Dadais

What Dadais does

Dadais (다다익선) is a South Korean peer-to-peer insurance platform operated by Doore Co., Ltd. (주식회사 두리), founded in 2016 and headquartered in Seoul. The company functions as a licensed insurance agency (보험대리점, registration 제2016120047호) and an operating entity 주식회사 다다이즈, aggregating consumers with shared insurance interests into groups to collectively negotiate better rates and coverage with partner carriers. Its product surface consists of discrete insurance groups: a car insurance group (10,206 members) offering direct car insurance comparison with up to 300,000 KRW deductible support, dog and cat insurance groups (4,109 and 3,079 members respectively) offering 15% discounts versus Lotte MyPet benchmarks, association-affiliated pet groups (Korean Pet Association, Olla Pet), a sports life insurance group, and a Custom Insurance Proposal Service for user-driven product ideation. As of July 2026, the platform reported 12,341+ total members across all groups.

Under the hood, Dadais is a web-based aggregation and negotiation platform rather than a technology-led underwriting system. It earns revenue through transaction-fee commissions from partner carriers (Hyundai Marine & Fire, Meritz Fire & Marine, AXA Direct, MG Sinoive) when members successfully subscribe to policies after group negotiation. The go-to-market motion is product-led growth via owned digital channels (dadais.kr, KakaoTalk channel), PR coverage in major Korean outlets (Hankyung, Hankook Ilbo, 전자신문, 뉴스1코리아, 위클리 피플, 인베스트), and direct customer service via phone and KakaoTalk. Critically, the platform's website indicates that the three core revenue-generating groups (car, dog, cat insurance) are currently marked 'sales ended' (판매 종료되었습니다) and that operations are continuing only after a service reorganization driven by Korea's Financial Consumer Protection Act guidelines, signaling material regulatory friction with the existing business model. Leadership comprises co-CEOs Jin Young-un (진영운) and Oh Myung-jin (오명진), the latter also serving as the company's insurance actuary, with no disclosed institutional investors, parent company, or external venture backing.

Name

Dadais

Legal name

주식회사 두리 (주)두리

Website

https://dadais.kr

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Dadais (다다익선) is a Seoul-based P2P insurance platform, founded in 2016 and operated by Doore Co., Ltd., that aggregates South Korean consumers into groups to collectively negotiate insurance rates with partner carriers across pet, car, and sports coverage verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Insurance Brokerage Commissions: As a licensed insurance agency (보험대리점, registration number 제2016120047호), Dadais earns commissions from insurance companies when members successfully subscribe to insurance products through the platform after group negotiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dadais operates a consumer-facing P2P insurance platform that aggregates individuals with shared insurance interests into groups, then collectively negotiates pricing and coverage with partner insurance carriers before members subscribe. The platform specializes in pet (dog/cat), auto, and recreational sports insurance, leveraging group purchasing power to secure discounts such as 15% off pet premiums versus Lotte MyPet and up to 300,000 KRW in deductible support for car insurance.

Product overview

Dadais operates as a unified P2P insurance platform consisting of multiple specialized insurance group products. The core Dadais platform enables consumers to form collective groups around shared insurance interests (pet insurance, car insurance, sports insurance), leveraging group purchasing power to negotiate better rates with insurance companies. The platform includes specialized groups for dog insurance, cat insurance, car insurance, and sports life insurance, along with a custom insurance proposal feature where users can suggest new insurance products.

Differentiator

Problem solved

Functional benefit

Products and services

• Dadais (다다익선) P2P Insurance Platform A consumer-centric P2P insurance platform that aggregates people with shared insurance interests into groups and collectively negotiates better insurance rates and coverage terms with insurance companies. Operated by a licensed insurance agency.
• Pet Insurance Group (강아지/고양이보험 그룹) Group insurance offerings for dog and cat owners, including the Dog Insurance Group (강아지보험 그룹, 4,109+ members), Cat Insurance Group (고양이보험 그룹, 3,079+ members), Olla Pet Member Group (올라핏회원 그룹), and Korea Pet Association Group (한국애견연맹 그룹). Provides pet insurance with a 15% discount versus Lotte MyPet Insurance, plus animal protection activity sponsorship and stray dog prevention campaigns.
• Car Insurance Group (자동차 보험 그룹) Group for car owners (10,206+ members) offering real-time comparison of direct car insurance options with self-deductible support up to 300,000 KRW. Members join to access group-negotiated auto insurance rates and deductible subsidies.
• Sports Life Insurance Group (생활체육보험 그룹) Group for sports enthusiasts providing insurance coverage for various recreational sports activities, with the ability for club members to join together. Targets the lack of affordable insurance options for recreational sports.
• Custom Insurance Proposal Service (이런보험 제안 서비스) A service allowing users to propose custom insurance products; proposals are transmitted to insurance companies based on customer feedback, enabling the platform to develop new group insurance offerings from grassroots demand.

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• 한국애견연맹 (Korean Pet Association)coreStrategic or Co-development Partner · 8 November 2016Korean Pet Association signed MOU with Dadais (주두리) on November 8, 2016 to promote pet insurance activation. Partnership provides 15% insurance premium discount for members, supports animal protection activities, and runs stray dog prevention campaigns.
• Hyundai Marine & Fire Insurance (현대해상)coreChannel Partner/ Reseller/ DistributorPartner insurance company offering products through Dadais platform
• Meritz Fire & Marine Insurance (메리츠화재)coreChannel Partner/ Reseller/ DistributorPartner insurance company offering products through Dadais platform
• AXA Direct (AXA다이렉트)coreChannel Partner/ Reseller/ DistributorPartner insurance company offering products through Dadais platform
• MG Sinoive Insurance (MG손해보험)coreChannel Partner/ Reseller/ DistributorPartner insurance company offering products through Dadais platform

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Friendsurance: German P2P insurance pioneer that bundled groups of policyholders and shared profits among claim-free members. Closest conceptual analogue to Dadais's group-negotiation mechanic in Europe.
• Carrot Insurance: Korean digital-first direct auto insurer with telematics-based pricing and aggressive online acquisition. Competes with Dadais's car insurance group on price and UX, and represents the digital-native direction the Korean P&C market is moving.
• Lemonade: US-listed P2P/consumer-direct insurance carrier using a digitally native, behaviorally-economics-driven model. Most directly comparable to Dadais in concept (tech-enabled, consumer-first group purchasing of insurance), though Lemonade is a licensed carrier whereas Dadais is a broker.

Broad incumbents

• Samsung Fire & Marine Insurance: Korea's largest non-life insurer with extensive direct and agent distribution. Competes with Dadais in auto insurance and has the scale and brand to undercut aggregator-led group offers on price.
• Naver Financial: Korean internet giant's financial services arm that offers insurance comparison and embedded products. Naver's user reach and existing comparison traffic make it a powerful incumbent competitor in online insurance distribution.
• KB Insurance: One of Korea's largest P&C insurers with a significant direct-to-consumer digital channel. Sells many of the same product lines (auto, pet via partners) that Dadais distributes through its group platform.
• Toss Insurance (Viva Republica): Insurance arm of Toss, Korea's leading superapp with tens of millions of users. Embedded insurance distribution through Toss's app gives it unmatched customer acquisition potential that could absorb the niche Dadais occupies.

Others

• Hyundai Marine & Fire Insurance: Named carrier partner of Dadais. Comparable as a Korean P&C competitor and distributor, but its relationship to Dadais is partnership rather than competition — yet it could bypass Dadais via its own direct channels.
• Meritz Fire & Marine Insurance: Named carrier partner of Dadais. Comparable Korean P&C carrier; partner relationship today, but similar channel-disintermediation risk applies as for Hyundai Marine.
• AXA Direct Korea: Named carrier partner of Dadais and the Korean arm of global insurer AXA. Provides products through Dadais's group platform while also running its own direct digital sales channel — both partner and potential competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/insdada
• Facebookfacebook.com/insdada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dadais