, and street hailing, with broad in-vehicle cashless payment acceptance.

Product overview

Sendai Taxi Group operates a unified taxi service platform comprising core taxi transportation (regular and jumbo vehicles including hydrogen FCV taxis), augmented by digital dispatch integrations (LINE and GO app), and supplementary services (airport fixed fares, sightseeing tours, driver dispatch). The group consists of three companies (株式会社仙台タクシー, 株式会社宝タクシー, KM仙台タクシー株式会社) serving Sendai city with approximately 174 vehicles and 360 employees.

Differentiator

Problem solved

Functional benefit

Products and services

• Regular Taxi Service (普通車) Standard metered taxi service (Toyota Comfort, JPN Taxi, and Toyota MIRAI) accommodating up to 4 passengers with dolphin-decorated doors, operating 24/7 across Sendai city.
• Jumbo Taxi (ジャンボタクシー) Larger taxi service using Toyota HiAce vehicles accommodating up to 9 passengers for groups and luggage-heavy trips at jumbo meter rates.
• Hydrogen Taxi (FCV MIRAI) Eco-friendly taxi using the Toyota MIRAI fuel cell vehicle, running on electricity generated from hydrogen with zero CO2 emissions, available 24/7 at standard taxi fares.
• Sendai Airport Fixed-Fare Taxi Fixed-fare taxi service between Sendai Airport and Sendai city centre in either standard or jumbo vehicles, removing fare uncertainty for travellers.
• Sightseeing Taxi Tours Guided sightseeing taxi tours with pre-set course packages and custom itineraries covering Tohoku destinations including Aoba Castle, Zuihoden, Matsushima, Zao, Hiraizumi's Chuson-ji, and onsen areas.
• Driver Dispatch Service (運行管理請負) B2B outsourced driver service for private vehicle owners, providing trained drivers with recruitment, training, dispatch management and accident handling for executive cars and large passenger buses requiring Class 2 licences.
• Ride-Share Service (GO / DiDi) Peak-hour ride-share taxi service operated by Sendai Taxi Group vehicles, distributed through the GO and DiDi smartphone apps from Friday afternoon through early Saturday morning.
• LINE Taxi Dispatch Taxi booking service via the LINE messaging app's official Sendai Taxi Group account, allowing self-serve pickup requests with map-based location, real-time vehicle tracking, and arrival notifications.
• Automatic Dispatch Registration (全自動配車登録) Automated dispatch registration system that books recurring taxi pickups across Sendai's five city wards without individual phone calls, sending confirmation emails within 2 business days.

Quantifiable outcome

• Accident index reduced to 2.50 (against target of 1.40 or below) in Reiwa 6 at 株式会社仙台タクシー
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kokusai Kogyo Co., Ltd. (国際自動車): Tokyo/Kanagawa taxi operator running metered street-hail, premium black-car service, app dispatch, and corporate accounts. Comparable to Sendai Taxi Group across consumer, premium, and corporate channels, with a similarly diversified revenue mix.
• Hinomaru Kotsu (日の丸交通): Major Tokyo taxi operator offering metered street-hail, app-based dispatch, sightseeing tours, and B2B driver dispatch. Comparable in service mix to Sendai Taxi Group, including sightseeing tourism and corporate dispatch, and serves as a useful proxy for digital modernization in a traditional taxi operator.
• Checker Cab Group / Green Cab (チェッカーキャブ・グリーンキャブ): Tokyo taxi cooperative operating metered dispatch, app integration, and corporate accounts. Comparable in operating model to Sendai Taxi Group, including multi-channel dispatch and B2B/consumer mix.
• Daiwa Motor Transportation (大和自動車交通): Listed Tokyo taxi group (parent of Kokusai Kogyo historically) with metered dispatch, premium sedan service, and sightseeing offerings. Comparable in operating model and customer segmentation to Sendai Taxi Group, with similar fixed-fare airport, sightseeing, and corporate client capabilities.
• Nihon Kotsu Co., Ltd. (日本交通): Largest private taxi operator in the Tokyo metropolitan area with 5,000+ vehicles, operating metered street-hail, app dispatch, fixed-fare airport service, sightseeing tours, and B2B driver dispatch — the closest large-scale analog to Sendai Taxi Group's full service stack and the benchmark Japanese taxi peer.
• Miyako Taxi / Sendai local taxi operators (仙台 都タクシー): Direct local competitor within the Sendai city market operating metered street-hail, dispatch, and sightseeing. Most directly comparable in geography and customer base, providing the cleanest read on share dynamics in the Sendai taxi market.

Regional players

• KG Group (北都グループ): Large Hokkaido-based taxi group operating across multiple cities with metered dispatch, corporate services, and tourism. Comparable as a regional multi-entity taxi group with diversified revenue streams, but operates in a different geography than Sendai Taxi Group.

Others

• Toyota Mobility Service: Toyota's taxi operating subsidiary and JapanTaxi/GO predecessor — both a technology partner (GO app, MIRAI FCV supply) and a competitor via Toyota-affiliated fleet operations. Relevant as the supplier of the MIRAI FCV taxis that differentiate Sendai Taxi Group's fleet.
• DiDi Mobility Japan: Ride-share platform partnered with Sendai Taxi Group for weekend ride-share operations (Friday 4pm–Saturday 4am). Indirect peer as a platform partner/channel rather than direct competitor, but its presence shapes the ride-share landscape the group operates in.

Broad incumbents

• GO Inc. (Mobility Technologies, formerly JapanTaxi): Japan's leading taxi-hailing app platform and Sendai Taxi Group's primary dispatch partner via the GO app and GO Pay. Not a fleet operator but directly impacts Sendai Taxi Group's distribution, customer acquisition, and competitive dynamics as the dominant aggregator in the Japanese taxi market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sendai Taxi Group