FM 103,3

What FM 103,3 does

FM 103,3 (CHAA-FM) is a community radio station founded in 1987 and operated by the non-profit Radio communautaire de la Rive-Sud inc. from its headquarters at 91 rue Saint-Jean in Longueuil, Quebec. The station broadcasts on 103.3 MHz from the CBC/Radio-Canada Mont-Royal tower, reaching 2,506,000 listeners across the Greater Montreal metropolitan area, and produces French-language news, sports, culture, music, and community programming aimed at residents of the Rive-Sud municipalities (Longueuil, Boucherville, Brossard, Saint-Lambert, Saint-Bruno, Sainte-Julie). It also operates an HD2 subchannel branded 'Coyote New Country', a library of dozens of podcasts distributed on Spotify, Apple Podcasts, YouTube, and Anchor.fm, plus an iOS/Android mobile app, an email newsletter, and active social media profiles including a 64,000-fan Facebook page described as the most active among local media in its market.

The underlying technology stack is conventional broadcast infrastructure extended with digital distribution: FM transmission on a shared CBC/Radio-Canada tower, HD Radio HD2 multiplexing, web and mobile streaming, podcast syndication, the AdsFollo self-serve advertising platform (adsfollo.statsradio.com/CHAA-FM), the PromoJukebox music tracking system for the 'Joué récemment' on-air log, and the Cell5050 electronic ticketing system used for charitable lottery operations. No AI/ML capabilities, proprietary models, patents, or technology acquisitions are disclosed.

Revenue is generated through three streams: (1) radio advertising — sold via three dedicated sales representatives (Charlie Cormier, Jocelyne Marcil, Michel Ménard) and the AdsFollo self-serve platform to local SMBs and regional businesses across the Rive-Sud, with flexible spot lengths (60/45/30/15/10/5 seconds) on quote-based multi-year contracts; (2) Bingo Radio, a weekly Saturday lottery (10h–12h) under a RACJ license, where cards sell at $10 for 6 faces against a $5,000 weekly prize pool; and (3) Chasse à l'AS de cœur, a progressive lottery with $5 tickets that, in its third edition, awarded a $141,432 jackpot and distributed $147,799 to 15 community organizations. Customer concentration is highly fragmented across SMB advertisers and individual lottery participants, and the organization is privately held as a non-profit with no disclosed funding rounds, M&A, or parent company.

Name

FM 103,3

Legal name

Radio communautaire de la Rive-Sud inc.

Website

https://fm1033.ca

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

FM 103,3 (CHAA-FM) is a non-profit community radio station broadcasting from Longueuil, Quebec, serving French-speaking Rive-Sud and Greater Montreal audiences with local news, sports, music, and podcasts, funded by SMB advertising and RACJ-licensed charitable lotteries.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

Keywords

• Community radio broadcasting
• Radio advertising sales
• Digital audio streaming
• Podcast distribution
• Lottery entertainment services

Headquarters

HQ city

Longueuil

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Radio advertising (spots and integrated content): The primary revenue stream comes from selling radio advertising spots and integrated branded content to local businesses, national advertisers, and community organizations. The station offers flexible broadcast formats (60, 45, 30, 15, 10, and 5 seconds) and integrates advertisers into programming.
2. Bingo Radio lottery: Weekly radio bingo game called Bingo Radio. Players purchase bingo cards (6 faces for $10) and listen to the live radio draw on Saturdays from 10h to noon. The station awards $5,000 in prizes each week. This is a regulated charitable lottery (RACJ license) benefiting the Radio communautaire de la Rive-Sud.
3. Chasse à l'AS de cœur progressive lottery: A progressive lottery game ('Chasse à l'AS de cœur') where players purchase $5 tickets to pick numbered envelopes for a chance to win a progressive jackpot. The station retains portions of ticket sales as revenue, with the remainder distributed as prizes and to community organizations. The 3rd edition jackpot was won by Dominic Viau of Laval for $141,432, with $147,799 distributed to 15 community organizations.
4. HD2 subchannel / Coyote New Country: Revenue from the HD2 subchannel 'Coyote New Country' which also sells advertising to businesses targeting the New Country music audience in Greater Montreal.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

FM 103,3 (CHAA-FM) is a community French-language radio station broadcasting from Longueuil, Quebec on the 103.3 FM frequency to listeners across the Greater Montreal area and the Rive-Sud region. The station delivers music programming, local news, talk content, and an HD2 subchannel branded "Coyote New Country," alongside ancillary offerings including podcasts (Balados), online streaming, a mobile application, and lottery products such as Bingo Radio and Chasse à l'AS de cœur. Revenue is generated primarily through local advertising sales, sponsorships, and lottery operations under the non-profit operator Radio communautaire de la Rive-Sud inc.

Product overview

FM 103,3 is a community radio station (CHAA-FM) broadcasting on 103.3 FM from Longueuil, Quebec, serving the Rive-Sud metropolitan region. The station operates as a unified platform combining traditional radio broadcasting with digital extensions. The core offering is the FM 103,3 Radio service delivering local news, sports, culture, and Francophone music programming. This core platform is supplemented by Coyote New Country (a HD radio format for country music), a podcasts/balados library distributed across major platforms, and engagement programs including Bingo Radio (weekly bingo game), Chasse à l'AS de cœur (progressive lottery), and Coups de cœur francos (music discovery feature). The station also sells advertising through an online platform.

Differentiator

Problem solved

Functional benefit

Brands

• Coyote New Country: HD2 station format as the first New Country HD station in the Greater Montreal metropolitan area.

Products and services

• FM 103,3 Radio Broadcast (CHAA-FM) Primary 24/7 French-language community radio broadcast delivered on the 103.3 FM frequency to listeners in the Greater Montreal area. Programming includes music, local news, talk shows, and community-oriented content. Audience is francophone consumers across the Rive-Sud and metropolitan Montreal.
• Coyote New Country (HD2 Subchannel) Digital HD2 subchannel delivering the "Coyote New Country" country music format to HD Radio-enabled receivers. Provides an alternative music format to the main FM 103,3 broadcast for listeners seeking country content.
• Balados (Podcasts) On-demand audio podcast content produced by FM 103,3 journalists and contributors, distributed via the station's website and third-party podcast platforms for replay listening beyond live broadcasts.
• Bingo Radio Weekly bingo lottery game broadcast on FM 103,3, with bingo cards sold through authorized retail partners in the listener region. Generates ancillary lottery revenue for the non-profit broadcaster and offers participatory entertainment to listeners.
• Chasse à l'AS de cœur Progressive jackpot lottery game broadcast on FM 103,3, with tickets distributed through retail partners. Designed as a community-supported fundraising-style lottery tied to the station's programming.
• FM 103,3 Advertising Spots (Radio & Online) Commercial advertising inventory sold to local and regional businesses across FM broadcast, HD2 subchannel, online streaming, and digital channels. Primary revenue product targeting advertisers seeking reach to the francophone Greater Montreal audience.

Quantifiable outcome

• Reaches 2,506,000 people across Greater Montreal via FM antenna
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Government of CanadacoreStrategic or Co-development PartnerThe Government of Canada is a structural partner of FM 103,3. The station displays the Government of Canada logo on its programming section of the website, indicating some form of government support or recognition. As a community radio station, FM 103,3 operates under the banner 'Radio communautaire de la Rive-Sud' and is listed as CHAA-FM.
• Magnus Poirier (services funéraires)minorGTM or Marketing PartnerMagnus Poirier, a funeral services provider, is a sponsor of the 'Perce les nuages' podcast produced by FM 103,3. The podcast, hosted by Sylvia Mantha, focuses on grief support and bereavement, and Magnus Poirier has supported the podcast 'since the very beginning' as a sponsor.
• La Méduse – Verre souffléminorGTM or Marketing PartnerLa Méduse, a blown glass artisan business, is a sponsor of the 'Perce les nuages' podcast on grief support. Their sponsorship is described for a specific episode of the podcast.
• CBC/Radio-CanadacoreOthersFM 103,3 broadcasts from the CBC/Radio-Canada tower on Mont-Royal, sharing transmission infrastructure with the public broadcaster. The station frequency and call letters (CHAA-FM) are registered under the Canadian Radio-television and Telecommunications Commission (CRTC) broadcasting framework alongside CBC/Radio-Canada facilities.
• LinenchestminorGTM or Marketing PartnerLinenchest is a presenter/sponsor of the 'Chasse à l'AS de cœur' lottery game operated by FM 103,3, as indicated on the lottery's official page.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CJAM 99.1 FM: University community radio station based in Windsor, Ontario. Comparable as a non-profit campus/community broadcaster with mixed local news, music, and podcast programming supported by advertising and community fundraising.
• Rythme FM (Cogeco): Cogeco-owned French-language commercial music radio network broadcasting across multiple Quebec markets including Montreal. Directly comparable to FM 103,3 as a commercial French-language FM broadcaster competing for the same Quebec francophone listening audience and local SMB advertisers.
• CISM 89.3 FM: University-community radio station (Université de Montréal) broadcasting in the Greater Montreal area. Closely comparable to FM 103,3 as a non-commercial community radio operator with similar programming mix (local news, culture, podcasts) targeting a francophone Montreal audience.
• Rouge FM: Quebec-wide commercial French-language adult contemporary radio network (Bell Media). Competes with FM 103,3 for French-speaking Montreal listeners and SMB advertisers, and operates with similar multi-city Quebec distribution dynamics.
• 91.9 Sport: Montreal all-sports French-language radio station. Comparable as a Quebec francophone FM broadcaster; competes for sports-adjacent local ad budgets (notably regional sports sponsorships) that FM 103,3 also targets through Ducs de Longueuil coverage.
• 98.5 FM (Montreal): Montreal news/talk radio station (Cogeco) broadcasting on a comparable FM frequency in the Greater Montreal market. Competes with FM 103,3 for French-speaking Rive-Sud and Greater Montreal listeners, particularly for local news and talk audiences.

Regional players

• CHOM 97.7: Montreal commercial rock radio station (Bell Media) serving the broader Greater Montreal English-speaking market. Comparable as a Greater Montreal FM broadcaster competing for the same local ad dollar pool, though primarily anglophone and music-format oriented.
• Virgin Radio Montréal: Bell Media's Montreal CHR/hot adult contemporary FM station. Comparable as a Greater Montreal FM broadcaster competing for the same local advertising pool; differs in being national-chain English-leaning and music-format focused.
• CKOI 96.9: Cogeco-owned Montreal French-language rock/pop FM station. Comparable as a Greater Montreal commercial francophone broadcaster competing for the same listener and SMB advertiser base that FM 103,3 targets in the Rive-Sud.

Broad incumbents

• ICI Radio-Canada Première (CBC/Radio-Canada): Canada's public French-language radio network, whose Mont-Royal tower FM 103,3 broadcasts from. A direct incumbent in the Montreal French radio market and a structural/infrastructure counterpart; competes with FM 103,3 for francophone audiences but operates at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/fm1033
• YouTubeyoutube.com/@FM1033RiveSud
• Facebookfacebook.com/fm1033
• LinkedInlinkedin.com/company/fm1033
• Instagraminstagram.com/p/DIhOM-_SSwD
• TikToktiktok.com/@fm.1033

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FM 103,3