What Dunapack Packaging does

Dunapack Packaging is a B2B manufacturer of customized, printed corrugated board packaging, operating 24 production facilities across 12 countries in Central, Eastern, and Southern Europe with approximately 6,000 employees and an annual production capacity of 3 billion m² of corrugated board. The company is a division of the Austrian family-owned Prinzhorn Group (founded 1853), which ranks third in the European packaging market with €2.4 billion in annual turnover, and benefits from a fully integrated circular value chain in which sister divisions Hamburger Recycling and Hamburger Containerboard supply over 90% of its recycled-paper raw material. Its product portfolio spans transport, shelf-ready, consumer, e-commerce, industrial, fruit-and-vegetable, and POS packaging, plus plastic-replacement solutions, gift boxes, and 3- and 5-layer corrugated sheets.

Revenue is generated through direct enterprise field sales in each country of operation, with pricing negotiated quote-by-quote per customer and order; products are sold without reseller or distributor channels, targeting B2B manufacturers and retailers across food and beverage, industrial, electronics, FMCG, and e-commerce segments. The company differentiates through proprietary digital packaging-development technology — the DIVE platform (AR/MR/VR visualization), the Inno Room collaborative environment, the #mybox template library of 1,500+ designs, and a public DIVE AR Viewer mobile app — alongside material innovation in the form of the D-Flute corrugated medium. It maintains ISO 9001 quality certification group-wide and FSSC 24000:2022 food-safety certification at its Plovdiv plant, and its customer engagements include closed-loop programs (notably with retailer Biedronka in Poland, recycling 31 million+ packages in 2024). In April 2026 Dunapack announced the acquisition of Stora Enso's German corrugated operations (Gaster Wellpappe, Wellpappe Sausenheim, PTI), adding ~350 employees and ~€74 million in 2025 revenue pending regulatory approval.

Name

Dunapack Packaging

Legal name

Mosburger GmbH

Website

https://dunapack-packaging.com

Company type

Private

Founded year

1853

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Corrugated Packaging Manufacturing

NAICS

Corrugated and Solid Fiber Box Manufacturing (322211), Paperboard Container Manufacturing (32221), Folding Paperboard Box Manufacturing (322212)

SIC

Paperboard Containers & Boxes (2650)

akta.pro primary industry

Corrugated Packaging (Boxes, Sheets, Pads) (IMALACAA)

akta.pro secondary industries

Paper & Paperboard Packaging Converting & Finishing (Die-Cutting, Gluing, Windowing, Coating) (IMALACAL), Corrugated Packaging & Boxes (RSC, die-cut, bulk bins) (IMAMAHAA), Folding Cartons & Paperboard Packaging Converting (IMAMAHAB)

Keywords

• Corrugated packaging manufacturing
• Custom printed packaging
• Industrial protective packaging
• Shelf-ready packaging
• Sustainable paper packaging

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Corrugated Packaging Manufacturing & Sales: Dunapack Packaging generates revenue by manufacturing and selling customized corrugated board packaging solutions directly to B2B customers across diverse industries. The company operates as an integrated producer with in-house paper sourcing from sister division Hamburger Containerboard, enabling cost efficiencies and supply chain control. Revenue is derived from the production and sale of printed and plain corrugated packaging, transport packaging, shelf-ready packaging (SRP), consumer packaging, industrial packaging, and specialty products. The company also sells corrugated board sheets (3-layer and 5-layer).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Dunapack Packaging manufactures customized, high-quality printed corrugated packaging solutions across 24 production facilities in 12 countries. The product portfolio spans transport packaging, shelf-ready packaging (SRP), consumer packaging, e-commerce/shipment packaging, industrial packaging, point-of-sale displays, gift boxes, plastic replacement solutions, and 3-layer/5-layer corrugated board sheets. Over 90% of paper raw material is sourced as recycled paper from sister division Hamburger Containerboard, enabling a circular value chain.

Product overview

Dunapack Packaging is an integrated corrugated cardboard packaging manufacturer operating 24 production facilities across 12 countries with approximately 6000 employees. The company offers a comprehensive portfolio of corrugated packaging solutions including transport packaging, shelf-ready packaging (SRP), consumer packaging, e-commerce/shipment packaging, industrial packaging, POS displays, gift boxes, plastic replacement alternatives, and corrugated board sheets (3-layer and 5-layer). The product range is supported by digital innovation services including DIVE (Dunapack's Innovative Virtual Environment) platform enabling AR/MR/VR visualization, the Inno Room collaborative development service, and the #mybox platform featuring over 1500 packaging designs. The company also offers the DIVE AR Viewer mobile app for augmented reality packaging inspection.

Differentiator

Problem solved

Functional benefit

Brands

• Alliabox: Global packaging services brand providing services to international customers
• DIVE (Dunapack's Innovative Virtual Environment)
• Inno Room
• #mybox by Dunapack Packaging
• D-Flute

Products and services

• Transport Packaging

Quantifiable outcome

• D-Flute delivers up to +16% BCT resistance compared to E-flute at same grammage
• +3 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• AlliaboxminorStrategic or Co-development PartnerAlliabox is a brand operating within the Dunapack Packaging group, providing global services to international customers for box and packaging solutions. It is described as a 'strong partnership' within the group's ecosystem, though it appears to be an internal group brand rather than an external partner.
• FEFCOminorOthersDunapack Packaging is a member of FEFCO (European Federation of Corrugated Board Manufacturers), the industry association representing the interests of corrugated board manufacturers in Europe.
• SiemenscoreTechnology or IntegrationDunapack Packaging collaborated closely with Siemens to develop and implement the Energy Data Management System (EDMS), a group-wide platform for monitoring, analyzing, and comparing energy consumption across production sites using a standardized approach. The system is already operational in Türkiye, with Hungary, Vienna, and Spremberg at advanced implementation stages.
• Hamburger ContainerboardcoreStrategic or Co-development PartnerHamburger Containerboard is a sister division within the Prinzhorn Group. It supplies over 90% of Dunapack's paper raw material (primarily recycled paper) and represents an integrated value chain within the group. This is an intra-group partnership that enables Dunapack's circular business model.
• Hamburger RecyclingcoreStrategic or Co-development PartnerHamburger Recycling is a sister division within the Prinzhorn Group that collects, sorts, and upgrades the value of recyclable materials. Together with Hamburger Containerboard and Dunapack Packaging, it forms the fully integrated circular value chain of the group.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• International Paper: Global leader in containerboard and corrugated packaging with European operations. Comparable vertically integrated business model and customer types; useful reference for capital intensity and return on capital benchmarks.
• Mondi: European integrated pulp and paper group with significant corrugated packaging operations. Comparable to Dunapack in vertical integration (paper + packaging) and CEE exposure, but with broader product portfolio and larger scale.
• Packaging Corporation of America: Large North American containerboard and corrugated producer with a vertically integrated, capital-efficient model. Useful benchmark for corrugated segment margins, pricing discipline, and capacity utilization economics.
• DS Smith: Major European corrugated packaging manufacturer with strong presence in Western and Central Europe. Similar B2B customer base and design-led differentiation (Now and Next strategy); a likely competitor in Germany following Dunapack's Stora Enso acquisition.
• Smurfit Westrock: World's largest containerboard and corrugated packaging producer following the 2024 Smurfit Kappa–WestRock merger. Direct overlap with Dunapack's corrugated business and significantly larger scale, providing a benchmark for European corrugated pricing and M&A multiples.

Direct peers

• Stora Enso: European integrated paper and packaging group from which Dunapack is acquiring the German corrugated assets. Overlap in containerboard supply and historical corrugated operations makes it a relevant comparable for pricing, sustainability, and customer overlap analysis.
• VPK Packaging Group: European family-owned corrugated and solid board packaging producer with operations in multiple countries. Comparable privately held European corrugated peer with similar sustainability-led differentiation and mid-cap scale.
• Saica Group: Spanish family-owned integrated recycled paper and corrugated packaging group operating across Southern and Eastern Europe. Closely comparable in family ownership, integrated recycled-fiber model, and Mediterranean/CEE footprint.
• Mayr-Melnhof Karton: Austrian-headquartered European folding carton and recycled containerboard producer with direct overlap in paperboard-based packaging and Central European customer base. Closest geographic and product peer to Dunapack in the DACH/CEE region.

Regional players

• Klabin: Latin America's largest integrated paper and corrugated packaging producer. Comparable integrated pulp-to-corrugated model and family-influenced ownership, though operating in a different geography — useful proxy for integrated corrugated unit economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/dunapackpackaging

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunapack Packaging