Pharo Cattle Company

Name

Pharo Cattle Company

Legal name

Pharo Cattle Company

Website

https://pharocattle.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Cheyenne Wells

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Bull Sales: Primary revenue stream from sale of ranch-raised bulls at cataloged production auctions in six states. Bulls are developed on grass and sold with full possession and a 25% semen revenue interest to the buyer. Volume and repeat buyer discounts available (5-10%). Over 1,000 bulls sold annually.
2. Semen Sales: Sale of bovine semen from AI sires. Volume discounts of 10% (250+ units) and 20% (500+ units). Free shipping on 100+ unit orders within continental US. 87 bulls available across Angus, Red Angus, Polled Hereford, South Poll, Heat-Tolerant Composite, and Tarentaise breeds.
3. Classifieds: Classified ads marketplace for cattle, equipment, employment, and miscellaneous listings. Secondary revenue stream from ad submissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels12 records

Core offering

Pharo Cattle Company is a family-owned seedstock operation that breeds, develops, and sells ranch-raised bulls and bovine semen emphasizing grass-based, low-input, moderate-framed genetics for commercial cow-calf producers. The company sells over 1,000 bulls annually through on-site Cowboy Auctions in six U.S. states plus a Canadian Virtual Sale, alongside semen from 87 AI sires distributed direct-to-customer by phone and email.

Product overview

Pharo Cattle Company is a cattle breeding and seedstock company offering a portfolio of interconnected products and services centered on low-input, grass-based genetics. The core offerings are ranch-raised bulls (sold through Cowboy Auctions) and semen from AI sires, supported by the Herd Quitter® brand content platform (blog, podcasts, roundtable discussions, and discussion forum), quarterly newsletters, and a customer classifieds marketplace. The company operates a cooperative producer network across 12 states, selling over 1,000 bulls annually through sales in Colorado, Texas, Missouri, Alabama, Nebraska, and Montana.

Differentiator

Problem solved

Functional benefit

Brands

• Herd Quitter: A branded concept and content platform including the Herd Quitter Blog, Herd Quitter Minute, Herd Quitter Podcasts, and Herd Quitter Roundtable - representing ranchers who break away from status quo thinking in beef production.

Products and services

• Bull Sales Ranch-raised bulls bred to Pharo Cattle Company's grass-based, low-input philosophy, sold at Cowboy Auctions in Colorado, Texas, Missouri, Alabama, Nebraska, and Montana, plus a Canadian Virtual Sale. Each bull carries health guarantees, a 5-Star Calving Ease rating, a 30-day warranty, and a 1-year breeding injury warranty, with a 25% semen revenue interest transferred to the buyer.
• Semen / AI Sires Semen from 87 AI sires across Angus, Red Angus, Polled Hereford, South Poll, Mashona, Heat-Tolerant Composite, and Tarentaise breeds, sold direct to ranchers via phone (800-311-0995) and email ([email protected]) with volume discounts of 10% (250+ units) and 20% (500+ units), and free shipping on 100+ unit continental US orders.
• Classifieds Paid classifieds marketplace where PCC customers and community members can submit listings for cattle, equipment, employment, and miscellaneous items for the ranching community.

Quantifiable outcome

• Over 1,000 bulls sold annually across 6 states + Canada
• +8 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• 1883 Ranch (Brian & Jill Munger)coreStrategic or Co-development PartnerFifth-generation Nebraska ranch producing PCC-prefix Black Angus bulls. Bulls identified with code 83R. Founded 2019 on land homesteaded in 1883. Located in Springview, Nebraska (Sandhills region).
• 4-P Farms (Rod & Kathy Pelton)coreStrategic or Co-development PartnerSmall herd of registered Angus at Cheyenne Wells, Colorado. Rod Pelton serves as Colorado State Senator. Kathy manages bull data for PCC. Located at PCC headquarters.
• 4-T Cattle Company (Kelly, Mandy, Reid & Anna Thomas)coreStrategic or Co-development PartnerHereford herd founded in 2005 in La Cygne, Kansas. Transitioned from traditional methods to Herd Quitter mindset in 2011. Self-sufficient Hereford herd with minimal inputs.
• Bailey Farms (James Paul & Emily Bailey)coreStrategic or Co-development PartnerRed Angus herd established 2012 in Fort Payne, Alabama. Dates to late 1800s. Focuses on proper grazing and selecting animals suited to heat and humidity environment. Proud PCC cooperators.
• Dry Creek Farms (Jon, Terri, Jared & Valerie Luhman)coreStrategic or Co-development PartnerTwo-generation operation near Goodhue, Minnesota. Forage-only breeding program. Jared Luhman hosts the Ranching Returns Podcast.
• Pulliam Angus Ranch (Robert & Gina Pulliam)coreStrategic or Co-development PartnerHigh-altitude registered Angus operation near Montrose, Colorado. PAP-tested bulls for high-elevation environments. Robert Pulliam authors the Herd Quitter Minute series.
• T&T Cattle Company (Bobby & Erica Thoman)coreStrategic or Co-development PartnerGrass-based genetics operation running registered Red Angus with some Angus, SimAngus, and Hereford. Wyoming-based. Bobby Thoman authors the Herd Quitter Blog.
• Ozark Hills Genetics (David Hall)coreStrategic or Co-development PartnerRed Angus and South Poll herd in West Plains, Missouri (fescue country). Over 25 years as PCC producers. Focus on Maternal Excellence: fertility, performance, and longevity.
• Walker Cattle Company (Weston Walker)coreStrategic or Co-development PartnerBos Taurus Heat-Tolerant Composite program in Aldrich, Missouri. Over 300 years of cattle production tradition. PCC cooperators since 2006. Utilizes Red Angus, Mashona, and Romosinuano genetics.
• Volkmann Cattle Company (Matt & Paula Volkmann)coreStrategic or Co-development PartnerFescue-adapted Red Angus seedstock in Franklin, Missouri. Over three decades of breeding experience. Acquired PCC Red Angus seedstock from D-7 Ranch in 2022.
• 1883 Ranch through Twodot Land and Livestock to 33 other cooperative producerscoreStrategic or Co-development Partner34 total cooperative producers across 12 states including: 5P Farms (Oklahoma), Bar S Ranch (Kansas), D Bar J Cattle (Missouri), Double Tree Ranch (Nebraska), Flying S Ranch (Kansas), GMJ Cattle Farm (Mississippi), Landrigan Livestock (Nebraska), Lost Creek Cattle (North Dakota), Lazy P Cattle Company (Utah), McDaniel Ranch (Montana), N-K Angus (Kansas), Orton Angus Ranch (Nebraska), R2 Ranch (Texas), Redeemed Land and Cattle (Texas), Rocking 3R Ranch (Texas), Rocking S Ranch (Kansas), Seven Spades Cattle Company (Colorado), Shirah Cattle Co. (Alabama), Toby Foland (Wyoming), Turner Creek Herd (Texas), Twodot Land and Livestock (Montana).
• Valentine Livestock Auction (Nebraska)minorChannel Partner/ Reseller/ DistributorLivestock auction facility in Valentine, Nebraska hosting the PCC Nebraska Fall Bull Sale on October 31st.
• Burlington Livestock Exchange (Colorado)minorChannel Partner/ Reseller/ DistributorLivestock auction facility in Burlington, Colorado hosting PCC Colorado Fall Sale (November 9th) and Spring Sale (April 20th).
• Headwaters Livestock (Montana)minorChannel Partner/ Reseller/ DistributorLivestock facility in Three Forks, Montana hosting the PCC Montana Fall Sale and Canadian Virtual Sale on November 21st.
• Milam County Livestock Exchange (Texas)minorChannel Partner/ Reseller/ DistributorLivestock auction facility in Cameron, Texas hosting the PCC Texas Spring Sale on April 7, 2026.
• Wright County Livestock Auction (Missouri)minorChannel Partner/ Reseller/ DistributorLivestock auction facility in Mountain Grove, Missouri hosting the PCC Missouri Spring Sale on April 13, 2026.
• Mid State Stockyards (Alabama)minorChannel Partner/ Reseller/ DistributorLivestock auction facility in Letohatchee, Alabama hosting the PCC Alabama Fall Sale on November 14th.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/PharoCattleCompany
• Instagraminstagram.com/pharocattlecompany
• Xx.com/pharo_co
• LinkedInlinkedin.com/company/pharo-cattle-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pharo Cattle Company