VjPeace

What VjPeace does

VjPeace is a privately held San Francisco-based company that operates as the exclusive authorized distributor of Arimino's professional hair care and styling products across the United States and Canada. Founded by CEO Vijai Manilal, who brings more than 20 years of salon-industry and retail experience, the company serves professional hair salons and stylists seeking Japanese-formulated products that are not otherwise available in North America. Its distribution network comprises more than 30 approved partner salons across at least eight U.S. states, with selective regional exclusivity designed to preserve brand positioning and salon-level profitability.

VjPeace distributes six core Arimino product lines: Peace (premium Prodesign Series styling waxes, creams, foams, sprays, and leave-in milks built around Cupuassu seed oil and Aqua Oil); Caretrico (an in-salon treatment system that customizes proteins, moisture, and oils per client); Caretrico Grace Blue (hydrophobized take-home treatment for elasticity and softness); Caretrico Privy (hydrolyzed-collagen wet-care line); Sherpa (home hair-care system targeting color-damaged hair, launched as the newest addition in 2022); and Spice NEO plus the original Spice styling series. Underlying technologies include proprietary High Molecular Keratin, Cationic Polymeric Keratin (PPT), Hydrophobized Technology, and Hydrolyzed Collagen formulations.

The company operates a hybrid B2B/B2C model. The primary revenue stream is wholesale product sales to approved salons at unit prices ranging from $17.95 (Spice NEO 35g wax) to $55.00 (Caretrico Hairmask 230g), with a 10% back-bar incentive and required registration/verification. A secondary retail stream sells Spice NEO directly to consumers through the VjPeace website (currently offline for system upgrade), the OpenSky marketplace, and Amazon under seller account A3GHGLQYG50QB7. Selected salons may also retail limited Arimino quantities via their own websites. Customer acquisition and retention rely on direct phone and email outreach (415.867.1661, [email protected]), free samples, in-salon demonstrations, and recurring educational seminars led by master stylists and colorists.

Name

VjPeace

Legal name

VjPeace

Website

https://vjpeace.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

VjPeace is the exclusive North American distributor of Arimino's Japanese professional hair care and styling products, selling wholesale to a curated network of 30+ approved salons across the USA and Canada, with retail e-commerce via OpenSky and Amazon.

Ownership category

akta.pro rank

Product category

Professional Hair Care Distribution

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)

akta.pro secondary industries

Professional/Salon Haircare (Backbar & Retail) (CRABABAK), Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Conditioners & Hair Masks (CRABABAB)

Keywords

• Professional hair care distribution
• Salon wholesale supply
• Hair styling products
• In-salon treatment systems
• Exclusive brand distribution

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Wholesale Product Sales to Salons: VjPeace operates as the exclusive distributor of Arimino products in USA and Canada. They sell to professional salons at wholesale pricing, who then retail products to their clients. Salons receive a 10% back-bar incentive on all purchases. Products are exclusively available through selected salons only.
2. Retail E-commerce Sales: VjPeace sells Spice NEO products directly to retail customers through their own website and third-party marketplaces including OpenSky and Amazon. Spice NEO is available for retail customers while other Arimino lines (Peace, Caretrico, Sherpa) remain salon-exclusive.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Exclusive North American distributor of Arimino Japanese hair care and styling products across the USA and Canada. Sells Peace, Caretrico, Caretrico Grace Blue, Caretrico Privy, Sherpa, and Spice NEO lines to verified professional salons at wholesale pricing with education support, and distributes Spice NEO directly to retail consumers via OpenSky, Amazon, and VjPeace.com.

Differentiator

Problem solved

Functional benefit

Brands

• Peace: Part of Arimino's Prodesign Series - professional styling waxes and creams made with natural ingredients including Cupuassu seed oil, providing strong and lasting hold with Aqua Rose scent.
• Caretrico
• Caretrico Grace Blue
• Caretrico Privy
• Sherpa
• Spice NEO
• Spice
• Procare

Products and services

• Peace (Arimino Prodesign Series) Arimino's premium Prodesign Series of creamy and delicate professional styling waxes, creams, foams, sprays, and leave-in milks, made with carefully selected natural ingredients including Cupuassu seed oil and Aqua Oil with an Aqua Rose scent; provides strong and lasting hold without weighing hair down. Sold through VjPeace to authorized professional salons in USA and Canada.
• Caretrico Advanced in-salon hair treatment system combining shampoos (Type-S and Type-H), treatment conditioners, coating hair masks, and after-treatment lotions and oils. Components are mixed in a customized ratio of proteins, moisture, and oils for each client's specific hair type and needs to deliver visible improvement in hair health and condition. Sold through VjPeace to authorized professional salons.
• Caretrico Grace Blue Customized take-home hair treatment regimen that uses hydrophobized technology to restore elasticity and softness, creating the optimal ion balance for hair affected by age, stress, medication, and diet changes with a delicate pure rose scent. Sold through VjPeace to authorized professional salons.
• Caretrico Privy Wet hair care line of shampoos, conditioners, and treatments using Hydrolyzed Collagen technology to repair damaged hair by holding moisture at the core of the hair and delivering a silky and shiny finish with immediate results and simple application. Sold through VjPeace to authorized professional salons.
• Sherpa Home Care Series Home hair care system that penetrates to the core of the hair to improve texture and shine almost immediately, reversing chemical damage from color processes and protecting against environmental factors. Sold through VjPeace to authorized professional salons.
• Spice NEO Improved version of Arimino's original Spice styling series, marketed as professional-grade styling brought to home use. Comprises three series - TUBE/Pomade, NEO Texture Waxes, and SERUM (milks and mists) - offering Design Waxes, Texture Waxes, Foams, Sprays, and Serums with sunscreen protection. The only Arimino line sold directly to retail consumers via VjPeace.com, OpenSky, and Amazon in addition to authorized salons.
• Spice Arimino's original styling series of waxes, creams, foams, sprays, leave-in conditioners, and tube gels offering structured looks with heavy hold that remains soft to the touch, spanning heavy to soft textures and strong to light finishes in a pop, stylishly designed package. Sold through VjPeace to authorized professional salons.
• Procare Salon Supplies Salon supplies distributed by VjPeace, featuring the 24.7 Foil Making Machine / Hair Foil Dispenser (120mm) and Silver Foil Refill (120mm x 500m) for professional salon use.

Quantifiable outcome

• Client color freshness maintained for 4-6 weeks between appointments
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Arimino (Japan)coreOEM/ Whitelabel/ Licensing PartnerVjPeace is the sole/exclusive distributor of Arimino products including Peace, Caretrico, Sherpa, and Spice NEO within USA and Canada. Arimino is a family-owned Japanese company known as the House of Arimi, passionate about quality and natural ingredients. The company employs natural ingredients in unique formulas that deliver nutritive and reparative properties for exceptionally well-treated hair. Arimino's Hair Care and Hair Styling lines include shampoos, treatments, and nourishing styling products.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Amika: Independent professional hair care and styling brand growing rapidly through salon and DTC channels. Comparable to VjPeace as a newer-generation, stylist-credible brand competing for the same contemporary salon partnerships.

Broad incumbents

• Kérastase: L'Oréal-owned luxury professional hair care brand sold through high-end salons. Comparable to VjPeace in salon-exclusive prestige positioning and product line breadth across care, treatment, and styling.
• Redken: L'Oréal-owned professional hair care brand with broad salon distribution and education programs in North America. Comparable to VjPeace as a salon-channel hair care and styling brand with a heavy education emphasis.
• Olaplex: Leading US-listed professional bond-building hair treatment brand distributed through salons and direct to consumers. Comparable to VjPeace as a premium, professional-channel hair treatment brand competing for the same color-treated-hair stylist workflows.
• Pureology: L'Oréal-owned professional salon hair care brand specializing in color-treated hair. Comparable to VjPeace in targeting color-service salons and offering treatment products (e.g., Caretrico/Sherpa) plus styling SKUs.

Direct peers

• R+Co: Premium professional salon hair care and styling brand sold through authorized stylists. Comparable to VjPeace in stylist-led positioning, signature scent/fragrance-led product marketing, and selective distribution.
• Alterna Haircare: Premium professional hair care brand with bamboo- and caviar-based formulations distributed through high-end salons and spas. Comparable to VjPeace in prestige positioning and ingredient-led differentiation.
• Davines: Italian B-Corp professional hair care brand distributed through selected salons in North America with sustainability and ingredient-quality positioning. Comparable to VjPeace in selective salon exclusivity and natural-ingredient-led brand story.
• Shu Uemura Art of Hair: Prestige Japanese-origin professional hair care brand with North American salon distribution. Comparable to VjPeace in positioning around Japanese formulation heritage and selective salon partnerships.
• Milbon USA: US subsidiary of Japanese professional hair care manufacturer Milbon, distributing premium salon-exclusive product lines (Ordeve, Aujua, Elujuda) through authorized salons in North America. Closest analog to VjPeace given shared Japan-origin, salon-exclusivity go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/vjpeaceus
• YouTubeyoutube.com/channel/vjpeace
• Facebookfacebook.com/100054655380931
• LinkedInlinkedin.com/company/vjpeace
• Instagraminstagram.com/vjpeaceus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VjPeace