The Virginia Beach Chorale

What The Virginia Beach Chorale does

The Virginia Beach Chorale is a 501(c)-style non-profit choral performing arts organization founded in 1958 (originally as the Virginia Beach Civic Chorus, renamed in 1979) and headquartered in Virginia Beach, Virginia. It presents concerts for the general public of Hampton Roads and surrounding southeastern Virginia, with a primary ensemble of 100+ volunteer singers operating under Artistic Director Dr. Don Krudop (DMA) and accompanied by long-tenured Collaborative Keyboardist Jeanette Winsor. Auditions are held twice yearly (August and January) and outreach is performed through a 17-member Chorale Ensemble sub-brand targeting churches, schools, retirement communities, and city events.

The organization's product set is anchored by twice-annual performances as the resident choral ensemble of the Sandler Center for the Performing Arts, supplemented by collaborations with regional ensembles (Symphonicity, Tidewater Winds, Virginia Wind Symphony, the US Atlantic Fleet Band), community outreach, and intermittent prestige appearances such as the June 2024 Carnegie Hall residency. Supporting sub-products include the annual $2,500 Lou Sawyer & John Watters Jr., MD Memorial Scholarship for Hampton Roads high school seniors pursuing music degrees, the long-running Generations in Harmony guest-ensemble program (since 2010), and the annual Singer's Market fundraising festival. The technical stack is minimal: a Wix-hosted website with standard social media channels and email newsletter; no proprietary technology, mobile apps, or AI systems.

Revenue is generated entirely through non-commercial, donation-based mechanisms consistent with its non-profit status: tax-deductible individual gifts, an annual Patron subscription program, corporate sponsorship and concert-program advertising, employer gift-matching, and event-driven fundraising (Singer's Market, Giving Tuesday). The organization receives institutional funding from the Virginia Commission for the Arts and the National Endowment for the Arts and operates under a 12-member Board of Directors (2025–2026 term) headed by President Kristen Schafer. It has no parent company, no outside equity, and no publicly disclosed financials.

Name

The Virginia Beach Chorale

Legal name

Virginia Beach Chorale

Website

https://virginiabeachchorale.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Short description

The Virginia Beach Chorale is a 1958-founded non-profit choral organization based in Virginia Beach that presents twice-yearly performances by its 100+ member ensemble as resident company of the Sandler Center for the Performing Arts and serves the Hampton Roads, Virginia community through concerts, outreach, and music-education programming.

Ownership category

akta.pro rank

Product category

Performing Arts / Choral Music

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Organizations (8600)

akta.pro primary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Choral performing arts
• Live choral performances
• Community music ensemble
• Music education outreach
• Performing arts nonprofit

Headquarters

HQ city

Virginia Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Individual Contributions: Tax-deductible donations from individuals supporting the musical mission of the non-profit organization. One-time individual contributions are accepted.
2. Patron Program: Annual patronage program allowing supporters to be listed among choral enthusiasts supporting the organization.
3. Corporate Sponsorship and Advertising: Businesses can purchase advertising space in souvenir concert programs to reach the audience. Corporate sponsors support the local arts community.
4. Employer Gift Matching: Many employers match employee contributions to non-profit organizations through matching gift programs.
5. Fundraising Events: Events such as the 'Singer's Market' festival featuring crafts, food, and entertainment to raise funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Virginia Beach Chorale is a non-profit choral performing arts organization that delivers live choral music performances through a 100+ member community ensemble based in Virginia Beach, Virginia. Its main Chorale presents seasonal concerts twice yearly at the Sandler Center for the Performing Arts and occasionally at international venues such as Carnegie Hall, supported by a 17-member Chorale Ensemble that provides free or honorarium-based community outreach at churches, schools, retirement communities, and civic events. Supplementary offerings include the Generations in Harmony high school collaboration program, the annual Lou Sawyer & John Watters Jr., MD Memorial Scholarship for music students, and the Singer's Market fundraising festival.

Product overview

The Virginia Beach Chorale operates as a unified choral performing arts organization offering a single primary product: full-ensemble choral performances. The organization is supported by several sub-products including the Chorale Ensemble (a 17-member community outreach group), the Lou Sawyer & John A. Watters Jr., MD Memorial Scholarship (annual $2,500 music education scholarship), the Generations in Harmony project (collaboration with high school ensembles), and the Singer's Market (annual fundraiser festival). The main Chorale and its Ensemble subsidiary share leadership under Dr. Don Krudop and are positioned together under the unified Virginia Beach Chorale brand, while the scholarship and outreach programs serve as complementary educational and community-service offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Virginia Beach Chorale Ensemble: A smaller group of 17 members from the full Chorale that performs community outreach at churches, schools, retirement communities, city events, and memorials.

Products and services

• Virginia Beach Chorale (Main Ensemble) The primary 100+ member choral performing ensemble of the organization, presenting seasonal concerts including twice-yearly performances at the Sandler Center for the Performing Arts, collaborations with regional orchestras such as Symphonicity, and occasional international performances including a 2024 residency at Carnegie Hall. Targeted at the Hampton Roads community audience.
• Chorale Ensemble A 17-member auxiliary group drawn from the full Chorale that delivers community outreach performances at churches, schools, retirement/assisted living communities, city events, and memorials throughout Hampton Roads. Offers 30-45 minute tailored presentations of traditional choral music in various styles; performances are free of charge, though an honorarium is welcomed.
• Lou Sawyer & John A. Watters Jr., MD Memorial Scholarship An annual $2,500 scholarship awarded to a graduating high school senior from the Hampton Roads area who has been accepted to a college or university and plans to major in music. Established in 2009 and expanded in 2025.
• Singer's Market An annual fundraising festival featuring crafts, food, and entertainment held at Thalia United Methodist Church, providing community engagement and revenue generation for the Chorale.

Quantifiable outcome

• 100+ members serving the Hampton Roads community since 1958
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Sandler Center for the Performing ArtscoreStrategic or Co-development PartnerThe Virginia Beach Chorale serves as the resident choral ensemble of the Sandler Center for the Performing Arts, performing there twice per year. This is a prestigious venue partnership that provides the Chorale with a primary performance home.
• SymphonicitycoreStrategic or Co-development PartnerThe Chorale collaborates with Symphonicity, performing together on concerts such as 'East Meets West' (October 2024). Conductor Daniel Boothe praised the Chorale's 'transformative' contribution.
• Kenny RogersminorStrategic or Co-development PartnerThe Chorale has performed with artist Kenny Rogers as part of its collaborative history.
• The TenorsminorStrategic or Co-development PartnerThe Chorale has performed with The Tenors as part of its collaborative history.
• Tidewater WindscoreStrategic or Co-development PartnerThe Virginia Beach Chorale has performed with Tidewater Winds as part of its collaborative performing arts partnerships.
• Virginia Wind SymphonyminorStrategic or Co-development PartnerThe Chorale has performed with the Virginia Wind Symphony as part of collaborative performances.
• United States Atlantic Fleet BandcoreStrategic or Co-development PartnerThe Chorale has a history of performing with the United States Atlantic Fleet Band.
• Virginia Commission for the ArtscoreGTM or Marketing PartnerThe Chorale is supported in part by the Virginia Commission for the Arts, which provides funding and recognition.
• National Endowment for the ArtscoreGTM or Marketing PartnerThe Chorale is supported in part by the National Endowment for the Arts, which provides federal arts funding.
• Virginia Beach Cultural AffairscoreGTM or Marketing PartnerSupported by Virginia Beach Cultural Affairs/Arts Commission as part of the local arts community.
• Hampton Roads Area High SchoolscoreStrategic or Co-development PartnerSince 2010, the 'Generations in Harmony' project invites Hampton Roads high school choral ensembles to perform as guests on the Christmas concert. Partner schools include Cape Henry Collegiate School, Cox High School, Salem High School, and 8 others.
• Virginia Children's ChorusminorStrategic or Co-development PartnerFeatured guest ensemble in the 'Generations in Harmony' project.
• Regent University's Vox CoelestisminorStrategic or Co-development PartnerFeatured guest ensemble in the 'Generations in Harmony' project.
• American Choral Directors Association (ACDA)coreGTM or Marketing PartnerThe Chorale maintains membership and leadership involvement in ACDA, with Dr. Krudop serving as Virginia ACDA Regional Coordinator for Southeastern Virginia.
• Virginia OperaminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - Virginia Opera members can join the Chorale without audition.
• Virginia ChoraleminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - Virginia Chorale members can join the Chorale without audition.
• Symphonicity ChorusminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - Symphonicity Chorus members can join the Chorale without audition.
• VSO ChorusminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - VSO Chorus members can join the Chorale without audition.
• Visual & Performing Arts Academy at Salem High SchoolminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - vocal strand students can join the Chorale without audition.
• Governor's School for the ArtsminorChannel Partner/ Reseller/ DistributorReciprocal membership arrangement - vocal track students can join the Chorale without audition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Virginia Opera: Virginia Opera is the largest established performing arts organization in the Hampton Roads region with broader operatic programming. The reciprocal membership arrangement links it directly to the Chorale, and it operates as a broader regional incumbent in the same donor and audience pool.

Direct peers

• Symphonicity: Symphonicity is the Virginia Beach-based regional orchestra that collaborates with the Chorale on joint concerts (including the October 2024 'East Meets West' performance). It is a directly comparable community-level performing arts ensemble serving the same Hampton Roads audience with overlapping funding sources and partnership networks.
• Tidewater Winds: Tidewater Winds is a regional wind ensemble that has performed collaborative concerts with the Virginia Beach Chorale. Both operate in the Hampton Roads performing arts ecosystem with similar non-profit, donor-supported structures and overlapping audience demographics.
• Virginia Wind Symphony: Virginia Wind Symphony is another regional wind ensemble based in southeastern Virginia that has partnered with the Virginia Beach Chorale on collaborative performances. It shares a similar community ensemble scale, donor-supported non-profit model, and Hampton Roads market focus.
• Virginia Chorale: Virginia Chorale is a regional symphonic choral ensemble based in southeastern Virginia with a comparable membership scale, amateur-to-professional singer mix, and donor-supported non-profit structure. Reciprocal membership arrangement between the two chorales reflects direct peer overlap in audience, singers, and funding sources.
• Virginia Symphony Orchestra Chorus: VSO Chorus is the choral arm of the Virginia Symphony, a comparable amateur choral ensemble serving the same southeastern Virginia market. The reciprocal membership arrangement indicates direct peer overlap in singers, concert calendar, and donor base.

Emerging players

• Regent University Vox Coelestis: Vox Coelestis is the touring choral ensemble founded and conducted by Dr. Don Krudop at Regent University. It overlaps directly with the Chorale's leadership pipeline and has appeared as a guest ensemble on its programs, creating a talent and conductor-development interface.
• Virginia Children's Chorus: Virginia Children's Chorus is a youth-focused choral ensemble serving the Hampton Roads region. It has participated as a guest ensemble in the Chorale's Generations in Harmony program and represents the youth tier of the same local choral ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VBChorale
• YouTubeyoutube.com/channel/UCg0inPTdZLFnVWBWwk7p7VQ/videos
• Facebookfacebook.com/vbchorale
• Instagraminstagram.com/vbchorale

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Virginia Beach Chorale