Manasquan River Golf Club
Manasquan River Golf Club is a private, member-owned nonprofit golf club founded in 1922 in Brielle, New Jersey, operating an 18-hole Robert White-designed championship course for affluent members and their guests.
- Company typePrivate
- Founded1922
- HeadquartersBrielle, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Manasquan River Golf Club does
Manasquan River Golf Club is a private, member-owned nonprofit golf club founded in 1922 by Howard N. Folk and located at 843 Riverview Drive in Brielle, New Jersey. The club operates a Robert White-designed 18-hole championship course laid across approximately 145 acres of the Old Squan Highlands, including 1,800 feet of waterfront along the Manasquan River; the front nine opened in 1923 and the back nine in 1926. Membership is restricted to affluent individuals and families prominent in industry and government, recruited primarily through personal referral within the existing community.
The club generates revenue from four streams: recurring membership dues, golf operations (green fees, cart rentals, caddie services, bag storage), food and beverage (fine dining, clubhouse events including curated wine dinners), and pro shop merchandise. Pricing is quote-based and not publicly disclosed. Operational support functions include clubhouse, pro shop, bag room, and a green superintendent, staffed by approximately 117 employees per LinkedIn.
The technology footprint is limited and non-proprietary: the club's digital presence runs on the Clubessential platform, which powers the public website, member login, and online operations. The club markets itself through its website, LinkedIn, Instagram, and YouTube, and maintains industry affiliations with the New Jersey chapter of CMAA and events such as the Women in Club Management gathering at Orange Lawn Tennis Club.
Manasquan River Golf Club firmographics
Firmographics- Name
- Manasquan River Golf Club
- Legal name
- Manasquan River Golf Club
- Website
- https://mrgc.com
- Company type
- Private
- Founded year
- 1922
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Manasquan River Golf Club is a private, member-owned nonprofit golf club founded in 1922 in Brielle, New Jersey, operating an 18-hole Robert White-designed championship course for affluent members and their guests.
- Ownership category
- akta.pro rank
Manasquan River Golf Club industry classification
Industry- Product category
- Private Golf & Country Club
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industry
- Golf Bags, Carts & Travel Gear Retail (CRAMAGAC)
Keywords
Where Manasquan River Golf Club is headquartered
LocationHeadquarters
- HQ city
- Brielle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Manasquan River Golf Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Golf Membership Dues: Private member-owned golf club generating revenue through membership dues from affluent members in industry and government.
- Golf Operations: Revenue from golf activities including green fees, cart rentals, bag storage, and caddie services.
- Food and Beverage: Fine dining, events, and bar services at the clubhouse including hosted dinners such as Opus One wine dinners.
- Pro Shop Merchandise: Golf equipment, apparel, and accessories sold through the Pro Shop.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Manasquan River Golf Club product offering
Product offeringCore offering
Manasquan River Golf Club operates an 18-hole private championship golf course on approximately 145 acres of waterfront property along the Manasquan River in Brielle, New Jersey. The club sells memberships and supporting recreational services, including green and cart fees, a caddie program, pro shop merchandise, fine dining, bar service, and private member events such as wine dinners and appreciation events.
Product overview
Manasquan River Golf Club is a private member-owned golf club offering recreational golf services. The club operates as a single-service hospitality business rather than a platform or software product with distinct modules. Core services include an 18-hole golf course (originally designed by Robert White with the first nine opening in 1923 and the second nine in 1926), dining facilities, a pro shop, caddie program, and event hosting capabilities. The club does not offer technology products, SaaS solutions, or software platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Club Membership
- 18-Hole Championship Golf Course
- Caddie Program
- Clubhouse Dining and Bar Service
- Pro Shop
- Private Member Events
Companies that use Manasquan River Golf Club
Customer profileSegments1 record
Ideal customer profiles1 record
Manasquan River Golf Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Manasquan River Golf Club partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered supporting and minor.
- ClubessentialsupportingWebsite platform provider powering the club's digital presence, member login, and online operations.
- Orange Lawn Tennis Club (OLTC)minorHosted the Women in Club Management event that Manasquan River Golf Club attended. A networking and professional development event for women in club management.
- New Jersey Chapter of CMAAminorClub Management Association of America chapter providing professional development and networking opportunities for club managers.
Scale indicators6 records
Recent moves4 records
Expansion highlights3 records
Manasquan River Golf Club competitors and assessment
Company assessmentBroad incumbents
- Trump National Golf Club Bedminster: Trump National Golf Club Bedminster is a private, high-end golf club in Bedminster, NJ, with two championship courses and extensive amenities. Comparable as an elite private golf destination in New Jersey targeting affluent members, though owned rather than member-owned.
- Liberty National Golf Club: Liberty National Golf Club is a private, high-end golf club in Jersey City, NJ, with a championship course overlooking New York Harbor. Comparable as an elite private New Jersey golf club with prominent real estate and a high-end membership base.
Direct peers
- Bayonne Golf Club: Bayonne Golf Club is a private member-owned club in Bayonne, NJ, founded in 1913 with a challenging waterfront course. Comparable as a New Jersey-based private member-owned golf club offering a distinctive single-course experience to affluent members.
- Navesink Country Club: Navesink Country Club is a private member-owned club in Middletown, NJ, founded in 1902 with a Seth Raynor-designed course. Comparable as a heritage New Jersey private member-owned golf and country club with similar tradition-driven positioning.
- Ridgewood Country Club: Ridgewood Country Club is a private member-owned club in Paramus, NJ, with 27 holes of golf and a full country-club facility. Comparable as a long-established New Jersey private member-owned golf and country club serving affluent families.
- Plainfield Country Club: Plainfield Country Club is a private member-owned golf club in Edison, NJ, founded in 1890 with a Donald Ross-designed course. Comparable as a heritage New Jersey private member-owned golf and country club in the same elite segment.
- Hollywood Golf Club: Hollywood Golf Club is a private member-owned golf club in Deal, NJ, with a classic 18-hole layout. Comparable as a member-owned New Jersey private club serving affluent members in the same coastal/shore geography.
- Forsgate Country Club: Forsgate Country Club is a private member-owned club in Monroe Township, NJ, with multiple 18-hole courses and extensive amenities. Comparable as a private member-owned New Jersey club serving affluent golfers with diversified recreational offerings.
- Baltusrol Golf Club: Baltusrol Golf Club is a private member-owned golf club in Springfield, NJ, with two 18-hole championship courses and a long history of hosting major USGA championships. Directly comparable as a top-tier New Jersey private member-owned club serving affluent golfers.
- Rumson Country Club: Rumson Country Club is a private member-owned club in Rumson, NJ, offering golf and country-club amenities. Comparable as a member-owned private club in the New Jersey shore region targeting affluent families in industry and government.
Market position
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Manasquan River Golf Club social profiles
Digital presenceManasquan River Golf Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Manasquan River Golf Club leadership team
Management profileNumber of profiles
Profiles1 record
Manasquan River Golf Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Manasquan River Golf Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Manasquan River Golf Club
What does Manasquan River Golf Club do?
Manasquan River Golf Club operates an 18-hole private championship golf course on approximately 145 acres of waterfront property along the Manasquan River in Brielle, New Jersey. The club sells memberships and supporting recreational services, including green and cart fees, a caddie program, pro shop merchandise, fine dining, bar service, and private member events such as wine dinners and appreciation events.
Is Manasquan River Golf Club a public or private company?
Manasquan River Golf Club is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Manasquan River Golf Club founded?
Manasquan River Golf Club was founded in 1922. It employs 51 to 100 people.
Where is Manasquan River Golf Club based?
Manasquan River Golf Club is headquartered in Brielle, United States, in the North America region.
How does Manasquan River Golf Club make money?
Four revenue lines are on record. Golf Membership Dues are the primary driver. The others are golf Operations, food and Beverage and pro Shop Merchandise.
Who are Manasquan River Golf Club's main competitors?
Broad incumbents on record are Trump National Golf Club Bedminster and Liberty National Golf Club. Direct peers are Bayonne Golf Club, Navesink Country Club, Ridgewood Country Club, Plainfield Country Club, Hollywood Golf Club, Forsgate Country Club, Baltusrol Golf Club and Rumson Country Club.
Does Manasquan River Golf Club have an API?
No public API is recorded for Manasquan River Golf Club.
What industry is Manasquan River Golf Club in?
Manasquan River Golf Club's product category is Private Golf & Country Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of CRAMAGAC, Golf Bags, Carts & Travel Gear Retail. Its NAICS code is 71391 and its SIC code is 7997.