Biome Australia

What Biome Australia does

Biome Australia Trading Pty Ltd is an Australian developer and marketer of live biotherapeutic products and complementary medicines, founded in 2018 and headquartered in Collingwood, Victoria. The company operates through its flagship brand, Activated Probiotics®, a practitioner-only range of precision probiotics and live biotherapeutic formulations targeted at specific health conditions including bone density, immune health, irritable bowel syndrome, vaginal health, eczema, acne, mood, and sleep. The company does not sell direct-to-consumer; all products are dispensed exclusively through certified healthcare practitioners such as pharmacists, nutritionists, and naturopaths, which supports premium pricing and positions the brand behind the counter as a clinically evidenced alternative to mass-market probiotic supplements.

The company's product portfolio is built on live biotherapeutic formulations with proprietary delivery technologies designed to improve stability and target-site efficacy. Each product is supported by randomized, double-blind, placebo-controlled clinical trials, a meaningful differentiator in the consumer probiotics category where most competitors rely on general health claims rather than indication-specific evidence. The company partners with world-leading microbiome research organizations to underpin its R&D pipeline and maintains a dual chief scientific officer structure, with Dr. Jaroslav Boublik as Chief Scientific Officer and Dr. Marco Pane serving in a CSO capacity alongside his role as R&D Manager at Probiotical SpA Italy, the company's manufacturing partner. The Activated Probiotics® trademark is held in the company's name.

Biome Australia generates revenue from wholesale product sales of its Activated Probiotics® range, distributed exclusively through its practitioner network. The practitioner-only channel is built on clinical education and professional recommendation, which both restricts volume relative to OTC distribution and supports higher unit margins. The company operates in Australia and has expanded into the EU/UK through a dedicated General Manager (Josh Stanford) based in Camberley, UK. The company is a private limited company with no disclosed revenue, headcount, or external funding rounds. Founder/Managing Director Blair Vega Norfolk leads the business, with Geoff Sam OAM as Chairman.

Name

Biome Australia

Legal name

Biome Australia Trading Pty Ltd

Website

https://biomeaustralia.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Biome Australia develops and markets evidence-based live biotherapeutic products under its Activated Probiotics® brand. The company sells practitioner-only precision probiotics through certified pharmacists, nutritionists, and naturopaths across Australia and Europe, targeting specific health conditions including IBS, mood, sleep, and immune health.

Ownership category

akta.pro rank

Product category

Live Biotherapeutic Probiotics

NAICS

Biological Product (except Diagnostic) Manufacturing (325414)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industry

Probiotics (Strains, Spore-Formers, Synbiotic Components) (AFAJAKAE)

Keywords

• Live biotherapeutics
• Precision probiotics
• Complementary medicines
• Gut microbiome health
• Practitioner-only supplements

Headquarters

HQ city

Collingwood

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Probiotic Product Sales: Biome Australia generates revenue through the sale of Activated Probiotics, a range of live biotherapeutic and complementary medicine products distributed exclusively through healthcare practitioners. Products target specific health concerns including bone density, immune health, IBS, vaginal health, eczema, acne, mood, and sleep.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Biome Australia develops, commercialises and markets the Activated Probiotics® range, a world-first portfolio of clinically validated live biotherapeutic and complementary medicine products targeting specific health concerns including low mood and sleep, bone health, iron malabsorption, mild eczema, and IBS. Products are sold exclusively through certified health professionals (pharmacists, nutritionists, naturopaths) in Australia and in European markets via a dedicated UK-based team.

Product overview

Biome Australia is a health company that develops, commercialises and markets innovative, evidence-based live biotherapeutics and complementary medicines. The company's primary product offering is Activated Probiotics®, a practitioner-only range of precision probiotics. These products are backed by results from randomised, double-blind, placebo-controlled clinical trials and are available exclusively through certified health professionals such as pharmacists, nutritionists, and naturopaths. The Activated Probiotics® range targets specific health concerns including bone density, immune health, IBS, vaginal health, eczema, acne, mood, and sleep.

Differentiator

Problem solved

Functional benefit

Brands

• Activated Probiotics: A world-first range of live biotherapeutic products clinically proven to help prevent and support the management of various health concerns, including low mood and sleep, bone health, iron malabsorption, mild eczema and IBS, through randomised double-blind placebo-controlled trials.
• Activated Probiotics

Products and services

• Activated Probiotics® Activated Probiotics® is a practitioner-only range of precision probiotics containing live biotherapeutic products formulated to target specific aspects of health and wellbeing, including low mood and sleep, bone health, iron malabsorption, mild eczema, and IBS. Products are clinically validated through randomised double-blind placebo-controlled trials and sold exclusively through certified health professionals (pharmacists, nutritionists, naturopaths) in Australia and in European markets.

Quantifiable outcome

• Products clinically proven to help prevent and support management of low mood and sleep, bone health, iron malabsorption, mild eczema and IBS through randomised double-blind placebo-controlled trials

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• World-leading microbiome research and development organisationscoreStrategic or Co-development Partner · 1 January 2018Biome Australia partners with leading global organisations in microbiome research and development to produce unique live biotherapeutic products with innovative delivery technologies. This partnership enables the development of clinically proven products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BioGaia: Swedish probiotic specialist with clinically validated Lactobacillus reuteri strains sold globally across consumer and practitioner channels. Comparable in clinical-trial-led probiotic positioning and international distribution across Europe and APAC.
• Blackmores Limited: Australia's largest complementary medicine brand, selling probiotics and gut-health products through pharmacy and practitioner channels. Comparable as a domestic Australian evidence-positioned supplement brand competing for the same shelf and practitioner recommendation, though at much larger scale.
• Swisse Wellness: Mass-market Australian vitamins, supplements and probiotics brand owned by H&H Group, sold across pharmacy, grocery and online. Directly comparable premium gut-health positioning at significantly higher volume and broader distribution.

Direct peers

• Metagenics: Practitioner-only nutritional medicine brand operating in Australia and globally, with a clinically substantiated probiotic range (e.g., MetaKids, MetaBiome). Closely comparable business model, practitioner-only channel, and evidence-based positioning to Biome Australia.
• BioCeuticals: Australian practitioner-only nutritional and therapeutic supplement brand, part of Blackmores Group, with a strong probiotics portfolio. Comparable in practitioner-only distribution model and complementary-medicine positioning.
• Ethical Nutrients: Australian practitioner and pharmacy probiotics brand (part of Metagenics) with clinically trialled formulations including IBS-focused strains. Comparable in evidence-based, practitioner-recommended Australian probiotic positioning.
• Winclove Probiotics: European probiotic formulator selling multi-strain, clinically studied probiotic formulations primarily through healthcare practitioners. Comparable in evidence-led, practitioner-channel probiotic positioning and European footprint overlapping with Biome's EU/UK push.

Emerging players

• Seed Health: US-based, science-led DTC probiotic brand publishing clinical trial data across multiple indications. Comparable as an evidence-first, multi-indication probiotic brand, though operating in D2C versus practitioner-only.

Others

• Probiotical SpA: Italian probiotic strain manufacturer and Biome Australia's R&D/manufacturing partner. Comparable as an upstream producer of probiotic strains used in finished supplements, and commercially linked via Biome's dual CSO appointment.

Regional players

• Heel Australia: Australian arm of Germany's Heel Group, offering practitioner-only combination/homeopathic and probiotic medicines. Comparable in practitioner-only Australian distribution and complementary-medicine positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biome Australia