Mary Mays School of Traditional Woodcarving
- Company typePrivate
- Founded2015
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Mary Mays School of Traditional Woodcarving does
Mary Mays School of Traditional Woodcarving, operated by Cornerstone Creations, LLC, is an online education platform that teaches traditional woodcarving through video lessons, structured courses, and in-person instruction. Founded by professional woodcarver Mary May, who brings over three decades of professional experience, the school offers 352+ video lessons covering beginner, intermediate, and advanced techniques including acanthus leaves, shells, florals, and historical furniture designs. The platform features multi-angle HD video instruction, printable templates, tool lists, a student project gallery, a community forum, and bi-weekly livestream demonstrations, with content also distributed through Patreon live lessons.
The business operates a digital-first, product-led go-to-market model with multiple monetization streams: recurring Premium Membership subscriptions ($19/month or $199/year), one-time individual lesson purchases ($14.99-$39.99), one-time course purchases ($9.99-$149.99), published book sales (Carving the Acanthus Leaf via Lost Art Press), and in-person classes at the Lake of the Ozarks, Missouri school. A 7-day free trial lowers the barrier to entry. The company is bootstrapped and founder-owned with no disclosed external funding, and serves a globally distributed hobbyist woodcarving audience.
Mary Mays School of Traditional Woodcarving firmographics
Firmographics- Name
- Mary Mays School of Traditional Woodcarving
- Legal name
- Cornerstone Creations, LLC
- Website
- https://marymaycarving.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Mary Mays School of Traditional Woodcarving industry classification
Industry- Product category
- Online Craft Education
- NAICS
- Fine Arts Schools (61161), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Learning Content Bundling & Subscription Passes (All-Access Libraries) (MPACALAL)
Keywords
Where Mary Mays School of Traditional Woodcarving is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mary Mays School of Traditional Woodcarving business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Premium Membership Subscriptions: Monthly recurring subscription at $19/month or annual subscription at $199/year providing unlimited streaming access to all 352+ video lessons and structured courses. Includes bi-weekly livestream demos.
- Individual Lesson Purchases: One-time purchase of individual video lessons ranging from $14.99 to $39.99. Lessons include printable template, tool list, and HD video content.
- Course Purchases: One-time purchase of structured multi-lesson courses ranging from $9.99 to $149.99. Courses like Beginner Woodcarving I ($9.99), Queen Anne Chair ($99.99), and Philadelphia High Boy ($149.99) provide comprehensive step-by-step learning paths.
- Book Sales: Sale of published book 'Carving the Acanthus Leaf' produced and published by Lost Art Press.
- In-Person Classes: In-person woodcarving instruction at the Missouri school location overlooking Lake of the Ozarks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 7-Day Free Trial - Full premium access for 7 days |
| Subscription | Monthly | Premium Monthly Membership - $19/month |
| Subscription | Annual | Premium Yearly Membership - $199/year |
| Unit Pricing | Pay-as-you-go | Individual Lessons - $14.99 to $39.99 |
| Unit Pricing | Pay-as-you-go | Structured Courses - $9.99 to $149.99 |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Mary Mays School of Traditional Woodcarving product offering
Product offeringCore offering
Mary Mays School of Traditional Woodcarving delivers online video lessons and structured multi-lesson courses teaching traditional woodcarving techniques, accessible via a Premium Membership subscription ($19/month or $199/year), individual lesson purchases, or course purchases. The school complements its digital platform with hands-on in-person instruction at a physical school overlooking Lake of the Ozarks, Missouri, and publishes a woodcarving book through Lost Art Press.
Product overview
Mary Mays School of Traditional Woodcarving operates a digital-first woodcarving education platform offering multiple consumption models: a Premium Membership subscription for ongoing access to 352+ video lessons and structured courses ($19/month or $199/year), individual video lesson purchases ($14.99-$39.99), bundled video courses ($9.99-$149.99), and in-person instruction at the Missouri school. The platform also includes bi-weekly livestream demonstrations, a Patreon channel, and Mary May's published book 'Carving the Acanthus Leaf' via Lost Art Press. A free 7-day trial allows prospective members to evaluate the content before subscribing.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Membership Recurring subscription that grants unlimited online streaming access to all 352+ video lessons and structured courses, plus bi-weekly livestream demonstrations, printable templates, and tool lists. Available monthly at $19/month or annually at $199/year.
- Individual Video Lessons Single video lessons available for one-time purchase at $14.99-$39.99, covering specific woodcarving projects such as acanthus leaves, shells, flowers, historical furniture designs, and decorative elements. Each lesson includes a printable template, tool list, and HD video content accessible indefinitely after purchase.
- Video Courses Comprehensive step-by-step multi-lesson courses compiled from individual video lessons, covering topics such as Beginner Woodcarving, Floral Carving, Charleston Rice Bed, Philadelphia High Boy, Queen Anne Chair, Seymour Dresser Leg, Philadelphia Tea Table, Carving Roses, and Beginning Woodcarving 2. Priced from $9.99 to $149.99 individually and included with Premium Membership.
- In-Person Classes at Missouri School Hands-on woodcarving instruction at Mary's physical school overlooking Lake of the Ozarks, Missouri, offering direct mentorship and real-time feedback unavailable through online-only lessons.
- Livestream Demonstrations Bi-weekly livestream woodcarving demonstrations hosted by Mary May, recorded and added as new lessons to the course library for Premium Members and offered live via Patreon for live participation.
- 7-Day Free Trial Membership Complimentary 7-day trial providing full access to all Premium Member content so prospective students can experience the teaching style and lesson library before subscribing.
- Carving the Acanthus Leaf Book Mary May's first published woodcarving book covering acanthus leaf carving techniques, produced and published by Lost Art Press as a durable hardcover intended for designers and woodcarvers.
Quantifiable outcome
- 352+ video lessons available covering basic to advanced skill levels
Companies that use Mary Mays School of Traditional Woodcarving
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Mary Mays School of Traditional Woodcarving technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mary Mays School of Traditional Woodcarving partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Lost Art PresscoreLost Art Press (led by Christopher Schwarz) produced and published Mary May's first woodcarving book 'Carving the Acanthus Leaf'. The partnership resulted in a beautifully printed and durable hardcover book designed to be a definitive resource for woodcarvers for generations.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Mary Mays School of Traditional Woodcarving competitors and assessment
Company assessmentDirect peers
- Domestika: Creator-led online learning platform specializing in creative arts and crafts, sold via individual course purchases and bundled subscriptions. Closely comparable to Mary Mays School in model (expert instructor + structured video courses + global self-serve distribution) and target hobbyist learner.
- Skillshare: Subscription-based online learning community with creator-taught courses across creative disciplines including illustration, crafts, and DIY. Comparable to Mary Mays School in subscription pricing model, PLG funnel, and reliance on individual creator brands to drive enrollment.
- CreativeLive: Online learning platform focused on creative arts, photography, and craft education with both live-streamed and on-demand classes. Directly comparable to Mary Mays School in livestream-to-library content model and creative-hobbyist target audience.
- MasterClass: Premium subscription platform featuring video lessons from world-class experts across disciplines. Comparable to Mary Mays School in positioning a single credentialed master as the core product and offering annual subscriptions for unlimited access to expert content.
Broad incumbents
- Coursera: Major online learning platform offering courses, specializations, and certificates across many subjects. Comparable to Mary Mays School as a subscription/transactional online learning destination, but oriented toward academic and professional content rather than craft hobbies.
- LinkedIn Learning: Subscription-based professional and creative skills video learning platform. Comparable to Mary Mays School in structured video course delivery and subscription model, but anchored to professional development rather than traditional craft hobbyists.
- Udemy: Large-scale online course marketplace covering a broad range of topics including crafts and hobbies. Comparable to Mary Mays School in individual course purchase model and global self-serve distribution, but much broader in catalog and pricing typically lower.
Others
- Patreon: Creator monetization platform used by individual creators to offer paid subscriptions and live sessions to supporters. Directly relevant as Mary May herself uses Patreon for livestream lessons, making it both an adjacent monetization channel and a partial substitute for casual learners.
Emerging players
- The Chippendale International School of Furniture: UK-based professional furniture-making and woodworking school offering full-time and short courses. Comparable to Mary Mays School in teaching traditional furniture and carving techniques to dedicated hobbyists, though delivered exclusively in person.
- Marc Adams School of Woodworking: US-based in-person woodworking and furniture-making school offering week-long workshops from master craftspeople. Comparable to the in-person arm of Mary Mays School in target market (serious hobbyists seeking master-level instruction) but differs in delivery model (in-person only).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mary Mays School of Traditional Woodcarving social profiles
Digital presenceMary Mays School of Traditional Woodcarving financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mary Mays School of Traditional Woodcarving leadership team
Management profileNumber of profiles
Profiles1 record
Mary Mays School of Traditional Woodcarving funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mary Mays School of Traditional Woodcarving M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mary Mays School of Traditional Woodcarving
What does Mary Mays School of Traditional Woodcarving do?
Mary Mays School of Traditional Woodcarving delivers online video lessons and structured multi-lesson courses teaching traditional woodcarving techniques, accessible via a Premium Membership subscription ($19/month or $199/year), individual lesson purchases, or course purchases. The school complements its digital platform with hands-on in-person instruction at a physical school overlooking Lake of the Ozarks, Missouri, and publishes a woodcarving book through Lost Art Press.
Is Mary Mays School of Traditional Woodcarving a public or private company?
Mary Mays School of Traditional Woodcarving is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mary Mays School of Traditional Woodcarving founded?
Mary Mays School of Traditional Woodcarving was founded in 2015. It employs 11 to 50 people.
Where is Mary Mays School of Traditional Woodcarving based?
Mary Mays School of Traditional Woodcarving is headquartered in Charleston, United States, in the North America region.
How does Mary Mays School of Traditional Woodcarving make money?
Five revenue lines are on record. Premium Membership Subscriptions are the primary driver. The others are individual Lesson Purchases, course Purchases, book Sales and in-Person Classes.
Who are Mary Mays School of Traditional Woodcarving's main competitors?
Direct peers on record are Domestika, Skillshare, CreativeLive and MasterClass. Broad incumbents are Coursera, LinkedIn Learning and Udemy. Patreon is listed as an others. Emerging players are The Chippendale International School of Furniture and Marc Adams School of Woodworking.
Does Mary Mays School of Traditional Woodcarving have an API?
No public API is recorded for Mary Mays School of Traditional Woodcarving.
What industry is Mary Mays School of Traditional Woodcarving in?
Mary Mays School of Traditional Woodcarving's product category is Online Craft Education. Its primary akta.pro industry code is MPACALAL, Learning Content Bundling & Subscription Passes (All-Access Libraries). Its NAICS code is 61161 and its SIC code is 8200.