Global Trading Marketing Logistics

What Global Trading Marketing Logistics does

Global Trading Marketing Logistics GmbH (GTML) is an owner-managed Austrian company operating in the hunting, shooting, and outdoor lifestyle sector. The company is headquartered in Lamprechtshausen, Austria, and is led by three managing directors: Wolfgang Holzinger, Ute Juffinger, and Horst Holzinger. It is organized into three divisions — Service & Support, Media, and Sales & Consulting — and positions itself as a full-service partner covering brand representation, distribution, marketing, and retail enablement for outdoor and shooting sports brands in the DACH region.

The company operates two named digital properties: 4ONE.TV, a video streaming platform dedicated to outdoor and hunting/shooting content, and jagdundsport.store, a B2C e-commerce storefront coupled with a Click&Collect fulfillment model that integrates the company's regional dealer network as pickup points. On the wholesale side, GTML distributes products from "well-known suppliers" to a network of specialist retailers across the DACH region, and holds the regulated "Waffengroßhandel" (weapons wholesale) professional license in Austria, which is a prerequisite for handling firearms wholesale in the Austrian market.

The business model is a hybrid of B2B wholesale distribution (the historical core), B2C e-commerce via jagdundsport.store, and brand/media services supported by 4ONE.TV. Revenue is generated through wholesale margins on dealer sales, retail margins on direct e-commerce, and ancillary service revenue from the Media and Sales & Consulting divisions. The company is owner-managed with no institutional investors, no disclosed funding history, and no publicly known revenue figures. Its strategic posture is to serve as a vertically integrated go-to-market partner for niche outdoor brands in German-speaking Europe, combining distribution, content, and retail enablement under one roof.

Name

Global Trading Marketing Logistics

Legal name

GTML Global Trading Marketing Logistics GmbH

Website

https://gtml.at

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

GTML is an owner-managed Austrian distributor and service partner for hunting, shooting, and outdoor lifestyle brands, combining B2B wholesale distribution across the DACH region with the 4ONE.TV content platform and the jagdundsport.store e-commerce storefront.

Ownership category

akta.pro rank

Product category

Outdoor sector wholesale distribution and services

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Outdoor Navigation, Safety & Survival Gear Retail (CRAMAAAE)

Keywords

• Outdoor wholesale distribution
• Hunting and shooting sports
• Outdoor video streaming
• E-commerce Click and Collect
• Outdoor service and training

Headquarters

HQ city

Lamprechtshausen

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Wholesale Trading (Vertrieb & Consulting): GTML acts as a wholesale partner in the outdoor sector, distributing products through a dealer network. End customers can also purchase via the online platform jagdundsport.store with Click&Collect to partner retailers.
2. Service & Support: Technical consulting, repair services, and training/continuing education for customers, organized in cooperation with partners. Revenue generated through service fees.
3. Media Content (4ONE.TV): Professional content production (short features, reports, films, podcasts) and streaming on GTML's own on-demand video platform 4ONE.TV, serving the outdoor community.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

GTML Global Trading Marketing Logistics GmbH is an owner-managed Austrian service provider in the outdoor sector that distributes hunting, shooting-sports, and outdoor products through a B2B wholesale dealer network and its own B2C e-commerce platform www.jagdundsport.store (with Click&Collect to partner retailers). It also runs its own on-demand video platform 4ONE.TV producing and streaming outdoor content (short features, reports, films, podcasts), and provides Service & Support (technical consulting, repair, training/continuing education) to dealers and end customers in cooperation with partners.

Product overview

GTML operates as an owner-managed company in the outdoor sector with three main divisions: Service & Support, Media, and Sales & Consulting. The company offers technical consultation and repair services for outdoor brands through Service & Support; produces and distributes video content (short features, reports, films, podcasts) via its own on-demand streaming platform 4ONE.TV; and distributes outdoor products through a wholesale dealer network as well as an e-commerce platform (www.jagdundsport.store) with Click&Collect capability.

Differentiator

Problem solved

Functional benefit

Brands

• 4ONE.TV: Own on-demand video streaming platform for outdoor content including short features, reports, films, and podcasts

Products and services

• www.jagdundsport.store Own online retail storefront operated by GTML for end customers, offering products from well-known outdoor and shooting-sports suppliers and integrated Click&Collect routing to a partner retailer of the customer's choice.
• 4ONE.TV Proprietary on-demand video streaming platform owned and operated by GTML that publishes short features, reports, films, and podcasts covering outdoor topics for the hunting and shooting sports community.
• Wholesale Outdoor Distribution (Vertrieb & Consulting) B2B wholesale offering through which GTML acts as a wholesale partner in the outdoor sector, distributing products from well-known outdoor and hunting/shooting-sports brands via its dealer network and via its own e-commerce platform, with Click&Collect support for partner retailers.
• Service & Support Technical consulting, repair services, and training plus continuing-education programs delivered by GTML in cooperation with partners to customers across the outdoor and hunting/shooting-sports segment.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Partner Retailers (Click&Collect)coreChannel Partner/ Reseller/ DistributorGTML partners with a network of retailers who participate in the Click&Collect service, enabling end customers to order online (via www.jagdundsport.store) and have goods delivered to a partner retailer of their choice. This extends GTML's B2C reach while supporting local dealers.
• Well-Known Suppliers (Outdoor Brands)coreChannel Partner/ Reseller/ DistributorGTML distributes products from well-known outdoor and shooting sports brands. As a wholesale partner, GTML provides the go-to-market channel for these brands' products via its dealer network and online platform, while also offering technical service, repair, and training support.

Scale indicators2 records

Broad incumbents

• Carl Walther GmbH: German hunting and sporting firearms manufacturer with long-established distribution in the European hunting channel. Comparable end-market (hunting/shooting sports) and product category; GTML's wholesale arm distributes adjacent hunting brands into the same dealer base.
• RUAG Ammotec (now RWS / RAG): Major European manufacturer of hunting, sport-shooting, and defense ammunition distributed through the same DACH hunting/sporting dealer network that GTML serves. Highly comparable channel and customer dynamics.
• Swarovski Optik KG: Austrian premium hunting optics manufacturer with a strong DACH hunting brand presence. Comparable end-market positioning and dealer-channel reach; GTML's wholesale operation and content platform serve the same customer base Swarovski Optik targets through hunting optics.
• Blaser Group (Blaser, Mauser, J.P. Sauer & Sohn): German premium hunting rifle and firearms group (parent of Blaser, Mauser, J.P. Sauer & Sohn). Comparable to GTML as a brand-side counterpart operating in the same DACH hunting/wholesale channel with regulated firearms distribution; GTML serves as a downstream distributor for such manufacturers.

Direct peers

• Frankonia Handels GmbH & Co. KG: Germany's largest hunting, shooting sports, and outdoor retailer/wholesaler operating dealer network, e-commerce, and own-brand products. Directly comparable to GTML across wholesale distribution, B2C e-commerce, and integrated outdoor content/catalog marketing in the DACH market.
• Jagdwelt24 GmbH: German online hunting and firearms retailer with deep hunting/shooting sports assortment. Comparable to GTML's B2C e-commerce operation in jagdundsport.store, serving the same end-customer segment in the DACH region.
• Alljagd GmbH: Austrian online hunting and outdoor retailer carrying multiple premium hunting/shooting brands. Comparable to GTML as a domestic Austrian hunting-focused e-commerce player with similar customer base and brand mix.

Emerging players

• Outdooractive AG: German outdoor content and trip-planning platform with proprietary media, community, and B2B partnerships with tourism boards and outdoor brands. Comparable to GTML's 4ONE.TV as an outdoor-content/media play, though focused on hiking/mountain sports rather than hunting.

Market position

Strengths5 records

Weaknesses5 records

Key risks1 record

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/dschulingg-gmbh-co-kg

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Global Trading Marketing Logistics