Iconic House
Iconic House is a French ultra-luxury hospitality company that owns and operates seven fully-staffed private residences across France's most prestigious destinations, serving ultra-high-net-worth individuals, families, and corporate groups via direct booking.
- Company typePrivate
- Founded2021
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Iconic House does
Iconic House is a French ultra-luxury hospitality company founded in 2021 by brothers Thibaud Elzière and Robin Michel, structured as a property owner-operator rather than an asset-light manager. The company owns and operates a deliberately limited collection of seven "Maisons Hôtelières" (private hotel houses) in France's most prestigious destinations: Les Baux-de-Provence, Hossegor, Courchevel, Gordes, Cap Ferret, Paris, and Megève. Each residence is positioned simultaneously as accommodation and as a curatorial art/design object, ranging in character from a Provençal mas beneath the Alpilles citadel and an Art Deco hôtel particulier in Montmartre to modernist Alpine chalets in Courchevel 1550 and Megève.
Iconic House firmographics
Firmographics- Name
- Iconic House
- Legal name
- Iconic House
- Website
- https://iconic.house
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Iconic House is a French ultra-luxury hospitality company that owns and operates seven fully-staffed private residences across France's most prestigious destinations, serving ultra-high-net-worth individuals, families, and corporate groups via direct booking.
- Ownership category
- akta.pro rank
Iconic House industry classification
Industry- Product category
- Luxury Hospitality Services
- NAICS
- All Other Traveler Accommodation (721199), Traveler Accommodation (7211), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Luxury Vacation Homes & Residences (THAMAEAB)
- akta.pro secondary industries
- Ultra-Luxury Villas & Estates (THAMAEAA), Private House Hotels & Small Luxury Inns (THAGADAL), Luxury Villa Property Management & Concierge Services (THAMAEAJ)
Keywords
Where Iconic House is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Iconic House business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Luxury Property Rentals: Weekly and nightly rentals of fully-staffed private luxury properties. Revenue generated from rental fees that include comprehensive concierge services, housekeeping, breakfast, and dedicated House Manager. Private chef services included during peak seasons. Price points range from €10,000 per night (Villa Junot) to €171,500 per week (Le 1550).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | L'Étoile des Baux - Provençal mas in Les Baux-de-Provence |
| Subscription | Multi-year contract | Le 1550 - Alpine chalet in Courchevel 1550 |
| Subscription | Multi-year contract | Les Bords du Lac - Art Deco villa in Hossegor |
| Subscription | Pay-as-you-go | Villa Junot - Art Deco mansion in Paris Montmartre |
| Subscription | Multi-year contract | Le Cœur du Ferret - Luxury cabin in Cap Ferret |
| Subscription | Multi-year contract | Les Hauts de Gordes - Bastide in Provence |
| Subscription | Multi-year contract | Le Sarto - Art Deco chalet in Megève |
| Subscription | Monthly | Iconic for Work - Corporate seminars |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Iconic House product offering
Product offeringCore offering
Iconic House owns and operates a private collection of seven fully-staffed luxury Maisons Hôtelières across France's most prestigious destinations (Les Baux-de-Provence, Hossegor, Courchevel, Gordes, Cap Ferret, Paris, Megève). The company rents these properties on nightly and weekly bases with bundled hotel-level services including a dedicated House Manager, private chef (during peak seasons), daily housekeeping, breakfast, and concierge. Each stay is enriched by Compositions™, the company's proprietary curated daily programming of exclusive experiences.
Product overview
Iconic House is a private collection of seven exceptional Maisons Hôtelières (hotel houses) in France's most prestigious destinations: Les Baux-de-Provence, Hossegor, Courchevel, Gordes, Cap Ferret, Paris, and Megève. The company owns and operates each property directly, offering ultra-luxury accommodation with comprehensive services including private chefs, house managers, daily housekeeping, concierge services, and personalized daily programming through Compositions™. Properties feature distinctive architectural and design identities curated with renowned artists and designers, spanning art-focused estates, surf-inspired villas, Alpine chalets, and Art Deco Parisian residences. Booking is direct through their platform, with pricing ranging from €10,000 per night to €171,500 per week depending on property and season.
Differentiator
Problem solved
Functional benefit
Brands
- Compositions™: A signature service where each day is tailored with a custom program imagined by the House Manager, combining experiences within the house and throughout the destination.
Products and services
- L'Étoile des Baux A luxury Provençal mas nestled in the Alpilles mountains near Les Baux-de-Provence, featuring 8 bedrooms, a heated pool, outdoor cinema, and art-curated interiors. Includes private chef service (mid-June to end of August), House Manager, and daily housekeeping. Pricing from €21,000 to €52,500 per week.
- Les Bords du Lac A historic Basque-Landes villa on the shores of Hossegor's marine lake, blending Art Deco heritage with Californian influences. Features 6 bedrooms (accommodates 14), private lake access, outdoor sauna, pool, and surf-inspired design with private chef service in July and August. Pricing from €14,000 to €45,500 per week.
- Le 1550 A luxury chalet in Courchevel 1550 offering privileged ski access and modernist Alpine living. Features 8 bedrooms (accommodates 15), indoor pool, spa with sauna and hammam, outdoor Nordic bath, and full private chef and butler service during ski season (mid-December to end of March). Pricing from €35,000 to €171,500 per week.
- Les Hauts de Gordes A bastide overlooking Gordes and the Luberon, celebrating Provence through art, craftsmanship, and light. Features 7 bedrooms, outdoor pool, Technogym fitness center, spa with sauna and hammam, outdoor cinema, and electric car for guest use. Pricing varies.
- Le Cœur du Ferret A luxury beach hut-style villa under the pines of Cap Ferret, blending Ferret-Capien spirit with Mexican-inspired design. Features 7 bedrooms (accommodates 7), heated pool, outdoor sauna, outdoor yoga deck, and private chef service in July and August. Pricing from €14,000 to €52,500 per week.
- Villa Junot A discreet Art Deco hôtel particulier in the heart of Montmartre, Paris. Features 5 bedrooms (accommodates 12), 120m² rooftop with panoramic views, indoor vitality pool, hammam, sauna, gym, and 14-seat dining room. Ideal for intimate events and cultural exploration of Paris. Pricing from €10,000 per night.
- Le Sarto An iconic Art Deco chalet in Megève, restored as a tribute to Henry Jacques Le Même. Features 8 bedrooms, indoor and outdoor pools, Nordic bath, spa with hammam and sauna, ski room, and private chef service during winter season and July–August. Pricing from €24,500 to €133,000 per week.
- Iconic for Work Dedicated corporate offering for companies seeking unique venues for seminars, team retreats, and executive offsites across Iconic House properties. Pricing from €850 per day, per person.
- Iconic House Booking Platform Direct booking platform enabling guests to select property and dates, with a dedicated reservations team organizing the stay end-to-end, including concierge services. Properties priced from €10,000/night (Villa Junot) to €171,500/week (Le 1550).
- Compositions™ Proprietary curated daily programming imagined by House Managers, combining exclusive experiences, local encounters, and privileged moments within the property and throughout the destination. Included as part of every Iconic House stay.
Quantifiable outcome
- Fully staffed properties with dedicated House Manager, daily housekeeping, breakfast, and concierge services included in all bookings
Companies that use Iconic House
Customer profileSegments2 records
Ideal customer profiles2 records
Iconic House technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Iconic House partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Iconic House competitors and assessment
Company assessmentEmerging players
- Airbnb Luxe: Airbnb's luxury tier offering vetted high-end villa and vacation home rentals with concierge services. Comparable in luxury vacation rental category, though operating at massive scale via marketplace model rather than a curated owned collection.
Direct peers
- Onefinestay: Luxury private home rental service (now part of Marriott) offering high-end staffed villa rentals with hotel-style services. Direct competitor in the staffed-luxury-villa category across major European and global destinations.
- LVH (Luxury Vacation Homes): Global ultra-luxury villa rental brand offering staffed private residences with concierge services. Closest comparable in product positioning — high-end staffed villas — though broader geographically and operating a marketplace rather than owned assets.
- Le Collectionist: French-headquartered ultra-luxury private villa rental platform with concierge services across Europe. Direct competitor in the same luxury French destinations, operating a larger catalog of third-party villas rather than an owned-portfolio model.
- Oliver's Travels: UK-based luxury villa rental company with curated portfolio of high-end vacation homes in Europe. Comparable in price tier and target audience (UHNW families) though operates as a third-party rental platform rather than an owned collection.
Broad incumbents
- Aman Resorts: Ultra-luxury hotel brand operating exclusive resorts and residences in the world's most desirable destinations. Comparable in ultra-high-net-Worth clientele and architectural/design-led luxury positioning, though focused on hotel/resort properties rather than private homes.
- Belmond: Luxury hotel group (LVMH-owned) operating iconic hotels, trains, and river cruises. Comparable in ultra-luxury hospitality positioning and curated experiential travel, though focused on traditional hotel assets rather than private residences.
- Cheval Blanc (LVMH): LVMH's ultra-luxury hotel maison operating exclusive properties in France (Paris, Courchevel, St-Tropez) and globally. Comparable in French ultra-luxury hospitality positioning and presence in the same Courchevel ski destination.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Iconic House social profiles
Digital presenceIconic House financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iconic House leadership team
Management profileNumber of profiles
Profiles2 records
Iconic House funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iconic House M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iconic House
What does Iconic House do?
Iconic House owns and operates a private collection of seven fully-staffed luxury Maisons Hôtelières across France's most prestigious destinations (Les Baux-de-Provence, Hossegor, Courchevel, Gordes, Cap Ferret, Paris, Megève). The company rents these properties on nightly and weekly bases with bundled hotel-level services including a dedicated House Manager, private chef (during peak seasons), daily housekeeping, breakfast, and concierge. Each stay is enriched by Compositions™, the company's proprietary curated daily programming of exclusive experiences.
Is Iconic House a public or private company?
Iconic House is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Iconic House founded?
Iconic House was founded in 2021. It employs 1 to 10 people.
Where is Iconic House based?
Iconic House is headquartered in Paris, France, in the Europe region.
How does Iconic House make money?
One revenue line is on record: luxury Property Rentals.
Who are Iconic House's main competitors?
Airbnb Luxe is listed as an emerging player. Direct peers are Onefinestay, LVH (Luxury Vacation Homes), Le Collectionist and Oliver's Travels. Broad incumbents are Aman Resorts, Belmond and Cheval Blanc (LVMH).
Does Iconic House have an API?
No public API is recorded for Iconic House.
What industry is Iconic House in?
Iconic House's product category is Luxury Hospitality Services. Its primary akta.pro industry code is THAMAEAB, Luxury Vacation Homes & Residences, with a secondary code of THAMAEAA, Ultra-Luxury Villas & Estates. Its NAICS code is 721199 and its SIC code is 7000.