Coastal Style Magazine

What Coastal Style Magazine does

Coastal Style Magazine, legally Coastal Style, Inc., is a privately held lifestyle magazine founded in 2003 and headquartered in Ocean City, Maryland. The publication serves the Eastern Shore region spanning Delaware and Maryland, delivering a bimonthly print magazine (6 issues per year) alongside a digital edition accessible through the coastalstylemag.com website and the Issuu platform. Content is organized around four editorial pillars: Home & Garden, Food & Drink, The Arts, and People & Places, with recurring annual features including the Home Project Showcase, Faces of the Shore, and the Best Of Readers' Poll, the latter covering 240+ categories across five counties.

The business operates on three revenue streams: consumer subscriptions priced at $25 for one year or $40 for two years, advertising partnerships with local and regional businesses (rates undisclosed), and the annual Best Of event with multi-tier sponsorships ranging from presenting sponsor (Pohanka of Salisbury) down to Beach Club tier. The go-to-market motion is sales-led, combining direct-to-consumer subscription sales via mail and digital channels with B2B advertising relationships managed by an in-house sales team. The WordPress-based technology platform supports content publishing, digital edition archiving back to 2019, and an email newsletter signup; the Best Of poll functions as both a community engagement mechanism and a revenue-generating program.

The company's strategic posture centers on deepening its position as the established lifestyle media brand for the Eastern Shore, leveraging 20+ years of brand equity and the multi-sided Best Of ecosystem that connects readers, local businesses, and event sponsors. Named partnerships include Atlantic Exposure (photography), TidalHealth (healthcare content), Academy Art Museum (arts coverage), and Tunnell Companies (parent of Pot-Nets and Baywood Greens communities featured prominently in editorial and advertising). No funding rounds, acquisitions, or institutional investors are referenced in the available data.

Name

Coastal Style Magazine

Legal name

Coastal Style, Inc.

Website

https://coastalstylemag.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Coastal Style Magazine is a privately held bimonthly lifestyle publication serving the Eastern Shore of Delaware and Maryland, delivering print and digital editions covering home, food, arts, and community topics, supported by advertising, subscriptions, and the annual Best Of readers' poll.

Ownership category

akta.pro rank

Product category

Regional Lifestyle Magazine Publishing

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAA

Consumer Lifestyle & Fashion Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAG

Home, Garden & DIY Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAF

Food, Cooking & Beverage Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

SECONDARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Lifestyle magazine publishing
• Regional print advertising
• Magazine subscription services
• Readers choice awards
• Coastal lifestyle content

Headquarters

HQ city

Ocean City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Magazine Subscriptions: Print magazine subscriptions delivered via mail, with options for one-year (6 issues at $25) and two-year (12 issues at $40) terms. Also offers gift subscriptions and back issue purchases.
2. Advertising and Sponsorships: Advertising partnerships with local businesses across the Eastern Shore region, including display ads in the print and digital magazine, and sponsored content in the Best Of program.
3. Best Of Event: Annual Best Of awards event with ticket sales and vendor sponsorships, including presenting sponsor Pohanka Of Salisbury and multiple sponsor tiers (Ocean Club, Coral Club, Cabana Club, Beach Club).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Coastal Style Magazine publishes a bimonthly lifestyle magazine covering Home & Garden, Food & Drink, The Arts, and People & Places for the Delaware and Maryland Eastern Shore region. The company sells print and digital subscriptions to individual readers and sells print and digital advertising, sponsored content, and event sponsorships to local and regional businesses. It also operates the annual Best Of Readers' Poll, a community awards program spanning four counties with over 240 categories.

Product overview

Coastal Style Magazine is a lifestyle publication serving the Eastern Shore (Delaware, Maryland, Virginia) as a single unified print and digital magazine brand, not a modular platform. The portfolio comprises bimonthly digital magazine editions (accessible via Issuu), editorial content sections organized by lifestyle category (Home & Garden, Food & Drink, The Arts, People & Places), the Home Project Showcase directory, the annual Best Of Readers' Poll awards program, Faces of the Shore profile series, magazine subscription services, and advertising partnership opportunities. These offerings are not separate products/modules but rather integrated editorial features and community programs within one publication.

Differentiator

Problem solved

Functional benefit

Brands

• Best Of Readers' Poll: Annual readers' poll and awards program covering local businesses across Eastern Shore counties.

Products and services

• Magazine Subscriptions Annual and biennial printed magazine subscription service delivering six issues per year to subscribers via US mail, with options for gifting and back issue purchases. Pricing: $25 for 1 year (6 issues) and $40 for 2 years (12 issues). Targeted at Eastern Shore residents and households.
• Advertising & Partnership Programs Marketing partnership and advertising programs offering print, digital display, and strategic promotional placements targeted at local and regional businesses seeking exposure to Eastern Shore audiences. Includes personalized marketing solutions and editorial association credibility.
• Best Of Readers' Poll Annual community-driven readers' choice awards program recognizing top local businesses across four Eastern Shore counties with over 240 nomination categories, featuring tiered event sponsorships (Presenting, Ocean Club, Coral Club, Cabana Club, Beach Club) and a culminating awards party for participating business owners and voters.
• Digital Edition Archive Online archive of bimonthly magazine issues published from 2019 through 2026, accessible via Issuu embed and dedicated URLs for each issue. Provides readers with searchable historical access to all Coastal Style content.

Quantifiable outcome

• Over 2,000 photo shoots completed by featured photography partner in 2025

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered presenting sponsor, ocean club sponsor, event venue partner, major advertiser and photography partner.

• Pohanka Of Salisburypresenting sponsorGTM or Marketing PartnerPresenting sponsor for the Best Of 2026 readers' poll, providing primary sponsorship for the annual awards program covering Dorchester/Talbot, Sussex, Wicomico and Worcester Counties.
• Tilghmanocean club sponsorGTM or Marketing PartnerOcean Club sponsor for Best Of 2026, supporting the annual awards program.
• DDCocean club sponsorGTM or Marketing PartnerOcean Club sponsor for Best Of 2026, supporting the annual awards program.
• 1945 Steak & Seafoodevent venue partnerStrategic or Co-development PartnerHost venue for the Best Of 2026 Party on October 23 in Ocean City, hosting the annual awards celebration event.
• Tunnell Companiesmajor advertiserGTM or Marketing PartnerParent company of Pot-Nets and Baywood Greens communities featured prominently in editorial content and advertising.
• Atlantic Exposurephotography partnerStrategic or Co-development PartnerPhotography company that completed over 2,000 photo shoots for the magazine in 2025, providing lifestyle and real estate photography services.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cape Cod Life: Cape Cod-based bimonthly coastal lifestyle magazine covering home, garden, food, and the arts for an affluent seasonal coastal audience. Shares Coastal Style's regional coastal lifestyle operating model, content categories, and advertiser mix.
• Outer Banks Magazine: Bimonthly regional coastal lifestyle publication serving North Carolina's Outer Banks with home, food, and community editorial. Comparable to Coastal Style in cadence, single-region focus, and affluent coastal audience profile.
• Chesapeake Bay Magazine: Bimonthly regional coastal lifestyle publication covering the mid-Atlantic Bay region with home, dining, boating, and travel content. Mirrors Coastal Style's bimonthly cadence, mid-Atlantic coastal positioning, and category mix of home, food, and travel editorial.
• Maryland Life: Maryland-focused regional lifestyle publication with home, food, arts, and profile editorial. Overlaps directly with Coastal Style's Maryland geographic market and lifestyle editorial categories.

Broad incumbents

• HGTV Magazine: National home-and-garden lifestyle title intersecting with Coastal Style's Home & Garden and Home Project Showcase editorial pillars. Competes for home improvement and home services advertiser budgets at far larger scale.
• Real Simple: National lifestyle publication covering home, food, and personal style. Overlaps with Coastal Style's lifestyle editorial categories and competes for lifestyle advertiser budgets.
• Southern Living: Major regional lifestyle magazine covering the American South with home, garden, food, and travel content. Shares the regional lifestyle operating model and editorial pillars with Coastal Style at much larger scale.
• Better Homes & Gardens: Flagship home, garden, food, and lifestyle publication reaching a mass-market audience. Overlaps with Coastal Style's home and lifestyle advertising inventory and competes for home-category advertisers nationally.
• Coastal Living: National flagship coastal lifestyle magazine reaching affluent coastal audiences across the US. Overlaps with Coastal Style's home, garden, food, and coastal travel verticals but at national scale, competing for the same coastal advertiser dollars.

Emerging players

• Cottage & Bungalow: Niche home and lifestyle publication focused on coastal cottage architecture and interiors. Partial overlap with Coastal Style's home and lifestyle editorial and coastal audience, though it does not cover the full regional lifestyle breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coastalstyle
• Instagraminstagram.com/coastalstylemag
• Xx.com/coastalstyle
• LinkedInlinkedin.com/company/coastal-style-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coastal Style Magazine