St Marys Rugby League Club

What St Marys Rugby League Club does

St Marys Rugby League Club is an Australian not-for-profit registered club headquartered in St Marys, Western Sydney, operating an integrated hospitality, gaming, sporting, and accommodation venue. The licensed premises, opened in 1982, are anchored by 50,000+ members and over 180 employees, with rugby league roots stretching to 1908. The club's portfolio comprises six dining venues (Ironbark Smokehouse, Saints Sports bar, Millys Cafe, Ironbark Terrace, Waterstone Grill, Signatures Buffet), gaming and Keno floors, a 500m² Saints Event Centre with state-of-the-art AV, a wholly-owned 119-room 4-star Holiday Inn (IHG franchise, opened 2018), the Go Bananas family entertainment centre and Early Learning Centre, and a $7M St Marys Leagues Stadium hosting NSWRL fixtures.

Revenue is generated through a diversified mix of recurring membership subscriptions ($5.50–$110), transaction-based food and beverage, gaming and Keno, event and function hire, hotel accommodation, raffles, and an on-site hair salon. The Saints RLC mobile app provides a loyalty layer (geolocation-based rewards, member-only offers, priority event access), while AV infrastructure (a 4.8m × 2.7m main screen, 45 4K LED screens, and 500m² of event AV) is positioned as a differentiator in the Western Sydney market. Rugby league programs span under-6s through to the Ron Massey Cup, with 1,000+ players across 60+ teams feeding a documented talent pipeline into the NRL (via the Penrith Panthers partnership).

The club operates as a member-owned entity under a Board of Directors, with all revenue reinvested into facilities and community programs (Saints Cares has donated over $700,000 to Variety alone across 20+ years). Distribution is anchored by a single integrated site at the corner of Forrester and Boronia Roads, supported by digital channels (website, app, online event enquiry via EventProConnect) and sub-clubs (Masters rugby league, cricket, golf, netball, darts). ESG/operational investments include 480kw of rooftop solar (with 680kw planned), a Biofeed food waste-to-fertiliser system, and waterless urinals/woks.

Name

St Marys Rugby League Club

Legal name

St Marys Rugby League Club Pty Ltd

Website

https://stmarysleagues.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

251–500 employees

Short description

St Marys Rugby League Club is a not-for-profit Western Sydney registered club operating an integrated venue with six dining outlets, gaming/Keno, a 500m² event centre, a 119-room Holiday Inn, family entertainment, and 60+ rugby league teams serving 50,000+ members.

Ownership category

akta.pro rank

Product category

Licensed Club Hospitality

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Membership Sports & Recreation Clubs (7997), Retail-Eating & Drinking Places (5810), Hotels & Motels (7011), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Neighborhood & Sports Bars (THAFAEAA), Social/Free-to-Play Bingo Lounges (In-Venue) (MPAEAGAC)

Keywords

• Licensed hospitality club
• Rugby league programs
• Event venue hire
• Hotel accommodation
• Sports bar dining

Headquarters

HQ city

Saint Marys

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Membership Subscriptions: Membership fees: 1-year $5.50, 5-year $11, Permanent $110. Members receive discounts on food and beverages, accumulate Saints Live Reward points, receive birthday rewards, and gain automatic entry into the Members Badge Draw.
2. Gaming and Keno: The club operates gaming machines and Keno as a core hospitality business, subject to responsible gambling regulations. Multiple self-service Keno terminals and gaming floors are monitored.
3. Food and Beverage: Six dining venues generate food and beverage revenue: Ironbark Smokehouse, Saints Sports Bar, Millys Cafe, Ironbark Terrace, Waterstone Grill, and Signatures Buffet. Beverage revenue includes 18 beers on tap, cocktails on tap, and wine on tap.
4. Events and Functions: The Saints Event Centre hosts corporate events, conferences, weddings, life celebrations, and pizza parties on The Deck. Revenue generated from function room hire and catering packages.
5. Accommodation (Holiday Inn): Holiday Inn Sydney St Marys, owned and operated by the club, offers 119 modern spacious rooms, a business centre, gym, meeting rooms, and free parking. This provides accommodation revenue for the club.
6. Raffles and Promotions: The club conducts various raffles including Mega Sunday Raffle, Gift Card Frenzy, Christmas in July Mega Toy Raffle, Winter Freezer Frenzy, and Meat Raffle on Wednesdays.
7. Hair Salon Services: Hair salon operating Tuesday-Saturday, offering men's cuts from $10, ladies cuts from $25, perms/colours from $85, and shampoo and blowdry from $35.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

St Marys Rugby League Club operates a multi-venue licensed club, gaming, and sporting complex at St Marys, NSW. The club runs six dining venues, an event centre for functions and conferences, a 119-room Holiday Inn hotel, a family entertainment centre, gaming and Keno, a sports stadium, and rugby league programs from juniors through to the Ron Massey Cup. It serves over 50,000 members and operates as a not-for-profit registered club, reinvesting revenue into facilities and community programs.

Product overview

St Marys Rugby League Club is a multi-faceted hospitality and sports organization operating as a licensed club with diverse dining venues, event facilities, accommodation, and rugby league sporting programs. The offering consists of a portfolio of distinct venues and services: six dining options (Ironbark Smokehouse, Saints Sports bar, Millys cafe, Ironbark Terrace, Waterstone Grill, and Signatures Buffet), the Saints Event Centre for functions and conferences, Holiday Inn Sydney St Marys (on-site 4-star hotel with 119 rooms), Go Bananas Early Learning Centre and entertainment for families, the Saints Rewards App for member engagement, and St Marys Leagues Stadium for rugby league. The Club supports over 60 rugby league teams from under-6s through to Ron Massey Cup level, with over 1,000 registered players.

Differentiator

Problem solved

Functional benefit

Brands

• Saints Sports: American-styled sports bar with stadium-like audio-visual systems featuring 4.8m x 2.7m screen, forty-five 4K LED screens, 18 beers on tap, and sports viewing experience.
• Saints Event Centre
• Ironbark Smokehouse
• Ironbark Terrace
• Waterstone Grill
• Millys
• Signatures Buffet
• Holiday Inn Sydney St Marys
• Go Bananas

Products and services

• Ironbark Smokehouse American South-style smokehouse restaurant serving low and slow smoked brisket, pork belly, ribs, burgers, and smoky sides for club members and walk-in diners.
• Saints Sports Bar
• Millys Cafe
• Ironbark Terrace
• Waterstone Grill
• Signatures Buffet
• Saints Event Centre
• Holiday Inn Sydney St Marys
• Go Bananas Kids Zone
• Go Bananas Early Learning Centre
• St Marys Leagues Stadium
• St Marys Junior Rugby League Program
• Saints RLC Rewards App
• Saints Hair Salon
• Saints Club Membership
• Gaming and Keno

Quantifiable outcome

• 50,000+ members served, over 1,000 players across 60+ teams, numerous NRL alumni, $700K+ donated to community causes
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Holiday Inn Sydney St MaryscoreOEM/ Whitelabel/ Licensing Partner · 1 January 2018Holiday Inn Sydney St Marys is owned and operated by St Marys Rugby League Club. Located within the club's complex, it offers 119 modern spacious rooms with a business centre, gym, and meeting rooms. The hotel is part of the InterContinental Hotels Group (IHG) brand and benefits from the club's integrated hospitality ecosystem, allowing hotel guests to access all club facilities including restaurants, bars, function rooms, and free entertainment.
• Penrith PantherscoreStrategic or Co-development PartnerSt Marys Rugby League Club is integral to Panthers' pathways program through its Ron Massey Cup team. The club provides a talent pipeline feeding into the Penrith NRL team, with numerous players transitioning from Saints juniors through to professional careers at Penrith.
• John Leaver Engineering ServicesminorGTM or Marketing PartnerSponsor of the Masters of Rugby League sub-club. Listed as a sponsor to acknowledge and support local businesses that support the club.
• Comfort ShuttersminorGTM or Marketing PartnerSponsor of the Masters of Rugby League sub-club. Listed as a sponsor to acknowledge and support local businesses that support the club.
• Variety The Children's CharitycoreGTM or Marketing PartnerLong-standing community partner supported by Saints Cares program. The club has contributed over $700,000 to Variety over more than 20 years. Variety helps sick, disadvantaged, and disabled children gain mobility, independence, and self-esteem.
• Cerebral Palsy AlliancecoreGTM or Marketing PartnerCommunity partner receiving $40,000 donation from Saints Cares. Cerebral Palsy Alliance Kingswood offers free specialised early intervention therapy for babies aged 0 to 2 at risk of Cerebral Palsy.
• Mama Lana's Community FoundationcoreGTM or Marketing PartnerCommunity partner receiving $30,000 donation. Mama Lana's Kitchen provides warm meals to homeless and disadvantaged people in the Penrith LGA six nights a week, assisting with food costs and operational expenses.
• NextSense (Royal Institute for Deaf and Blind Children)coreGTM or Marketing PartnerCommunity partner receiving $30,020 donation from Saints Cares. NextSense provides early intervention group therapy sessions at the Werrington centre for children with hearing or vision loss.
• North St Mary's Children's CentrecoreGTM or Marketing PartnerCommunity partner receiving $35,372.61 donation. Saints has supported the centre for 23 years, providing early intervention therapy for children with severe speech and learning delays.
• PCYC PenrithminorGTM or Marketing PartnerCommunity partner receiving $10,000 donation. Saints and PCYC offer weekly Seniors Exercise Classes boosting mobility and overall health for seniors.
• NSWRL (NSW Rugby League)coreStrategic or Co-development PartnerSt Marys participates in NSWRL major competitions including Ron Massey Cup and Sydney Shield. The club hosts NSWRL events at St Marys Leagues Stadium including Harold Matthews and SG Ball games and finals.
• InterContinental Hotels Group (IHG)coreOEM/ Whitelabel/ Licensing PartnerIHG franchises the Holiday Inn Sydney St Marys brand within the club's complex, providing global brand recognition and reservation systems for the hotel operations.

Scale indicators8 records

Recent moves14 records

Expansion highlights5 records

Regional players

• Campbelltown RSL (Campbelltown Sports Stadium): South-Western Sydney leagues/RSL club with comparable F&B, gaming, and event operations, and an adjacent sports stadium. Comparable on multi-venue + stadium model but in a different sub-region of Greater Sydney.

Direct peers

• Mounties Group (Mounties, Harbord Diggers, Seven Hills): Large Western Sydney registered club group operating multiple venues with gaming, F&B, events, and accommodation. Comparable in scale, Western Sydney footprint, and reliance on gaming revenue.
• Blacktown Workers Club: Western Sydney registered club with extensive F&B, gaming, event, and entertainment offerings in the same geographic catchment as St Marys. Strong comparable on suburban multi-venue hospitality and gaming exposure.
• Canterbury-Bankstown Bulldogs (Club & leagues operations): NSW NRL club that, like St Marys, operates an integrated leagues club with multiple dining venues, event spaces, gaming, and rugby league pathways serving Western/South-Western Sydney. Closest direct comparable on the integrated-club + NRL-pathway model.
• Penrith Panthers Leagues Club: Immediate Western Sydney neighbour and the NRL partner that St Marys' Ron Massey Cup team feeds. Operates a similar multi-venue leagues club (F&B, gaming, events, accommodation) and is the most operationally and geographically comparable registered club in NSW.
• Wests Ashfield Leagues Club (Wests Group): Major Sydney registered/leagues club with multiple F&B venues, gaming floors, event spaces, and live entertainment. Comparable on the multi-revenue-stream integrated club model, though without a rugby league talent pipeline.
• Rooty Hill RSL Club: Large Western Sydney RSL/leagues club operating multiple dining venues, gaming floors, live entertainment, and family facilities. Comparable on integrated venue, gaming-led revenue, and Western Sydney community positioning.
• Canterbury League Club: Sydney-based leagues club tied to the Canterbury-Bankstown Bulldogs, with multiple dining outlets, gaming, event facilities, and a hotel. Direct comparable on the integrated club + rugby league pathway + on-site accommodation model.

Others

• Clubs NSW (industry body): Industry association for NSW registered clubs. Not a commercial peer, but the body that sets compliance frameworks (ClubSAFE, responsible gambling) and runs the Awards for Excellence that have recognised St Marys - relevant ecosystem participant.
• InterContinental Hotels Group (IHG) / Holiday Inn: Global franchisor of the Holiday Inn brand that St Marys operates under for its 119-room on-site hotel. Relevant as the brand, distribution, and loyalty partner that anchors the club's accommodation revenue stream.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stmarysrugbyleagueclub
• Instagraminstagram.com/stmarysjrlc
• Xx.com/StMarysLeagues

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Marys Rugby League Club