Saxbys
Saxbys is a fifth-generation, family-owned Australian soft drink manufacturer founded in 1864 in Taree, NSW, producing ~30 carbonated soft drink SKUs (ginger beer, classics, no-sugar, mixers, and Spliced) distributed via Coles, Woolworths, Dan Murphy's, Amazon, owned e-commerce, and regional partners.
- Company typePrivate
- Founded1864
- HeadquartersTaree, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Saxbys does
Saxbys is a fifth-generation, family-owned Australian soft drink manufacturer founded in 1864 by George Saxby in Taree, NSW. The company produces a portfolio of approximately 30 carbonated soft drink SKUs from a single manufacturing facility at 7147 The Bucketts Way, Taree South, organised into four core ranges: a flagship Ginger Beer line (Original Stone Ginger Beer and Ginger & Jalapeño), a Classics range (Cola, Lemonade, Lemon Squash, Lime, Pineapple, Mandarin, Raspberry, Pink Lemonade, Cheery Cheer, Creme Soda, Portello, Double Sarsaparilla, Fruit Tingle, Sparkling Passio), a No Sugar/Diet range mirroring the Classics, and a Mixers range (Bitter Lemon, Dry Ginger Ale, Lemon Lime and Bitters, Soda Water, Tonic Water). A newer Spliced sub-brand offers ice cream-inspired flavours (Orange Mango, Vanilla Lime, Vanilla Raspberry). Products are sold primarily in 330ml 15-pack ($32) and 375ml 12-pack ($24) formats.
The business operates a multi-channel distribution model combining owned direct-to-consumer e-commerce (shop.saxbys.com.au), major Australian retail chains (Coles, Woolworths, Dan Murphy's), the Amazon Australia marketplace, factory-direct sales at the Taree site, and a wholly-owned regional distribution subsidiary (Saxbys Drury Distribution Pty Ltd, Taree). International reach into China is maintained via affiliated licence holders disclosed in the website Terms of Use. Revenue mechanics are unit-pricing on physical FMCG goods with no subscription or SaaS component; pricing is publicly disclosed and uniform across channels. Customer segments are horizontal — general retail consumers purchasing for refreshment and entertaining, plus a secondary hospitality/bar-trade segment using products as cocktail mixers, supported by an active recipe library of 25+ cocktail and mocktail recipes and social media presence on Facebook, Instagram, and YouTube. The company has remained continuously family-controlled across five generations and has no disclosed institutional investment, headcount, or financial figures.
Saxbys firmographics
Firmographics- Name
- Saxbys
- Legal name
- Saxbys Soft Drinks
- Website
- https://saxbys.com.au
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Saxbys is a fifth-generation, family-owned Australian soft drink manufacturer founded in 1864 in Taree, NSW, producing ~30 carbonated soft drink SKUs (ginger beer, classics, no-sugar, mixers, and Spliced) distributed via Coles, Woolworths, Dan Murphy's, Amazon, owned e-commerce, and regional partners.
- Ownership category
- akta.pro rank
Saxbys industry classification
Industry- Product category
- Carbonated Soft Drinks
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Saxbys is headquartered
LocationHeadquarters
- HQ city
- Taree
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Saxbys business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Soft Drink Product Sales: Direct product sales of carbonated soft drinks through owned e-commerce, major retail chains, Amazon marketplace, and wholesale distribution. Products sold in various pack sizes including 330ml bottles (15-pack) and 375ml bottles (12-pack).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 330ml 15-Pack at $32 |
| Unit Pricing | Pay-as-you-go | Ginger Beer 375ml 12-Pack at $24 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels3 records
Saxbys product offering
Product offeringCore offering
Saxbys manufactures and sells a range of carbonated soft drinks produced at its Taree, NSW facility using original family recipes dating back to 1864. The portfolio includes the flagship Stone Ginger Beer, classic soft drinks (Cola, Lemonade, Lemon Squash, Lime, Pineapple, etc.), a No Sugar/Diet range, cocktail mixers (Tonic Water, Soda Water, Dry Ginger Ale, Bitter Lemon, Lemon Lime and Bitters), and the newer Spliced ice-cream-inspired sub-brand. Products are sold primarily in 330ml and 375ml multi-pack bottle formats through major Australian retailers, Amazon, the company's own e-commerce store, and factory direct sales.
Product overview
Saxbys is Australia's oldest family-operated soft drink manufacturer, established in 1864 and now in its fifth generation. The company offers a diversified portfolio of soft drinks organised into several product lines: the core Ginger Beer range (Original Stone Ginger Beer and Ginger & Jalapeño), the Classics range featuring traditional flavours (Cola, Lemonade, Lemon Squash, Lime, Pineapple, Mandarin, Raspberry, Pink Lemonade, Cheery Cheer, Creme Soda, Portello, Double Sarsaparilla, Fruit Tingle, and Sparkling Passio), the No Sugar/Diet range offering sugar-free versions of popular flavours, the Mixers range (Bitter Lemon, Dry Ginger Ale, Lemon Lime and Bitters, Soda Water, and Tonic Water) designed for cocktail and mixed drink preparation, and the newer Spliced sub-brand featuring ice cream-inspired flavours (Orange Mango, Vanilla Lime, and Vanilla Raspberry). Products are available primarily in 330ml bottles (15-pack) and 375ml bottles (12-pack) formats, sold through online direct sales, major Australian retailers (Coles, Woolworths, Dan Murphy's), Amazon, and the factory in Taree, NSW.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Stone Ginger Beer Flagship ginger beer made to the original 1864 family recipe using natural flavours derived from Australian ginger roots. Available in 375ml bottles sold as a 12-pack.
- Ginger & Jalapeño
Companies that use Saxbys
Customer profileSegments2 records
Ideal customer profiles2 records
Saxbys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Saxbys partnerships and signals
Strategic signalScale indicators3 records
Recent moves7 records
Expansion highlights3 records
Saxbys competitors and assessment
Company assessmentDirect peers
- Bundaberg Brewed Drinks: Australian family-owned ginger beer specialist, also producing brewed soft drinks; closest direct competitor to Saxbys' flagship Stone Ginger Beer with similar heritage positioning and premium craft branding at national retail.
- Fever-Tree Mixers: Premium global mixer brand (tonic, ginger beer, ginger ale, soda) with craft cocktail positioning; directly competes for the same bartender and at-home cocktail-mixer dollar as Saxbys' Lemon Lime & Bitters, Tonic Water, and Ginger Beer ranges.
- CAPI: Australian premium mixer and soft drink brand (tonics, mixers, sparkling) targeting the same hospitality and at-home consumer, competing in the bars and cocktail occasions where Saxbys positions its mixer and ginger beer lines.
- Fentimans: British heritage botanical brewer of premium soft drinks and mixers using traditional recipes since 1905; comparable heritage-cred positioning, mixers/cocktail focus, and craft-bottled soft drink format as Saxbys.
- StrangeLove (Asahi Beverages): Premium Australian mixer brand (tonics, ginger beer, soda) targeting cocktail occasions; competes in the same upscale mixer segment as Saxbys' Mixers range and presents a craft-credibility competitor.
Broad incumbents
- Cottee's Cordials (Asahi): Iconic Australian heritage cordials and soft-drink brand owned by Asahi; overlaps with Saxbys on nostalgia soft drinks, mixer-adjacent formats, and Australian-made positioning.
- Kirks (Asahi Beverages): Classic Australian heritage soft drink range (creme soda, raspberry, pasito) owned by Asahi; directly comparable product portfolio to Saxbys' Classics line and competes in the same supermarket aisles.
- Coca-Cola Europacific Partners (CCA): Australian bottler/distributor of Coca-Cola, Sprite, Fanta, and other category-leading carbonated soft drinks; dominates shelf placement and marketing at the same retailers (Coles, Woolworths) where Saxbys competes.
- Solo (Asahi Beverages): Long-running Australian lemon-lime soft drink brand owned by Asahi; competes with Saxbys' Lemonade and Lemon Squash in the heritage/classic Australian soft drink aisle.
- Schweppes Australia (Asahi Beverages): Owns Schweppes, Solo, Cottee's, and other classic Australian soft drinks including mixers like Dry Ginger Ale and Soda Water that overlap with Saxbys' portfolio; serves the same retail channel with vastly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Saxbys social profiles
Digital presenceSaxbys financial estimates
Financial estimateRevenue estimate
Valuation estimate
Saxbys leadership team
Management profileNumber of profiles
Saxbys subsidiaries and ownership
Company hierarchySubsidiaries1 record
Saxbys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Saxbys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Saxbys
What does Saxbys do?
Saxbys manufactures and sells a range of carbonated soft drinks produced at its Taree, NSW facility using original family recipes dating back to 1864. The portfolio includes the flagship Stone Ginger Beer, classic soft drinks (Cola, Lemonade, Lemon Squash, Lime, Pineapple, etc.), a No Sugar/Diet range, cocktail mixers (Tonic Water, Soda Water, Dry Ginger Ale, Bitter Lemon, Lemon Lime and Bitters), and the newer Spliced ice-cream-inspired sub-brand. Products are sold primarily in 330ml and 375ml multi-pack bottle formats through major Australian retailers, Amazon, the company's own e-commerce store, and factory direct sales.
Is Saxbys a public or private company?
Saxbys is a private company. It is classified as family owned and is currently operating.
When was Saxbys founded?
Saxbys was founded in 1864. It employs 1 to 10 people.
Where is Saxbys based?
Saxbys is headquartered in Taree, Australia, in the Oceania region.
How does Saxbys make money?
One revenue line is on record: soft Drink Product Sales.
Who are Saxbys's main competitors?
Direct peers on record are Bundaberg Brewed Drinks, Fever-Tree Mixers, CAPI, Fentimans and StrangeLove (Asahi Beverages). Broad incumbents are Cottee's Cordials (Asahi), Kirks (Asahi Beverages), Coca-Cola Europacific Partners (CCA), Solo (Asahi Beverages) and Schweppes Australia (Asahi Beverages).
Does Saxbys have an API?
No public API is recorded for Saxbys.
What industry is Saxbys in?
Saxbys's product category is Carbonated Soft Drinks. Its primary akta.pro industry code is CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.