Dan-Form

Name

Dan-Form

Legal name

DAN-FORM A/S

Website

https://www.dan-form.com/

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Scandinavian Design Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Wholesale-Furniture & Home Furnishings (5020), Household Furniture (2510)

akta.pro industry

PRIMARYCRAOAFAA

Furniture (Residential & Commercial) Wholesale Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Home, Furniture & Home Improvement Distribution

Keywords

• Scandinavian design furniture
• B2B furniture wholesale
• Contract furniture supply
• Danish furniture manufacturing
• Upholstered seating furniture

Headquarters

HQ city

Hørsholm

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Stocked Collection (Warehouse): Select designs from the stocked range are shipped quickly from the warehouse in Denmark. Items are packed and shipped to customers worldwide. Standard lead time of 2-3 working days after order receipt, with delivery spanning 3-15 working days depending on destination.
2. Direct Container Orders: Cost-efficient solution for larger quantities where products are shipped directly from production. Minimum order quantities (MOQs) apply. Customers select from the full design collection.
3. COM (Customer's Own Material) & Special Orders: Customization of designs to fit specific market requirements, including custom upholstery materials and leg finishes. MOQs apply. Delivery via warehouse or direct containers depending on quantities.
4. Private Label / Custom Designs: Bespoke designs created exclusively for specific dealers under their own private label. Includes custom treatments, labelling, and packaging. Subject to product development, testing, and approval process. MOQs apply.
5. Upholstery Fabric by the Roll: OEKO-TEX certified upholstery fabrics (bouclé, RPES, faux leather) sold in full rolls (L: 800m, W: 1.5m) to trade customers. Cut lengths of min. 200m per fabric available for container orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DAN-FORM A/S designs, manufactures, and wholesale-distributes Scandinavian-style furniture — chairs, armchairs, bar and counter stools, dining and lounge tables, shelving, racks, and office chairs — exclusively to B2B trade customers (retail dealers and contract/hospitality projects) in more than 50 countries. The company offers stocked warehouse shipments, direct container orders, COM/custom upholstery and finishes, and private-label bespoke designs, supported by an FSC-certified wood supply chain and OEKO-TEX certified fabrics.

Product overview

DAN-FORM is a Danish furniture manufacturer and B2B wholesaler specializing in Scandinavian design furniture since 1996. The product portfolio centers on chairs, bar stools, tables, shelving, and office furniture across multiple named series (AOLE, PROTOPIA, BUCKLE, PARAGON, ROOT, EPIC, GAIA, GLAM, HYPE, and others). The company operates both a stocked collection (shipped from Denmark warehouse within 1-2 weeks) and custom/special order options for larger quantities. Products are offered to retail and contract customers through a B2B webshop, with 3D models available for designers. The company holds FSC™ certification and OEKO-TEX® certification for fabrics, and has won multiple design awards including BIG SEE Design Awards in 2025 and 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Chairs & Armchairs Collection

Quantifiable outcome

• DAN-FORM has won the Børsens Gazelle Award (Danish growth company award) 2 times, in 2019 and 2020.
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Fritz Hansen: Heritage Danish premium furniture manufacturer (icons include Series 7, Egg, Swan) selling chairs, tables, and lounge globally through dealers and contract channels. Broader and more premium positioning than DAN-FORM, but directly competes for the same contract and dealer relationships.
• Carl Hansen & Søn: Danish heritage furniture maker (Wegner, Hansen family designs) producing chairs, tables, and lounge furniture for residential and contract globally via dealers. Overlaps on Scandinavian wood-furniture craftsmanship and contract/hospitality channel, but at a higher price tier.
• IKEA (INGKA): Swedish-founded global mass-market furniture retailer/manufacturer with extensive Scandinavian-design chair, table, and shelving lines. Represents the volume-incumbent benchmark for design-led, affordable furniture; competes at the opposite end of the price spectrum but shapes end-consumer expectations that feed dealer demand.

Direct peers

• BoConcept: Danish furniture brand with a similarly large global dealer/franchise network and Scandinavian design DNA. Both are Danish-founded, B2B-channeled, multi-category (chairs, tables, sofas) furniture companies targeting design-conscious residential and contract customers.
• HAY: Danish contemporary furniture and accessories brand with extensive chair, table, and shelving collections sold globally through dealers and own retail. Same Scandinavian design heritage, similar B2B-dealer-led go-to-market, and overlapping contract-market customers.
• Bolia: Danish Scandinavian-design furniture company operating through own stores and dealers across Europe, with a similar product breadth (chairs, tables, sofas, shelving) and B2B/contract positioning. Closely comparable in scale, geography, and design-led positioning.
• Normann Copenhagen: Danish design brand producing furniture, lighting, and accessories in Scandinavian style, distributed globally through dealers and own retail. Overlaps with DAN-FORM on chairs, tables, and lounge furniture for residential and contract buyers.
• Muuto: Danish Scandinavian-design furniture brand specializing in chairs, tables, lounge, and storage, sold through a global network of dealers and contract specifiers. Direct overlap in product categories, customer segments (residential + contract), and Scandinavian design positioning.
• GUBI: Copenhagen-based Scandinavian design house with chairs, tables, lighting, and lounge furniture sold through a global dealer network to residential and contract customers. Shares the B2B-wholesale model, Scandinavian design language, and a focus on award-winning designer collaborations.

Emerging players

• Mater: Danish sustainable furniture and lighting brand with FSC-certified wood and recycled-material designs, sold through design dealers and contract channels. Smaller scale than DAN-FORM but highly comparable on sustainability positioning and Scandinavian design DNA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dan-Form