What Gyra does

Gyra is an independent, FINMA- and CSSF-licensed Swiss asset management firm headquartered in Geneva, founded in 2011 by Ayka Akin (formerly Executive Director at UBS Geneva). The firm serves high-net-worth individuals, entrepreneurs, and family offices through four core service pillars: discretionary portfolio management, bespoke investment solutions, wealth structuring and long-term planning, and corporate debt market access. Distribution is exclusively direct via senior-advisor-led relationships, with custody outsourced to Switzerland's top-tier private banks (Bank J. Safra Sarasin, Bordier, UBS, Julius Baer). The firm deliberately positions itself as bank-independent and conflict-free, emphasizing transparency, direct access to senior decision-makers, and Swiss-level precision.

The product surface spans bespoke investment solutions including private equity access, structured products, tailor-made certificates, and — through the wholly-owned Luxembourg subsidiary Gyra Funds Lux — a UCITS-SICAV umbrella fund platform supporting in-house fund issuance. No proprietary technology platform or AI/ML capabilities are disclosed; operations rely on standard third-party service providers (Waystone for regulatory infrastructure, Deloitte for audit). A separately noted quantitative asset-allocation framework referencing 2,500 variables is described as a proprietary strategy rather than a software product.

Gyra generates revenue primarily through recurring AUM-based fees on discretionary and advisory mandates, with specific fee schedules disclosed only within client agreements. The firm is privately held by the founder, has no outside investors or funding rounds on record, and operates with 11–50 employees across its Geneva headquarters. Recent senior hires (Arda Acar in 2022 as Partner & CDO; Suzan Dalva in 2025 as Senior Relationship Manager) point to a controlled, capacity-led growth posture rather than inorganic scale.

Name

Gyra

Legal name

Gyra SA

Website

https://gyra.ch

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Gyra is an independent FINMA- and CSSF-licensed Swiss asset manager headquartered in Geneva, providing discretionary portfolio management, bespoke investment solutions, wealth structuring, and corporate debt market access to high-net-worth individuals, family offices, and entrepreneurs.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (52591), Funds, Trusts, and Other Financial Vehicles (525)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Wealth management
• Asset management
• Portfolio management
• Private banking
• Investment advisory

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Advisory Services Fees: Fees incurred by clients in connection with financial products offered and financial services provided by Gyra are disclosed to clients in detail in respective product documentation and agreements. Advisory mandates involve portfolio recommendations on asset allocation and personal investment advice.
2. Discretionary Portfolio Management Fees: Discretionary mandates where clients delegate investment decision-making authority to Gyra generate fees based on assets under management. Gyra builds portfolios tailored to each client's objectives, risk profile, and long-term strategy with full transparency on performance and risk.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Gyra is an independent, FINMA-licensed Swiss asset management firm offering discretionary portfolio management, bespoke investment solutions, wealth structuring and long-term planning, and corporate debt market access to high-net-worth individuals, entrepreneurs, and family offices. Services are delivered via its own UCITS-SICAV umbrella structure (Gyra Funds Lux), structured products, tailor-made certificates, and private equity access through strategic partners.

Product overview

Gyra is an independent Swiss asset management firm offering a unified service platform built around personalized wealth management. The core offering comprises discretionary portfolio management, bespoke investment solutions, wealth structuring, and corporate debt market access. These services are delivered through proprietary fund vehicles (Gyra Funds Lux UCITS-SICAV structure), structured products, tailor-made certificates, and private equity access. The product portfolio is organized around four main service pillars—discretionary mandates, bespoke investment solutions, wealth engineering, and corporate debt markets—all supported by the in-house Gyra Funds Lux umbrella fund structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Discretionary Portfolio Management Discretionary mandate service in which Gyra makes investment decisions on behalf of clients based on each client's risk profile, objectives, and long-term strategy, without seeking consent for each individual transaction. Targeted at private clients and family offices.
• Bespoke Investment Solutions
• Wealth Structuring & Long-Term Planning
• Corporate Debt Markets
• Gyra Funds Lux
• Tailor-Made Certificates
• Structured Products
• Private Equity Access

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• Bank J. Safra SarasincoreOthersCustodian bank partner providing custody services for client assets managed by Gyra. One of Switzerland's most prestigious banking institutions serving as a key infrastructure partner.
• BordiercoreOthersCustodian bank partner providing custody services for client assets managed by Gyra. A distinguished Swiss private bank serving as a key infrastructure partner.
• UBScoreOthersCustodian bank partner providing custody services for client assets managed by Gyra. One of Switzerland's most prestigious banking institutions serving as a key infrastructure partner.
• Julius BaercoreOthersCustodian bank partner providing custody services for client assets managed by Gyra. A leading Swiss private banking institution serving as a key infrastructure partner.
• WaystonesupportingTechnology or IntegrationService provider supporting regulatory and compliance infrastructure for Gyra's operations as a FINMA-licensed asset management firm.
• DeloittesupportingImplementation/ SI/ Consulting PartnerProfessional services partner providing audit, tax, and consulting services supporting Gyra's regulatory compliance and operational infrastructure.
• HEC Genève (Geneva School of Economics)minorOthersAcademic institution offering the Certificate of Advanced Studies (CAS) in Blockchain Finance. Gyra maintains a connection to blockchain finance education initiatives through this partnership.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mirabaud: Mirabaud is an independent Geneva-based Swiss private bank offering discretionary portfolio management, wealth structuring, and asset management to HNW individuals, families, and entrepreneurs. Like Gyra, it is family-/partner-owned, FINMA-regulated, and competes on boutique service and independence from larger institutions.
• CFM (Continental Finance Management): CFM is an independent Geneva-based asset manager offering discretionary mandates and alternative strategies to private and institutional investors. Founded by ex-Deutsche Bank traders, it shares Gyra's Geneva base, FINMA-licensed independent structure, and HNWI/entrepreneur client focus.
• Union Bancaire Privée (UBP): UBP is a Geneva-headquartered Swiss private bank offering discretionary wealth management, asset management, and alternative investment solutions to private and institutional clients. Its independent ownership, Geneva base, and HNWI focus make it a near-direct comparability peer to Gyra, though at significantly greater scale.
• Pictet Group: Pictet is a Geneva-based, independent (partner-owned) Swiss wealth and asset manager serving private clients, family offices, and institutional investors with discretionary mandates and bespoke solutions. Its structure, Geneva HQ, FINMA regulation, and HNWI/family-office focus closely parallel Gyra's model at a much larger scale.

Broad incumbents

• Vontobel: Vontobel is a Zurich-listed Swiss private bank and asset manager offering wealth management and investment solutions to private clients and institutions. Its wealth management arm overlaps directly with Gyra's HNWI offering, but as a listed, multi-strategy group with significantly greater scale and product breadth.
• Indosuez Wealth Management: Indosuez Wealth Management is the private banking arm of Crédit Agricole, serving HNW clients with discretionary mandates, wealth structuring, and bespoke investment solutions globally. It competes with Gyra in the Swiss and European HNWI space, but as a much larger, multi-jurisdictional, parent-bank-backed incumbent.
• Lombard Odier: Lombard Odier is a much larger Geneva-based Swiss private bank offering wealth management, asset management, and Lombard Odier Investment Managers solutions to private clients, families, and institutions. It is a broader incumbent in the same Swiss HNWI space where Gyra competes, but with a substantially larger product and platform footprint.
• EFG International: EFG International is a Geneva-headquartered global private banking group serving HNW individuals, family offices, and institutions across multiple geographies. It competes with Gyra in Swiss private banking and HNWI discretionary mandates but operates at significantly broader scale and geographic reach.
• Rothschild & Co Wealth & Asset Management: Rothschild & Co's Wealth & Asset Management division serves HNW individuals, families, and institutions with discretionary portfolio management, advisory, and wealth structuring globally. It overlaps with Gyra's HNWI/family office value proposition at the upper end of the market, but with vastly greater scale and brand recognition.

Regional players

• Hywin International: Hywin International is a Swiss-regulated wealth manager serving Chinese and broader Asian HNW clients with cross-border structuring and investment advisory services. It addresses an adjacent cross-border HNW segment to Gyra's Turkish/EMEA HNWI focus, sharing the cross-border Swiss private banking model but serving a different primary client geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gyra-sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gyra