Burgdigital
Burgdigital GmbH is a Bielefeld-based digital agency founded in 1997 that delivers performance marketing, HubSpot CRM automation, Shopware e-commerce, TYPO3/Webflow CMS, and AI consulting to B2B and B2C clients in the DACH region, including enterprise accounts such as Hailo, LPKF, and Mustering.
- Company typePrivate
- Founded1997
- HeadquartersBielefeld, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Burgdigital does
Burgdigital GmbH is a Bielefeld, Germany-based digital agency founded in 1997 by Christian Burg, operating as a full-service e-business and digital marketing consultancy. The firm delivers integrated services across performance marketing, CRM and marketing automation (HubSpot), e-commerce platform development (Shopware), enterprise CMS implementations (TYPO3 and Webflow), and AI consulting and engineering to B2B and B2C clients, primarily in the DACH region. Named enterprise clients include Hailo, LPKF, and Mustering, indicating engagement across manufacturing, industrial, and consumer-goods verticals.
The company differentiates through a portfolio of proprietary technology assets — the XcalibuR Konfigurator, the Fastorder PWA, and an Import Middleware — alongside Gold-tier partnerships with HubSpot and Shopware. It has expanded its service surface with AI-related offerings, including a KI-Beratung & Engineering practice, a KI Bild Generator (AI image generator), and the adoption of the HubSpot Breeze AI platform for AI agents and generated content. The firm also maintains a published accessibility statement aligned with the German BFSG framework.
The business model is project-based professional services with retainer-style engagements for ongoing marketing, automation, and platform maintenance work. Revenue is generated from implementation fees, monthly managed-service retainers, and platform/partner referral economics stemming from its Gold-tier partnership statuses. With 11-50 employees, the firm positions itself as a boutique integrated alternative to larger consultancies, targeting mid-market and enterprise clients that need a single delivery partner across CRM, e-commerce, CMS, and emerging AI workflows rather than a set of point-solution vendors.
Burgdigital firmographics
Firmographics- Name
- Burgdigital
- Legal name
- burgdigital GmbH
- Website
- https://burgdigital.de
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burgdigital GmbH is a Bielefeld-based digital agency founded in 1997 that delivers performance marketing, HubSpot CRM automation, Shopware e-commerce, TYPO3/Webflow CMS, and AI consulting to B2B and B2C clients in the DACH region, including enterprise accounts such as Hailo, LPKF, and Mustering.
- Ownership category
- akta.pro rank
Burgdigital industry classification
Industry- Product category
- Digital Marketing & E-Business Services
- NAICS
- Computer Systems Design and Related Services (5415), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)
Keywords
Where Burgdigital is headquartered
LocationHeadquarters
- HQ city
- Bielefeld
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Burgdigital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Consulting & Agency Services: Professional services revenue from digital strategy consulting, performance marketing, CRM implementation, and digital transformation projects
- E-commerce Development: Project-based revenue from developing and implementing e-commerce solutions on platforms like Shopware, Shopify, and custom integrations
- HubSpot Solutions Partner Services: Implementation and consulting services as certified HubSpot Solutions Partner, including Marketing Hub, Sales Hub, Service Hub, and Content Hub deployments
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Burgdigital product offering
Product offeringCore offering
burgdigital GmbH is a full-service digital marketing and e-business agency delivering performance marketing, CRM and marketing automation (as a HubSpot Gold Partner), e-commerce platform implementation (as a Shopware Gold Partner on Shopware, Shopify, and Akeneo), enterprise CMS builds (TYPO3 and Webflow), and AI consulting and engineering. The firm complements its consulting and integration services with three proprietary software assets: the XcalibuR Konfigurator for product configuration, the Fastorder PWA for B2B rapid order entry, and the Import Middleware for ERP/PIM/e-commerce data integration.
Product overview
Burgdigital is a digital marketing and e-business agency offering a portfolio of services organized around seven core areas: Performance Marketing, Design & UX, DX/ECMS Website (TYPO3, Webflow, HubSpot Content Hub), CRM & Automation (HubSpot Solutions Partner with Marketing, Sales, Service, Content, Data, Revenue, Smart CRM hubs), Onlineshops & E-Commerce (Shopware Gold Partner, Shopify, Akeneo PIM), Data-Management & Software-Development (including proprietary Fastorder PWA and Import Middleware tools), and KI-Beratung & Engineering (AI consulting with image generation and product recommendation services). The company also offers the proprietary XcalibuR Konfigurator product for e-commerce product configuration. These services work together as an integrated digital ecosystem connecting marketing, sales, service, and e-commerce operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Performance Marketing
Companies that use Burgdigital
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles2 records
Burgdigital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability11 records
Feature3 records
Burgdigital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and supporting.
- HubSpotcoreCertified HubSpot Gold Partner offering comprehensive services including Marketing Hub, Sales Hub, Service Hub, Content Hub, and Commerce Hub implementations. The partnership involves CRM setup, marketing automation, lead management, and AI-powered workflow optimization for clients.
- ShopwarecoreShopware Gold Partner specializing in B2B and B2C e-commerce implementations including Shopware 6 migrations, custom extensions, and omnichannel commerce solutions for the furniture industry and beyond.
- TYPO3majorTYPO3 agency partner providing enterprise CMS implementations for corporate websites, international multi-language sites, and complex content management requirements.
- GooglemajorGoogle Ads partner providing performance marketing services including search engine marketing, Google Tools optimization, and analytics implementation.
- WebflowmajorWebflow agency partner delivering modern website designs and CMS implementations for clients requiring flexible, visually-driven web presence.
- AkeneomajorAkeneo PIM partner providing product information management integration for centralized product data maintenance and cross-channel consistency.
- BrevosupportingBrevo partner offering email marketing and marketing automation services as an alternative to HubSpot for certain client requirements.
- ShopifysupportingShopify partner implementing e-commerce solutions for clients requiring the Shopify platform ecosystem.
- XcalibuRcoreXcalibuR Konfigurator partner offering product configuration solutions, particularly for furniture, sliding doors, and complex customizable products.
- DoofindersupportingDoofinder partner providing advanced search functionality for e-commerce including intelligent filters, autocomplete, and personalized search results.
- ChannablesupportingChannable partner for marketplace channel management and product data synchronization across multiple sales channels.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Burgdigital competitors and assessment
Company assessmentDirect peers
- dotSource GmbH: Jena-based German digital agency with deep Shopware, SAP Commerce, and CRM implementation expertise; directly comparable in offering B2B/B2C commerce, ERP integration, and digital transformation services to mid-market and enterprise clients in the DACH region.
- nexum: Cologne-based independent full-service digital agency delivering strategy, CRM, e-commerce, and content/performance marketing to B2B and B2C clients; structurally analogous as a mid-sized German digital consultancy with comparable scope and client mix.
- TWT Digital (TWT GmbH): Düsseldorf-headquartered digital agency offering strategy, technology, and marketing services with strong CMS and e-commerce implementation capabilities; competes head-to-head with Burgdigital for mid-market and enterprise DACH digital transformation projects.
- diva-e Digital Value Excellence: Stuttgart-based end-to-end digital agency with a dedicated e-commerce practice (Shopware, SAP Commerce, Adobe Commerce) and digital experience services; one of the closest scaled competitors for enterprise commerce and platform integration work in DACH.
- denkwerk: Cologne-based full-service digital agency combining strategy, UX, technology, and performance marketing for mid-market and enterprise clients; comparable as an independent German digital partner covering the same end-to-end service spectrum.
Broad incumbents
- ecx.io (IBM iX / IBM Consulting): Originally a Wuppertal-based digital agency, now part of IBM iX, delivering commerce, CRM, and content platforms globally; a larger, scaled competitor that frequently wins enterprise DACH RFPs where Burgdigital is sub-scale.
- SinnerSchrader (Accenture Song): Hamburg-founded digital agency now operating within Accenture Song, offering strategy, design, and platform implementations for major brands; a larger incumbent competing for the same enterprise digital transformation briefs in Germany.
- Sitecore: Global enterprise CMS and digital experience platform vendor; comparable as the broader platform incumbent in the enterprise content management space where Burgdigital competes on TYPO3, Webflow, and HubSpot Content Hub implementations.
Others
- HubSpot: All-in-one CRM, marketing, sales, and content platform; the upstream vendor whose Solutions Partner program Burgdigital operates within, and whose continued DACH growth directly drives Burgdigital's pipeline.
- Shopware: Schöppingen-based e-commerce platform vendor; Burgdigital is a Gold Partner and delivers B2B, B2C, and furniture commerce implementations on Shopware, making the platform both an ecosystem enabler and a competitive vector.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Burgdigital social profiles
Digital presenceBurgdigital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burgdigital leadership team
Management profileNumber of profiles
Profiles5 records
Burgdigital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burgdigital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burgdigital
What does Burgdigital do?
burgdigital GmbH is a full-service digital marketing and e-business agency delivering performance marketing, CRM and marketing automation (as a HubSpot Gold Partner), e-commerce platform implementation (as a Shopware Gold Partner on Shopware, Shopify, and Akeneo), enterprise CMS builds (TYPO3 and Webflow), and AI consulting and engineering. The firm complements its consulting and integration services with three proprietary software assets: the XcalibuR Konfigurator for product configuration, the Fastorder PWA for B2B rapid order entry, and the Import Middleware for ERP/PIM/e-commerce data integration.
Is Burgdigital a public or private company?
Burgdigital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Burgdigital founded?
Burgdigital was founded in 1997. It employs 11 to 50 people.
Where is Burgdigital based?
Burgdigital is headquartered in Bielefeld, Germany, in the Europe region.
How does Burgdigital make money?
Three revenue lines are on record. Digital Consulting & Agency Services are the primary driver. The others are E-commerce Development and hubSpot Solutions Partner Services.
Who are Burgdigital's main competitors?
Direct peers on record are dotSource GmbH, nexum, TWT Digital (TWT GmbH), diva-e Digital Value Excellence and denkwerk. Broad incumbents are ecx.io (IBM iX / IBM Consulting), SinnerSchrader (Accenture Song) and Sitecore. Others are HubSpot and Shopware.
Does Burgdigital have an API?
No public API is recorded for Burgdigital.
What industry is Burgdigital in?
Burgdigital's product category is Digital Marketing & E-Business Services. Its primary akta.pro industry code is BPAEAAAE, ERP/CRM/HRIS Implementation & Integration. Its NAICS code is 5415 and its SIC code is 7373.