Laposa Birtok

What Laposa Birtok does

Laposa Birtok is a family-owned Hungarian winery headquartered in Badacsonytomaj, on the north shore of Lake Balaton, operating approximately 40 hectares of vineyards across the Badacsony and Csobánc volcanic hills. The business was founded in 1978 through the marriage of the Laposa (barrel-maker, Budapest) and Barabás (winemaker, Badacsony) families, with the current estate structure consolidated from the 1990s onward and the legal entity Laposa Birtok Kft. formally producing labeled wines from 1997. Annual production is approximately 600,000 bottles spanning indigenous Hungarian varieties (Kéknyelű, Furmint, Olaszrizling, Szürkebarát, Juhfark), Welschriesling, Pinot Gris, sparkling wines made with Furmint and Blaufränkisch, plus newer low-alcohol and alcohol-free lines produced using membrane technology, and ready-to-drink wine coolers.

The company runs an integrated wine-and-hospitality model built around four operational venues: the Hableány estate center (restaurant, wine bar, bistro, wine shop and offices, rebuilt in 2019), the panoramic Laposa Wine Terrace on Badacsony hill, the frissTerasz street-food and events venue at the foot of Badacsony, and tasting/tour facilities. Distribution spans direct-to-consumer via an own webshop delivering nationally, on-premise sales at estate venues, listings in all major Hungarian supermarket chains (Aldi, Spar, Tesco, Auchan, Metro), specialty wine retailers (Bortársaság, BorVár, Angyal Borkereskedés, BorPont, Pannon Borbolt, Chip-Art, Kifli.hu, Corvinum), and a corporate sales channel offering bulk discounts and custom labeling. The product portfolio ranges from entry-level fresh still wines (Laposa Friss 2025 at 2,390 HUF) to premium single-vineyard selections (Istenmeredekje 2022 at 8,490 HUF), with loyalty card pricing providing 5-10% discounts across channels. Capacities for groups up to 45 at the Wine Terrace, in-house guided tastings and master classes with Dr. József Laposa, and event programming (the New Wine Festival, Napkeltétől Tónyugtáig concert series) anchor the experiential layer.

Revenue mechanics combine unit-priced wine sales (one-time purchase model), recurring direct revenue from webshop and venue purchases, professional services revenue from gastronomy and event hosting, and a corporate channel operating on bulk discount tiers. The company is privately held with no institutional equity funding; capital expenditures on equipment and machinery have been co-financed through EU/government grants (GINOP, VP horticulture modernization programs). Geographic reach is currently confined to Hungary, and the operational footprint is small (11-50 employees), reflecting the focused, owner-operator structure of the business.

Name

Laposa Birtok

Legal name

Laposa Birtok Korlátolt Felelősségű Társaság

Website

https://laposa.hu

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Laposa Birtok is a family-owned Hungarian winery in Badacsony producing approximately 600,000 bottles annually from 40 hectares of volcanic-hill vineyards, and operating three hospitality venues plus a direct webshop serving Hungarian retail, corporate gifting and wine-tourism consumers.

Ownership category

akta.pro rank

Product category

Winery

NAICS

Wineries (312130), Beer, Wine, and Liquor Retailers (44532), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Wine Bars (THAFAEAF)

Keywords

• Hungarian winery
• Volcanic terroir wines
• Wine hospitality venues
• Sparkling wine production
• Vineyard estate

Headquarters

HQ city

Badacsony

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales (Direct): Direct sales of wines through company webshop and at estate venues (Hableány, Laposa Wine Terrace, frissTerasz). Both retail and takeaway purchases. Products include still wines, sparkling wines, and wine accessories.
2. Gastronomy/Hospitality: Revenue from three restaurant/venue operations: Hableány (bistro restaurant), Laposa Wine Terrace (panoramic wine terrace), and frissTerasz (casual street food venue). Income from food service, wine by the glass, and events.
3. Retail/Distribution: Sales through major retail chains including Aldi, Spar, Tesco, Auchan, Metro, and specialized wine retailers (Bortársaság, BorVár, etc.). Product placement in consumer grocery channels.
4. Corporate Sales: Bulk wine orders for corporate gifts and events. Offers 15% discount on webshop prices for corporate orders, with additional discounts for orders over 150 bottles. Custom labeling services for corporate branding.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Laposa Birtok is a family-owned Hungarian winery producing approximately 600,000 bottles of still, sparkling, low-alcohol and alcohol-free wines annually from ~40 hectares of vineyards in the Badacsony and Csobánc volcanic hills. It sells wines direct-to-consumer through its own webshop and at three on-site gastronomy venues (Hableány restaurant, Laposa Wine Terrace, frissTerasz street-food venue), and distributes through major Hungarian retail chains and specialty wine shops.

Product overview

Laposa Birtok is a Hungarian winery located in Badacsony on Lake Balaton, producing approximately 600,000 bottles annually. The company operates a diversified wine and hospitality business comprising: (1) Wine Production with main varieties including Welschriesling, Rhine Riesling, Pinot Gris, Kéknyelű, and Furmint; (2) an E-commerce Webshop offering direct-to-consumer wine sales including alcoholic wines, non-alcoholic wines (Alcohol Free Welschriesling, Laposa Light low-alcohol Muscat), sparkling wines (Laposa Brut, Rosé Brut, Extra Dry), coolers, and accessories (wine glasses, gift boxes, vouchers); (3) Gastro Estate with three hospitality venues – Hableány Restaurant (estate center, wine bar, bistro), Laposa Wine Terrace (panoramic wine tasting venue), and FrissTerasz (street food venue with events); (4) Loyalty Program (Laposa Loyalty Card) providing discounts across venues and webshop. The portfolio spans from basic fresh/fruity wines to premium vineyard selections, with both traditional and innovative products like alcohol-free wines and coolers.

Differentiator

Problem solved

Functional benefit

Brands

• Hableány: Estate center, wine bar, bistro and restaurant in Badacsony city center; reopened in 2019 as modern estate headquarters with guided winery tours
• Laposa Wine Terrace (Laposa Borterasz)
• frissTerasz
• Laposa Brut
• Laposa Rosé Brut
• Laposa Extra Dry
• Laposa Alcohol free (Sailing)
• Laposa Light
• Laposa Cooler

Products and services

• Kéknyelű 2023

Quantifiable outcome

• 40 hectares of vineyards in prime Badacsony and Csobánc locations
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SPRINTER Futárszolgálat Kft.coreChannel Partner/ Reseller/ DistributorPrimary courier service for wine delivery across Hungary. Handles home delivery and parcel machine delivery for webshop orders. Based at 1097 Budapest, Táblás utca 39.
• AldicoreChannel Partner/ Reseller/ DistributorMajor discount retailer chain distributing Laposa wines. Part of commercial partnership network for retail distribution.
• Spar MagyarországcoreChannel Partner/ Reseller/ DistributorCentral European retail chain carrying Laposa wines in Hungarian stores.
• TescocoreChannel Partner/ Reseller/ DistributorInternational hypermarket chain. Specifically distributes Laposa Cooler and Alcohol-free products in Hungary.
• Auchan MagyarországcoreChannel Partner/ Reseller/ DistributorFrench-origin retail chain in Hungary. Carries Laposa Cooler and Alcohol-free wines.
• METROminorChannel Partner/ Reseller/ DistributorWholesale retailer for hospitality industry customers.
• BortársaságcoreChannel Partner/ Reseller/ DistributorLeading Hungarian specialty wine retailer with extensive wine selection and tasting rooms.
• Balatoni KörminorStrategic or Co-development PartnerCulinary association of Lake Balaton region promoting local food and wine culture.
• Pannon Gasztronómiai AkadémiaminorStrategic or Co-development PartnerHungarian gastronomic academy promoting culinary education and local food culture.
• Badacsony MaratonminorGTM or Marketing PartnerRunning event in Badacsony region with local community sponsorship.
• Balatoni Hajózási Zrt.minorGTM or Marketing PartnerLake Balaton shipping company for regional tourism partnership.
• Kifli.huminorChannel Partner/ Reseller/ DistributorOnline grocery delivery platform carrying Laposa wines.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Disznókő: Premium Hungarian winery in the Tokaj region producing white wines including Furmint; comparable to Laposa in vintage-dated single-vineyard whites, DTC hospitality, and export-driven specialty positioning.
• Royal Tokaji: Boutique Hungarian winery offering estate-level white wines and on-site tastings; directly comparable to Laposa in combining single-vineyard Hungarian white wine production with tourism and DTC experiences.
• Vylyan: Hungarian winery in Villány with vineyards, wine hospitality, and DTC channels; comparable to Laposa as a mid-sized family winery with integrated gastronomy and tourism.
• Pannonhalmi Pincészet: Hungarian winery offering tours, tastings, and an integrated wine-gastronomy experience in a historic setting; closely comparable to Laposa in pairing regional wine tourism with active direct-to-consumer sales.
• Grof Degenfeld: Tokaj-based family winery with wine hotel, restaurant, and tasting experiences; comparable to Laposa in integrating wine production with on-site hospitality and agritourism.
• Sauska: Modern Hungarian winery operating vineyards in Tokaj and Villány; comparable to Laposa in scaled production, premium positioning, hospitality, and broad domestic retail distribution.
• Tokaj-Hétszőlő: Historic Tokaj winery with estate vineyards, hospitality, and tasting tours; comparable to Laposa in combining heritage family ownership, single-region terroir expression, and visitor experiences.

Emerging players

• Bortársaság: Leading Hungarian specialty wine retailer and chain of wine bars; both a commercial channel for Laposa and a comparable operator combining curated wine retail with on-premise wine experiences.

Regional players

• St. Andrea: Premium Hungarian winery in Eger producing whites and reds; comparable to Laposa in scale, multi-channel retail distribution, and DTC positioning in Hungary.

Broad incumbents

• Esterházy Winery: Established Austrian-Hungarian winery brand with broad portfolio across multiple categories; comparable to Laposa as a larger incumbent operator in the Hungarian premium wine market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LaposaBirtok
• Instagraminstagram.com/laposabirtok
• TikToktiktok.com/@laposa_badacsony?tab=Followers&lang=hu-HU&type=webapp&follower_date=7_0
• Pinteresthu.pinterest.com/laposawinery
• LinkedInlinkedin.com/company/laposa-birtok

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laposa Birtok