Colortech

What Colortech does

Colortech Inc. (doing business as Colortech Creative Solutions) is a privately held, family-owned commercial printing and marketing services company founded in 1980 and headquartered at 232 South Ninth Street, Lebanon, Pennsylvania. The company employs 11-50 people and operates as an integrated one-stop-shop combining digital and offset printing (using Heidelberg Press and HP Indigo equipment), large format printing, creative design (graphic design, branding, WordPress-based web solutions, and digital strategy), promotional products, photography and video production (via partnership with Blue Cardinal Photography), full-service direct mail (including EDDM, targeted mailing lists, and USPS-compliant campaign management), and online fulfillment with custom-branded storefront portals that provide real-time inventory tracking, approval workflows, kitting, labeling, and warehousing.

Colortech generates revenue primarily through project-based, quote-based pricing across all service lines, with no public pricing or tiered subscription plans disclosed. Additional revenue mechanics include pass-through USPS postage (billed separately after list and printing), rush-job surcharges, and recurring revenue from custom fulfillment portal contracts and recurring direct mail products such as the Community Connections community mailer, which reaches 40,000+ homes per drop in Lebanon County. The customer base spans local and regional SMBs (the primary segment), nonprofits (which benefit from USPS nonprofit postage rates), educational institutions (Penn State Harrisburg, Cornwall-Lebanon School District), enterprise clients with ongoing fulfillment needs (Intertek, Cleveland Brothers), and recognized regional brands (Hersheypark, Bell & Evans, Tom Sturgis Pretzels, Knouse Foods). Distribution is primarily direct via website quote requests, phone, in-person sales, and the self-serve fulfillment portals. Marketing is content-led, leveraging a blog (In Full Color), YouTube series (Pretzels & Print), Google reviews (105 reviews with an "Excellent" rating), and an extensive portfolio with 70+ project examples. The company holds no external investment, has no parent company, no subsidiaries, and no disclosed funding rounds or M&A activity.

Name

Colortech

Legal name

Colortech Inc.

Website

https://colortechinc.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Colortech is a family-owned commercial printing company in Lebanon, Pennsylvania offering digital and offset printing, large format, creative design, direct mail, and custom-branded fulfillment portal services to local and regional SMBs, nonprofits, educational institutions, and enterprise clients across southeastern Pennsylvania.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

Keywords

• Commercial printing services
• Offset printing
• Direct mail services
• Large format printing
• Fulfillment warehousing

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Printing Services: Both digital and offset printing services for marketing materials, business collateral, promotional items, and custom print products. Digital printing offers faster turnaround for short runs while offset printing delivers premium quality for large volumes.
2. Large Format Printing: Oversized prints including banners, signs, wall murals, window graphics, floor decals, and trade show displays measured in feet rather than inches.
3. Direct Mail Services: Full-service direct mail solutions including Every Door Direct Mail (EDDM), targeted mailing lists, match mailings, and postal processing. Postage is a separate payment calculated after list and printing.
4. Fulfillment and Warehousing: Custom online inventory fulfillment and storefront systems with real-time tracking, customizable reports, branded interfaces, and inventory management. Additional services include kitting, labeling, collating, and storage.
5. Promotional Products: Custom branded merchandise including apparel, drinkware, tech accessories, bags, office essentials, and travel gear. Design services available for custom branding.
6. Creative Design Services: Graphic design, branding, digital communications, copywriting, digital strategy, web solutions, marketing campaigns, and social media services.
7. Photography and Video Production: Professional photography and video services through partnership with Blue Cardinal Photography for print campaigns, marketing materials, and branded collateral.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Colortech provides full-service commercial printing, large format printing, creative design, mailing, and fulfillment services to businesses and organizations. Operations include digital and offset printing (Heidelberg and HP Indigo presses), variable-data direct mail, FSC-certified paper options, custom branded online storefront/fulfillment portals, warehousing, and kitting — all delivered from its Lebanon, Pennsylvania facility under one roof.

Product overview

Colortech Creative Solutions is a full-service printing and marketing company offering a comprehensive suite of services under one roof. The core offering combines digital and offset commercial printing with large format printing capabilities. The services are supported by creative design (graphic design, web solutions, marketing), photography and video production through a Blue Cardinal Photography partnership, promotional items, and full-service mailing with USPS-compliant EDDM and targeted mailing options. A key differentiator is their fulfillment with custom portals system that provides online inventory management, storefront solutions, and warehouse services including kitting, labeling, and collating. The company serves B2B customers across Lebanon County, PA and surrounding regions with marketing materials, corporate collateral, and custom print products.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing Fast-turnaround digital printing for short-to-medium runs with variable data personalization, providing cost-effective customization without offset setup costs. Used by businesses and organizations for marketing materials, business collateral, and targeted direct mail pieces.
• Offset Commercial Printing High-quality large-volume offset printing with expert ink mixing, press calibration, and precision color matching including Pantone and metallic finishes. Used by B2B clients requiring premium, consistent quality for large print runs such as catalogs, brochures, and convention booklets.
• Large Format Printing Oversized printing for banners, signs, posters, window graphics, wall murals, floor decals, trade show displays, vehicle wraps, and point-of-purchase displays. Used by businesses, schools, and event organizers needing visual displays larger than standard print sizes.
• Graphic Design Branding, logo, brochure, and artistic design services for businesses and organizations needing visual identity creation and design assets to support print and digital campaigns.
• Digital Strategy and Web Solutions WordPress-based website development, Google Ads management, banner ads, and digital communications solutions for businesses and local government clients.
• Marketing Services

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Blue Cardinal PhotographycoreStrategic or Co-development PartnerBlue Cardinal Photography serves as the photography and video production partner for Colortech Creative Solutions. They capture professional photos and video content that become the foundation for Colortech's creative projects including print campaigns, marketing materials, direct mail, and branded collateral. The partnership enables end-to-end visual storytelling from photography through design and printing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Cimpress / Vistaprint: Global online printing conglomerate and parent of Vistaprint; offers small-business and consumer commercial printing, signage, and marketing materials at scale. Comparable as a commercial printing competitor, though operating at vastly larger scale and via a self-serve digital model rather than regional service.
• RR Donnelley: Global provider of commercial printing, communications, and marketing services including direct mail, labels, and supply-chain management. Comparable as a diversified commercial printing and marketing services incumbent operating at vastly larger scale.
• Quad/Graphics: Large-scale publicly traded commercial printer offering catalogs, magazines, direct mail, in-store marketing, and packaging. Comparable as a commercial printing peer at much larger scale; relevant for benchmarking industry economics.

Direct peers

• Allegra Network: Franchise-based network of independent print and marketing services centers offering commercial printing, direct mail, signage, and design. Directly comparable as a mid-market, multi-service printing and marketing provider with local presence and full-service bundling.
• SpeedPro Imaging: National network specializing in large-format printing, vehicle wraps, and signage for B2B clients. Comparable on large-format printing products (banners, wall murals, vehicle wraps) but more specialized, less diversified across offset and fulfillment.
• FASTSIGNS: Franchise-based signage and large-format graphics provider offering banners, vehicle wraps, trade-show displays, and visual communications. Comparable for the large-format, signage, and visual-communications component of Colortech's portfolio.
• PrintingForLess: Online commercial printer specializing in high-quality offset and digital printing with mailing services. Comparable as a commercial printing competitor with online quoting/ordering, though primarily serving a national rather than regional customer base.
• AlphaGraphics: Franchise commercial printing and marketing services network providing digital and offset printing, direct mail, signage, and fulfillment. Directly comparable in service mix (printing + marketing + fulfillment) and target customer (local/mid-market B2B).
• Minuteman Press International: Franchise network of local print centers offering commercial printing, direct mail, signage, and marketing services to SMBs. Directly comparable in scope (full-service local print + marketing) and target market.

Emerging players

• Marco Fine Arts / Printful: Print-on-demand and fulfillment platform offering custom apparel, accessories, and printing with integrated warehousing and shipping. Comparable for the fulfillment-with-storefront and promotional products component of Colortech's offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNqA8Misat-6rZivqPA4SGQ
• Facebookfacebook.com/ColortechInc.PA
• LinkedInlinkedin.com/company/colortech-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colortech