LaboPlus
LaboPlus is a private medical biology laboratory in Casablanca, Morocco, offering routine and specialized diagnostic testing across hematology, biochemistry, microbiology, molecular biology, reproductive biology, and food safety to walk-in patients, corporate clients, clinics, and financial institutions.
- Company typePrivate
- Founded2018
- HeadquartersCasablanca, Morocco
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What LaboPlus does
LaboPlus is a private medical biology laboratory headquartered in Casablanca, Morocco, operating from three locations in the Maarif and Anassi districts within an 800 m² facility. Founded around 2015 (ISO-9001 certification since April 2015) and currently employing 27 staff, the laboratory provides comprehensive diagnostic testing across hematology, biochemistry, microbiology, immunology, serology, molecular biology, reproductive biology, and food safety analysis. It serves individual patients, corporate clients, clinics, banks, and insurance companies through a direct-to-consumer and B2B model.
The laboratory's core technology platform relies on automated analyzers deployed in duplicate for reliability and redundancy, with specialized platforms for reproductive biology (ICSI, IVF, extended culture), molecular oncology, and a dedicated COVID-19 platform. It holds ISO-9001 certification since April 2015 with ISO 17025 accreditation in progress, and Ministry of Health authorization (no. 14655) for COVID-19 testing since September 2020. The laboratory is staffed by four biologists who are former interns of Paris hospitals, supported by 12 lab technicians, 4 administrative staff, 3 couriers, 2 quality officers, and 2 engineers. The Zizi family (four medical doctors) leads operations across general biology, reproductive biology, molecular oncology, and industrial pharmacy.
LaboPlus operates on a transaction-fee revenue model, generating per-test charges across routine diagnostics, specialized reproductive medicine, and government-tariffed COVID-19 tests (PCR 400 MAD, antigen 190 MAD, serology 170 MAD), with reimbursement available through insurance providers and CMIM. It serves walk-in patients across three locations, offers mobile phlebotomy services across Morocco, partners with 20+ enterprises for corporate health programs, and maintains relationships with banks and insurance companies for medical assessments. Results are delivered to 97% of patients on the same day via email and a secure online portal (laboplus.altahealth.io), with 24/7 emergency services available.
LaboPlus firmographics
Firmographics- Name
- LaboPlus
- Legal name
- LaboPlus
- Website
- https://www.laboplus.ma
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LaboPlus is a private medical biology laboratory in Casablanca, Morocco, offering routine and specialized diagnostic testing across hematology, biochemistry, microbiology, molecular biology, reproductive biology, and food safety to walk-in patients, corporate clients, clinics, and financial institutions.
- Ownership category
- akta.pro rank
LaboPlus industry classification
Industry- Product category
- Medical Laboratory Services
- NAICS
- Medical Laboratories (621511)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
- akta.pro secondary industry
- Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB)
Keywords
Where LaboPlus is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices3 records
Markets served
LaboPlus business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Clinical Laboratory Analysis Services: LaboPlus charges patients for a broad range of medical biology analyses including hematology, hemostasis, biochemistry, immunology, microbiology, serology, and molecular biology. Revenue is generated on a per-test basis, with reimbursement available through health insurance, mutual funds, and CMIM when backed by a prescription.
- Specialized Reproductive Biology Services: Fees charged for assisted reproduction procedures including intrauterine insemination (IIU), in vitro fertilization (FIV), ICSI, extended embryo culture, assisted hatching, and IMSI, as well as fertility preservation through gamete cryopreservation.
- COVID-19 Diagnostic Testing: Revenue from Ministry-fixed-fee COVID-19 tests including PCR (400 dhs), rapid antigen (190 dhs), and serology IgM/IgG (170 dhs each). Tests are government tariffed and available to the general public.
- Corporate and Occupational Health Services: Preventive health checkup programs, pre-employment screenings, and diabetes/metabolic disease screening services billed to corporate clients and enterprises. Includes third-party billing (tiers payant) arrangements.
- Food Safety and Environmental Analysis: Food composition, nutritional, and microbiological analysis services for businesses, restaurants, and industries, ensuring compliance with QSE (Quality, Safety, Environment) standards.
- Home and On-Site Phlebotomy Services: Mobile phlebotomy services dispatched to patient homes and corporate sites for sample collection, generating additional service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PCR COVID-19 test — 400 MAD |
| Unit Pricing | Pay-as-you-go | Rapid antigen test — 190 MAD |
| Unit Pricing | Pay-as-you-go | Serology IgM test — 170 MAD |
| Unit Pricing | Pay-as-you-go | Serology IgG test — 170 MAD |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
LaboPlus product offering
Product offeringCore offering
LaboPlus is a private medical biology laboratory in Casablanca providing routine and specialized diagnostic analyses across hematology, biochemistry, microbiology, immunology, serology, molecular biology, oncogenetics, and reproductive biology (IUI, IVF, ICSI). It also delivers COVID-19 PCR, antigen, and serology testing under Ministry of Health authorization, plus food safety analysis, home and corporate mobile phlebotomy, and pediatric sampling services, with results delivered via a secure online portal (AltaHealth) and email.
Product overview
LaboPlus is a medical biology laboratory based in Casablanca, Morocco operating as a unified laboratory service offering core diagnostic testing across multiple disciplines alongside specialized services. The core offering comprises general medical analyses (hématologie, biochimie, microbiologie, immuno-sérologie) for routine and emergency diagnostics. Specialized services include reproductive biology (procréation médicalement assistée - IUI, FIV, ICSI), molecular biology and oncogenetics, and food microbiology. Supporting services include COVID-19 testing (PCR, antigen, serology), home sampling, pediatric sampling, and online result delivery via the AltaHealth platform. The laboratory maintains a quality management system across all biological disciplines with ISO-9001 certification and ISO-17025 accreditation in progress.
Differentiator
Problem solved
Functional benefit
Products and services
- Hématologie (Hematology) Blood science analyses including cellular hematology (complete blood count, red blood cells, white blood cells, platelets) and hemostasis (coagulation testing for pre-surgical evaluations, anticoagulant treatment monitoring, and diagnosis of bleeding/thrombotic disorders).
- Biochimie (Clinical Biochemistry) Clinical biochemistry analyses measuring molecules in blood to assess metabolic function, organ performance (liver, kidney), and therapeutic efficacy, using fully automated platforms with results typically available within one hour.
- Microbiologie (Medical Microbiology) Medical microbiology including bacteriology, parasitology, mycology, and virology for pathogen identification and antibiogram testing to guide personalized antibiotic treatment.
- Immuno-Sérologie (Immuno-Serology) Immuno-serology discipline for exploring immune disorders and diagnosing infectious diseases, including autoimmune disease testing, allergy diagnosis (specific IgE), protein electrophoresis, and infectious disease serology (hepatitis B/C, HIV, toxoplasmosis, rubéole).
- Biologie Moléculaire et Oncogénétique (Molecular Biology and Oncogenetics) Molecular biology services including oncogenetics for hereditary cancer predisposition diagnosis and somatic oncogenetics for therapeutic targeting of oncogenic signaling pathway alterations.
- Biologie de la Reproduction (Reproductive Biology) Reproductive biology services including artificial reproductive technology (IUI, IVF, ICSI), embryo culture, assisted hatching, IMSI, and fertility preservation through gamete cryopreservation.
- Tests COVID-19 (COVID-19 Diagnostic Testing) COVID-19 diagnostic testing including PCR, rapid antigen tests, and serological IgM/IgG tests for post-infection and post-vaccination monitoring, conducted in a dedicated secure molecular biology platform with results within 24 hours.
- Microbiologie Alimentaire (Food Safety Analysis) Food microbiology and nutritional analysis services for product compliance validation, detecting pathogenic microorganisms and toxins, ensuring QSE (Quality, Safety, Environment) compliance for food industry clients.
- Prélèvements à Domicile (Home Phlebotomy Service) Mobile phlebotomy service with teams dispatched to patients' residences and corporate sites across Morocco for blood sample collection, requiring pre-booked appointments.
- Prélèvements Pédiatriques (Pediatric Sampling) Pediatric blood sampling services adapted for children, provided as part of the laboratory's patient-centered care approach.
- Accès aux Résultats en Ligne (AltaHealth Online Results Portal) Online results portal enabling patients to access test results digitally via email and secure server, with real-time delivery.
Quantifiable outcome
- Four experienced biologists for COVID-19 result interpretation ensuring reliability
- +3 more outcomes
Companies that use LaboPlus
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
LaboPlus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LaboPlus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Moroccan Ministry of HealthcoreLaboPlus collaborates with the Ministry of Health on COVID-19 testing (authorized since September 2020, authorization no. 14655) and participates in community health surveillance programs, including the monitoring of potentially virulent or resistant microbial strains and epidemic prevention.
Scale indicators8 records
Recent moves6 records
Expansion highlights7 records
LaboPlus competitors and assessment
Company assessmentBroad incumbents
- Synlab: Europe's largest medical diagnostics chain with established operations in Morocco. Comparable as a multi-disciplinary clinical laboratory offering routine and specialty diagnostics to physicians and patients, but at vastly greater geographic and capital scale than LaboPlus.
- Unilabs: International clinical laboratory group operating across Europe and select MEA markets. Comparable through its broad menu of clinical chemistry, microbiology, immunology, and specialty genetic testing services delivered to referring physicians and patients.
- Cerba Healthcare: European reference and specialty clinical laboratory network. Comparable as a specialist reference lab supporting routine and esoteric testing (including reproductive biology and oncogenetics) for hospitals and clinicians.
Direct peers
- Cerballiance: French regional clinical laboratory network providing routine and specialized biology to patients and physicians. Highly comparable to LaboPlus in service mix (hematology, biochemistry, immunology, microbiology) and patient-facing model.
- Laboratoires Bio24: Moroccan private medical biology laboratory offering routine and specialized analyses in Casablanca. Directly comparable to LaboPlus on service scope, customer base (walk-in patients, physicians, corporates), and Moroccan regulatory regime.
- Centre de Biologie Médicale (CBM) Casablanca: Casablanca-based private medical analysis laboratory serving walk-in patients and physicians. Directly comparable to LaboPlus in routine hematology, biochemistry, microbiology, and immunology testing.
- Laboratoire Pasteur Casablanca: Long-established Casablanca private medical laboratory offering general biology analyses. Comparable through shared Moroccan regulatory environment, patient base, and core clinical biology menu.
- Laboratoire d'Analyses Médicales Ibn Sina: Moroccan private medical laboratory network with multi-city presence. Comparable to LaboPlus through routine and specialty diagnostics delivered to referring physicians and patients within Morocco.
Emerging players
- Eurofins Genoma: Genetic and molecular diagnostics specialty laboratory. Comparable to LaboPlus's molecular biology and oncogenetics service line through PCR/NGS-based testing for hereditary cancer and reproductive indications.
Regional players
- Institut Pasteur du Maroc: Morocco's public reference laboratory for infectious disease and public health testing. Comparable as a Morocco-based laboratory performing microbiology, serology, and molecular diagnostics with regulatory standing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
LaboPlus social profiles
Digital presenceLaboPlus compliance and trust
Trust signalCompliance3 records
LaboPlus financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaboPlus leadership team
Management profileNumber of profiles
Profiles4 records
LaboPlus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaboPlus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaboPlus
What does LaboPlus do?
LaboPlus is a private medical biology laboratory in Casablanca providing routine and specialized diagnostic analyses across hematology, biochemistry, microbiology, immunology, serology, molecular biology, oncogenetics, and reproductive biology (IUI, IVF, ICSI). It also delivers COVID-19 PCR, antigen, and serology testing under Ministry of Health authorization, plus food safety analysis, home and corporate mobile phlebotomy, and pediatric sampling services, with results delivered via a secure online portal (AltaHealth) and email.
Is LaboPlus a public or private company?
LaboPlus is a private company. It is classified as family owned and is currently operating.
When was LaboPlus founded?
LaboPlus was founded in 2018. It employs 11 to 50 people.
Where is LaboPlus based?
LaboPlus is headquartered in Casablanca, Morocco, in the Africa region.
How does LaboPlus make money?
Six revenue lines are on record. Clinical Laboratory Analysis Services are the primary driver. The others are specialized Reproductive Biology Services, COVID-19 Diagnostic Testing, corporate and Occupational Health Services, food Safety and Environmental Analysis and home and On-Site Phlebotomy Services.
Who are LaboPlus's main competitors?
Broad incumbents on record are Synlab, Unilabs and Cerba Healthcare. Direct peers are Cerballiance, Laboratoires Bio24, Centre de Biologie Médicale (CBM) Casablanca, Laboratoire Pasteur Casablanca and Laboratoire d'Analyses Médicales Ibn Sina. Eurofins Genoma is listed as an emerging player. Institut Pasteur du Maroc is listed as a regional player.
Does LaboPlus have an API?
No public API is recorded for LaboPlus.
What industry is LaboPlus in?
LaboPlus's product category is Medical Laboratory Services. Its primary akta.pro industry code is HLAGADAF, Molecular & Genetic Testing (PCR/NGS/qPCR), with a secondary code of HLAGAEAB, Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry). Its NAICS code is 621511 and its SIC code is 8071.