Jones Partners
Jones Partners is a Sydney-based insolvency and business recovery firm founded in 2006, serving distressed businesses, individuals, and professional advisors across New South Wales through six offices, providing corporate insolvency, restructuring, and personal insolvency services.
- Company typePrivate
- Founded2006
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Jones Partners does
Jones Partners is an Australian insolvency and business recovery firm headquartered in Sydney CBD and operating across six offices in New South Wales (Sydney CBD, Baulkham Hills, Gregory Hills, Woolooware, Wollongong, and Orange). The firm was founded in 2006 and operates through the legal entity Emgejay Pty Ltd, with no external institutional investment identified. It is led by principals Bruce Gleeson and Daniel Soire, both Registered Liquidators, alongside Mark Marlow and other insolvency professionals. The firm employs between 11 and 50 staff.
The company's core offering is a full suite of statutory insolvency and restructuring services. For corporate clients, this includes voluntary administration, liquidation (including members' voluntary liquidation), Small Business Restructuring under Section 453C of the Corporations Act, Safe Harbour advisory, and recovery assistance to financiers. For individuals, the firm delivers personal bankruptcy, personal insolvency agreements (Part X), debt agreements (Part IX), informal agreements, and Section 66G trustee appointments. The firm also offers exit planning and special-purpose appointments. There is no proprietary technology platform; the firm operates as a fee-based professional services practice with no public pricing and quote-based engagements.
Jones Partners generates revenue through statutory appointment fees and professional service fees, structured per engagement and per matter. Its go-to-market is sales-led and referral-driven: direct outreach (phone, email, office walk-ins), professional advisor referrals from accountants, lawyers, and financial advisors, and content marketing via blog, monthly Mailchimp newsletter, public notices, and a LinkedIn company page. Target segments are business owners and directors facing financial distress, individuals with unmanageable debt, and professional advisors referring clients. The firm offers free initial consultations and emphasizes early intervention and localized service across its NSW office network.
Jones Partners firmographics
Firmographics- Name
- Jones Partners
- Legal name
- Emgejay Pty Ltd
- Website
- https://jonespartners.net.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jones Partners is a Sydney-based insolvency and business recovery firm founded in 2006, serving distressed businesses, individuals, and professional advisors across New South Wales through six offices, providing corporate insolvency, restructuring, and personal insolvency services.
- Ownership category
- akta.pro rank
Jones Partners industry classification
Industry- Product category
- Insolvency and Business Recovery Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Insolvency, Restructuring & Bankruptcy Administration (BPAHABAL)
- akta.pro secondary industries
- Bankruptcy, Insolvency & Restructuring Servicing (Consumer) (FSAKAJAK), Distressed M&A & Special Situations Advisory (BPAHAOAH), Insolvency & Turnaround Advisory (SME/Mid-Market Debtor-Side) (FSAEAFAK)
Keywords
Where Jones Partners is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices6 records
Markets served
Jones Partners business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Insolvency and Restructuring Advisory Services: Fees earned for corporate insolvency appointments, voluntary administration, liquidation, small business restructuring, and business turnaround advisory engagements. Revenue is derived from statutory appointments and professional service engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Jones Partners product offering
Product offeringCore offering
Jones Partners is a specialist insolvency and business recovery practice providing corporate insolvency services (voluntary administration, liquidation), business restructuring and Safe Harbour advisory, personal insolvency and bankruptcy services, debt agreements, personal insolvency agreements, and statutory trustee appointments. The firm serves distressed businesses, individuals in financial difficulty, and professional advisors across New South Wales, operating as a registered liquidator practice under the Corporations Act and Bankruptcy Act.
Product overview
Jones Partners is a professional insolvency and business recovery practice offering a comprehensive suite of advisory and practitioner services. The core offerings include corporate insolvency (voluntary administration, liquidation), business restructuring (Safe Harbour, small business restructuring), personal insolvency (bankruptcy, personal insolvency agreements, debt agreements), and specialized trustee appointments. The firm operates as a services-based practice rather than a software platform, providing expert guidance to businesses, individuals, and advisors navigating financial distress across multiple Australian states.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Insolvency Services External administration services for companies facing financial distress, including voluntary administration, liquidation, and creditor negotiations. For company directors and business owners navigating insolvency.
- Business Restructuring & Safe Harbour
- Members Voluntary Liquidation
- Personal Insolvency & Bankruptcy
- Section 66G Trustee Appointments
- Special Purpose Appointments
- Exit Planning
- Recovery Assistance to Financiers
- Small Business Restructuring
- Debt Agreements
- Personal Insolvency Agreements (PIA)
- Informal Agreements
Quantifiable outcome
- 100% success rate with Small Business Restructuring (SBR) proposals (as of 2023)
Companies that use Jones Partners
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Jones Partners technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jones Partners partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Australian Restructuring Insolvency & Turnaround Association (ARITA)coreJones Partners is a member of ARITA, the peak industry body for insolvency practitioners in Australia. Principal Bruce Gleeson serves on the ARITA NSW/ACT Division Committee. Membership provides professional standing, networking, and industry representation.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Jones Partners competitors and assessment
Company assessmentDirect peers
- McGrathNicol: Australia-based restructuring, insolvency, and advisory firm with a national footprint; competes head-to-head with Jones Partners on corporate insolvency and turnaround mandates, though at a larger scale.
- Cor Cordis: Australian specialist insolvency and restructuring firm with offices across major states; highly comparable mid-market practitioner base offering voluntary administration, liquidation, and restructuring services similar to Jones Partners.
- KordaMentha: Australian restructuring and insolvency practice with offices in multiple states; directly comparable in service lines (formal insolvency, restructuring, advisory) but with broader geographic reach and larger engagements.
- BRI Ferrier: Specialist Australian insolvency and business recovery firm focused on SME and mid-market engagements; similar practitioner-led model and service offering to Jones Partners.
Broad incumbents
- EY-Parthenon (Restructuring, Australia): Big 4 strategy and transactions practice with a dedicated restructuring team; comparable to Jones Partners on insolvency and turnaround mandates, supplemented by broader corporate finance capabilities.
- KPMG Australia (Restructuring): Big 4 restructuring practice handling corporate insolvency, turnaround, and creditor-side advisory; overlaps with Jones Partners' corporate insolvency services but at materially larger scale.
- Alvarez & Marsal: Global restructuring and turnaround firm with Australian operations; comparable to Jones Partners on insolvency and turnaround work, but typically focused on larger and more complex corporate engagements.
- Deloitte Australia (Restructuring Services): Big 4 advisory practice with a formal restructuring and insolvency group; competes with Jones Partners on larger corporate appointments while offering broader consulting capabilities beyond Jones Partners' niche.
- PwC Australia (Deals & Restructuring): Big 4 deals and restructuring practice offering formal insolvency and advisory services; directly competes for larger distressed mandates and operates nationally versus Jones Partners' NSW-only scope.
- FTI Consulting (Australia): Global advisory firm with a restructuring and insolvency practice in Australia; competes with Jones Partners on larger and more complex distressed mandates, often creditor-side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Jones Partners social profiles
Digital presenceJones Partners financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jones Partners leadership team
Management profileNumber of profiles
Profiles6 records
Jones Partners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jones Partners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jones Partners
What does Jones Partners do?
Jones Partners is a specialist insolvency and business recovery practice providing corporate insolvency services (voluntary administration, liquidation), business restructuring and Safe Harbour advisory, personal insolvency and bankruptcy services, debt agreements, personal insolvency agreements, and statutory trustee appointments. The firm serves distressed businesses, individuals in financial difficulty, and professional advisors across New South Wales, operating as a registered liquidator practice under the Corporations Act and Bankruptcy Act.
Is Jones Partners a public or private company?
Jones Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jones Partners founded?
Jones Partners was founded in 2006. It employs 11 to 50 people.
Where is Jones Partners based?
Jones Partners is headquartered in Sydney, Australia, in the Oceania region.
How does Jones Partners make money?
One revenue line is on record: insolvency and Restructuring Advisory Services.
Who are Jones Partners's main competitors?
Direct peers on record are McGrathNicol, Cor Cordis, KordaMentha and BRI Ferrier. Broad incumbents are EY-Parthenon (Restructuring, Australia), KPMG Australia (Restructuring), Alvarez & Marsal, Deloitte Australia (Restructuring Services), PwC Australia (Deals & Restructuring) and FTI Consulting (Australia).
Does Jones Partners have an API?
No public API is recorded for Jones Partners.
What industry is Jones Partners in?
Jones Partners's product category is Insolvency and Business Recovery Services. Its primary akta.pro industry code is BPAHABAL, Insolvency, Restructuring & Bankruptcy Administration, with a secondary code of FSAKAJAK, Bankruptcy, Insolvency & Restructuring Servicing (Consumer). Its NAICS code is 523991 and its SIC code is 8111.