The Tegernsee
Tegernseer Tal Tourismus GmbH (DER TEGERNSEE) is the official destination management organization for the Tegernsee Valley, coordinating tourism promotion, visitor services, and Kurtaxe administration across five Bavarian municipalities around Lake Tegernsee.
- Company typePrivate
- Founded2001
- HeadquartersTegernsee, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Tegernsee does
Tegernseer Tal Tourismus GmbH, operating under the brand DER TEGERNSEE, is the official destination management organization (DMO) for the Tegernsee Valley in Upper Bavaria, Germany. Founded in 2001 and headquartered at Rathausplatz 1, Tegernsee, the company coordinates tourism promotion and visitor services across five municipalities surrounding Lake Tegernsee: Bad Wiessee, Gmund, Kreuth, Rottach-Egern, and Stadt Tegernsee. The organization is closely associated with — and effectively owned or governed by — these five municipalities, operating as a German private limited liability company (GmbH) rather than an independent commercial enterprise. Its core functional mandate spans the collection and administration of the Kurtaxe visitor tax, marketing of regional accommodations, and operation of five physical tourist information centers supplemented by a multilingual destination platform (tegernsee.com in German, English, and Italian) with online booking, a travel planner tool (Reiseplaner), and live webcams.
The product portfolio combines destination services, branded merchandise, and digital tools. Flagship offerings include the TegernseeCard visitor card (free public transport and partner discounts), the Tegernsee App, the eSeeShare electric carsharing service, and signature commercial products such as the Tegernsee Duft fragrance (€39.95 per 100ml) and DER TEGERNSEE regional gift vouchers. Supporting infrastructure includes a Tegernsee Spürnasen and Kraxl Maxl children's program, Radldetektive cycling program, and the Free Tegernsee WiFi network. MICE services target corporate groups with venue selection, accommodation coordination, and leisure programming.
Revenue is generated through a hybrid model: recurring Kurtaxe/Kurbeitrag tourism tax from overnight guests, transaction fees on gift vouchers, retail merchandise sales, and professional services for conferences, group travel, and sports tourism. Customer segmentation spans leisure personas (active outdoor enthusiasts, wellness seekers, cultural tourists, families), use-case segments (MICE, culinary tourism), and select enterprise relationships such as professional football clubs using Rottach-Egern as a summer training base. The entity holds sector certifications including Genussort culinary destination, DSV Nordic aktiv Region, Bergsteigerdorf (Kreuth, 2018), Bad Wiessee spa status, and Gesundes Land health tourism designation.
The Tegernsee firmographics
Firmographics- Name
- The Tegernsee
- Legal name
- Tegernseer Tal Tourismus GmbH
- Website
- https://tegernsee.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tegernseer Tal Tourismus GmbH (DER TEGERNSEE) is the official destination management organization for the Tegernsee Valley, coordinating tourism promotion, visitor services, and Kurtaxe administration across five Bavarian municipalities around Lake Tegernsee.
- Ownership category
- akta.pro rank
The Tegernsee industry classification
Industry- Product category
- Destination Management and Tourism Services
- NAICS
- Convention and Visitors Bureaus (561591), Scenic and Sightseeing Transportation (487)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)
- akta.pro secondary industries
- Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Sustainable & Responsible Incentives (Carbon Management, ESG Reporting) (THAHADAO), Accessibility & Inclusion Services (ADA Access, Adaptive Programs, Multilingual Support) (THAAAGAJ)
Keywords
Where The Tegernsee is headquartered
LocationHeadquarters
- HQ city
- Tegernsee
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
The Tegernsee business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Tourism Tax (Kurtaxe): The region collects a visitor tax (Kurtaxe/Kurbeitrag) from guests staying in accommodations, which funds tourism infrastructure and services.
- Gift Vouchers: DER TEGERNSEE gift vouchers can be purchased and redeemed at various regional partners for accommodations, dining, and experiences.
- Regional Merchandise: Sale of regional products including the Tegernsee Duft fragrance (39.95 EUR), regional food products, and branded merchandise.
- MICE & Group Tourism Services: Conference and meeting coordination services for corporate groups, including venue selection, accommodation, and leisure programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tegernsee Duft fragrance |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
The Tegernsee product offering
Product offeringCore offering
Tegernseer Tal Tourismus GmbH operates as the official destination management organization (DMO) for the Tegernsee Valley in Upper Bavaria, promoting tourism across five municipalities (Bad Wiessee, Gmund, Kreuth, Rottach-Egern, Stadt Tegernsee). The company coordinates visitor services including accommodation bookings, the TegernseeCard guest card program, regional gift vouchers, the Tegernsee Duft branded fragrance, MICE and conference coordination, and supporting digital tools (travel planner, mobile app, free WiFi, eSeeShare carsharing).
Product overview
The Tegernsee vacation region is a comprehensive tourism destination offering a portfolio of visitor services centered around the lake and surrounding Alpine landscape in Upper Bavaria. The core offering encompasses accommodations across five municipalities, activities across all seasons (hiking, cycling, skiing, water sports), and cultural attractions. Supporting services include the TegernseeCard (free public transport and discounts), the Reiseplaner digital planning tool, eSeeShare electric carsharing, and free WiFi. Signature branded products include the Tegernsee Duft fragrance (39.95 EUR) and DER TEGERNSEE regional gift vouchers. The Tegernsee App provides mobile access to the full range of visitor services, while the Regionale Produkte program showcases local food and craft producers.
Differentiator
Problem solved
Functional benefit
Brands
- TegernseeCard: Guest card system offering free public transport and various discounts for visitors
- eSeeShare
- Tegernsee Duft
- Tegernsee App
- Kraxl Maxl
- Tegernseer Spürnasen
- Radldetektive
Products and services
- TegernseeCard
Companies that use The Tegernsee
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles3 records
The Tegernsee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
The Tegernsee partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bayerische Regiobahn (BRB)coreHourly train service connecting Munich Hauptbahnhof to Gmund and Tegernsee stations, providing sustainable arrival options for visitors. Bus connections from stations to all lake municipalities are free with TegernseeCard.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
The Tegernsee competitors and assessment
Company assessmentRegional players
- Tirol Werbung: State-level tourism board for Tyrol, Austria, immediately adjacent to the Tegernsee region. Comparable in alpine and wellness offerings, but competes from the Austrian side of the border rather than overlapping directly in the German market.
- Tourismus Salzburg: Austrian DMO serving the Salzburg region, just across the border from Tegernsee. Comparable in alpine-lake product mix and wellness positioning, but primarily serves a different (Austrian) catchment.
Broad incumbents
- Tourismusverband Bayerisch Schwaben: Regional tourism organization for Bavarian Swabia, with a broader portfolio of destinations and a similar mix of nature, wellness, and cultural offerings. Comparable as a Bavarian DMO but at a wider regional scale.
- Allgäu Tourismus: Larger DMO covering the broader Allgäu region in Bavarian Swabia with year-round alpine, wellness, and family tourism. Overlaps in product mix and target segments, but operates at a substantially larger geographic and budget scale than Tegernsee.
- Bodensee Tourismus: Cross-border DMO for Lake Constance spanning Germany, Austria, and Switzerland. Comparable as a lake-centric, multi-municipality tourism organization with a guest card program, but much larger in geographic scope and budget than Tegernsee.
Direct peers
- Zugspitz Region Tourismus: DMO for the Zugspitze region around Germany's highest peak, offering year-round mountain sports, wellness, and cultural tourism. Highly comparable in alpine positioning, four-season programming, and Bavarian DMO operating model.
- Chiemsee Tourismus: Destination management organization for Bavaria's largest lake, Chiemsee, with a similar multi-municipality structure, regional guest card, year-round activity calendar, and proximity-to-Munich catchment model. Directly comparable in scale and operating model to Tegernsee.
- Schliersee Tourismus: Small Bavarian lake destination DMO in Upper Bavaria with very similar five-village-style coordination, lake-based recreation, and proximity to Munich. Closest peer in scale and operating model.
- Tourismus Garmisch-Partenkirchen: DMO for a Bavarian alpine destination offering hiking, skiing, wellness and MICE services with strong international brand recognition. Comparable in product mix (mountain + wellness + culture) and premium positioning, with significantly larger international reach.
- Berchtesgadener Land Tourismus: Bavarian alpine DMO managing a UNESCO Biosphere Reserve region with year-round outdoor activities, wellness offerings, and cultural heritage. Comparable in size, regional scope, and sustainability positioning (Bergsteigerdorf-style credentials).
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Tegernsee social profiles
Digital presenceThe Tegernsee compliance and trust
Trust signalCompliance5 records
The Tegernsee financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Tegernsee leadership team
Management profileNumber of profiles
Profiles7 records
The Tegernsee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Tegernsee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Tegernsee
What does The Tegernsee do?
Tegernseer Tal Tourismus GmbH operates as the official destination management organization (DMO) for the Tegernsee Valley in Upper Bavaria, promoting tourism across five municipalities (Bad Wiessee, Gmund, Kreuth, Rottach-Egern, Stadt Tegernsee). The company coordinates visitor services including accommodation bookings, the TegernseeCard guest card program, regional gift vouchers, the Tegernsee Duft branded fragrance, MICE and conference coordination, and supporting digital tools (travel planner, mobile app, free WiFi, eSeeShare carsharing).
Is The Tegernsee a public or private company?
The Tegernsee is a private company. It is classified as state government owned and is currently operating.
When was The Tegernsee founded?
The Tegernsee was founded in 2001. It employs 11 to 50 people.
Where is The Tegernsee based?
The Tegernsee is headquartered in Tegernsee, Germany, in the Europe region.
How does The Tegernsee make money?
Four revenue lines are on record. Tourism Tax (Kurtaxe) is the primary driver. The others are gift Vouchers, regional Merchandise and MICE & Group Tourism Services.
Who are The Tegernsee's main competitors?
Regional players on record are Tirol Werbung and Tourismus Salzburg. Broad incumbents are Tourismusverband Bayerisch Schwaben, Allgäu Tourismus and Bodensee Tourismus. Direct peers are Zugspitz Region Tourismus, Chiemsee Tourismus, Schliersee Tourismus, Tourismus Garmisch-Partenkirchen and Berchtesgadener Land Tourismus.
Does The Tegernsee have an API?
No public API is recorded for The Tegernsee.
What industry is The Tegernsee in?
The Tegernsee's product category is Destination Management and Tourism Services. Its primary akta.pro industry code is THAAAGAD, Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers), with a secondary code of THAAAGAF, Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized). Its NAICS code is 561591 and its SIC code is 7900.