LifePath Financial Planning

Name

LifePath Financial Planning

Legal name

LifePath Financial Planning Pty Ltd

Website

https://lifepathfinancialplanning.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Advisory and Retirement Planning

NAICS

Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE), Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Business Owner & Executive Financial Planning (FSAEAAAO)

Keywords

• Retirement planning services
• Financial advisory
• Aged care planning
• Superannuation advice
• Wealth management

Headquarters

HQ city

Mount Gravatt

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Fees: Fee-for-service or ongoing advisory fees for personalized financial planning services covering wealth creation, superannuation, retirement planning, and aged care advice

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

LifePath Financial Planning delivers personalized, fee-for-service financial planning and advisory services through three life-stage modules: Build Your Wealth (ages 30-55) covering wealth creation, debt management, superannuation and insurance; Plan For Retirement (ages 55-70) covering tax minimization, Centrelink maximization and retirement funding; and Later Years Planning (ages 70+) covering downsizing, aged care transitions and estate planning. The firm is fully family-owned and self-licensed (AFSL 518221) with no alignment to any investment or super provider.

Product overview

LifePath Financial Planning operates as a self-licensed, family-owned financial planning practice offering personalized financial advisory services. The core offering consists of Financial Planning Services that include three interconnected service modules: Build Your Wealth (for ages 30-55 focusing on wealth creation and protection), Plan For Retirement (for ages 55-70 focusing on retirement funding and tax optimization), and Later Years Planning (for ages 70+ covering aged care and estate planning). The company also provides educational resources including Retirement Communities Guide, Aged Care Options Guide, and Aged Care Guide. All services are delivered through a personalized, non-cookie-cutter approach with annual plan reviews, leveraging the myprosperity client portal for secure document handling.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning and advisory services covering wealth creation, superannuation, retirement planning, investments, insurance, and aged care, personalized for individual client needs across life stages.
• Build Your Wealth Wealth building and debt management service targeting individuals aged 30-55. Covers superannuation and savings goals, inheritance investment, and insurance protection for families and income.
• Plan For Retirement Retirement planning service for individuals aged 55-70. Focuses on tax minimization, Centrelink maximization, creating robust financial plans to fund retirement, and ensuring adequate retirement funds.
• Later Years Planning Financial advisory services for individuals aged 70+, covering aged care entry, retirement village transitions, and estate planning. Includes understanding care options, calculating means-tested fees, budgeting for healthcare costs, and tax considerations for aged care.

Quantifiable outcome

• Repeat clients and referrals driving business growth

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Australian Retirement TrustminorGTM or Marketing Partner · 4 June 2026Director Brad Monk appeared on a professionally recorded and filmed podcast with Australian Retirement Trust, representing a media and thought leadership collaboration
• McKenna CollinscoreStrategic or Co-development Partner · 1 December 2025McKenna Collins and their valued clients welcomed into LifePath family-owned firm as an acquisition to expand the practice
• CFL Financial PlanningcoreStrategic or Co-development Partner · 17 April 2025CFL Financial Planning principals Steve King and team with their clients integrated into LifePath firm, representing strategic acquisition growth
• Brisbane Aged Care Facilities and HospitalscoreStrategic or Co-development PartnerSpecialist aged care team works with a range of Brisbane facilities, hospitals, and community organisations for coordinated client care
• Samford GroveminorChannel Partner/ Reseller/ DistributorRetirement village referral partner sending clients to LifePath for financial advice

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dover Financial Advisers: Dover is a Melbourne-based Australian financial advisory firm providing holistic financial planning including retirement, aged care, and estate advice. Closely comparable in service breadth and target life-stage segments.
• Escala Partners: Escala is a privately-owned Australian wealth advisory firm providing financial planning, investment, and tax advice to HNW clients. Comparable as an independent, non-bank-owned advice firm with a similar holistic, fee-for-service model.
• GPS Wealth: GPS Wealth is an Australian financial advice and licensee group providing financial planning, retirement, and investment services to retail and HNW clients. Similar self-licensed advice model and client segments to LifePath.
• Shadforth Financial Group: Shadforth is an Australian wealth advisory firm with a strong retirement and pre-retirement focus, offering financial advice, superannuation, and aged care planning. Comparable to LifePath in target segments and holistic advice model, though significantly larger in scale.
• Whittaker Macnaught Group: Whittaker Macnaught is a Brisbane-based financial advisory firm from which LifePath's founding advisers originated. Highly comparable in size, geography, and full-service financial planning offering, including retirement and aged care advice.
• Capstone Financial Planning: Capstone is an Australian licensee and financial planning group supporting self-licensed advisers. Comparable to LifePath in serving independent, advice-led practices focused on retirement, superannuation, and wealth planning.

Broad incumbents

• Ord Minnett: Ord Minnett is a long-established Australian wealth advisory and stockbroking firm providing financial planning, investment management, and portfolio advice. Comparable in holistic advice and wealth management but materially larger and broader.
• Insignia Financial (formerly IOOF): Insignia Financial is a major Australian wealth management group including financial advice, superannuation, and platforms. Overlaps with LifePath's advice and retirement services as a much larger incumbent competitor.
• AMP Financial Planning: AMP is one of Australia's largest financial advice and wealth management incumbents, offering a broad suite of advice, superannuation, and investment products. Competes with LifePath across most service lines but operates at much greater scale.

Emerging players

• Focus Financial Partners: Focus Financial Partners is a US-listed partnership acquiring high-quality independent wealth management and financial advisory firms globally, including in Australia. Conceptually comparable as a roll-up acquirer of independent advice firms, though operating internationally rather than head-to-head in Brisbane.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/life-path-financial-planning

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifePath Financial Planning