Paisajismo Urbano

What Paisajismo Urbano does

Paisajismo Urbano (legal entity JARDINES VERTICALES SLU) is a Spain-based, privately held company founded in 2010 by biologist Ignacio Solano that designs, installs and maintains vertical gardens, green facades and vertical ecosystems for clients in more than 20 countries. Its core technology is the patented Sistema F+P (Spanish Patent P201030799), a hydroponic flood-irrigation system engineered for high-durability vertical ecosystems, combined with the trademarked Ecosistema Vertical® methodology that replicates biological interactions between plants, fungi, bacteria and microfauna observed in wild tropical habitats. Commercialised product systems include NaturPots® (modular) and EasyGarden® (professional installer-grade), used in flagship projects such as the Santalaia building in Bogotá, claimed as the world's largest vertical garden at 3,100+ m².

The company monetises through three distinct streams: (i) enterprise project delivery — design, installation and maintenance of vertical gardens for architects, construction companies, hospitality, retail, government and private clients, executed directly or via in-country collaborators such as Groncol (Colombia) and Terraflor Paisajismo (Chile); (ii) professional training, comprising a €490 online course (50+ videos, certification, patent licensing rights) on the Academy Paisajismo Urbano virtual campus plus in-person courses taught personally by the founder, with over 2,500 students trained to date; and (iii) franchise/licensing of the methodology to operators in Saudi Arabia (Paisajismo Urbano KSA), Guatemala (By Botanik) and Greece (Vitaverde).

Operationally the business is founder-led, with 1–10 employees, no external institutional funding disclosed, and primary offices in Alicante/El Altet, Spain. Cumulative installed footprint is reported at approximately one million square metres across Latin America, Europe and the Middle East, and a recent (June 2025) expansion into Saudi Arabia suggests the company is moving from a Latin America–anchored franchise model toward a multi-region asset-light licensing and project-services model.

Name

Paisajismo Urbano

Legal name

JARDINES VERTICALES SLU

Website

https://paisajismourbano.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Paisajismo Urbano is a Spain-based private company (JARDINES VERTICALES SLU) founded in 2010 by biologist Ignacio Solano that designs, installs and maintains vertical gardens and green facades using its patented Sistema F+P hydroponic technology and Ecosistema Vertical® methodology, serving architects, hospitality, retail and government clients across more than 20 countries via direct project delivery, online training and international franchises.

Ownership category

akta.pro rank

Product category

Landscaping Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132)

akta.pro primary industry

Landscape Design, Build & Installation (Hardscapes/Softscapes) (BPABADAF)

akta.pro secondary industry

Landscape Architecture & Site Design (BPAHAKAC)

Keywords

• Vertical garden design
• Green facade installation
• Hydroponic garden systems
• Urban landscaping services
• Biophilic design consulting

Headquarters

HQ city

Elche

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Vertical Garden Design and Installation: Design, installation, and maintenance of vertical gardens, ecosystems, and green facades for corporate, hospitality, residential, and public sector clients. Projects range from small installations to massive international projects like Santalaia (3,100+ m²).
2. Consulting and Advisory Services: Nature-based consulting and advisory services for professionals seeking to incorporate nature into their architectural and construction projects.
3. Online Training Courses: Online vertical garden professional course priced at €490 with over 50 instructional videos, student support, certificate completion, and Paisajismo Urbano patent licensing rights. Completed in approximately 3 weeks at student's own pace with unlimited access.
4. In-Person Training Courses: On-site professional courses taught by Ignacio Solano for professionals wanting to specialize in vertical gardens.
5. Franchise Licensing: International franchise partnerships (KSA, Guatemala, Greece, etc.) that extend Paisajismo Urbano brand and methodology to new markets.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Paisajismo Urbano designs, installs, and maintains vertical gardens, green facades, and green roofs for corporate, hospitality, residential, and public-sector clients across more than 20 countries. The company complements its project services with professional training (online and in-person courses) on vertical garden methodology and licenses its patented F+P Hydroponic System and Ecosistema Vertical® methodology through franchises and student patent-usage agreements.

Product overview

Paisajismo Urbano is a vertical garden services company offering a portfolio of proprietary systems and professional services. The core offerings include three branded product systems: the patented Sistema Hidropónico F+P (hydroponic system, Patent P201030799), Naturpots® (modular vertical garden), and Easygarden® (professional vertical gardens). The company also offers a distinctive methodology called Ecosistema Vertical® based on biological interactions between plants, fungi, bacteria, and microfauna. Complementing these are educational services including an Online Course (€490) and in-person training courses taught by founder Ignacio Solano. Design, installation, and maintenance services target sectors including architects, installers, property owners, and builders across 20+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ecosistema Vertical®: A methodology of technical vegetation based on functional interactions between plants, fungi, bacteria, and microfauna for constructing long-lasting living systems.
• Naturpots®
• EasyGarden®
• Sistema Hidropónico F+P
• Academy Paisajismo Urbano

Products and services

• Sistema Hidropónico F+P (F+P Hydroponic System) Patented hydroponic system (Patent P201030799) developed by Ignacio Solano for executing vertical ecosystems of high durability. The system forms the technical foundation used by Paisajismo Urbano in its installation projects and is licensed to trained students and franchise partners.
• NaturPots® Trademarked modular vertical garden system designed for easy installation, maintenance, and scalability in professional vertical gardening projects.
• EasyGarden® Trademarked professional vertical garden system targeted at installers, providing scalable, easy-to-maintain green walls for commercial and architectural projects.
• Vertical Garden Design and Installation Services End-to-end design, installation, and maintenance service for vertical gardens, vertical ecosystems, green facades, and green roofs for corporate, hospitality, residential, and public-sector clients worldwide.
• Nature-Based Consulting and Advisory Services Nature-based consulting service advising architects, builders, and developers on incorporating biophilic, sustainable, green solutions into architectural and construction projects.
• Online Course on Vertical Gardens Self-paced online professional training program (≈3 weeks) with 50+ instructional videos, student support, certificate, patent usage licence, and access to the International Network of Urban Landscape Architects. Priced at €490 per student.
• Presencial Vertical Gardens Course (In-Person Training) Hands-on in-person training course on vertical garden design, installation, and maintenance taught by founder Ignacio Solano for professionals specializing in vertical gardens.
• International Franchise Licensing International franchise program licensing the Paisajismo Urbano brand, methodology, and patented systems to operators in new geographies such as Saudi Arabia, Guatemala, and Greece.

Quantifiable outcome

• Santalaia garden generates oxygen for more than 3,100 people annually, processes 775 kg of heavy metals, filters more than 2,000 tonnes of polluting gases, and captures more than 400 kg of dust.
• +2 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Terraflor Paisajismo (Doraluz Galleguillos)coreStrategic or Co-development Partner · 1 January 2013Chilean partner company directed by collaborator Doraluz Galleguillos, cooperating on the Open Plaza Shopping Centre project with 140 m² vertical garden.
• GroncolcoreStrategic or Co-development PartnerColombian partner collaborating with Paisajismo Urbano and Ignacio Solano on major projects including the Santalaia vertical garden in Bogotá, the world's largest vertical garden.
• Exacta Proyecto TotalcoreStrategic or Co-development PartnerColombian company that commissioned the Santalaia project, the world's largest vertical garden, developed by Ignacio Solano and Paisajismo Urbano in collaboration with Groncol.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sempergreen: Netherlands-based, broad green infrastructure provider offering green walls, green roofs, and ground-level landscaping systems. Overlaps with Paisajismo Urbano on vertical garden product categories but serves a wider portfolio.
• BrightView Landscapes: Largest US commercial landscaping services company, offering design, installation, and maintenance across all landscape categories. Broad incumbent with adjacent (but not specialized) green infrastructure capabilities, useful as a scale benchmark.

Direct peers

• Fytogreen Australia: Australian provider of green wall, vertical garden, and living infrastructure solutions for commercial, retail, and government clients. Direct peer operating a similar design-install-maintain model in a different geography.
• Green Living Technologies International (GLTi): US vertical garden and green roof company providing design, manufacturing, installation, and training services. Direct peer with a similar combined product-service-training offering in the North American market.
• Mobilane: Netherlands-based provider of green wall and vertical garden systems for indoor and outdoor applications across Europe. Direct peer in the vertical garden system manufacturing and installation space, serving similar commercial and architectural customers.
• Sagegreenlife: US-based designer, manufacturer, and installer of modular living wall and green roof systems for commercial, hospitality, and institutional projects. Direct peer offering comparable proprietary modular product systems.
• Patrick Blanc / Le Mur Végétal: French vertical garden pioneer (Patrick Blanc) and studio, considered a foundational name in modern vertical gardens with international project delivery. Direct peer in the design and execution of flagship vertical garden installations globally.
• Biotecture: UK-based vertical garden / living wall specialist that designs, installs, and maintains green wall systems for commercial buildings, with a focus on system design and biophilic integration. Direct peer to Paisajismo Urbano in vertical garden design-build services.
• LiveWall (Lancaster Farms): North American manufacturer and installer of modular living wall systems targeting commercial, healthcare, hospitality, and education markets. Direct peer with proprietary modular system comparable to Paisajismo Urbano's NaturPots and EasyGarden lines.

Emerging players

• Jardines Verticales / Biotop Green Walls: International vertical garden designer and installer (with strong presence in LATAM and Europe) offering a similar biophilic design and installation service. Emerging player with overlapping customer base and partial product-system overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5b8Z9ia_TlUmrm3Q9wxQmQ
• Xx.com/paisajismourb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paisajismo Urbano