GIR
GIR is a Tokyo-based subsidiary of SAAF Holdings that issues THE LAND ground warranty products against differential subsidence, delivered through a nationwide network of 108+ certified ground investigation partner companies in Japan. It serves homebuilders, homeowners, real estate developers, and commercial building operators with multi-tier coverage.
- Company typePrivate
- Founded2000
- HeadquartersToyosu, Japan
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GIR does
GIR Co., Ltd. (株式会社GIR) is a Tokyo-based ground warranty and ground investigation services company founded in November 2000 and operating as a subsidiary of SAAF Holdings Co., Ltd. (formerly ITbook Holdings), which is listed on the Tokyo Stock Exchange Growth Market. The company's core offering is the THE LAND ground warranty system, which provides multi-year (10–30 year) coverage of up to 50 million yen per incident against differential subsidence and related ground damage for residential, commercial, and large-building properties. Coverage is delivered only when ground investigation and improvement work is performed by certified partner companies in GIR's nationwide network of 108+ certified stores at approximately 158 locations across all of Japan.
GIR's technology stack includes the GeoWeb electronic authentication system, which records GPS coordinates, timestamps, and investigation data in real time to prevent falsification, and the GOOOSE residential ground data management system, which stores ground investigation and improvement reports and integrates directly with full-automatic mechanical SWS testing equipment mandated for certified partners. Together these tools have accumulated approximately 200,000 ground investigation records across Japan, with zero reported ground-related incidents among warranted properties during the Great East Japan Earthquake. The product portfolio also includes second-opinion ground warranty evaluations, specialized coverage riders (liquefaction, retaining wall, lifeline, earthquake compensation), the THE LAND Estate pre-purchase land guarantee, THE LAND Memorial for monuments and non-building structures, housing completion guarantee (Sumair Guard), water treatment devices (ElsG, Emile), new construction and existing home inspections, and real estate trading services.
GIR monetizes through subscription-based warranty fees scaled by coverage tier (THE LAND 2000/3000/5000/BIG), professional service fees for second-opinion evaluations and inspections, hardware sales of water treatment devices, and transaction-based fees from real estate trading. Distribution is sales-led through a certified partner channel and complemented by direct online applications via the company's website, an email newsletter, and annual national partner conferences. Primary customer segments include homebuilders and construction companies, individual homeowners and property buyers, real estate developers, and commercial building operators.
GIR firmographics
Firmographics- Name
- GIR
- Legal name
- 株式会社GIR
- Website
- https://www.gir.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GIR is a Tokyo-based subsidiary of SAAF Holdings that issues THE LAND ground warranty products against differential subsidence, delivered through a nationwide network of 108+ certified ground investigation partner companies in Japan. It serves homebuilders, homeowners, real estate developers, and commercial building operators with multi-tier coverage.
- Ownership category
- akta.pro rank
GIR industry classification
Industry- Product category
- Ground Warranty Services
- NAICS
- Building Inspection Services (54135)
- SIC
- Fire, Marine & Casualty Insurance (6331)
- akta.pro primary industry
- Home Warranty / Residential Service Contracts (Systems & Appliances) (FSAJALAG)
Keywords
Where GIR is headquartered
LocationHeadquarters
- HQ city
- Toyosu
- HQ country
- Japan
- HQ region
- Asia
Offices5 records
Markets served
GIR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others, Infrastructure, Supply Chain
Revenue model
- Ground Warranty Services (THE LAND): GIR generates revenue through ground warranty services (地盤保証), offering various tiers (THE LAND 2000, 3000, 5000, BIG) with different guarantee limits and periods. Revenue is earned through warranty subscription fees based on property type, guarantee amount, and coverage period (10, 20, or 30 years).
- Second Opinion Ground Warranty: Fees for evaluating other company's ground investigation results and issuing ground evaluation certificates and warranties for properties not investigated by THE LAND certified stores.
- Water Treatment Device Sales (ElsG, Emile): Sales revenue from manufacturing and selling water treatment devices with infiltration, cleaning, deodorizing, dissolving, and antioxidant capabilities.
- Real Estate Trading: Revenue from buying and selling land, houses, and apartments, including purchase of subsidence-affected properties for resale with THE LAND warranty coverage.
- Home Quality Inspection Services: New construction quality inspection and existing home inspection (ホームインスペクション) services provided by licensed architects.
- Housing Completion Guarantee (Sumair Guard): Third-party housing completion guarantee services managing construction funds and verifying progress for homebuyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | THE LAND 2000 - Entry-level guarantee for single-family homes with 2,000万円 limit per accident |
| Subscription | Multi-year contract | THE LAND 3000 - Mid-tier guarantee with 3,000万円 limit per accident |
| Subscription | Multi-year contract | THE LAND 5000 - Premium tier with 5,000万円 limit for residential and commercial up to 5-story buildings |
| Subscription | Multi-year contract | THE LAND BIG - Large building guarantee with 5,000万円 limit for buildings up to 3,000㎡ |
| Subscription | Multi-year contract | THE LAND for Used/Existing Homes - Guarantee for pre-owned properties with 2,000-5,000万円 options |
| Subscription | Multi-year contract | Liquefaction Rider - Additional coverage for earthquake-induced liquefaction damage up to 500万円 |
| Subscription | Multi-year contract | Retaining Wall Rider - Coverage for differential subsidence caused by retaining walls |
| Subscription | Multi-year contract | Lifeline Rider - Coverage for building exterior equipment (verandas, water pipes, etc.) up to 30万円 |
| Subscription | Multi-year contract | THE LAND Estate - Pre-purchase land guarantee up to 5,000万円 |
| Subscription | Multi-year contract | Earthquake Compensation Package - Ground warranty plus earthquake damage coverage up to 300万円 |
| Subscription | Multi-year contract | THE LAND Memorial - Memorial/work structure guarantee up to 500万円 |
| Other | Pay-as-you-go | Second Opinion Pre-evaluation - Online ground assessment service |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GIR product offering
Product offeringCore offering
GIR provides ground warranty services (地盤保証 THE LAND) covering differential subsidence damage for residential and commercial buildings across Japan, distributed through a network of 108+ certified partner companies at approximately 158 nationwide locations. The company combines insurance underwriting with proprietary ground authentication technology (GeoWeb GPS-based system and GOOOSE data management software), standardizes mechanical SWS ground investigations, and offers complementary services including second-opinion ground evaluations, housing completion guarantees, water treatment devices, new construction and existing home inspections, and real estate trading. Warranty coverage is offered for 10/20/30-year periods with limits up to 50 million yen per incident.
Product overview
GIR operates as a comprehensive residential foundation company offering THE LAND ground guarantee as its core product family, with multiple tiers (BIG, 5000, 3000, 2000) and specialized products for used homes, monuments, and earthquake coverage. The THE LAND system is complemented by second-opinion guarantee services, housing completion guarantee (,住いるガード), new construction quality inspection, home inspection, water treatment devices, and real estate services. GIR also provides technology tools including GeoWeb system for GPS-based survey authentication and GOOOSE database system for ground investigation reports, connected through a nationwide network of over 108 certified companies.
Differentiator
Problem solved
Functional benefit
Brands
- THE LAND: 地盤保証サービス。建物用途や限度額に合わせて Various plans including THE LAND 2000, 3000, 5000, BIG, 中古住宅向け package. Covers ground subsidence and building repair costs for up to 10, 20, or 30 years.
- THE LAND エステート
Products and services
- THE LAND Ground Warranty (地盤保証 THE LAND) Multi-tier ground warranty service providing compensation for differential settlement damage including ground repair costs and building restoration. Builders can be insured as co-beneficiaries, and coverage extends beyond the building to include ground repair. Designed for homebuilders, construction companies, homeowners, and commercial building operators.
- Second Opinion Ground Warranty (セカンドオピニオン地盤保証) Independent ground evaluation service for properties not investigated by THE LAND certified stores. Enables property owners and contractors to obtain a third-party judgment on whether ground improvement is necessary. Delivered online with optional on-site confirmation investigation and accompanying THE LAND 2000 warranty.
- Retaining Wall Rider (擁壁特約) Special add-on rider that extends THE LAND warranty coverage to building subsidence caused by retaining walls, filling a gap normally excluded from standard ground warranties. Requires mechanical boring and soil tests as part of investigation.
- Liquefaction Rider (液状化特約) Special add-on rider covering settlement correction work for buildings damaged by earthquake-induced ground liquefaction. Maximum 5 million yen per incident with no deductible, coverage up to 30 years (renewed every 10 years). Requires boring test-based liquefaction analysis.
- Lifeline Rider (ライフライン特約) Coverage rider for exterior building equipment such as water heaters, drainage pipes, verandas, terraces, and outdoor plumbing with 300,000 yen per-incident coverage. Activation requires defined physical damage thresholds.
- THE LAND Estate (THE LANDエステート) Pre-purchase land guarantee providing advance ground warranty up to 50 million yen before land acquisition. Coverage valid for 10 or 20 years with limit options of 20/30/50 million yen; land evaluation valid for 3 years.
- Earthquake Compensation Package (地震補償つき地盤保証) Combined ground warranty with earthquake damage compensation covering total destruction, large-scale half destruction, and half destruction classifications from earthquakes. Includes 20 million yen ground warranty plus up to 30 million yen earthquake compensation for 3 years.
- THE LAND Memorial (THE LANDメモリアル) Ground guarantee for memorial structures and outdoor work structures including gravestones, solar panels, signs, playground equipment, and torii gates. 5 million yen per accident at 100% compensation rate, 10-year coverage from completion with no registration or renewal fees.
- Housing Completion Guarantee 'Sumair Guard' (住宅完成保証 住まいるガード) Third-party housing completion guarantee service where GIR manages construction funds, checks progress, and arranges backup builders to complete construction if the primary builder becomes unable to continue. Protects homebuyers from construction abandonment risk.
- Water Treatment Devices - ElsG and Emile (水処理装置 エルセG・エミール) Water treatment devices (ElsG and Emile) that enhance permeability, cleaning, deodorization, dissolution, and antioxidant capabilities to restore water's natural functions. Manufactured and sold by GIR as part of their housing-related product lineup.
- New Construction Quality Inspection (新築品質検査) New construction quality inspection service conducted by licensed architects who inspect sites during construction and identify potential issues before completion. Supports homebuilders and homeowners in verifying construction quality.
- Home Inspection - Existing Home Condition Survey (ホームインスペクション / 既存住宅状況調査) Existing home inspection service performed by certified architects examining foundation, exterior walls, and structural integrity for water penetration and deterioration. Serves individual homeowners and property buyers considering purchase or sale of existing homes.
- Real Estate Trading (不動産売買) Real estate trading service that buys and sells land, houses, and apartments, including purchase of subsidence-affected properties for resale with THE LAND warranty coverage applied.
- Corporate Housing Agency (社宅代行) Corporate housing agency service that handles employee housing arrangements for businesses, provided as part of GIR's housing-related business portfolio.
Quantifiable outcome
- Zero ground-related accidents during the Great East Japan Earthquake among warranted properties
- +2 more outcomes
Companies that use GIR
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
GIR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GIR partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Japan Best Rescue System (ジャパンベストレスキューシステム株式会社)coreGIR announced collaboration with Japan Best Rescue System Co., Ltd. on July 13, 2024. The partnership involves joint business development for ground warranty and rescue services, with details available in the partnership announcement PDF.
- Somecing (株式会社サムシング)coreSomecing Co., Ltd. is a related company and key distribution partner with multiple locations nationwide. They operate as THE LAND certified partners and provide ground investigation and improvement services using GIR's warranty system.
- Geosign (ジオサイン株式会社)coreGeosign Co., Ltd. provides the GeoWeb system for electronic authentication of ground investigation data. They handle authentication and operation of the GPS-based ground investigation verification system that prevents data tampering.
- SBI Rista Short-Term Insurance (SBIリスタ少額短期保険)minorPartner company in the GIR ecosystem providing short-term insurance services related to ground and property protection.
- Japan Flood Control (日本治水株式会社)minorPartner company in the GIR ecosystem providing water-related engineering and flood control services.
- Emile Japan (エミール・ジャパン株式会社)minorPartner company providing water treatment devices (ElsG, Emile) that GIR manufactures and sells as part of their product lineup.
- Japan Seismic System (日本制震システム株式会社)minorPartner company in the GIR ecosystem providing seismic damping systems for building protection.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
GIR competitors and assessment
Company assessmentDirect peers
- Japan Home Shield: Leading Japanese ground warranty and ground investigation company, offering products directly competitive with GIR's THE LAND system. Operates a similar nationwide certified partner model focused on subsidence risk coverage for residential properties in Japan.
- Jiban Net (地盤ネット): TSE-listed Japanese ground investigation and warranty company providing differential settlement guarantees and ground data services. Directly overlaps GIR's core THE LAND warranty offering and certified partner distribution approach in the Japanese housing market.
- Somecing (サムシング): TSE-listed Japanese ground investigation and improvement company that operates as a related company and core THE LAND certified partner for GIR. Provides comparable ground investigation services and shares overlap in product/customer base with GIR.
- House Guard (ハウスガード): Japanese ground warranty provider serving homebuilders with subsidence coverage products. Competes directly with GIR's THE LAND warranty tiers in the residential construction market.
- Land Mark (ランドマーク): Japanese ground investigation and warranty specialist offering comparable residential ground risk assessment and warranty products. Operates in the same product category as GIR with overlapping builder customer segments.
Broad incumbents
- Tokio Marine Holdings: Japan's largest property and casualty insurance group with broad earthquake, fire, and casualty offerings that overlap with portions of GIR's warranty coverage. While not specializing in ground subsidence, it represents a large incumbent that could expand into GIR's niche.
- Sompo Japan Insurance: Major Japanese P&C insurer offering residential fire, earthquake, and structural insurance products. As a broad incumbent, it provides competitive context for GIR's ground-specific warranty niche.
Emerging players
- Anchor Home Warranty: US-based home warranty provider focused on residential systems and appliances. Comparable as a business model peer (subscription home warranty) though operating in a different geography and product scope than GIR's ground subsidence focus.
Others
- NSG Group (日本スペシアル・グラス): Parent of Japan Home Shield, NSG is a global glass manufacturer whose ground warranty subsidiary directly competes with GIR. Relevant primarily as the holding company behind GIR's closest direct competitor.
Regional players
- 住宅あんしん保証 (Jyutaku Anshin Hoshō): Japanese housing defect warranty and inspection provider offering housing completion guarantee products that overlap with GIR's Sumair Guard service. Comparable as a regional Japanese player in adjacent housing warranty categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GIR financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIR leadership team
Management profileNumber of profiles
Profiles1 record
GIR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIR
What does GIR do?
GIR provides ground warranty services (地盤保証 THE LAND) covering differential subsidence damage for residential and commercial buildings across Japan, distributed through a network of 108+ certified partner companies at approximately 158 nationwide locations. The company combines insurance underwriting with proprietary ground authentication technology (GeoWeb GPS-based system and GOOOSE data management software), standardizes mechanical SWS ground investigations, and offers complementary services including second-opinion ground evaluations, housing completion guarantees, water treatment devices, new construction and existing home inspections, and real estate trading. Warranty coverage is offered for 10/20/30-year periods with limits up to 50 million yen per incident.
Is GIR a public or private company?
GIR is a private company. It is classified as corporate owned and is currently operating.
When was GIR founded?
GIR was founded in 2000. It employs 1 to 10 people.
Where is GIR based?
GIR is headquartered in Toyosu, Japan, in the Asia region.
How does GIR make money?
Six revenue lines are on record. Ground Warranty Services (THE LAND) is the primary driver. The others are second Opinion Ground Warranty, water Treatment Device Sales (ElsG, Emile), real Estate Trading, home Quality Inspection Services and housing Completion Guarantee (Sumair Guard).
Who are GIR's main competitors?
Direct peers on record are Japan Home Shield, Jiban Net (地盤ネット), Somecing (サムシング), House Guard (ハウスガード) and Land Mark (ランドマーク). Broad incumbents are Tokio Marine Holdings and Sompo Japan Insurance. Anchor Home Warranty is listed as an emerging player. NSG Group (日本スペシアル・グラス) is listed as an others. 住宅あんしん保証 (Jyutaku Anshin Hoshō) is listed as a regional player.
Does GIR have an API?
No public API is recorded for GIR.
What industry is GIR in?
GIR's product category is Ground Warranty Services. Its primary akta.pro industry code is FSAJALAG, Home Warranty / Residential Service Contracts (Systems & Appliances). Its NAICS code is 54135 and its SIC code is 6331.