High Adventure Holidays

What High Adventure Holidays does

High Adventure Holidays, trading through High Adventure Outdoor Education Centre Ltd (Company Reg No. 9190563), is a UK-based family adventure holiday provider operating from a single centre at 233 Keighley Road, Cowling, North Yorkshire, on the edge of the Yorkshire Dales. The company offers all-inclusive holiday packages built around private family accommodation, home-cooked meals, an on-site activity programme (high ropes, indoor climbing wall, cave maze, zip wire, giant stand-up paddleboards, archery), and three off-site excursion days in the Yorkshire Dales covering caving, watersports, and visits to landmarks such as Malham Cove and Goredale Scar. The product line consists of three core packages: a 6-night family adventure holiday (£445-£575 per person), a 2-night weekend adventure (£165-£210 per person), and dedicated single parent holiday weeks, supplemented by add-ons including dog-friendly rooms (£50-55 per dog) and a complimentary parents' night off childcare service. Pricing follows a deposit-plus-balance model (£200 deposit, balance due 10 weeks before departure) with season- and room-type-driven variation. The company is AALA, LOtC Quality Badge, and AdventureMark accredited, and positions itself as the 'No. 1 UK Family Adventure' based on 25+ years of operational heritage.

The business operates a direct-to-consumer go-to-market model exclusively through its own website (highadventureholidays.co.uk), telephone booking, and a Squareup-powered payment flow, with marketing driven by SEO, content marketing via a blog, email newsletters, and active Facebook/Instagram/Twitter presence alongside earned media such as The Telegraph coverage. Customer segments are horizontally segmented: UK families with children aged 5-17 (primary), single parent families, families with younger children aged 4-12, and families with teenagers aged 13-17. The company claims to serve thousands of families and school groups annually. Headcount sits in the 11-50 band, the company is privately held with no disclosed institutional investors, no funding rounds, no M&A activity, no partnerships, and no mobile app, and is operated as a single-site physical experience business with no software platform or proprietary technology layer beyond standard web and payment infrastructure.

Name

High Adventure Holidays

Legal name

High Adventure Outdoor Education Centre Ltd

Website

https://highadventureholidays.co.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

High Adventure Holidays is a UK-based family adventure holiday provider operating from a single centre in the Yorkshire Dales, offering all-inclusive 6-night and weekend packages featuring outdoor activities, accommodation, meals, and evening entertainment for UK families with children aged 5-17, including dedicated single-parent weeks.

Ownership category

akta.pro rank

Product category

Family Adventure Holidays

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industry

Family & Kid-Friendly All-Inclusive Resorts (THAGAKAA)

Keywords

• Family adventure holidays
• Single parent vacations
• Outdoor activity breaks
• All-inclusive adventure holidays
• UK activity holiday centre

Headquarters

HQ city

Keighley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Family Adventure Holiday Packages: All-inclusive holiday packages sold to families, covering accommodation, meals, activities, transport, and evening entertainment. Revenue is generated through per-person pricing for 6-night and weekend (2-night) breaks. Additional revenue streams include bar sales, dog boarding fees (£50-55 per dog), and optional extras.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

High Adventure Holidays sells all-inclusive family adventure holiday packages from a single on-site adventure centre on the edge of the Yorkshire Dales in North Yorkshire. Packages bundle private family accommodation, home-cooked meals, supervised outdoor adventure activities (caving, climbing, high ropes, zip wire, archery, canoeing, kayaking, bushcraft, giant stand-up paddleboarding), minibus transport to Yorkshire Dales landmarks, and structured evening entertainment. Customers book through the company's own website (or by telephone), paying a £200 deposit to secure the booking with the balance due 10 weeks before arrival.

Product overview

High Adventure Holidays offers all-inclusive family adventure holidays as a single unified product line, comprising three core holiday packages: 6 Night Family Adventure Holidays (week-long breaks during school holidays), Weekend Adventures (2-night getaways), and Single Parent Holidays (exclusive breaks for solo parents). All packages include accommodation in private family rooms, home-cooked meals, outdoor activities (caving, canoeing, climbing, high ropes, zip wire, archery, bushcraft, watersports), minibus transport to off-site locations in the Yorkshire Dales, and evening entertainment. Add-on services include dog-friendly rooms and a 'parents night off' evening childcare service. The company operates exclusively from its centre in Cowling, North Yorkshire.

Differentiator

Problem solved

Functional benefit

Products and services

• 6 Night Family Adventure Holiday All-inclusive week-long family adventure holiday in the Yorkshire Dales featuring on-site and off-site activities (caving, canoeing, climbing, high ropes, zip wire, archery, bushcraft, watersports), private family accommodation, home-cooked meals, minibus transport to Yorkshire Dales landmarks, and structured evening entertainment; priced from £445 per person for 6 nights.
• Weekend Adventure Two-night family adventure weekend getaway with all-inclusive pricing covering accommodation, meals, and activities such as water sports, climbing, abseiling, archery, and high ropes; priced from £165 per person for 2 nights.
• Single Parent Holidays Exclusive all-inclusive family adventure holidays designed specifically for single parent families, offering activities, meals, accommodation, minibus transport, evening entertainment, and a built-in social community of other single parent families; includes dedicated single-parent weeks alongside mixed-group family weeks.
• Dog-Friendly Holiday Accommodation Dog-friendly accommodation option allowing families to bring well-behaved dogs on their adventure holiday for an additional fee of £50-55 per dog, with designated dog-friendly rooms at the centre.

Quantifiable outcome

• All-inclusive pricing covers accommodation, meals, activities, transport, and entertainment - eliminating surprise costs
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Butlin's: Butlin's runs three UK coastal resorts offering all-inclusive family short breaks with entertainment, activities, and dining. Comparable all-inclusive family short-break pricing model and UK domestic customer base, though focused on indoor entertainment and traditional seaside resort activities rather than outdoor adventure.
• Center Parcs UK: Center Parcs operates UK forest villages offering short-break family holidays with extensive on-site activities, swimming, and dining. Overlaps with High Adventure Holidays on the family short-break segment and all-inclusive pricing, but operates at substantially larger scale with a broader resort proposition rather than adventure-led outdoor activities.

Direct peers

• Rock UK Adventure Centres: Rock UK operates adventure centres across the UK providing residential activity programmes for schools, churches, and families, including climbing, watersports, and high ropes. Comparable multi-site UK activity holiday operator with overlapping certifications and customer segments.
• Robinwood Activity Centres: Robinwood runs residential activity centres in the North of England offering multi-activity programmes (climbing, zip wires, canoeing, archery) for primary school groups and families. Directly comparable to High Adventure Holidays on geography, customer mix, and activity-led holiday proposition.
• PGL: PGL is the UK's largest operator of activity and adventure holidays for schools and families, running multi-activity residential programmes at multiple UK centres. Directly comparable to High Adventure Holidays on product (multi-activity residentials), customer base (UK families and schools), and all-inclusive pricing model, but at materially greater scale.
• Calvert Trust: Calvert Trust runs inclusive adventure centres in the Lake District, Exmoor, and Kielder delivering outdoor activity holidays for disabled people and their families. Comparable operating model (all-inclusive multi-activity residentials) and shared reliance on AALA-style safety credentials, with a more specialised inclusive customer base.
• Bewerley Park Adventure Centre: Bewerley Park is a Yorkshire Dales outdoor activity centre delivering residential programmes for schools and families featuring climbing, caving, water sports, and archery. Comparable independent operator sharing a North Yorkshire catchment and similar all-inclusive multi-activity proposition.
• Kingswood: Kingswood operates a network of UK activity centres delivering residential trips for schools, youth groups, and families, with multi-activity programmes including climbing, archery, and watersports. Closely comparable operating model and customer profile to High Adventure Holidays, with broader geographic coverage.
• Mill on the Brue Outdoor Activity Centre: Mill on the Brue is a Somerset-based outdoor activity centre offering residential multi-activity programmes for schools and family groups, including climbing, water sports, and high ropes. Directly comparable independent operator serving UK schools and families on a similar all-inclusive activity model.
• Whitemoor Lakes: Whitemoor Lakes is a Staffordshire-based activity centre delivering residential outdoor education and family activity programmes including water sports, climbing, and archery. Comparable mid-sized UK operator running multi-activity residentials for schools and family groups.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/highadventureoec
• Facebookfacebook.com/highadventureholidays
• Instagraminstagram.com/highadventureholidays
• LinkedInlinkedin.com/company/high-adventure-holidays

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about High Adventure Holidays