ADO

What ADO does

ADO San Paolo OdV (Associazione Donatori Ospedale San Paolo Organizzazione di Volontariato) is a Milan-based non-profit voluntary blood-donor association, founded in 1995 and registered in Italy's RUNTS in February 2023 under D.Lgs. 117/2017. Its core service is coordinating voluntary, anonymous whole-blood, plasma, and platelet (piastrinoaferesi) donations through the Centro Trasfusionale dell'ASST Santi Paolo e Carlo at Presidio San Paolo, with weekday walk-ins, telephone-booked plasma appointments, and a periodic Domenica ADO Sunday donation programme that typically draws 50-65 donors per session. Each donation triggers a structured laboratory work-up (HIV/HBV/HCV serology plus NAT, complete blood count, ABO/Rh/Kell typing, irregular antibody screening, and an annual chemistry and PSA panel) whose results are published to the national Fascicolo Sanitario Elettronico, making donor health monitoring a by-product of the donation process.

Beyond collection coordination, ADO runs the Positive Impact youth-awareness and school-challenge programme across Milan-area secondary schools, a dedicated 5xmille fundraising campaign (fiscal code 11619060152), and a Convenzioni member-benefit programme covering approximately 20 commercial partners across theaters, fitness, optical, insurance, and travel. Customer-facing segments include adult individual donors aged 18-70 (men eligible for four donations/year, women two), fifth-year high-school students targeted via Positive Impact, and minority communities such as the Sri Lankan community of Milan who participate in Sunday drives.

The business model is non-commercial: there is no fee for blood donation services. Revenue comprises member dues, voluntary contributions, statutory public contributions under Legge 124/2017, and 5xmille tax designations. The organisation is member-governed (President Paolo Montoneri, two Vice Presidents, six Consiglieri, a Scientific Director, and a Secretariat Manager), with a volunteer-driven community-led and event-driven go-to-market model concentrated in the Lombardy region.

Name

ADO

Legal name

ADO San Paolo OdV - Associazione Donatori Ospedale San Paolo Organizzazione di Volontariato

Website

https://adosanpaolo.it

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

ADO San Paolo OdV is a Milan-based non-profit voluntary blood donor association coordinating whole-blood, plasma, and platelet donations through the ASST Santi Paolo e Carlo transfusion center, serving adult donors, high-school students via the Positive Impact program, and local immigrant communities.

Ownership category

akta.pro rank

Product category

Voluntary Blood Donation Services

NAICS

Blood and Organ Banks (621991), Voluntary Health Organizations (813212)

akta.pro industry

PRIMARYBPAGACAJ

Blood, Organ & Tissue Donation Organizations

Business & Public Services/Nonprofit, NGO & Social Services/Health & Medical Nonprofits

SECONDARYHLAIAHAH

Plasma Collection & Donor Services (Plasmapheresis Centers)

Healthcare & Life Sciences/Pharmaceuticals/Plasma-Derived Therapies

Keywords

• Blood donation services
• Voluntary donor association
• Plasma donation programs
• Community healthcare outreach
• Donor recruitment campaigns

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. 5xmille Tax Designation: Italian taxpayers can designate 0.5% of their income tax to ADO by providing the organization's tax code (11619060152). This represents a primary funding mechanism for the voluntary organization.
2. Member Donations: While blood donation itself is free, members support the association through annual membership fees and voluntary contributions.
3. Public Contributions: The organization receives contributions from public administrations as required by Italian law (Legge 124/2017) on transparency and public disclosure.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

ADO San Paolo OdV coordinates voluntary blood, plasma, and platelet donations at the Centro Trasfusionale dell'ASST Santi Paolo e Carlo in Milan. It recruits and manages individual donors, organizes periodic Sunday donation events, and provides free donor health screening through comprehensive blood testing. The association also runs community and school-based awareness programs, manages the 5xmille fundraising campaign, and offers member benefits through partner discounts.

Product overview

ADO San Paolo OdV is a non-profit blood donor association operating at Ospedale San Paolo in Milan. The organization offers a coordinated portfolio of services centered on blood and blood component donation facilitation, including whole blood, plasma, and platelet donations. Core services include direct donation coordination at the ASST Santi Paolo e Carlo transfusion center, periodic Sunday donation events (Domeniche ADO), and comprehensive donor health monitoring through integrated blood testing. The portfolio extends to educational outreach via the Positive Impact youth education program targeting schools, a 5xmille fundraising program for tax-deductible donations, and a member benefits program providing discounts through partner businesses. The organization operates primarily as a community service without a technology product platform.

Differentiator

Problem solved

Functional benefit

Brands

• Positive Impact: School outreach project promoting blood donation awareness among young students, including a challenge competition between schools

Products and services

• Blood Donation Services Coordinates voluntary whole blood, plasma, and platelet (piastrinoaferesi) donations at the ASST Santi Paolo e Carlo transfusion center in Milan. Donors register, complete medical screening, and provide blood via sterile single-use bag kits.
• Domeniche ADO (Sunday Donation Events) Monthly Sunday donation events held at the San Paolo transfusion center, regularly attracting 50-65 donors per session, providing weekend access for working donors and community groups.
• Positive Impact Program Educational outreach program targeting high school students (classi quinte) and universities to raise awareness about blood donation, featuring school challenges, student engagement activities, and first-time donation recruitment.
• Donor Health Monitoring Provides free comprehensive blood tests and health screenings for donors at each donation, including HIV 1-2 antibody/antigen, HBsAg, HCV, syphilis, NAT testing, complete blood count, ABO typing, Rh phenotyping, Kell antigen, and chemistry panels. Results are published to the national Electronic Health Record (Fascicolo Sanitario Elettronico) within 10-15 days.
• 5xmille Donation Campaign

Quantifiable outcome

• Each blood donation can save up to three lives through component separation
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

23 partnerships are on record, tiered minor and core.

• PTA GroupminorGTM or Marketing Partner · 18 May 2026LED screen advertising campaign at Centro Commerciale Fiordaliso in Rozzano to promote blood donation awareness and 5xmille tax designation.
• Salmoiraghi & ViganòminorGTM or Marketing PartnerExclusive discounts for ADO donors on eyewear purchases: 30% on complete glasses or graduated lenses, 20% on sunglasses, 50% on second contact lens pack.
• Teatro RepowerminorGTM or Marketing PartnerReduced ticket rates for ADO donors at Teatro Repower, Milan's first theater designed for large-scale performances.
• Teatro Franco ParentiminorGTM or Marketing Partner30% discount on available seats for ADO donors at Teatro Franco Parenti in Milan.
• Teatro ManzoniminorGTM or Marketing Partner20% discount on full-price tickets in poltronissima section for 2025-26 theater season shows.
• BENU FarmaminorGTM or Marketing Partner10% discount on parapharmaceuticals with Carta EXTRA. Valid until January 31, 2027.
• Cinema/teatro AnteominorGTM or Marketing PartnerTessera Amici di Anteo available to ADO members for €14 instead of €24. Available at Milano, Monza, Cremona, and Treviglio locations.
• Teatro CarcanominorGTM or Marketing PartnerReduced ticket prices and subscriptions for ADO donors for 2026/2027 theater season.
• Area Multisport Unipol Forum AssagominorGTM or Marketing Partner10-20% discount on basic subscription rates. 20% on annual TOP CLUB, TOP FITNESS, TOP SWIM, DAILY CLUB; 15% on semi-annual; 10% on quarterly and swimming courses.
• FitActive BuccinascominorGTM or Marketing PartnerAnnual membership at €238.80 with Formula All-Inclusive free (24/7 access, gym, courses, beverages, massage chair).
• FitActive Zibido San GiacomominorGTM or Marketing PartnerAnnual membership at €238.80 with 2 months Formula All-Inclusive free.
• FitActive Milano RipamontiminorGTM or Marketing PartnerAnnual membership at €238.80 with 2 months Formula All-Inclusive free.
• Sensus ClubminorGTM or Marketing PartnerPilates, functional and wellness center. Valid April 1, 2026 to March 31, 2027.
• Carrozzeria Crl srlminorGTM or Marketing Partner20% discount on standard rates for car repair services in Rozzano.
• Travelit Consulting & Travel Events SrlminorGTM or Marketing Partner3% discount on package base price plus Buono Vacanza code for €5+iva instead of €25+iva.
• Dr. Volonté OsteopataminorGTM or Marketing Partner10% discount on standard rate of €80 per session.
• Avv. Caterina ManagòminorGTM or Marketing Partner30% reduced legal fee rate for ADO members and families.
• Parrucchiere NoviellominorGTM or Marketing Partner20% discount on standard rates at Viale Famagosta 2 location.
• Ottica FamagostaminorGTM or Marketing Partner20% discount on prescription and sunglasses at Viale Famagosta 20.
• D.G. ASSICURAZIONI E FINANZA S.A.S. (Allianz)minorGTM or Marketing PartnerStarting at 10% discount on Auto, Home, and Health insurance policies.
• Fisioterapia PirolaminorGTM or Marketing PartnerDiscounted rates on all physiotherapy services at Via Giacomo Zanella 43/1.
• EXPO WEB ArredamentiminorGTM or Marketing PartnerUp to 30% discount on furniture: kitchens, beds, wardrobes, bathroom furniture, living rooms, children's rooms.
• CIESSEVIcoreStrategic or Co-development PartnerSupport center for volunteers that has played a fundamental role in sustaining and qualifying volunteer organizations. Provided support in modifying the association's statutes to comply with Terzo Settore reform requirements.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• NHS Blood and Transplant (UK): Statutory UK blood and organ collection service operating donor centers, mobile sessions, and digital appointment platforms. Comparable as a blood-collection operator, though a much larger, government-backed incumbent relative to ADO's small volunteer association.
• American Red Cross Blood Services: U.S. arm of the Red Cross that runs the country's largest blood-collection network. Comparable in mission (voluntary blood donation) and community-outreach model, though at vastly greater scale and with full digital donor platforms.
• Croce Rossa Italiana: Italian Red Cross, a much larger humanitarian organization that also runs blood-collection activities alongside emergency response, training, and social programs. Comparable as a nonprofit operator of blood drives, though far broader in scope than ADO.

Direct peers

• FIDAS - Federazione Italiana Associazioni Donatori di Sangue: National federation of Italian blood-donor associations, coordinating volunteer donor recruitment and community outreach. Directly comparable to ADO in mission, structure (federation of local OdV chapters), and reliance on 5xmille-style funding.
• AVIS - Associazione Volontari Italiani del Sangue: Italy's largest voluntary blood-donor association, operating nationwide through regional chapters. Directly comparable as a member-based, volunteer-driven nonprofit that recruits donors, organizes collection events, and partners with Italian hospital transfusion centers.

Regional players

• ABO Group / ADO Regional Chapters: Other regional 'ADO' (Associazione Donatori Ospedale) blood-donor associations operating at different Italian hospitals under the same model. Directly comparable as sister volunteer organizations tied to local public-hospital transfusion centers, though serving different geographies than ADO San Paolo.

Others

• Kedrion Biopharma: Italian plasma-derived therapies manufacturer that operates plasma collection centers in Italy and abroad. Relevant as a downstream commercial counterpart in the Italian plasma supply chain that ADO's plasma donations ultimately feed into, though structured very differently (for-profit manufacturer).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DonatoriADO
• Xx.com/assadosanpaolo
• LinkedInlinkedin.com/company/ado-associazione-donatori-ospedale-san-paolo

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADO