KGNS-TV

What KGNS-TV does

KGNS-TV is a local broadcast television station licensed to Laredo, Texas, operating on virtual and VHF digital channel 8 since 1956. It is a multi-affiliated station carrying programming from NBC, ABC, CBS, and The CW, with additional regional sports carriage via South Texas Sports Channel 10.2. The station serves the Laredo-Webb County region on the US-Mexico border, providing hyper-local news, weather, sports (Tecos baseball, Laredo Heat soccer, high school sports), crime and border coverage, and community programming including Pet of the Week, 8th Grader of the Month, and Teacher of the Month. Content is distributed via over-the-air broadcast, a website livestream at kgns.tv/livestream, and a Spanish-language sub-brand, Hola Laredo (holalaredo.com), to serve the bilingual cross-border audience.

The underlying technology stack is traditional broadcast: FCC-licensed VHF spectrum transmission with digital sub-channels and a content-managed website supporting livestreaming, video on demand, and a 10-day weather forecast. The station does not operate a software product platform or sell modular services; the "product" is the linear feed and its associated digital content library. KGNS-TV is owned and operated by Gray Television, Inc. (NYSE: GTN) through its Gray Local Media, Inc. subsidiary, and benefits from group-wide services including Gray Digital Media (South Texas) for digital marketing sales and shared content such as InvestigateTV, PowerNation, and Local News Live.

Revenue is generated primarily through advertising sales — both local and national — sold under Gray Television's Standard Terms and Conditions, with inquiries routed to [email protected]. There are no publicly disclosed rate cards, subscription fees, or transaction-based pricing. The customer base is geographically concentrated: residents and businesses of Laredo and Webb County seeking local information, advertisers seeking access to that audience, and the cross-border Spanish-speaking community reached via Hola Laredo. The station's GTM motion is direct-to-consumer via broadcast and digital channels, with B2B ad sales handled through the on-station sales team and Gray Digital Media.

Name

KGNS-TV

Legal name

Gray Local Media, Inc.

Website

https://kgns.tv

Company type

Public

Founded year

1956

Operating status

Operating

Headcount range

51–100 employees

Short description

KGNS-TV is a Gray Television-owned local broadcast station in Laredo, Texas, carrying NBC, ABC, CBS, and The CW programming and serving the Laredo-Webb County border region with local news, weather, sports, and bilingual content via its main channel, sub-channels, and digital livestream.

Ownership category

akta.pro rank

Headquarters

HQ city

Laredo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Sales: Sale of advertising time to local businesses and national advertisers. Station does not discriminate in advertising sales and accepts advertising subject to Gray's Standard Terms and Conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KGNS-TV is a local broadcast television station licensed to Laredo, Texas, operating on virtual and VHF digital channel 8. It is a multi-affiliated station carrying NBC, ABC, Telemundo, CBS, and The CW programming, and delivers local news, weather forecasts, sports coverage (including Tecos baseball, Laredo Heat soccer, and high school sports), and community-oriented programming to the Laredo-Webb County region. Distribution spans free over-the-air broadcast, website livestream, and the South Texas Sports Channel 10.2.

Product overview

KGNS-TV is a local broadcast television station in Laredo, Texas, operated by Gray Television. The station provides local news, weather forecasts, and sports content across multiple platforms including broadcast television, streaming/livestream, and digital web content. The station is an NBC, ABC, and CBS affiliate and also covers local sports teams including the Tecos (Laredo Heat), high school sports, and boxing. As a traditional broadcast media outlet, the station does not operate a software product platform with modules or add-on services. Content is delivered through its website (kgns.tv) which features video content, weather radar, news articles, and community content sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Airtime (Local & National)
• Mobile Alert Subscription Service

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Gray Television (Parent Company)coreOthersKGNS-TV is owned and operated by Gray Television (Gray Local Media, Inc.). Gray Television is a major US broadcast company headquartered in Atlanta, GA, with television stations across multiple markets. KGNS operates under Gray's corporate policies including Terms of Service, Privacy Policy, and advertising standards.
• Gray Digital Media - South TexascoreGTM or Marketing PartnerDigital marketing services provided through Gray Digital Media's South Texas location for local business advertising and digital marketing solutions.
• ABC, NBC, CBS, The CW NetworkscoreTechnology or IntegrationKGNS-TV carries programming from multiple major broadcast networks including ABC, NBC, CBS, and The CW as a multi-affiliated station.
• Laredo Animal Protective Society (LAPS)minorStrategic or Co-development PartnerKGNS partners with LAPS for the weekly Pet of the Week segment, featuring adoptable animals from the local shelter. Adoption events promoted through station coverage.
• South Texas Sports NetworkcoreChannel Partner/ Reseller/ DistributorKGNS-Tecos baseball games and sports content distributed via South Texas Sports Channel 10.2, reaching cable and satellite viewers in the region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nexstar Media Group: Nexstar (NASDAQ: NXST) is the largest US television broadcaster, owning stations in every major market. It is comparable as a broadcaster running network-affiliated and CW/MyNetworkTV affiliates with advertising-supported revenue, operating at significantly larger scale and market reach than KGNS.
• E.W. Scripps Company: E.W. Scripps (NASDAQ: SSP) operates a portfolio of local broadcast TV stations and national networks (ION, Court TV). Comparable as a multi-station broadcaster with network affiliations and advertising-driven revenue, similar in station-level operating dynamics to KGNS.
• Allen Media Group: Allen Media Group (Byron Allen) owns a large portfolio of local TV stations and networks including The Weather Channel and several local news stations. Comparable as a broadcast group operating network-affiliated local stations with advertising-supported revenue, though with a broader national footprint than KGNS.
• Hearst Television: Hearst Television owns and operates network-affiliated local TV stations across US markets, focused on local news and advertising. It is comparable to KGNS in business model (network-affiliated local stations, ad-supported) and content focus (local news, weather, sports), though typically in larger markets.
• TEGNA Inc. TEGNA (NYSE: TGNA) owns a portfolio of local network-affiliated TV stations across mid-sized US markets. It is comparable as a broadcast group focused on local news and advertising revenue, with similar station-level economics but operating in larger markets than KGNS's Laredo DMA.
• Cox Media Group: Cox Media Group owns and operates local TV stations and radio stations across US markets. Comparable as a broadcast group operating network-affiliated local TV stations with advertising-supported revenue and a focus on local news content, similar in operating model to KGNS.
• Sinclair Broadcast Group: Sinclair (NASDAQ: SBGI) is one of the largest US local TV station operators, owning or operating stations across most US DMAs. Comparable as a diversified broadcast group running network-affiliated local stations with similar ad-supported, multi-affiliate economics, though Sinclair operates at materially larger scale than KGNS's parent Gray.

Direct peers

• KLDO-TV: KLDO-TV is the Univision affiliate serving the Laredo market, directly competing with KGNS for Spanish-speaking viewers and local advertising dollars in the same Laredo-Webb County DMA. As a rival network-affiliated local station in an identical small border market, it is the closest direct competitor to KGNS.

Emerging players

• Hulu + Live TV: Hulu + Live TV streams broadcast and cable networks including ABC, NBC, CBS, and FOX live over the internet. Comparable as an emerging digital competitor distributing the same network programming KGNS broadcasts, eroding the station's exclusive local access to national content.
• YouTube TV: YouTube TV is a live TV streaming service that distributes broadcast network programming (ABC, NBC, CBS, FOX) over the internet. Comparable as an emerging player competing for the same network-audience attention and ad/viewer wallet that KGNS targets, particularly among younger and cord-cutting demographics in the Laredo market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/KGNSnews
• Facebookfacebook.com/KGNSTV

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGNS-TV