Land to Market

What Land to Market does

Land to Market is a Public Benefit Corporation headquartered in Boulder, Colorado, and the operator of the world's first outcomes-based verified regenerative sourcing program for raw materials such as meat, dairy, leather, and wool. The company originated as a program of the nonprofit Savory Institute and was reincorporated as a standalone PBC in 2022 to commercialize its methodology at scale. Its core technology is EOV™ (Ecological Outcome Verification), a proprietary scientific protocol co-developed with Michigan State University, Texas A&M, Ovis 21, and The Nature Conservancy, which measures actual ecological outcomes — soil health, biodiversity, water infiltration, sequestered carbon, and ecosystem function — rather than prescribing specific farming practices.

The company's commercial offerings include the EOV verification service, the Verified Regenerative Supplier Roster connecting producers with buyers, the Land to Market verification seal used on consumer-facing products, and a broader Verification Program for member brands. Land to Market does not sell directly to consumers; instead, it serves three primary customer segments: enterprise CPG brands (e.g., Applegate, General Mills, Chomps, Verde Farms, FOND Bone Broth), apparel and luxury fashion brands (e.g., UGG/Deckers, Kering, Burberry, Eileen Fisher, Timberland), and the farmers and ranchers whose land is monitored through EOV. The business model is a recurring, subscription-based membership fee paid by brands for access to verified regenerative supply, use of the verification seal, and supplier-roster connectivity. Go-to-market is enterprise field sales targeting brand supply-chain and sustainability leaders, supplemented by trade-show presence (Natural Products Expo West, Annual Meat Conference, NY NOW), earned media in major outlets, and an advisory Regenerative Leadership Council of founding brand members. As of late 2023, the program covered more than 6 million monitored acres globally, with 80+ brand members and 1,000+ verified products bearing the seal.

Name

Land to Market

Legal name

Land to Market

Website

https://landtomarket.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Land to Market operates the world's first outcomes-based verified regenerative sourcing program, certifying raw materials (meat, dairy, leather, wool, wine) for CPG, fashion, and luxury brands via its proprietary EOV™ scientific protocol and verification seal.

Ownership category

akta.pro rank

Product category

Regenerative Agriculture Verification Services

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainability & Environmental Certifications (Carbon, Water, Regenerative) (AFALAMAC)

akta.pro secondary industries

Ecosystem Services & Natural Capital Assessment / Valuation (EUAHAHAI), Dispute Resolution, Arbitration & Independent Third-Party Verification (AFAOAMAI), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

Keywords

• Regenerative agriculture verification
• Ecological outcome assessment
• Sustainable sourcing certification
• Verified supply chain solutions
• Land health monitoring

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Verification Program Membership: Land to Market generates revenue through membership fees charged to brands that join the Land to Market verification program. Brands pay to access the supply platform of raw materials from verified regenerative land bases and to use the Land to Market verification seal on their products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Land to Market operates a verification and certification program for regenerative agriculture, using its proprietary EOV™ (Ecological Outcome Verification) scientific methodology to monitor land health outcomes across soil, biodiversity, water, and ecosystem function. The company provides brands with access to a verified regenerative supplier roster, licenses the Land to Market Verified Seal for use on consumer products containing verified raw materials such as meat, dairy, leather, and wool, and earns revenue through membership fees paid by enterprise brand members.

Product overview

Land to Market is the world's first outcomes-based verified regenerative sourcing solution, offering a platform for verifying regenerative agriculture practices. The core offerings include EOV™ (Ecological Outcome Verification), the Land to Market Verified Seal for certified products, and a Verified Regenerative Supplier Roster connecting verified producers with brands. The company monitors land health through scientific measurement of soil health, biodiversity, water infiltration, and ecosystem function. Their verified products span raw materials including meat, dairy, leather, wool, and wine.

Differentiator

Problem solved

Functional benefit

Brands

• EOV™ (Ecological Outcome Verification™): The science-based protocol developed by Savory Institute that measures land health and verifies whether farmland is in a state of regeneration or degeneration.

Products and services

• EOV™ (Ecological Outcome Verification)

Quantifiable outcome

• 295 million tons of CO2 could be sequestered every year through improved grazing methods associated with regenerative agriculture

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and supporting.

• Savory InstitutecoreStrategic or Co-development PartnerSavory Institute is the parent organization that developed Land to Market. EOV was created by Savory Institute in collaboration with Michigan State University, Texas A&M, Ovis 21, and The Nature Conservancy. Land to Market is a program of the Savory Institute.
• Michigan State UniversitysupportingStrategic or Co-development PartnerCollaborated in the development of EOV (Ecological Outcome Verification), a scientific protocol for measuring land health and verifying regenerative outcomes.
• Texas A&M UniversitysupportingStrategic or Co-development PartnerCollaborated in the development of EOV (Ecological Outcome Verification), contributing academic research and expertise to the verification methodology.
• Ovis 21supportingStrategic or Co-development PartnerCollaborated in the development of EOV (Ecological Outcome Verification), providing expertise in grazing land assessment.
• The Nature ConservancysupportingStrategic or Co-development PartnerCollaborated in the development of EOV (Ecological Outcome Verification), contributing conservation and land management expertise.
• The New Zealand Merino Company (ZQRX)coreStrategic or Co-development PartnerStrategic partnership announced to accelerate the use of regeneratively grown materials for the fashion industry. The partnership supports verified regenerative wool sourcing.
• UGG (Deckers Brands)coreStrategic or Co-development PartnerLong-term partnership since 2020. UGG achieved milestone of influencing one million acres of grasslands across eighty farms in Australia towards regenerative farmland, a year ahead of schedule.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• SCS Global Services: Established third-party certification body offering sustainability, organic, and ESG verification across agriculture, food, and consumer products. Provides competing verification services at greater scale and geographic reach.
• NSF International: Major global testing, inspection, and certification organization with food and sustainability programs. Potential large-scale competitor or partner for third-party regenerative verification at industrial scale.
• Fair Trade USA: Well-recognized third-party certification model for ethical sourcing. Operates with overlapping brand members (food, apparel) and represents an alternative path for brands to demonstrate responsible sourcing claims.
• Control Union: Global certification and verification company active in agriculture, textiles, and sustainability. Provides competing organic and sustainable sourcing certification services used by major brands and retailers.
• Rainforest Alliance: Global sustainability certification with established consumer-facing seal across food and personal care. Competes for brand sustainability budgets and shelf space with regenerative claims.

Direct peers

• Regenerative Organic Certified (ROC): Direct competitor offering a regenerative certification label for food, fiber, and personal care products. Competes with Land to Market for brand members and producer enrollment, though ROC emphasizes a broader set of practice-based pillars (soil, animal welfare, social fairness) alongside outcomes.
• A Greener World: Operates Certified Regenerative by AGW and other sustainability certifications for farms and food brands. Competes for regenerative-certified acreage and brand-side labeling in North America.
• Savory Institute: Nonprofit parent of Land to Market and original developer of EOV. Continues to operate the global Hub network and Holistic Management training that underpin Land to Market's verified producer pipeline, making it both partner and adjacent service provider.

Emerging players

• Carbon Underground: Promotes regenerative agriculture verification through its guidelines and 'Regenerative Verified' claim. Competes with Land to Market for brand endorsement of regenerative-sourced products, particularly in food.
• Soil & Climate Initiative: Membership-based initiative supporting brand-led regenerative sourcing commitments with outcome measurement frameworks. Overlaps with Land to Market in serving CPG and apparel brands pursuing verified regenerative supply.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land to Market