What Senpilic Gida Sanayi does

Şenpiliç Gıda Sanayi A.Ş. is Turkey's largest integrated poultry producer, controlling the full supply chain from feed production through breeding, hatching, broiler farming, slaughtering, and further processing. Founded in 1978 by Haşim Gürdamar as a small broiler farm in Gebze, the company has grown into an industrial-scale operation holding an 18% share of the Turkish poultry market and a production capacity of 500,000 tons per year of chicken meat. It employs approximately 3,700 direct staff and supports an additional ~30,000 indirect workers through a network of 870+ contract broiler farms. Company-disclosed annual revenue exceeds 32 billion TRY (per the most recent Hakkımızda page), and Şenpiliç is ranked 47th among Turkey's top 100 industrial enterprises by the Istanbul Chamber of Industry.

Vertically integrated operations span three feed factories with combined capacity above 1.25 million tons per year (Hendek, Adliye, Adana Sarıçam), 29 closed-system breeding farms with ~2.99 million parent-stock capacity, three hatcheries producing ~396.7 million chicks per year, the 870+ contract broiler farms producing ~261 million broilers per year, and four slaughterhouses (Söğütlü, Alifuatpaşa, Kadirli, Samsun). All facilities operate under ISO 9001, FSSC 22000, ISO 45001, ISO 14001, and ISO 50001 management systems, with Söğütlü and Alifuatpaşa additionally registered in the EU TRACES NT system for export eligibility. Products are organized into three main lines — Bütün Piliç (whole chicken), Parça Piliç (chicken parts: wings, thighs, breast, back, offal, marinated and IQF items), and the premium Usta Kasap sub-brand (artisan cuts) — with full traceability from parent flock to finished product.

Şenpiliç distributes products through 16 regional directorates and 84+ authorized dealers across all 81 cities of Turkey, supplemented by a B2B portal (Sensatis). Revenue is generated primarily through wholesale poultry meat sales priced via published recommended wholesale price lists, with an export channel reaching 30+ countries (Iraq primary, followed by Georgia, Gulf States, Turkic Republics, Libya, Tajikistan, Azerbaijan, and Hong Kong) at approximately 50,000 tons per year. The company is privately held, with no public listing, no disclosed institutional investors, and founder Haşim Gürdamar serving as Founder and Honorary Chairman.

Name

Senpilic Gida Sanayi

Legal name

Şenpiliç Gıda Sanayi A.Ş.

Website

https://senpilic.com.tr

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Şenpiliç Gıda Sanayi A.Ş. is Turkey's largest integrated poultry producer with 18% domestic market share and 500,000 tons/year capacity. It serves Turkish consumers via 16 regional offices and 84+ dealers across 81 cities, while exporting to 30+ countries.

Ownership category

akta.pro rank

Product category

Poultry Meat Production

NAICS

Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Broiler Processing (Whole Bird, Parts, Further Processing) (AFANACAI)

akta.pro secondary industries

Poultry Processing & Packing (AFAKALAC), Poultry Wholesale (Whole Birds, Parts) (AFAIADAC), Poultry Export & Specialty Certification Processing (Halal/Kosher, Organic, Antibiotic-Free, Traceability Programs) (AFANACAL)

Keywords

• Integrated poultry production
• Chicken meat processing
• Halal poultry products
• Animal feed manufacturing
• Poultry distribution wholesale

Headquarters

HQ city

Istanbul

Offices26 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Poultry Meat Product Sales: Şenpiliç generates revenue primarily through the sale of chicken meat products across three main categories: whole chicken (bütün piliç), cut pieces (parça piliç including wings, thighs, breast, back, giblets, marinated, IQF), and premium 'Usta Kasap' branded cuts (e.g., bonfile, kuşbaşı, jumbo kanat). Products are sold through a nationwide dealer network covering 81 cities, regional directorates, and a B2B portal. Pricing is determined via published recommended wholesale price lists.
2. Export Revenue: Approximately 50,000 tons of chicken meat is exported annually to 30+ countries, with Iraq as the primary destination, followed by Georgia, Gulf States, Turkic Republics, Libya, Tajikistan, Azerbaijan, and Hong Kong. Turkey export ranking places Şenpiliç 20th among all Turkish exporters in its sector.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Şenpiliç Gıda Sanayi is Turkey's largest integrated poultry producer, controlling the full value chain from animal feed manufacturing and breeding through to slaughter, processing, and distribution of chicken meat products. The company sells whole chicken, chicken parts (wings, thighs, breast, back, offal), marinated and IQF products for foodservice, and a premium "Usta Kasap" master-butcher sub-brand of artisan cuts to retail, HORECA, and export customers across 30+ countries.

Product overview

Şenpiliç is Turkey's largest integrated poultry producer with a comprehensive product portfolio spanning three main categories: Bütün Piliç (Whole Chicken) including Tabaklı, Fileli, Poşetli and Roaster varieties; Parça Piliç (Chicken Parts) encompassing Kanat (wings), But (thighs), Göğüş (breast), Sırt (back), Sakatat (offal), Marinasyonlu Ürünler (marinated products), and IQF Ürünler ( Individually Quick Frozen products); and the premium sub-brand Usta Kasap (Master Butcher) offering artisan cuts including steaks, tenderloins, and specialty portions. The company operates an end-to-end supply chain from feed production through breeding, hatching, raising, slaughtering, and processing, with facilities across Sakarya, Osmaniye (Kadirli), and Samsun regions. Şenpiliç products are distributed through 84 dealers and 16 regional offices across Turkey, with exports to over 30 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Bütün Piliç (Whole Chicken) Complete whole chicken products sold through dealers and the B2B portal to retail consumers, restaurants, hotels, and institutional kitchens in Turkey and export markets.
• Parça Piliç (Chicken Parts) Cut chicken products including wings (Kanat), thighs (But), breasts (Göğüs), back (Sırt), offal (Sakatat), marinated products (Marinasyonlu Ürünler), and Individually Quick Frozen items (IQF Ürünler) sold to retail, HORECA, and export customers.
• Usta Kasap (Master Butcher Premium Cuts) Premium value-added chicken cuts marketed under the Usta Kasap master-butcher sub-brand for retail consumers and premium HORECA customers; supported by a dedicated YouTube cooking channel (Şenpiliç Usta Kasap).
• Wholesale Chicken Meat Supply (B2B / HORECA) Bulk and wholesale supply of whole chicken, parts, IQF, and marinated products to restaurants, hotels, catering companies, and authorized dealers across Turkey through the Sensatis B2B portal and regional directorates.
• Export Poultry Products Halal-certified whole chicken, parts, and processed products exported to international importers and distributors across 30+ countries, supported by a publicly downloadable export product catalogue.

Quantifiable outcome

• Turkey's #1 integrated poultry producer with 18% market share
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Yemsel Tavukçuluk A.Ş. (Samsun Piliç Sanayi A.Ş.)coreStrategic or Co-development Partner · 1 July 2023Şenpiliç acquired Yemsel Tavukçuluk A.Ş. in July 2023, forming Samsun Piliç Sanayi Anonim Şirketi as the company's third regional production facility. Prior to acquisition, Şenpiliç had been using Yemsel for contract slaughtering (fason kesim hizmeti) since October 2022. This acquisition expanded Şenpiliç's production footprint into the Black Sea region, enabling procurement and processing of locally grown broilers under Şenpiliç quality standards.
• Doyfarm (doyfarm.com.tr)minorOthersDoyfarm is a related brand linked from Şenpiliç's main navigation. The relationship appears to be a subsidiary or sister brand under the Şenpiliç corporate umbrella, though specific details of the partnership are not elaborated in the source material.
• Çiftlikten Sofraya (ciftliktensofraya.net)minorOthersÇiftlikten Sofraya is a complementary consumer-facing brand operated alongside Şenpiliç, focused on farm-to-table messaging and food safety education. It is presented alongside the main brand on the website header, indicating an integrated consumer communication strategy.

Scale indicators17 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tyson Foods: Tyson Foods is a US-headquartered protein major with significant poultry, beef, and prepared foods operations. Relevant as a global benchmark for integrated poultry economics, branded product strategy (value-added/premium), and distribution scale. Does not directly compete in Turkey but operates in similar product categories and customer segments.
• PHW Group (Wiesenhof / Lohmann): PHW Group is a major European integrated poultry producer (Wiesenhof brand) and a global poultry genetics player (Lohmann). Comparable to Şenpiliç in terms of integrated operations, EU export-readiness, and branded retail presence. Provides a benchmark for European market entry and premium product positioning.
• JBS S.A. JBS is a global protein producer with significant poultry operations (Seara brand) across Latin America and other markets. Comparable to Şenpiliç in terms of integrated production and export reach. Not a direct Turkish competitor but a relevant peer for international scale and export-market strategy.
• CP Group (Charoen Pokphand Foods): CP Group is one of the world's largest integrated poultry producers with operations across Asia, Europe, and other regions. While it has a limited direct presence in Turkey, it is a global comparable in terms of fully integrated feed-to-fork poultry operations, scale, and Halal-certified production. Relevant for benchmarking international expansion playbooks.

Direct peers

• Beypiliç: Beypiliç is a major Turkish integrated poultry producer with feed production, breeding, slaughtering, and processing operations. Competes directly with Şenpiliç in the domestic chicken meat market, including whole-bird, parts, and further-processed categories. Among the top three Turkish poultry producers by volume.
• Lezita (Abalıoğlu Yem-Soya): Lezita is a major Turkish poultry brand owned by Abalıoğlu, one of the country's largest feed producers. The vertical integration of feed + poultry production mirrors Şenpiliç's model. Lezita competes directly across whole chicken, parts, and value-added categories in the Turkish retail channel.
• Banvit (BRF Türkiye): Banvit is one of Turkey's leading integrated poultry producers, offering a comparable product portfolio (whole chicken, parts, processed/value-added). Operates slaughterhouses, further processing, and a national distribution network, directly competing with Şenpiliç in the domestic market and selected export markets. Now owned by BRF (Brasil Foods), giving it multinational backing.
• Aytac (Tavuk Dünyası / Aytac Gıda): Aytac is a Turkish integrated poultry producer with a strong presence in value-added and processed chicken products. Operates slaughtering, further processing, and nationwide distribution. Directly competes with Şenpiliç across retail and foodservice channels, particularly in processed categories.

Regional players

• Pak Gıda (Pakmaya / Pınar): Pınar is a major Turkish branded food company with a meat and poultry business. While its core is in dairy and processed foods, its poultry operations make it a regional comparable in terms of branded protein distribution, retailer relationships, and consumer marketing scale in Turkey.

Others

• Cargill Protein & Food Ingredients: Cargill is a global agribusiness with significant feed and poultry operations, including in adjacent geographies. As a feed input supplier and integrated protein producer, Cargill is a strategic comparator for Şenpiliç's feed economics and an ecosystem participant rather than a direct competitor in the Turkish consumer market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCVSZrRZe0V42iek16Kkmfgw
• Facebookfacebook.com/Senpilic.Turkiye
• LinkedInlinkedin.com/company/senpilic-gida-sanayi-a-s
• Instagraminstagram.com/senpilic
• Xx.com/senpilicturkiye

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senpilic Gida Sanayi