Indonesia Biru Foundation

What Indonesia Biru Foundation does

Indonesia Biru Foundation (IBF) is a private nonprofit organization founded in 2020 and headquartered in Pemenang, North Lombok, Indonesia. The foundation focuses on coral reef restoration, mangrove rehabilitation, marine biodiversity conservation, and marine literacy across the coastal areas of Lombok, operating in the North, South East, and West of the island. To date IBF has planted over 1,700 coral fragments across 50+ marine structures, restored more than 2,000 mangrove seedlings, and engaged 950+ local community members in restoration, waste management, ecotourism, and education activities such as the Biru Highlight (TBH) short-course program. The foundation's primary beneficiaries are Lombok's coastal fishing communities, with secondary segments including students, youth, and corporate ESG partners.

IBF has built a proprietary technology stack for marine monitoring, including an AI-based Coral Lifeform Model on the Roboflow platform that classifies reef conditions from user-uploaded transect photos, an AI-based segmentation model for benthic coverage analysis in development since early 2025, and the Tanjung Luar Shark & Ray Landing Data system providing near-real-time species and fishing-ground tracking. Research collaborations with BRIN extend into microplastics, heavy metals, and pesticide studies. The foundation funds operations through corporate donations and partnerships (e.g., AKCI Rp. 96M grant in December 2025), merchandise sales (100% of proceeds directed to mission), and individual coral-adoption programs. Leadership is anchored by Founder Raditya Andrean Saputra and Deputy Director Soraya, supported by a team of approximately 15-20 marine biologists, project leads, field staff, and community engagement officers.

Name

Indonesia Biru Foundation

Legal name

Indonesia Biru Foundation

Website

https://indonesiabiru.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Indonesia Biru Foundation is a Lombok-based nonprofit founded in 2020 that restores coral reefs and mangroves, develops AI-based reef monitoring tools, and runs marine education programs across coastal Lombok, Indonesia, engaging 950+ local community members.

Ownership category

akta.pro rank

Product category

Marine Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

akta.pro primary industry

Marine & Freshwater Conservation (BPAGAGAE)

akta.pro secondary industries

Environmental Education & Outreach (BPAGAGAH), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Coral reef restoration
• Marine conservation services
• Mangrove rehabilitation
• Marine literacy education
• Coastal community engagement

Headquarters

HQ city

Lombok

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Merchandise Sales: Sustainable merchandise sold through online store with 100% of proceeds funding conservation mission.
2. Corporate Donations & Partnerships: Corporate partners and associations provide financial donations for specific conservation programs. Example: AKCI donation of Rp. 96,000,000 for one-year conservation program in Cemare area.
3. Program Adoption: Coral adoption programs allowing individuals to support coral planting activities.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Indonesia Biru Foundation is a nonprofit organization that conducts coral reef and mangrove restoration, marine research, community-based waste management, marine literacy education, and ecotourism development across Lombok, Indonesia. The foundation harvests and transplants coral fragments, rehabilitates mangrove areas, produces compost from community waste, runs school and youth education programs, and supports developing AI-based coral reef monitoring technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Coral Reef Restoration Program End-to-end coral reef restoration service covering harvesting of healthy coral fragments, secure attachment to marine structures, planting, ongoing monitoring, algal control, and methodology refinement, delivered across North, South East, and West Lombok for the local coastal communities and marine ecosystem.
• Mangrove Restoration Program Mangrove rehabilitation service planting native mangrove seedlings across multiple Lombok coastal sites to support coastal protection, biodiversity, and ecosystem sustainability for local communities.
• Community Waste Management Program

Quantifiable outcome

• Restored over 1,700 coral fragments across multiple sites around Lombok
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Association of Korean Construction Companies in Indonesia (AKCI)coreStrategic or Co-development Partner · 3 December 2025Strategic collaboration between IBF and AKCI for environmental conservation in Indonesia. AKCI donated Rp. 96,000,000 at their End-of-Year Gathering in Jakarta to support a one-year conservation program in the Cemare area. Partnership focuses on nature conservation, environmental awareness, and promoting ESG principles among business leaders.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WWF Indonesia: Large established NGO operating marine conservation, fisheries, and coastal community programs across Indonesia. Overlaps significantly with IBF's mission but operates as a much larger, multi-issue portfolio player rather than a grassroots restoration specialist.
• Conservation International Indonesia: Global conservation organization with significant Coral Triangle programs, including the Blue Halo Initiative and marine protected area work. Compares on Indonesia marine conservation footprint but at institutional scale and funding levels far above IBF.
• The Ocean Cleanup: Global nonprofit focused on ocean plastic removal, including in Indonesian waters. Overlaps with IBF's waste management and coastal community programs but operates at a globally recognized, technology-driven scale.

Direct peers

• Coral Triangle Center: Indonesia-based nonprofit focused on coral reef and marine ecosystem conservation in the Coral Triangle. Directly comparable to IBF in mission (coral restoration, marine literacy) and regional focus, though CTC operates at a larger institutional scale with donor-funded regional programs.
• Reef Check Indonesia: Indonesian branch of the global Reef Check network, focused on volunteer-based coral reef monitoring, marine park management, and community conservation. Directly comparable monitoring/education programs and Indonesia focus.
• Reef Restoration Foundation: Australian nonprofit that grows and outplants coral fragments on the Great Barrier Reef using community-supported restoration programs. Highly comparable operating model (coral fragment outplanting, community engagement, coral adoption/donation programs) though focused on the GBR rather than Indonesia.
• Mars Sustainable Solutions: Company developing coral propagation technologies (e.g., larval restoration) with field deployments in Indonesia and the Caribbean. Comparable in coral restoration mission and Indonesia presence, but commercial rather than community-led in operating model.

Emerging players

• Permanent Publishing / Sea Trees: Carbon-offset and marine restoration platform that funds mangrove and coral restoration projects in Indonesia and globally. Comparable revenue model (consumer/corporate donations funding restoration) and mangrove-coral program mix, though operating as a fintech-enabled funding intermediary rather than field operator.
• Reef-World Foundation: UK-based nonprofit promoting sustainable coral reef tourism and the Green Fins standard, with global footprint including Southeast Asia. Comparable in marine education and reef stewardship, but emphasizes tourism-operator behavior change rather than direct restoration.

Regional players

• Yayasan TERANGI (Terangi Indonesia): Indonesian foundation working on coastal community fisheries management, marine protected areas, and sustainable livelihoods across multiple Indonesian provinces. Comparable community-empowerment-led marine conservation model at a broader geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/indonesiabirufoundation
• LinkedInlinkedin.com/company/indonesia-biru-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Indonesia Biru Foundation